• Asia pacific journal of information systems
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• 제25권2호
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• pp.403-422
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• 2015

Social media websites have continued to proliferate, and the way in which people stay connected has also evolved. The issue of user loyalty a website remains crucial given that the competition is severe. Websites need loyal users who continue to use their sites to survive and be successful. In this research, we applied self-regulation framework to investigate the factors leading to user loyalty to a social media site. In particular, the role of sense of belonging, which is a common emotional reaction to a social media site, is examined. A survey of users in a popular social media site in Taiwan was conducted. Results show that both sense of belonging and service quality have direct effect on loyalty, whereas trust affects loyalty indirectly by fostering a sense of belonging. Service quality affects loyalty through trust and sense of belonging. Notably, trust has insignificant effect on loyalty as originally proposed. Users are then classified into two groups, namely, heavy and light users, based on their usage. Among light users, service quality has no direct effect on loyalty. Therefore, sense of belonging has sole direct impact on loyalty. Both service quality and sense of belonging contribute to loyalty in users who spend more time online. Implications of this study are also discussed.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.322-336
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• 2022

South Korea is in the limelight in the past decades as Korean universities races for internationalization. As the number of students studying abroad tremendously increasing, there has been a growing need for higher education institutions to understand international working students' life satisfaction and sense of belonging. The aim of this research is to outline which determinants affects life satisfaction as mediated by sense of belonging. With the samples size of 102 respondents, the proposed research model was examined using structural equation modeling (SEM) and SPSS. Results show that all determinants (Recognition, Quality of Education, Experienced Difficulties in Public Service and Understanding Korean Language) were positively significant toward Sense of Belonging. Likewise sense of belonging holds the positive indirect significant effects of the four determinants to life satisfaction.

• 재활간호학회지
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• 제11권2호
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• pp.81-89
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• 2008

Purpose: The aim of this study was to explore the relationship between powerlessness, sense of belonging and nutritional status of the elderly. Method: The study sample was 100 living at home and institutions. Data were collected by interview from Oct. to Dec. in 2003. The instruments were helplessness scale developed by Jung (1998), sense of belonging scale SOBI-A and nutritional initial screening. Results: The mean score of powerlessness was $2.71{\pm}0.30$, sense of belonging was $2.87{\pm}0.19$ and nutritional status was $4.42{\pm}3.34$. There was a statistically significant differences in powerlessness according to age (F=3.185, p=0.027), health status (F=6.945, P=0.002), religion (F=5.941, P=0.001), current spouse (t=-0.384, p=0.026), in sense of belonging according to age (F=4.40, P=0.006), length of education (F=10.64, P=<.0001) and in nutritional status according to age (F=3.34, P=0.022), health status (F=2.86, P=0.027). There was a statistically significant correlation between powerlessness and nutritional status (r=0.219, p=0.029). Conclusions: Nurses are able to decrease powerlessness or increase sense of belonging and nutritional status of the elderly by developing the health promotion program, improving perceived health status and empowering social interaction of the elderly specifically living at institutions.

• 한국경영과학회지
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• 제35권1호
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• pp.19-45
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• 2010

Virtual Communities, which are formed on the Internet, are expected to serve the needs of members for e-collaboration, e-communication, information and knowledge sharing. The executives of organizations should consider virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' sense of belonging behavior in virtual community. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usability, trust and sense of belonging in using a certain virtual community. Empirical data was collected from 201 and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that the perceived usability and community trust of members significantly influences sense of belonging in using the virtual community, and information quality, system quality, familiarity on the virtual community are significantly influence the usability but not reputation. And I confirmed that perceived shared vision and responsiveness play the role of determinants in making the member's trust, perceived risk influence the making community trust in directly. The results of the study can be used to identify the motivation underlying members' sense of belonging in a certain virtual community by investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of sense of belonging to stimulate members' willingness to engage the community and futhermore enhance their virtual community loyalty.

• 한국응용과학기술학회지
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• 제40권3호
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• pp.374-384
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• 2023

20대를 대상으로 하였던 대학이 최근에는 운영방식, 설립목적, 교육대상이 다양화되었다. 대학의 수에 비해 급격한 학령인구의 감소로 대학(과)은 신입생의 확보와 재학생의 중도탈락 최소화를 위해 최선의 노력을 기울이고 있다. 본 연구는 2년제와 4년제 일반대학과 원격대학의 미용관련 학과 재학생을 대상으로 전공선택동기와 소속감이 학업지속의도에 미치는 효과를 실증하기 위해 온라인 설문을 진행하였다. 일반대학 119명, 원격대학 113명에게 수집된 자료를 SPSS.28를 이용해 분석한 주요한 결과를 요약하면, 일반대학은 전공선택동기는 학업지속의도에 미치는 영향이 유의미하지 않았으나 소속감은 유의미한 정(+)의 효과를 미쳤다. 또한, 소속감이 높아지면 외적동기는 학업지속의도를 유의미하게 상승시키는 조절효과가 나타났다. 원격대학은 전공선택동기 중 내적동기와 소속감이 학업지속의도에 유의미한 정(+)의 효과가 나타났으며 전공선택동기와 학업지속의도의 관계에서 소속감의 조절효과는 유의미하지 않았다. 결과적으로 재학생의 학업지속의도에 있어 일반대학은 대학(과)의 소속감이 주요했으며 원격대학은 내적동기가 주요했다. 이러한 결과는 재학생의 중도탈락 예방을 위한 대학(과)의 효과적인 정책 수립을 위한 의미있는 자료가 될 것으로 기대된다.

• 실천공학교육논문지
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• 제11권2호
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• pp.291-303
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• 2019

본 연구의 목적은 대학생의 성취지향성목표가 대학생활만족도와 대학 소속감에 미치는 영향에 대해 분석하는 것이다. 3년에 걸친 종단 자료를 바탕으로 시간의 흐름에 따른 변화를 분석하기 위해 본 연구는 잠재성장 모형을 활용하였다. 그 결과는 성취목표지향성 개념 중 숙달접근과 숙달회피는 대학생활만족도 초기값에는 영향을 주고 있으나 시간의 흐름에 따른 변화는 없었다. 반면, 수행접근은 대학생활만족도의 초기값에 영향을 주지 못하였지만 시간이 흐름에 따른 변화율에는 긍정적인 영향을 주었다. 그리고 수행회피는 초기값과 변화율 모두 영향을 주지 못하였다. 성취목표지향성 요인들이 소속감에 미치는 영향도 조사한 결과 숙달접근과 숙달회피는 대학생활만족도에 미치는 형태와 비슷하게 소속감 초기값에도 영향을 주었다. 다만 수행접근은 대학생활만족도의 변화율에는 영향을 주었지만 소속감 초기값에는 영향을 주지 않는 것으로 나타났다.

• 보건의료산업학회지
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• 제5권2호
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• pp.63-76
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• 2011

It is necessary to access managing human resources of hospitals with diversity in order to operate hospital organization successfully and efficiently. The research tries to analyze affecting factors of organizational effectiveness of hospital workers according to their positions. The research has been performed on the 836 hospital workers of 8 different positions in the Busan & Gyeong-nam area, utilizing SPSS version 19.0 for processing and analyzing the data. The major results of the research are as following. First, among such factors of organizational effectiveness as sense of belonging to work, pride, work settlement, wage satisfaction, job satisfaction, colleague perception, and unstable consciousness of their job, there is a meaningful difference according to the kinds of working institution and positions. Second, there was higher organizational effectiveness(a sense of belonging and pride) as to higher work settlement and wage satisfaction within all kinds of positions. In addition, there was higher organizational effectiveness(a sense of belonging and pride) as to higher job satisfaction and colleague perception within all kinds of positions except for physical therapist, general adminstration, facilities, nutrition, and etc. There was higher organizational effectiveness(a sense of belonging and pride) within all kinds of positions except for general adminstration, facilities, nutrition, and etc, as to lower job or work complaint.

• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.642-657
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• 2022

4차 산업혁명과 팬데믹은 비대면 서비스에 대한 의존도를 높이는 결정적인 계기가 되었다. 이에 본 연구는 현재 디지털 네이티브 세대를 중심으로 각광 받고 있는 숏폼 브랜디드 콘텐츠에 대해 논의함으로써 비대면 마케팅에 대한 새로운 전략 방안을 도출하고자 하였다. 특히 소셜 미디어 상에서 숏폼 브랜디드 콘텐츠를 공유하고 소통하는 사회적 시청 현상을 중심으로 노출 유형 (직접 시청 vs. 사회적 시청)이 숏폼 브랜디드 콘텐츠와 콘텐츠가 포함하고 있는 제품에 대한 태도에 어떠한 영향을 미치는지 검증하였다. 더불어 인지된 소속감을 매개 변인으로 제시하고, 사회적 시청 과정에서 소비자가 인지하는 소속감이 노출 유형과 소비자 태도 간의 관계에서 유의한 매개 효과를 주는지 실험을 통해 확인하였다. 연구 결과, 노출 유형은 콘텐츠와 콘텐츠가 포함하고 있는 제품에 대한 태도에 유의한 영향을 미쳤으며, 또한 인지된 소속감 역시 매개 변인으로서 유의한 것으로 나타났다.

• 한국산학기술학회논문지
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• 제18권1호
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• pp.395-405
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• 2017

본 연구에서는 올바른 정치문화 정착과 형성을 위해 시민들의 정치의식과 정치참여행동의 구조적 관계를 분석하고자 연구를 시도하였다. 이를 분석하기 실증분석을 시도하였고, 이에 따른 분석결과는 다음과 같다. 첫째, 가설 1인 시민들의 정치의식과 정치신뢰의 관계를 분석한 결과, 선거 의식 수준과 자기 효능감이 높을수록 정치에 대한 만족도와 정치에 대한 평가가 높아졌다. 둘째, 가설 2인 시민들의 정치의식과 사회소속감의 관계를 파악한 결과는 선거 의식 수준과 사회에 대한 인식수준이 높을수록 사회소속감이 높아지는 것으로 나타났다. 셋째, 가설 3인 정치신뢰가 정치참여 행동에 미치는 영향을 분석한 결과에서 정치 만족도와 정치평가가 높을수록 적극적 정치 참여와 소극적 정치 참여의 참여행동이 높아진 것으로 나타났다. 넷째, 가설 4인 사회소속감이 정치참여행동에 미치는 영향은 시민의 사회소속감이 높을수록 적극적 정치 참여와 소극적 정치 참여의 정치참여 행동 수준이 높아지는 것으로 조사되었다. 따라서 시민들의 선거인식과 정치가에 대한 인식 등 정치의식이 높을수록 정치에 대한 신뢰도와 정치참여행동 역시 긍정적으로 영향을 받는 것을 알 수 있었다.

• 패션비즈니스
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• 제19권5호
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• pp.157-174
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• 2015

This research intends to observe the effects of social capital regarding fashion social enterprises on the community sense of participating consumers, and verify the relationship of the effects that such social capital and community sense have on sustainability formation variable(shared values, suitability of values, behavioral flow, cognitive belief and long-term relationship orientation) of social enterprises. For such analysis, a sample of 400 consumers with experience of purchasing products of fashion social enterprises more than once was utilized, and path analysis was conducted utilizing AMOS 20.0. As a result of this research, first, information sharing, social participation among the characteristic factors of social enterprises' social capital had a meaningful impact on shared values, and self-pursuit and significance meaningfully affected the suitability of values. Second, mutual influence, sense of belonging, satisfaction of needs and emotional bond among the characteristic factors of community sense between social enterprises and consumers meaningfully affected shared values, whereas mutual influence, sense of belonging and emotional bond substantially influenced suitability of values. Third, shared values and suitability of values affected the relationship between behavioral flow and cognitive trust, and behavioral flow and cognitive trust both had meaningful impact on long-term relationship orientation.