• 산경연구논집
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• 제11권12호
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• pp.29-38
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• 2020

Purpose: The purpose of this study is to empirically analyze the effect of chatbot service quality, chatbot trust, and chatbot satisfaction on chatbot reuse intention and store reuse intention. Research design, data, and methodology: We reviewed the literature on domestic and international chatbots, established hypotheses, and analyzed them. We empirically analyzed the process model in which chatbot service quality (interaction quality, information quality) has a positive effect on chatbot trust and chatbot satisfaction, and that chatbot trust and satisfaction positively affect chatbot reuse intention and store reuse intention. A survey was conducted on 212 people who had used shopping mall chatbots and financial service chatbots after demonstrating the shopping mall chatbot video. Structural equation modeling was conducted by using AMOS 24.0 to test the proposed relationships. Results: As a result of the empirical analysis, the effects of interaction quality on chatbot trust and information quality on chatbot satisfaction were not supported, but the rest of the hypotheses were statistically significant. It was found that the information quality of chatbot service had a positive effect on chatbot trust, but did not significantly affect chatbot satisfaction. In addition, the interaction quality of the chatbot positively affects the satisfaction of the chatbot, but it does not significantly affect the trust of the chatbot. Chatbot trust was found to have a positive effect on chatbot satisfaction. Chatbot trust and chatbot satisfaction were found to have a positive influence on the intention to reuse the chatbot. And, chatbot trust and chatbot satisfaction were found to have a positive influence on store reuse intention. Conclusions: The findings of this study offer significant theoretical and managerial contributions in the context of chatbot. Chatbots should enhance customer contact quality management from the perspective of total customer experience management rather than partial function. When providing a chatbot service, it is more desirable to give priority to providing accurate information to increase trust, and at the same time to improve customer satisfaction by increasing the quality of interaction. And in order to increase the competitive advantage of companies, the purpose of introducing chatbots should be clarified and approached strategically.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2011년도 추계학술대회
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• pp.727-745
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• 2011

Courier and logistics services such as customer contact employees (customer-contact employee) of the attitudes and behavior of the customer satisfaction level of service quality evaluation and a very big impact. In this study, using a typical customer contact employees, and to target the delivery service industry employees the organization's service orientation and customer orientation by examining the impact on the quality of companies within the organization for growth and development needs and the importance of service orientation will be trying out for. The results of this study can be summarized as follows. First, the chief executive of the organization to configure a service orientation and a detailed understanding of the factors that determine this by managing the organization to effectively come up with a way to make and ultimately the organization's service orientation, organizational culture can be positioned as effort should be taken. Second, service companies through regular training and education to maintain a certain level of service quality should be. Third, the service organization's service orientation is not a fad or a means of sustain and develop the company's survival strategy is to get out. To do this, good communication between the field and management can be achieved by a variety of channels to be established, and management's willingness to provoke sympathy for the employees should be provided.

• 디지털융복합연구
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• 제19권1호
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• pp.401-410
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• 2021

코로나 사태 이후, 대학 및 평생교육원의 예체능 수업은 온라인으로 주로 실시하고 있다. 대면 수업을 통한 실기 연습이 중요한 무용 역시 온라인 교육의 한계 등으로 학생들의 만족도가 떨어지고 있다. 따라서 온라인 수업을 듣는 무용 전공자들을 대상으로 이들이 느끼는 교육서비스품질을 측정할 필요가 있다. 아울러 이들의 불만이 가중되어 휴학 등 학업이탈 역시 늘고 있는 상황이므로 온라인 교육과 관련한 사용자 만족, 지속사용의도, 학업지속의도를 함께 살펴보고자 한다. 이를 위해 본 연구는 탐색적 요인분석과 신뢰도분석, 모형적합도 및 타당성 검증, 경로분석을 거쳐 이들 4개 변수들 간 인과관계를 확인하였다. 연구결과, 총 6개의 가설 중에서 3개가 채택되었고 세부적으로 교육서비스 품질은 사용자 만족과 지속사용의도에, 사용자 만족은 지속사용의도에 정적으로 유의미한 영향을 끼쳤다. 반면, 학업지속의도를 종속변수로 하는 가설들은 모두 기각되었다. 이를 종합하면 교육서비스품질은 온라인 무용교육에서도 만족과 사용 등에 긍정적 영향을 끼치는 중요한 변수라는 것을 확인했다는 점과 그럼에도 불구, 학업지속의도에까지는 영향을 끼치지 못하는 한계점을 확인하였다. 일시적 사용자 만족 이상의 중장기 교육문제인 학업이탈을 방지하기 위해서는 온라인 교육 품질 개선 외에 다양한 사회적 변수를 고려한 후속 연구가 필요할 것으로 보인다.

• 의학교육논단
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• 제25권3호
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• pp.273-284
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• 2023

According to the World Health Organization, for medical schools to fulfill their obligation of social accountability, it is necessary for medical education, research, and service areas to ref lect the healthcare system's relevance, quality, cost-effectiveness, and equity. This study utilized Boelen and Heck's (1995) social accountability grid model to analyze the degree to which the Accreditation Standards of Korean Institute of Medical Education and Evaluation 2019 (ASK2019) standards apply the World Federation for Medical Education's (WFME) standards. The social accountability characteristics of the former were compared to those of the WFME, the Liaison Committee on Medical Education, and the Australian Medical Council. Experts with experience and certification in medical education and evaluation classified the ASK2019 standards according to the grid model, evaluated social accountability perspectives, and categorized them according to the process, content, and outcome. Of the 92 standards, 61 (66.30%) were selected as social accountability standards; these encompassed all areas. There was a particular focus on outcome-related areas, such as "mission and outcomes," "student assessment," "educational evaluation," and "continuous improvement." Education and quality were the most common (33, 54.11%), followed by 18 standards related to education and relevance. However, the standards on cost effectiveness and equity corresponding to education, research, and service were significantly insufficient. As a result of classification using a logic model, many criteria were incorporated into the process, producing results similar to those of international accreditation institutions. Therefore, to fulfill medical schools' social accountability, it is necessary to develop cost effectiveness and equity standards with reference to grid models and expand them beyond education to include research and service areas. Developing content and outcome standards is also required.

• 대한통합의학회지
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• 제4권3호
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• pp.101-108
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• 2016

Purpose : The primary objective of this study was to examine the status of continuing education, and to identify the current state and employment status of these physical therapists. Moreover, the study also aimed to provide basic data for establishing improvement measures in various continuing education programs to enhance the quality of physical therapists, thereby providing high quality service to patients and contributing to the increasing productivity of hospitals. Method : The present study analyzed the basic data obtained from KPTA regarding the 671 physical therapists throughout Korea. Questionnaires were sent by mail to from direct visits were used in the final data analysis. The questionnaire consisted of 45 questions in 3 categories: general characteristics, continuing education. Collected data were analyzed using frequencies, percentages, means, and standard deviations. Result : Subjects 88 (87.1%) indicated that they continuing education, showing that most had taken continuing education courses. The importance and necessity of continuing education was much higher for those with doctoral degrees than for those who graduated from college, or who possessed bachelors or master's degrees. Conclusion : A necessary follow-up study using these findings would contribute to providing a high quality medical service and to enhancing the quality of physical therapists. Moreover, systematic management of continuing education is necessary to devise comprehensive and effective measures for the development and acquisition of updated skills by health care professionals.

• 한국환경과학회지
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• 제20권6호
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• pp.721-728
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• 2011

This study investigates the users' perception of the importance and performance of National Recreation Forest Service Programs quality, forest environmental education and cultural benefits, with the aim of improving the level of service quality within the programs. An Important-Performance Analysis (IPA) was performed to determine significant patterns. The IPA results showed that most users' perceived as important how well the service programs performed to meet their expectations. The enclosed study finds, for example, users' answered that three factors which were less important to them were entrance fee, size of program center or facilities and amount of information. These factors performed poorly, and the program of guidance indicates the need for improvement of these factors. In addition, the finding also suggests how recreational service programs in the future can complement and improve what they offer. These are as follows. The process of preparation and content of the program order need to be effectively established. The Program Director needs to maintain a friendly attitude and must have ongoing training on how to provide effective programs. For programs to be enjoyable and satisfying for users, the location of the programs should provide a comfortable environment. Also, detailed program guidance is required for users' convenience. It is expected that the results of this study will be useful when ameliorating and establishing the marketing strategy of the National Recreation Forest Service Programs.

• 한국지능시스템학회논문지
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• 제23권3호
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• pp.232-237
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• 2013

본 연구는 장기요양시설(입소시설)에서 근무하는 시설장 또는 관리자가 인식하고 있는 요양서비스 질 결정모형을 사회시스템의 구조화에 이용되고 있는 FSM을 이용하여 구조화하는데 목적이 있으며 주요 연구결과는 다음과 같다. 최상층의 서비스 질은 중간층의 직무몰입, 조직몰입, 경력, 요양기술, 노인에 대한 지식, 연수 및 교육과 연결되어 있는 것으로 나타났다. 둘째, 중간층(직무몰입, 조직몰입, 경력, 요양기술, 노인에 대한 지식, 연수 및 교육)은 하위층의 고용형태, 직무만족, 리더쉽, 이용자 관계, 직장 내 인간관계와 연결되어 있거나, 중간층에 위치한 요인 간에 연결되어 있는 구조로 나타났으며 구체적 결과는 다음과 같다. 직무몰입에는 직무만족과 이용자 관계, 조직몰입에는 리더쉽과 직장 내 인간관계, 경력에는 고용형태와 직무만족이 연결되어 있는 것으로 나타났다. 한편, 요양기술에는 직무만족, 경력, 노인에 대한 지식, 연수 및 교육, 노인에 대한 지식에는 직무몰입, 경력, 연수 및 교육, 연수 및 교육에는 직무몰입이 연결되어 있는 것으로 나타났다. 이러한 결과를 통해 다음과 같은 사실을 확인할 수 있었다. 첫째, 요양보호사의 업무전문성을 나타내는 요양기술 및 노인에 대한 지식은 경력을 바탕으로 해서 서비스 질에 연결되는 구조를 보였다. 둘째, 중간층의 직무몰입은 최상위층의 서비스 질에 연결되어 있으면서 같은 중간층에 위치한 요양기술, 노인에 대한 지식, 연수 및 교육 등 다양한 요인에 영향을 미치는 것으로 나타나 서비스 질을 결정하는 데 중요한 요인임을 알 수 있었다. 마지막으로 리더십과 관련하여 의미있는 결과를 확인할 수 있었다. 즉, 시설장의 리더십이 조직몰입에 연결되고 조직몰입이 서비스 질에 연결되는 구조를 통해 서비스 질 향상을 위해 시설장이 수행할 역할을 확인할 수 있었다.

• 한국과학교육학회지
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• 제32권8호
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• pp.1356-1366
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• 2012

As the recent demand for human resources in science, technology, engineering, and mathematics (STEM), the development of professional STEM teacher is called worldwide. It is becoming a critical need in teacher education in order to educate student teachers, and prepare pre-service and beginning teachers for high quality of teaching competency. To promote the competency for $21^{st}$ century STEM teachers, the epistemology of technological pedagogical content knowledge (TPACK) is currently considered as the essential qualities of knowledge for highly qualified teachers. The aim of this study is explore the effect of case-based learning approach on TPACK competency of pre-service STEM teachers. In order to develop the pre-service teachers' competency regarding effective integration of technologies into teaching specific content areas, a series of innovative case study teaching in science and mathematics was presented to 43 participants of pre-service physics, chemistry, biology, mathematics, and computer teachers during a course of information and communication technology (ICT) in Education at Khon Kaen University, Thailand. After finishing a case presentation, the pre-service teachers were encouraged into a forum of critical open discussion by considering the potential impact of the case and the TPACK framework. They were investigated instructional design competency of using ICT tools into student learning process and their personal beliefs about ICT in educational process both before and after. The participant's reactions and learning was evaluated by using a self-reported questionnaire and an implementation log of content-specific learning process design, respectively. Results showed a change of their beliefs and the transformation of their TPACK competency in STEM teaching. In an effort to better serve the needs of high quality STEM teachers, the results of this study illustrated that the competency of TPACK could be particularly considered as a core attributes for future STEM teachers. By the way, case-based learning approach can play an effective part in preparing and professing the TPACK competency for STEM teachers.

• 한국환경교육학회지:환경교육
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• 제8권1호
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• pp.138-150
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• 1995

The quality of environmental education in school depends on the quality of environment teacher, who develops his/her ability through avalible courses such as in-service training and communication et al. This study was performed with the questionnaire to 179 teachers who participated in certificate in-service training for [Environment] subjects on winter of '95 and summer of '96. The questionnaire included 28 items, which could be categorized 5 parts : the environmental consciousness of teachers, their awareness of environmental education in schools, the reason of participation, the limits and requirements of learning field, avalible teaching and learning methods. The improvements and suggestions derived from this study are summarized as follows: First, it is necessary to differentiate in-service training concerning environment, because the motive of teacher's participation is diverse and is not always suitable to the purpose of certificate in-service training for [Environment] subjects. Second, the teaching contents and programs of certificate in-service training for [Environment] subjects have to be various according to the characteristics and major subjects of teachers. Third, it deserves special emphasis that the field trips and survey for the experiential study in field is supplemented in the teaching contents and programs of certificate in-service training for [Environment] subjects. Also, it is necessary to strengthen the environmental ethics and philosophy in the teaching contents and programs.

• 디지털융복합연구
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• 제11권6호
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• pp.113-127
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• 2013

오픈마켓의 지속적 성장으로 인해 업체간의 경쟁이 예상되므로 높은 품질확보를 통한 기존 사용자의 이탈방지와 새로운 사용자창출을 위해 노력하고 있다. 마케팅분야에서 서비스 품질에 대한 평가척도로 사용되던 서비스 품질을 확대하여 오픈마켓에 맞게 e-서비스 품질로 변환하여 사용하기도 한다. Udo et al.[6]은 정보시스템의 관점에서 Parasuraman et al.[2]의 e-서비스 품질과 DeLone and McLean[7]의 정보시스템 성공모델을 결합하여 웹서비스 품질로 제안하고 있다. 본 연구에서는 Udo et al.[6]의 모형을 기반으로 한 오픈마켓의 웹 서비스 품질 영향요인으로 웹사이트 개인정보보호, 웹사이트 컨텐츠, 웹사이트 편의성 그리고 오픈마켓 이미지를 제안하였다. 부산지역에 거주하는 대학생과 대학 내 평생교육원 수강생 301명을 대상으로 설문한 결과 네 가지는 모두 오픈마켓의 웹 서비스 품질에 긍정적인 영향을 미치며 궁극적으로 웹서비스 품질은 오픈마켓 사용자의 정보시스템 만족에 긍정적인 영향을 미치는 것을 발견하였다.