• 기술혁신연구
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• 제22권4호
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• pp.235-259
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• 2014

신제품 또는 신기술의 개발은 기업의 생존과 직결한 문제로써 급변하는 경영환경과 심화하는 경쟁 속에서 성과 창출과 향상에 대한 관심이 증대하고 있다. 그러나 중소기업은 국가 경제에서 차지하는 위상에 비해 규모와 보유자원 등의 한계를 가지므로 국가에서 는 다양한 정책적 지원을 제공한다. 조직수명주기에 관한 연구에 따르면 성장단계별로 기업의 한계와 애로사항이 다르므로 차별적 지원이 이루어져야 할 필요가 있음을 알 수 있다. '2011년 중소기업기술통계'에 응답한 2,575개 기업 자료를 대상으로 기술개발공정의 기술능력 수준과 편차가 R&D 매출성과에 어떤 영향을 끼치는지 검증하였다. 분석 결과, 기술능력 수준은 R&D 매출성과에 정(+)의 영향을 끼쳤다. 또한, 기술능력의 편차와 R&D 매출성과간에 관계를 정부지원이 조절하는 것을 알 수 있었다. 하지만, 정부지원이 기술수준이 R&D 매출성과에 미치는 영향을 성장단계별로 다르게 조절할 것이라는 가설에 대한 실증 분석 결과 성장단계별로 조절효과가 유의적으로 각각 다르게 나타났다. 연구의 이론적인 시사점은 성장단계를 고려하지 않은 단순한 역학관계를 떠나 좀 더 실제로 복잡한 중소기업 환경을 직시할 수 있는 현실적인 인과 모형을 제시하였고, 따라서 다양성을 다각적인 방법으로 측정하여 연구변수로 활용해야하는 당위성을 마련하였다. 또한 실무적 시사점은 성장단계별 정부지원에 대한 정책을 차별적으로 수립할 수 있고, 각자 다른 성장단계에 있는 중소기업으로 하여금 맞춤식의 정책을 순응하도록 하여 정부지원금의 효과적으로 사용할 수 있는 가이드라인을 제시하였다는 것이다.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제11권1호
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• pp.124-143
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• 2000

본 연구는 학교폭력의 피해자를 대상으로 정신병리에 대한 특성을 알아내고, 조기 정신병과의 관계를 규명함을 기본 목적으로 시행되었다. 더 나아가서는 조기정신병의 발견과 아울러, 조기 치료를 시행함으로써 심각한 정신병의 예방을 도모하고자 하였다. 서울시 전 구역 중 16개 중학교를 선정하여 중학교 1, 2학년 남 ${\cdot}$ 녀 학생에게 간이정신진단검사, 피어스-해리스 자아상 검사의 인기도와 학교 적응 소척도, 저자들이 개발한 따돌림 척도를 배포하여 따돌림을 당하는 정도의 점수가 평균보다 통계적으로 유의하게 차이가 나는 대상을 선정하고, 이들 중에서 스스로 인기가 없다고 여기면서 정신병적 증상이 유의하게 높게 보고된 대상을 선정하여'정신병의 전구기에 있는 군'으로 판정하여, 이들의 대상의 수를 계산하여 위험도를 산출하고, 정신병 전구기에 있다고 판단되는 대상의 임상적 특성을 상관 분석 및 회귀 분석을 통해 정신병적 증상과 관련된 임상적 척도들을 파악하였다. 결과는 다음과 같다. 1) 따돌림 척도에서 통계적으로 유의하게 높은 점수를 받은 군은 총 157명(5.3%)이었고, 그 중에서 47명(29.9%)이 간이정신진단검사의 정신병적 증상 수치가 유의하게 높았다. 따돌림 척도에서 높지 않은 점수를 보인 2,135명 중 정신병적 증상이 높은 군은 50명이어서, 따돌림 척도에서 높게 나온 군의 정신병적 증상이 높게 나올 위험도(odds ratio)는 17.8이었다. 이는 통계적으로 유의한 수치였다(${\chi}^2$=274.8, df=1, p<0.05). 즉 따돌림을 당한다고 호소한 집단은 정신병적 증상이 유의하게 높았고, 이를 통해 왕따 피해자는 정신병 발병 위험이 통계적으로 유의하게 높다고 할 수 있었다. 2) 자신은 남들에게 인기도 없고, 따돌림을 당한다고 여기며 정신병적 증상을 가진 군(47명, 남자 31명, 여자 16명)은 단순히 정신병적 증상이 높은 군에 비해 불안 척도, 우울증 척도, 공격성, 대인 민감성, 학교 및 사회 적응 척도, 강박증상 척도, 공포불안 척도, 정신병적 증상, 신체적 증상 호소 등에서는 차이를 보이지 않았으나 자신이 따돌림을 받는다는 호소와 편집증은 더 높게 측정되었다. 그리고, 학교폭력 피해자 중에서 정신병적 증상이 유의하게 높게 측정되었고, 스스로 인기가 없다고 생각하는 대상들에서는, 불안 증상, 우울증, 공격성, 대인 예민성, 강박증상, 편집증, 신체 증상 호소 등이 정신병적 증상을 잘 설명해주었다 ($r^2$=0.93). 즉, 따돌림을 당한다고 호소한 집단은 정신병적 증상이 유의하게 높았고, 이를 통해 왕따 피해자는 정신병 발병 위험이 통계적으로 유의하게 높다고 할 수 있었다. 이를 통해서 따돌림과 같은 학교폭력 피해자가 불안증상, 우울증, 공격성, 대인 예민성, 강박증상, 편집증, 신체 증상 호소와 같은 문제를 보였을 경우에는 정신병적 증상 유무와 학교 적응, 집중력 장애, 사고개념 형성 장애 등을 확인하여 정신병의 진단을 고려해야 한다고 할 수 있다.

• 콘크리트학회논문집
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• 제16권1호
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• pp.43-53
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• 2004

철근콘크리트 부재가 취성적이며 국부적으로 파괴되지 않도록 하기 위하여 각 기준식에서는 철근콘크리트 부재의 최소전단 보강근비를 요구하고 있다. 우리나라에서 현재 사용되고 있는 철근콘크리트 구조설계기준의 최소전단철근비에 대한 기준식과 캐나다 기준식, 유럽 기준식, 일본건축학회 기준식을 비교하면 각 기준식에 의하여 계산된 최소전단보강근비 값에는 많은 차이가 있어 그 신뢰성에 의문을 갖게 한다. 즉, 동일한 콘크리트의 실린더 압축강도에 대하여 각 기준식의 최소전단보강근비 값은 최대 2배 이상의 차이가 있다. 또한, 최소전단보강근비에 영향을 주는 요소가 각 기준식마다 다르며, 이에 대한 연구도 그 중요성에 비하여 극히 적은 실정이다. 이연구에서는 트러스 모델에 근거한 이론적인 방법에 의하여 철근콘크리트 부재의 최소전단보강근비를 예측하였다. 제안식에는 최소전단철근비에 영향을 주는 콘크리트의 압축강도, 전단보강근의 항복응력, 주근비, 전단경간비의 영향이 고려되었다. 제안식에 의하여 계산된 최소전단철근비는 콘크리트 압축강도에 따라 변화하며, ACI 318-02 및 캐나다 규준과 비슷한 분포를 나타냈다. KCI-99 및 ACI 318-02의 최소전단철근비는 주인장철근비에 관계없이 일정하지만 제안식에 의한 최소전단철근비는 주인장철근비가 증가할수록 줄어드는 양상을 보였다. 또한, 전단경간비에 따른 최소전단철근비에 대하여 KCI-99 및 ACI-318-02에 의한 최소전단철근비는 전단경간비에 관계없이 일정한 값을 보였지만 제안식에 의한 최소전단철근비는 전단경간비가 증가할수록 증가하는 양상을 보였다.변화로 인한 resetup의 번거러움을 줄일 수 있었고 환자에게 인위적으로 치료 자세를 유지해야하는 불편함을 해소할 수 있었다. 궁극적으로는 set-up의 재현성을 유지해 보다 정확한 치료를 가능하게 했고 앞으로 이 고정용구를 보완, 개선시켜서 환자의 치료에 활용한다면 더욱더 질적으로 향상된 치료를 제공 할 수 있을 것으로 사료된다.하였다. IV. 결론 Forward IMRT는 2차원적인 치료법에 비하여 PTV에는 균일한 선량분포를 이루면서 정상조직에는 tolerance dose 이하로 선량을 전달 할 수 있는 치료기법이었다. 계속적으로 평가할 필요가 있을 것이다.> 최대 $11.65\%$까지 골조직에 의한 선량감소가 나타나는 것을 알 수가 있다. 또한, Diode detector로 측정한 심부선량 값은 두부, 경부, 대퇴부, 슬관절, 족관절에서 각각 $95.23{\pm}1.18,\;98.33{\pm}0.6,\;93.5{\pm}1.5,\;87.3{\pm}1.5,\;86.90{\pm}1.16$으로 나타났으며, TLD로 측정한 대퇴부, 슬관절, 족관절에서의 표면선량과 비교했을 때 부위에 따라 최소 $4.53\%{\sim}$ 최대 $12.6\%$ 까지 차이를 보였다. 그리고 골조직에 의한 선량감쇄의 영향이 적은 복부(배꼽)에서는 열형광선량계 및 다이로드측정기로 측정한 값이 각각 $101.58{\pm}0.95,\;104.77{\pm}1.18$로 큰 차이가 없었다. IV 결론 전신방사선조사시 표면선량을

• 대한간호학회지
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• 제30권1호
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• pp.122-136
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• 2000

Chronic illness requiring attention and management during a long period of time puts great burden onto patients, their family and society. For patients with chronic illnesses, providing social support is the most important, and the fundamental support comes from their spouses. Amount and quality of support from spouses seems to differentiated according to the sex of patients. Female patients tend to believe that their spouses are not very supportive. Therefore, the researchers assessed the burden of husbands of female arthritis patients to discover the factors that result in greater burden. Also, they developed a theoretical model of husbands′ care for their wives through a qualitative research into husbands′ experience. Method 1: The study material was 650 female arthritis patients registered in an arthritis clinic. The questionnaire about the disease experience of female arthritis patients and the burden of husbands were sent. Returned questionnaires numbered 210(32.3%) and 27 were excluded because of inadequate answers. The remaining 183 questionnaires were analyzed. The mean age of the patients was 51 years and the mean age of spouses was 55 years. The mean marital period was 28 years. The average duration since diagnosis was 9.1 years. Education level was varied from primary school to graduate school, and average income/month was 1,517,300 won. Method 2: Initial questionnaire studies on the burden of husbands were performed. Among 183 responding husbands, 23 consented to participate for a qualitative research. Data was obtained by direct and telephone interviews. The mean age of participants was 58 years, and the educational level and socioeconomic status also varied. Result: 1. Husbands′ burden: The average burden was 57.68 with a range of 6-96. 2. Burden and general characteristics: The husband′s burden correlated with the age of the patients, numbers in the family, therapy methods, patient′s level of discomfort, patient′s disease severity, patient′s level of dependence and the husband′s understanding of the level of severity. 3. Linear correlation analysis on burden: The husbands′ burden is explained in 22.5% by husband′s recognition of level of severity and husbands′ age. 4. There were four patterns of the burden on husbands: both objectve burden and subjective burden were high(pattern I), both of objectve burden and subjective burden were low(pattern II), objective burden was high but subjective burden was low(pattern III), objective burden was low but subjective burden was high(pattern IV). The pattern was correlated with the family income, educational level of the patients and their husbands, therapy methods, patient′s level of discomfort, patient′s disease severity, patient′s level of dependence and husband′s understanding of level of severity. 5. The core category of the caring experience of the husbands with arthritis patients was "companionship". The causal factor was the patients′ experience due to symptoms : physical disfigurement, pain, immobility, limitation of house chores, and limitation of social activities. Contextural factors are husbands′ identification of housework and husbands′ concern about the disease. The mediating factors are economic problems, fear of aging, feeling of limitation and family support. The strategy for interaction is mind control and how to solve emotional stress. The "companionship" resulted from caring activities, participation of household activities, helping patients′ to coping with emotional experience. 6. Companionship is established through the process of entering intervention, and caring state of mind. Entering intervention is the phase of participation of therapy and involvement of houseworks. The caring phase consists of decision on therapy, providing therapy, providing direct care, and taking over the household role of wife. Through caring phase, the changing phase set a stage in which husbands consolidate the relationship with their wives, and are reminded of the meaning of marriage. As a result, in changing phase, husbands′ companionship is enhanced. In conclusion, nursing care of chronic illnesses should include a family member especially the spouse. All information on disease shoud be provided to patients and whole family member. Strong support should also be provided to overcome difficulties in taking over role of other sex. Then the quality of life of patients and families will be much improved.

• 대한간호학회지
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• 제20권3호
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• pp.414-429
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• 1990

Numerous research reports have substantiated the role of stressful life events in relation to the onset of health changes. The relationship tends to hold across different age groups. Theoretically, adolescence has been considered a developmental crisis period of great stress, impoverished coping skills and high vulnerability to biological, social and psychological demands. The research problem addressed by this study was to examine the relationships between stressful life events and health symptom patterns, and the effect of two variables, coping and social, support, theoretically considered to mediate the relationship between stress and health symptoms in adolescents. The following five hypotheses were tested in this research : 1. Health symptoms are positively related to stressful life events in adolescents, 2. Health symptoms are negatively related to coping in adolescents, 3. Health symptoms are negatively related to social support in adolescents, 4. When coping is controlled, the relationship between health symptoms and stressful life events will decrease, and 5. When social support is controlled, the relationship between health symptoms and stressful life events will increase. The study subjects consisted of 1090 high school students of the metropolitan city of Seoul. The following sampling procedure was used : 1. Of the 169 high schools in nine school administrative districts in the city, a proportional sample of ten schools was selected. 2. One class from each of the freshman and sophomore was randomly selected and all the students who were in the sampled class were used as the study sample. The study was limited to freshman and sophomore adolescents, aged 15 to 18(mean＝16.6). Of the 1090 subjects 688(63%) were boys and 402(37%) were girls. An Adolescent Inventory of Stressful Life Events, a Health Symptom Questionnaire and an Adolescent Coping Inventory were adapted for this study. The Norbeck Social Support questionnaire was utilized to collect the data on perceived social support. Five high school teachers in the areas of school health and counselling reviewed the items of each questionnaire for content validity. A pilot study was undertaken to ascertain reliability. Fifty three high school students responded to the questionnaires and gave their opinions on the items. For stressful life events, health symptoms, coping, and social support, the Cronbach's alpha's on the study were .70, .94, .77, and .76, respectively. Research assistants attended all the sampled classes with the school proctor to explain the purpose and procedures of the study to the students. The questionnaires along with a ballpoint pen were distributed to the students who were asked to complete each item. The research assistants left the ballpoint pen with the students as a gift for their cooperation. An average of 50 minutes was required to complete the questionnaires. Using an SPSS, the first, three hypotheses were tested using Gamma, a measure of association for ordinal variables. Partial gamma was used to test the fourth and fifth hypotheses. Patterns of elaboration described by Babbie were selected to interpret the relationship of the three variable analyses. The significance of gamma was determined by Chisquare at a .05 level of significance. There was a positive relationship between health symptoms and stressful life events(Gamma＝.35, p＝.000). Thus the first hypothesis was supported. Unexpectedly, coping was positively related with health symptoms(Gamma＝.13, p＝.000). That is, the higher the coping levels, the greater number of health problems. The third hypothesis, the higher the level of social support, the fewer the health symptoms, was not accepted in this adolescent study group. When coping was controlled, under the condition of low coping the association between health symptoms and stressful life events increased significantly to a partial gamma of .39, and under the condition of high coping it was .30. According to the elaboration model, when one partial relationship is the same or greater than the original and the other is smaller, the control variable should be considered to be specifying the conditions. When social support was controlled the relationship between stressful life events and health symptoms increased under the condition of low social support, but with high social support, the relationship decreased. Both partial gamma were statistically significant at .05 level(.43 and .26 relatively). It can be interpreted that stressful life events are strongly and positively related to health symptoms under the condition of low social support, however this relationship can not be expected with high social support. Thus, the last two hypotheses were conditionally sustained. In this study, the relationships between stressful life events and health symptoms, and the specified me diating roles of coping and social support were found to have statistical interaction. This finding supports the theoretical position of this study. It suggests that stressful life events would create high susceptability to biological social and psychological health symptoms and coping and social support buffering the relationship between stressful life events and health symptom. The findings of this study have implications for nursing practice. When adolescents are confronted with non-developmental life events that are perceived as stressful, nurses should recognize the evidence of the stress-buffering effect of coping and social support on health symptoms and utilize the diverse sources of social support that are readily available to adolescents.

• 대한치과기공학회지
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• 제28권1호
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• pp.121-142
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• 2006

Collecting materials for study on teaching efficiency and satisfaction of clinical training, it changes. Dental technology's educational procedure to many ways of a prospect. In a circumstance that needed higher level of education, this study is aimed on realizing an importance of clinical training through the various materials that previously carried out and offering basic knowledge to take better clinical training for the students. Study results below 1. This Investigation conducted on 123 of sophomores(70.3%) and 52 of juniors(29.7%) who have been taken clinical training, and men's proportion(51.45%)is a bit higher than girls(48.6%). The 64% of respondents taken largest proportion were 20 to 24 years old. As 67.9% of respondents attended daytime school and 30.3% of them attended nighttime one, their school time shows a little difference. In a question about relation ship, one answered "Harmonious" took largest proportion by 72.6% during training, and about the degree of satisfaction of campus life who answered "normal" were the most with 59.4%. 2. About the reason choosing dental technology as a major, 41.1% taken the most answered "due to the specialized job", "Getting job easily" was second with 26.9%, and third was "recommended from around" with 18.3%. 50.3% of the respondents answered "normal" about the Satisfaction of their major, student marked in grade "B" most with 51.4% 3. In a investigation result about clinical training statues and preference, most(72.6%) choose place less than 10 for clinical training, and 60.6% of them resided own home. About their commuting time from home to training place, 44% was under 30min, 40% took time 30-60min. It shows students prefer shotter distance in terms of choosing training place. 4. Each part manager took large proportion as a clinical trainer with 33.7%, Training curriculum reform and developing method were most answer as a improvement measure after completing training with 30%. 5. The average of total score about clinical training was 3.15 of 5. In the detailed question, 'satisfaction of clinical training' got 3.38 as a highest score, the lowest score was 2.86 that is about satisfaction of clinical training period. The average score about efficiency of study was 2.86 and in detailed question, 'a Role model' got 3.26 as a highest score and participation of student got 3.05 as a lowest score. 6. The result of T-test to see the difference of the satisfaction according to the general character and clinic training condition between teaching efficiency is that the degree of satisfaction of clinical training showed statistical significance only in the degree of satisfaction of campus life(p<0.05), and teaching efficiency has a statistical significance with their age, grade, and satisfaction of campus life (p<0.05). 7. The relation between of teaching efficiency of clinical training and satisfaction of clinical training of dental technologic student has a statistical meaning in significance leveler 0.01. Now, therefore we suggest following based on these result. 1. To elevate satisfaction of clinical training, it agentry needs development of consistent clinical training curriculum. 2. To grasp the satisfaction and requirement, in needs to measure anxiousness and satisfactory degree after completing training 3. To train efficiently and evaluate efficiency over the teaching activities, it needs to develop measuring tools for teaching efficiency in terms of teacher's important rules in a clinical training. 4. Strengthen the relations with the study developing and managing curriculum gathering theoretical knowledge and practice. And make an effort to apply to their students. 5. Let the trainee take a class setting a belief, sense of value, function and obtain behavior by making the students comfort over clinical training as increasing teaching efficiency.

• 한국병원경영학회지
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• 제3권1호
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• pp.1-33
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• 1998

The purpose of this thesis is to study theoretical access to the methods that have been used for the research of occupational stress, thereby providing management methods of occupational stress of hospital workers. With a stress model of hospital workers set up from the viewpoint of organization management, 929 sets of questionnaires were collected from intern doctors, resident doctors, nurses, nursing aides, pharmacists, medical technicians, workers in patient affairs(reception and medical insurance workers), administrators and clerks from the 8 hospitals in Seoul with more than 500 beds. Upon variance analysis, correlation analysis and regression analysis of the collected questionnaires, this work examined how differences in stress caused by specific occupations and formulated a method of stress management for the hospital workers. The results are as follows. 1) If some duties of the nurses suffering from role-overloaded stress are transferred to the nursing aides dissatisfied with insufficient role, the two grunting groups can be satisfied at the same time. It is also necessary to transfer some jobs of the overloaded workers in patient affairs to the administrators, or the other way around. To reduce stress of conflict and ambiguity of role caused by the obscure division of roles between the workers, the role of each occupation should be delineated and the clear division of roles should be translated into action strictly according to that delineated. 2) Stress of inefficiency of organization from which the student doctors suffer can be relieved by management of participation. If they have access to the process of decision-making in general hospital affairs and consequently their understanding and the autonomy of job performance are promoted, such stress will be reduced. 3) To cope with stress of career development from which nurses, medical technicians, administrators, workers in patient affairs suffer, it is necessary to establish whether they have a chance to revive their careers, whether there are any ways of remotivation for less contributive workers, and whether they encourage each other to develope their careers. If they are given a chance to develope their careers, such stress will be relieved. 4) Pharmacists, suffering from stresses of living and personal relations, have strong cohesive power among themselves and organize a well-integrated team; thereby reducing the stress of personal relations and increasing productivity. 5) For administrators and student doctors confined to lesser social supports and for nurses and workers in patient affairs whose recognition of stress and job satisfaction are affected by social supports, emotional and informational supports for job performance help alleviate an individual's mental, and physical stress. 6) In addition to the above-mentioned stress-management methods, if an organizational coping strategy is provided according to the types of stress from the general viewpoint of the whole group of hospital workers, it would be of great help to managing stress. For example, the redesign of jobs, the management of objective, the improvement of working environment, the formation of an autonomous working group and various working plans can be set up for those who suffer from stress related to inappropriate role, while career counseling and development of career process can be provided for those dissatisfied with career development. Participation in the process of decision-making and the restructuring of the organization are needed for those who suffer from stress of malfunctioning organization, whereas creation of a supportive organizational atmosphere is desired for those who feel stressed due to personal relations. As well, such organizational coping strategies. as the increase of welfare facilities, seminars and educational programs and provision of health-promotion facilities can be provided.

• 벤처창업연구
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• 제15권5호
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• pp.245-259
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• 2020

기술의 발전과 비대면 사회의 도래는 일자리 문제에 직접적인 영향을 미치게 될 것으로 예상된다. 이러한 현상에 맞추어 정부와 교육훈련기관들은 창업지원정책을 통해 일자리 문제에 대처하면서 동시에 혁신적인 기업의 탄생을 유도하고 있다. 특히 청년창업지원은 시장실패를 보완하는 효과 뿐 아니라 고성장 창업을 촉진하는 효과를 기대할 수 있다. 이러한 연구배경에 근거하여 본 연구는 청년창업가를 대상으로 창업가역량과 창업자기효능감, 그리고 창업성공과 창업만족의 영향관계에 관하여 고찰하였다. 이론적 연구를 토대로 청년창업가의 창업가역량의 주요요소와 창업성과와의 관련성을 검토한 후, 창업자기효능감을 매개변수로 설정하여 연구가설과 연구모형을 도출하였다. 청년창업가역량은 기업가역량, 기술역량, 관리역량, 창의역량의 4가지로 구분하였고 각 역량이 창업자기효능감을 매개로 창업성과에 유의한 영향을 미치고 있는지를 가설로 설정하였다. 실증연구를 위해 국내 2-30대 청년창업가를 대상으로 설문조사를 실시하였고 분석결과는 다음과 같다. 우선 청년창업가의 창업가역량은 창업성공과 창업만족에 영향을 미치는 것으로 나타났다. 창업가역량별로 차이가 있는데, 기술역량과 관리역량은 모두 완전매개로 창업자기효능감을 거쳐서 창업성공과 창업만족을 높이는 것을 확인하였다. 기업가역량은 창업성공에 대하여는 완전매개, 창업만족에 대하여는 부분매개를 나타내었다. 창의역량의 경우 창업성공에 대하여는 직접효과만 존재하였고 창업만족은 부분매개효과를 나타내었다. 따라서 세부가설 8개 중 7개는 지지되었고 1개는 기각되었다. 이상의 연구결과를 토대로 시사점 및 연구의 한계점, 향후 연구방향을 제시하였다.

• Asia pacific journal of information systems
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• 제23권3호
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• pp.131-154
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• 2013

New internet technologies have created a revolutionary new platform which allows consumers to make decision about product price and quality quickly and provides information about themselves through the transcript of online reviews. By expressing their feelings toward products or services on virtual opinion platforms, users extend their influence into cyberspace as electronic word-of-mouth (e-WOM). Existing research indicates that an impact of eWOM on the consumer decision process is influential. For both academic researchers and practitioners, investigating this phenomenon of information sharing in online website is essential given the increasing number of consumers using them as sources of purchase decisions. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online reviews and which factors encourage adoption. Discerning the most motivating aspects of information adoption in particular, could help electronic marketers better promote their brand and presence on the internet. The objectives of this study are to investigate how online WOM influences a persons' purchase decision by discovering which factors encourage information adoption. Especially focused on the self-efficacy, this research investigates how self-efficacy affects on information usefulness and adoption of online information. Although people are exposed to same review or comment about product or service, some accept the reviews while others do not. We notice that accepting online reviews mainly depends on the person's preference or personal characteristics. This study empirically examines this issue by using cognitive dissonance theory. Specifically, in the movie industry, we address few questions-is always positive WOM generating positive effect? What if the movie isn't the person's favorite genre? What if the person who is very self-assertive so doesn't take other's opinion easily? In these cases of cognitive dissonance, is always WOM generating same result? While many studies have focused on one direct of WOM which indicates positive (or negative) informative reviews or comments generate positive (or negative) results and more (or less) profits, this study investigates not only directional properties of WOM but also how people change their opinion towards product or service positive to negative, negative to positive through the online WOM. An experiment was conducted quantitatively by using a sample of 168 users who have experience within the online movie review site, 'Naver Movie'. Users were required to complete a survey regarding reviews and comments taken from the real movie page. The data reflected user's perceptions of online WOM information that determined users' adoption level. Analysis results provide empirical support for the proposed theoretical perspective. When user can't agree with the opinion of online WOM information, in other words, when cognitive dissonance between online WOM information and users' preference occurs, perceived self-efficacy significantly decreases customers' perception of usefulness. And this perception of usefulness plays an important role in determining users' intention to adopt online WOM information. Most of researches have been concentrated on characteristics of online WOM itself such as quality or vividness of information, credibility of source and direction of online WOM, etc. for describing effect of online WOM, but our results suggest that users' personal character (e.g., self-efficacy) plays decisive role for acceptance of online WOM information. Higher self-efficacy means lower possibility to accept the information that represents counter opinion because of cognitive dissonance, whereas the people that have lower self-efficacy are willing to accept the online WOM information as true and refer to purchase decision. This study suggests a model for understanding role of direction of online WOM information. Also, our result implicates the importance of online review supervision and personalized information service by confirming switching opinion negative to positive is more difficult than positive to negative through the online WOM information. This implication would help marketers to manage online reviews of their products or services.

• 한국조경학회지
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• 제36권6호
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• pp.1-11
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• 2009

본 연구는 현대조경의 추상유형에 관한 연구로서 현대조경의 탈장르적 경향과 건축, 조경, 예술 장르간의 하이브리드화에 의해 현대조경의 형태나 예술성은 과거의 픽쳐레스크식의 조경이 표현할 수 없었던 많은 부분들을 표현해 내고 있다. 이러한 영향으로 인해 현대의 조경은 한편의 거대한 추상예술을 보는 듯하고, 그 난해함은 정도를 더하고 있어 일반대중들 뿐만 아니라 전문 조경가들조차도 추상적 현대조경에 대한 해석이 분분하고 정확한 이해나 해석에 어려움을 토로하고 있어 현대조경의 추상성에 대한 연구가 제기되고 있다. 이에 본 연구는 조경, 건축, 미술 등 여러 다양한 예술분야에서 예술의 창작원리로 작용되어온 '추상성'에 대해 근본적인 탐구를 하여 추상에 대한 이론정립, 추상성 변천과정, 추상성의 현대적 의미를 파악하여, 조경학적 시각으로 각 예술분야와의 연계성을 밝히고 현대조경작가와 작품에서 표현되어 나타나는 추상형태, 추상언어, 추상특징을 추출해봄으로써 현대추상조경의 진리를 파악하고자 하였다. 본 연구를 통하여 현대조경의 추상유형은 다음과 같이 세 가지로 구분할 수 있다. $\cdot$연역적 추상조경(inductive abstract)은 논리적 과정에 의하지 않고 직관적이고 선험적인 정신성, 그리고 초월적 관념 표상을 의미하며 예술가의 내면의 세계 즉, 다시 말해서 외부 대상이 없이 예술가 자신의 관념이나 마음 속을 그리고자 하여 대상의 재현이 아닌 작가 내면의 표현 또는 표출되는 것이다. $\cdot$귀납적 추상조경(deductive abstract)은 전통적 사실주의에 입각하여 대상을 객관적 사실에 대해 지적이고 논리적인 사상(捨象)의 과정을 거쳐서 대상을 단순화하거나 왜곡, 과장, 확대된 논리적 조형성을 표현한다. $\cdot$복합적 추상조경(complex abstract)은 연역적 추상조경과 귀납적 추상조경이 복합적으로 나타난다. 이상으로 살펴본 바와 같이 현대조경의 추상유형에 관한 연구는 추상조경작품에 대한 가치를 재평가하는 계기가 될 수 있고 현대의 추상조경작품에 대한 이해를 높이며, 미래의 조경에 더욱 긍정적으로 작용할 것이다. 따라서 보다 심도 있는 연구와 이의 근본이 되는 추상성에 대한 연구는 앞으로도 지속되어야 한다.