• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.170-178
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• 2015

Interactive media is a buzz word in current creative industry, but many of related fields have different understanding of the meaning of "interaction" in interactive media. This aspect is often the cause of difficulties communication and becomes an obstacle to joint researches. Thus this study attempts to develop a theoretical categorization of the meanings of interaction in interactive media. For this, this study first gathered various interpretations about what is interaction and build a rough classification. Then the classification is supplemented and amended over three times through FGIs of the interactive media related experts. This theoretical categorization is expected to help smooth cross-disciplinary studies and integrated technology development in interactive media.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.279-285
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• 2012

This study classified the categorization process of convergence products as a rule-based and a similarity-based categorization process. And we examined that how the categorization process was determined according to information types(visual vs. visual + verbal) about the components of two prototypes before convergence and thinking styles(holistic vs. analytic). The result of this study showed: (1) The rule-based categorization process appeared more in case of visual information with verbal information than only visual information. (2) Analytic thinkers chose a rule-based categorization process more than holistic thinkers. These findings provide the theoretical and practical implications to comprehend the categorization process of convergence products and the judgement for consideration set from various convergence products.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.128-145
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• 2016

Unlike the past, when fashion brands adopted unilateral communication with their consumers, the brands today have recognized the importance of bi-lateral communication. This has led to the companies producing fashion films as a means to elicit a consensus in opinion between the brands and the consumers. Such fashion films should be understood as films using fashion that transcends time, and also as a type of fashion media. This study, which is based upon the understanding that fashion films are a part of strategic marketing for enhancing the value of brands, used domestic and international literature in order to define fashion films, and establish a theoretical basis for these films. Corroborative study was also conducted for the purpose of practical categorization. This study aims to investigate the characteristics of fashion films, and to suggest a new approach to the study of fashion films. The study adopted the research methodology used in Dudley Andrew's film theory in order to create a theoretical frame that can be used to categorize fashion films. The theory is of significance because it is the basis for the category of motion picture fashion film and media technology fashion film. The study on the categorization and the characteristics of fashion films based upon 6 sub-categories shows a consistent trend of fashion films. From the results, it can be inferred that the films contribute, in part, to the enhancement of brand value. Fashion films have shown rapid growth with the mixture of other media, and with the introduction of cutting-edge technology. Fashion films can be used as new marketing methods for the fashion brands in this digital age.

• The Journal of Korean Medicine
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• v.34 no.1
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• pp.52-68
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• 2013

Objectives: Hyungsang medicine (HM) is an inspection which emphasizes the relationships between pathological patterns and one's facial or bodily shape, color and movement. The purpose of this study was to review previously published study results of the HM. Methods: The authors reviewed a total of 51 HM-related studies published from 2000 to 2012 found on PubMed and various domestic Oriental medicine journals. Each study was classified into theoretical, diagnostic, or treatment-related category. Results: Theoretical studies were mostly based on the Nei-Ching and Dong-Eui-Bo-Gam texts, and dealt with differences in form between types such as masculine and feminine, the five organ image types, the four-type categorization of body essence, vital energy (Qi), mentality, and Blood, Gallbladder and Bladder, the four-type categorization of fish, bird, horse, and turtle types, and the six meridian types. Research on diagnosis has been performed on diagnostic characteristics of HM, correlation between HM and general coordinative manipulation (GCM), and Hyungsang medicine and ante-disease pattern (未病類型). Studies on treatments could largely be classified as treatments for specific diseases using certain acupuncture or herbal prescriptions based on HM. Treatments were mostly evaluated solely through subjective symptom improvement of patients. Conclusions: Our review results suggest that HM-related studies were focused on the constitutional characteristics and clinical utility of HM. To strengthen the theoretical basis of HM and its clinical utility, clinical trials including randomized, treatment-placebo and blind methods are needed.

• Korean Journal of Cognitive Science
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• v.17 no.1
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• pp.53-74
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• 2006

Similarity has been considered as one of basic concepts of cognitive psychology which is useful for explaining cognitive structure and process. MDS models(Shepard, 1964; Nosofsky, 1991) and Contrast model(Tversky, 1977) were proposed as early models of similarity comparison process. But, there have been a lot of theoretical doubts about the conceptual validity of similarity as a result of empirical findings which could not be explained by early models. Goldstone(1994) assumed that similarity could be defined by alignment processes, and suggested structural alignment as a prospective alternative for solving conceptual controversies so far. In this study, basic assumption and algorithms of MDS models(Shepard, 1944; Nosofsky, 1991) and Contrast model(Tversky, 1977) were described shortly and some theoretical limitations such as arbitrariness of selective attention and correlated structures were discussed as well. The conceptual characteristics and algorithms of SIAM(Goldstone, 1994) were described and how it has been applied to cognitive psychology areas such as categorization, conceptual combination, and analogical reasoning were reviewed. Finally, some theoretical limitations related with data-driven processing and alternative processing and possible directions for structural alignment were discussed.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.85-86
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• 2015

문화콘텐츠 시장에서 주요 화두로서 등장하는 인터랙션이라는 용어는 단어자체 의미의 포괄성으로 인해 미디어 세부 분야마다 각기 다른 해석을 가진다. 이러한 양상은 산업 간 융합 및 다학문적 연구에 어려움을 야기한다. 보다 나은 인터랙티브 관련 기술 및 학문 발전의 토대를 위해, 본 연구에서는 콘텐츠 미디어를 중심으로 인터랙션의 개념에 대한 범주화를 시도하였다. 본 연구에서는 인터랙티브 미디어에서 해석하는 인터랙션 의미에 대한 다양한 관점을 바탕으로 일차적으로 총체적인 분류체계를 만들고, 인터랙션 관련 산학 전문가들과의 FGI를 실시하여 수정 및 보완의 과정을 거치며 분류체계에 따른 의미의 범주화를 완성하였다.

• Journal of Korean Medical classics
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• v.25 no.2
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• pp.141-168
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• 2012

Objective : The objective of this paper is to study the characteristics of the categorization of acupuncure points of the Lung Meridian(肺經) based on Hwangdineijingmingtang(黃帝內經明堂). Method : This paper examines several texts regarding the Lung Meridian. Result and Conclusion : Out of Yang Shangshan(楊上善)'s work, the theoretical aspects are presented in Hwangdineijingmingtang, whereas contents regarding acupuncture points are presented in Hwangdineijingmingtang. This is due to Yang's position as an imperial doctor(太醫侍御). In Hwangdineijingmingtang, Yang explains the characteristics of Metal(金) based on Hwangdineijingmingtang followed by an explanation of the acupuncture points of the Lung Meridian, which shows his emphasis on the relationship between the meridian as the main branch and the viscera. Along this medical logic, Yang must have included LU1(中府) into the Lung Meridian. This is Yang's unique point of view, distinguishing itself from other texts regarding the Lung Meridian. Apart from the means of explanation of the Lung Meridian by Yang, the verse 'made a volume for each 12 meridian' in the introduction of Hwangdineijingmingtang, discussion of the main treatable diseases of Hwangdineijingmingtang, contents on pathways of Lingshu Jingmai(靈樞 經脈), the start and end points of the meridians in Lingshu Maidu(靈樞 脈度) points to the assumption that each acupuncture point's belonging meridian known to us today was fixated by Yang.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.12 no.4
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• pp.11-22
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• 2009

This was a 2nd-year study aiming at developing the procedure of alternative system that was intended to restore not only biophysically disturbed areas but also psychologically and socially damaged community. It was suggested that this participatory restoration system could be constructed based on integrative categorization processes consisting of damage types and readiness of local residents for participation. Three case study sites-High-One resort, Lafarge-Halla cement, and high-altitude farmland near Gangneung city, were selected to apply the theoretical framework proposed as a result of 1st-year work. In order to develop introductory programs, key concepts such as forest for future, carbon offset forest, and healing forest, have been suggested based on analysis of 6 system components including human resources, communication, legal and institutional support, financial sources, restoration methods, and activity programs for each site. More detailed processes and procedures can be identified, defined, and refined after the end of final, 3rd-stage of the study in April of 2010.

• Asia Marketing Journal
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• v.15 no.4
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• pp.161-186
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• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• Journal of Korean Library and Information Science Society
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• v.39 no.4
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• pp.283-304
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• 2008

This is to develop Intelligent Retrieval System which can automatically present early query's category terms(association terms connected with knowledge structure of relevant terminology) through learning function and it changes searching form automatically and runs it with association terms. For the reason, this theoretical study of Intelligent Automatic Indexing System abstracts expert's index term through learning and clustering algorism about automatic classification, text mining(categorization), and document category representation. It also demonstrates a good capacity in the aspects of expense, time, recall ratio, and precision ratio.