• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.116-121
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• 2022

In the environment in which business is conducted, all companies will most likely have competitors, but of equal importance to the relationship between a company and its competitors is the existence of other entities that can influence the market at any time. This entity could be an emerging company that develops a new methodology rendering current approaches obsolete, or it could be a diplomatic circumstance with another country. It is critical to develop corporate strategies and economic policies to consider the possibility that such third party effects may continue to occur in the future. It is essential to move away from focusing only on bilateral relationships, and to thoroughly examine the third one and prepare countermeasures. This contribution is expected to be expanded into "The Third Party Economics" that explores considerations that have remained outside of contemporary discussions. The author proposes that all economic agents should deeply recognize not only competitors but also the existence of a third party as another axis.

• 무역학회지
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• 제46권5호
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• pp.31-47
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• 2021

Recently, third-party logistics and second-party logistics are well known as a form of logistics service. However, there are several opinions about the effectiveness of second-party logistics and third-party logistics. In this study, the efficiency of second-party logistics companies and third-party logistics companies, which are the main providers of logistics services, was compared and the sales impact on the logistics market was measured. Efficiency was measured using DEA's CCR and BCC models. Debt and equity were used as input variables, and sales, operating profit, and net income were used as output variables. As a result of measuring the efficiency of logistics companies, the efficiency of third-party logistics companies was higher than that of second-party logistics companies in 2019 and 2020, and it had a positive effect on the rate of change in sales.

• 한국중재학회지:중재연구
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• 제33권1호
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• pp.51-76
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• 2023

It is important who is bound by an arbitration agreement and what is the subject of the agreement in resolving disputes through arbitration. However, there are no provisions on them in the Korean Arbitration Act. Where an arbitration agreement is valid, the persons who are bound by the agreement cannot bring the claims which are the subject of the agreement to a court. Therefore, in determining the subjective scope of the effect of an arbitration agreement, we should make allowances for the essential qualities of arbitration to ensure the efficient resolution of disputes on the basis of the parties' agreement, and take caution not to infringe on the rights to be tried in court. Where the rights or legal relationships constituting the dispute that is the subject of the arbitration agreement have been assigned, the effect of the arbitration agreement between the predecessor and the other party should be extend to the successor, when it is agreed to transfer the status under the arbitration agreement to the successor between the three. However, in the absence of such an agreement, it is necessary to weigh the interests between the predecessor, the other party and the successor to determine whether the arbitration agreement has any effect on the successor. Arbitration is a method of resolving disputes based on the agreement of the parties. If it matters whether third parties who are not parties to the arbitration agreement is bound by the arbitration agreement or may invoke it, it should be resolved according to the intentions of the parties. Where the parties to an arbitration agreement have agreed to allow a third party to invoke the arbitration agreement, the effect of the arbitration agreement will extend to the third party. However, even if the parties to the arbitration agreement have not expressly agreed on this, when it is recognized that the parties have sought to resolve the dispute through arbitration even in relation to a third party by exploring the reasonable intentions of the parties, the effect of the arbitration agreement will extend to the third party.

• Asian Journal for Public Opinion Research
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• 제1권4호
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• pp.307-344
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• 2014

Political parties would normally claim that their campaign and communication materials have effects on voters, be it on their supporters or their opponents during election campaigns. However, such effects are assumed effects by the parties unless voters are themselves assessed about the effects of such materials on themselves. The supporters of the parties are likely to regard such campaign materials as congenial to them but this may not be so with the opposition supporters who would regard such materials as negative. Taking the third-person effect to analyze effects on the audience as the theoretical framework, this study posited that opposition members would regard the materials as negative and thus would claim that they would not have any effect on them but they would likely say that such campaign materials would have effects on own party supporters. Davison (1983) posited that individuals will perceive that negative mediated messages would have their greatest impact not "on me" or "you" but on "them,"- the third person. Research suggests that people judge others to be more influenced than they are by media, advertising, libelous messages, media violence, pornography, and television drama. The theory referred to as the Third-person effect developed on the postulation that audience members would not admit that media had any direct effect on them, but would instead believe that the media influenced others, the third person (Tewksbury, Moy, & Weis, 2004; Price, Tewksbury, & Huang, 1998). On the other hand, while people would discount the effects of negative or biased messages on themselves, they would, under the notion of the First Person Effect, readily admit to being influenced by such messages. This study was based on studying the effects of political literature on party and opposition party supporters taking the messages to be positive to one group and biased and partisan to another group. The study focuses on the assumed effects of political literature on own party and opposition party supporters. It traces the degree of influence of Malaysia's largest political party, Barisan Nasional (BN) political communication literature on its own supporters and on non-BN party supporters. While the third-person effect assumes a null or minimal effect on one's self and some or strong effect on others, the question that arises are on welcoming favorable media effects on oneself and assuming unfavorable effects on others.

• 한국국방경영분석학회지
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• 제37권1호
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• pp.11-25
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• 2011

본 연구는 시뮬레이션을 이용하여 전시 3국으로부터의 탄약조달 효과를 계량적으로 분석하였다. 이를 위해 전시 탄약확보, 조달계획, 통합수송계획 그리고 3국과의 군수협력에 관한 개념에 대해 알아보고 3국 탄약지원 가능성을 살펴보았다. 다음으로 시뮬레이션을 이용하여 전시 미국과 한국의 해상수송과정에 대한 기본모형을 만든 후 미국 및 3국과 한국의 해상수송과정에 대한 비교모형 (3국모형)을 만들었다. 마지막으로 모형별로 탄약의 최종수송완료일, 작전단계별 수송량에 대해 비교 분석을 실시한 후 3국 탄약지원량에 대한 민감도 분석을 실시하였다. 연구 결과 3국모형은 기본모형보다 탄약을 약 10% 더 조달할 수 있었다.

• 한국산학기술학회논문지
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• 제15권3호
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• pp.1506-1514
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• 2014

본 논문은 제조기업이 제3자물류를 활용하는 사례가 증가하고 있고, 그에 따라 제3자물류기업 선정요인이 물류성과에 미치는 영향을 확인하고 이와 더불어 변화하는 물류환경요인에 따라 제3자물류기업 선정요인과 물류성과에 어떠한 영향이 있는지 확인하였다. 그 결과 제3자물류 선정요인중 서비스요인과 명성요인은 물류성과에 영향이 있는 것으로 확인되었다. 또한, 물류환경을 이용해 조절효과를 측정한 결과 제3자물기업 선정요인중 서비스요인은 물류환경요인 중 고객요인의 조절효과에 의해 물류성과에 영향을 미치고, 제3자물류기업 선정요인 중 명성요인은 물류환경요인 중 글로벌요인과 정보시스템요인의 조절효과에 의해 물류성과에 영향을 미치는 것으로 확인되었다.

• 지식경영연구
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• 제15권3호
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• pp.141-168
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• 2014

Purchasing through Internet shopping mall has more uncertainty compared with offline shopping mall. Previous studies have presented that trust plays a role of reducing uncertainty and increasing purchasing intention. In this study, we suggest that third-party assurance and word-of-mouth contribute to the formation of trust. In addition, we also propose that ease of product evaluation plays moderating roles in the relationships between third-party assurance, word-of-mouth and trust. For this study, we collected sample data from two groups consisting of online shoppers purchasing the search goods and experience goods categorized by type of ease of product evaluation. Empirical results show that word-of-mouth and third-party assurance have different effects on trust in two groups. The third-party assurance has a stronger impact on trust in online shopping group of the search goods than in the experience goods, while word-of-mouth in the online community has a stronger impact on trust in online shopping group of the experience goods than in the search goods. We expect that this result will provide researchers and managers who are interested in trust formation factors in online shopping mall with useful theoretical and practical implications.

• Asia Marketing Journal
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• 제10권1호
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• pp.25-64
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• 2008

요즘 신문 광고를 보면 자주 볼 수 있는 광고 형식이 있다. 그것은 00 마케팅 대상, 00 신문 선정 올해의 최고 히트 제품, 스포츠 신문 선정 올해의 10대 제품, 00 협회 컨설팅 선정 고객 만족도 최우수 제품, 00부 선정 올해의 벤처 기업 등 정부나 언론 기관, 그리고 비영리 성격의 제 3 기관에서의 수상 사실을 광고 소재로 활용하는 수상(award winning) 광고이다. 그 동안 선행 연구에서는 브랜드, 가격, 제품 외관, 제조회사 정보, 보증 등을 품질을 나타내는 단서로서 주목해 왔으나 제 3 기관의 추천의 효과에 대해서는 연구가 비교적 적은 편이다. 이번 연구는 기존 연구에서 다루지 않았던 제 3 기관의 추천을 수상 맥락(award context)에서 확인해 봄으로써 제 3 기관 추천과 관련된 연구 범위를 다양화했다는데 의의를 둘 수 있다. 지금까지 소비자 관점에서 제 3 기관의 추천 효과를 조절하는 변수들에 대한 연구들은 진행되었으나 기업 관점에서 마케팅 변수들의 조절 효과를 검토한 연구는 없다고 판단하였다. 따라서 본 연구는 제 3 기관의 수상 정보가 주는 효과를 이론적 범주에서 설명하고, 실험을 통해 이러한 과정에서 마케팅 변수들의 조절 효과를 확인하였다. 연구 결과 제 3 기관의 수상 정보는 소비자들의 제품 구입 의도를 높이는데 긍정적인 역할을 하는 것으로 나타났고 제품 타입, 판매 채널과 같은 마케팅 변수들이 이 과정을 조절하고 있는 것으로 나타났다. 그리고 외재적 단서 중 하나인 지각된 가격은 제품 타입에 따라 역할이 상이했는데 경험재의 경우에는 제 3 기관의 수상 정보와 독립적으로 구매 의도에 영향을 주었고 탐색재의 경우에는 소비자 구매 의도에 큰 영향을 주지 않은 것으로 나타났다. 이번 연구 결과로부터 마케팅 실무에 활용할 수 있는 몇 가지 시사점들을 추론해 보면 가격이 비교적 고가이고 고객과의 직접 접촉을 통해 판매가 가능하며 소비자들이 내재적 단서를 통해 품질을 평가하기 어려운 경험재의 경우 제 3 기관의 수상 형태의 추천 효과가 극대화될 수 있는 조건이라고 말할 수 있다.

• 산경연구논집
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• 제12권11호
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• pp.33-50
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• 2021

Purpose: In South Korea, two kinds of mandatory insurance, Fierce Liability Insurance and Outdoor Advertising Liability Insurance sells as of February 2021 according to relevant codes. This study analyzed third party liability and personal living liability insurance in terms of various risks not corporation side but personal side arising from normal living and life. Research design, data and methodology: Some cases of drone accident hit man and fierce dog accident were taken into analysis to verify blame ratio and insurance claim money. The former case is that on the way down the elevator, the dog, American pit bull terrier rushed in and bit the lower part of the knee against the visitor. The latter case is that while flying in the sky as usual, the drone suddenly crashed, fell, and hit the head of a young child while walking on the street. Further previous studies such as third party liabilities, liability insurance, mandatory insurance were deeply analyzed. Results: Based on some case studies and previous studies, the author suggested valuable comments in turn realization of insurer as provider, exhaustive creation and operation of mandatory insurance, realization of insured as demanded, and arrangements of laws and systems in special consideration of amendment of companion animal and exhaustive execution of mandatory insurance by the government. Conclusions: This study was about third party liability, personal living liability insurance and expansion of mandatory insurance caused by relevant laws by the government. In this study the author verified what issues were observed from two cases drone accident and fierce dog accident and then suggested some valuable comment as above both systemic plans and practical plans. First of all, the individual should get Comprehensive Property Insurance(CPI) that covers the risks of his/her own property arising from the everyday life. And then the individual should further buy Personal Living Liability Insurance(PLLI) in order to prepare 'accidents that may happen when, where, or how' and overcome the said accidents. Moreover, the individual should take a look every single insurance contract whether he/she has a special terms and conditions of Personal Living Liability Insurance(PLLI) or not.

• The Journal of Asian Finance, Economics and Business
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• 제9권4호
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• pp.287-298
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• 2022

Indonesia is an agrarian country with the significant development of Shariah banking. This study aimed to estimate the effect of Third Party Funds (TPF), Non-Performing Financing (NPF), Exchange Rates (ER), and Bank Indonesia Shariah Certificates (SBIS) on the Sharia Agriculture Sector Financing in Indonesia during 2014-2020. This study used the Ordinary Least Square (OLS) technique to analyze the data. The coefficient of determination test showed that 99.19% of Sharia financing in the agricultural sector was influenced by TPF, NPF, Exchange Rate, and SBIS variables. The estimation results showed that the variables of TPF and ER significantly affected Sharia Financing for Agricultural Sector (PP). Meanwhile, the NPF and SBIS variables had no significant effect on PP. This research showed the resilience and accuracy of Islamic banking in selecting financing and can support the development of other Islamic financial instruments such as SBIS. Simultaneous test results demonstrated the existence of the estimating model. Because of the character of the Indonesian nation as an agricultural country, this study advised Sharia banking to prioritize the usage of third-party funds from the public for the agricultural industry. Sharia banking also needed to produce Islamic finance products that fit the agriculture business sector's needs.