• Fashion & Textile Research Journal
• /
• v.24 no.1
• /
• pp.29-41
• /
• 2022

With the outbreak of the COVID-19 pandemic, global fashion brands have been hosting online fashion shows instead of offline ones. In light of the current pandemic scenario, this research conducted a study on digital fashion shows held online, specifically focusing on two types of shows: fashion films and games. This study examined the characteristics of changes in digital fashion shows as well as their limitations. The case studies analyzed fashion shows from January 2020 to July 2021, with a focus on the 2021 S/S and 2021 F/W seasons, and 26 fashion shows from 23 brands. The results of this study were as follows: First, digital fashion shows transcended physical limitations through virtualization and non-face-to-face communication, breaking free of the limits of space and time in reality. Second, the entertainment role of fashion shows was strengthened. However, online fashion shows had limitations as they lacked a sense of reality and distracted viewers' attention from fashion products. This study has practical implications as it proposes a path for the development of digitalized fashion shows by addressing its current limitations. Overcoming these shortcomings, post-pandemic fashion shows would be more diverse, flexible, and creative. Consequently, following the pandemic period, we look forward to new types of fashion shows using digital imaging technologies.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.119-128
• /
• 2022

In the context of the COVID-19 era, due to the serious epidemic and heavy workload, medical staff often work overtime. The frequency of overtime work is directly related to organizational trust, so the impact of overtime work is of high importance to medical staff. This study focuses on the role of overtime work and validates the level of organizational trust among healthcare workers. The mediating effect of personal achievement as a mediator between overtime work and organizational trust was also explored. According to the results, both voluntary overtime and inoluntary overtime of medical staff have a positive impact on organizational trust. The results also suggest that personal accomplishment has a mediating effect between overtime work and organizational trust. This study focuses on exploring the impact of medical staff overtime work on organizational trust and proposes options for improving organizational trust among medical staff.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.25 no.2
• /
• pp.83-95
• /
• 2023

The purpose of this study was to identify the effect of skin care salons' decision factors on customer satisfaction and revisit intention during the COVID-19 pandemic. The subjects of this study were 220 women in their 20s to 50s who reside in Seoul and the Gyeonggi-do area and are users of skin care salons. The data was statistically analyzed using SPSS V.25.0 and detailed research results are as follows. For the analysis of this study, frequency analysis, factor analysis, reliability verification, independent sample T-Test, one-way analysis of variance, post hoc test, Duncan test, and regression analysis were conducted. First, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on customer satisfaction, hygienic environment satisfaction and service environment satisfaction, which are sub-factors of customer satisfaction, had a significant effect on professionalism, kind service, and distance, which are sub-factors of decision factors, and are independent variables. Second, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on revisit intention, decision factors, which are independent variables, including professionalism, kind service, price, and distance showed significant effects on human revisit intention, As for physical revisiting intention, only kind service, distance, and professionalism showed significant effects, while price did not have a significant effect. Third, as a result of examining whether customer satisfaction during the pandemic has a positive (+) effect on revisiting intention, the service environment satisfaction and hygienic environment satisfaction, which were sub-factors of independent variables, showed significant results for human and physical revisit intentions. In this study, service environment and hygienic environment satisfaction were important variables for skin care salon decision factors. Professionalism and kind service were important for human revisit intention. Therefore, overall service environment, hygiene, and safety should be prioritized to increase revisit intention and efforts must be made to retain and improve customer satisfaction

• Journal of the Korea Convergence Society
• /
• v.12 no.1
• /
• pp.37-47
• /
• 2021

In the pandemic era, smart medical technology has also been applied to prevent and control diseases such as COVID-19. Health QR code system shave sparked recent discussion in the hopes of improving its convenience and safety. The many types of current health QR code systems in China exists causes inconvenience to those that are vulnerable, as well as raising the issue of personal information protection. In order to solve this problem, this paper proposes transparent integration of the health QR code systems and the process of protecting personal information, as well as designs an interface for user convenience. Through the method presented in this paper and the newly designed interface, users can enjoy the smart pharmaceutical system more conveniently and safely, and ensure effective results in the prevention and control of diseases that are likely to spread.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.6
• /
• pp.209-215
• /
• 2023

The untact environment brought about by the global pandemic has emerged as a new driving force for the matured social media market. In the post-coronavirus era, there arises a pivotal need for foundational data to reconfigure the operations and utilization strategies of social media. Using data from the 2022 Korean Media Panel Survey, this study compared sociodemographic and personality factors between social media non-users and users, and examined how these factors influenced social media usage time. The findings indicate differences between social media non-users and users in terms of gender, age, education level, income level, employment status, marital status, openness to experience, conscientiousness, extraversion, and neuroticism. Usage time of social media is influenced by gender, age, income level, employment status, conscientiousness, and agreeableness. These results are anticipated to enhance the understanding of users and their usage behaviors for stakeholders in the social media market as they confront a potential second leap forward.

• Journal of Korea Society of Industrial Information Systems
• /
• v.27 no.5
• /
• pp.129-144
• /
• 2022

Until now, research related to telecommuting has been mainly conducted in information and communication fields such as smart work, and the need for this study emerges in that there are insufficient cases or studies confirming visible job productivity or organizational performance for companies to grasp. The purpose of this study is to investigate how telecommuting affects job performance through job creativity and job satisfaction of members of the organization. As a result of the analysis, it was found that the perception of telecommuting characteristics (communication collaboration, job productivity, work-life balance) had a significant positive (+) effect on both job creativity and job satisfaction. Second, job creativity and job satisfaction were also found to have a positive effect on job performance. Based on the analysis results of this study, it is expected to provide usefulness evaluation indicators for telecommuting to managers and policymakers of companies or institutions that want to introduce and operate telecommuting in the future in the post-COVID-19 era.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.32 no.3
• /
• pp.45-65
• /
• 2021

How are real libraries affected and what are they planning and working on in the current coronavirus era? Based on these questions, the purpose of this study was to analyze the Corona-related trends based on the 2020 implementation plan of the Library Development Comprehensive Plan and the 2021 implementation plan, and to analyze the impact and changes of the libraries in the city and the direction of corona response. The problems in the 2020 municipal libraries are largely attributed to the closure or curtailment of libraries due to the epidemic of coronavirus, budget cuts and budget limits due to coronavirus, declining users' interest and participation, infrastructure limits due to rapid service changes and operational limitations. Furthermore, the improvement measures and future plans could be divided into 1) development and provision of non-face-to-face programs; 2) development and provision of online-based services; 4) expansion of budget for response to demand; 5) provision of space against corona; and other response directions. In addition, in order to systematically cope with coronavirus in the future, it is expected that first, hybrid-type programs and services, second, infrastructure for online and non-face-to-face services, and third, budget utilization flexibility will be required.

• Fashion & Textile Research Journal
• /
• v.23 no.5
• /
• pp.611-623
• /
• 2021

In the era of COVID-19 and advanced ICT technology, retail technologies such as those that use virtual reality(VR) have been drawing significant attention in the fashion industry. This study investigated the impact of shopping motivation and telepresence on consumer attitude, trust, and behavioral intentions in VR fitting room application environments. An online survey was conducted on female consumers in their 20s and 30s after exploring a VR fitting room application. Overall, 225 responses were used for the analysis. The study demonstrated that usefulness had a significant effect on attitude toward product (ATP) and trust toward app (TTA), while enjoyment had a significant effect on ATP, but did not significantly affect TTA. Telepresence did not significantly affect TTA, but had a significant influence on ATP and behavioral intention. TTA had a significant influence on ATP, and both ATP and TTA had significant effects on behavioral intention. Moreover, the effects of usefulness, enjoyment, and telepresence on ATP, TTA, and behavioral intention were significant, as the self-congruity between consumers and avatars increased. The application of the motivation theory and technology acceptance model offers theoretical perspectives for understanding VR fitting room application users' attitudinal and behavioral responses in mobile shopping environments. In addition, this study provides practical implications to mobile retailers that utilize advanced technologies.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.4
• /
• pp.267-272
• /
• 2021

This study's purpose is to investigate the effects of reading movie scripts aloud in non-face-to-face general English courses on international students' English ability in the COVID-19 era. A general English class was delivered once a week for 15 weeks to 47 international students at a Seoul-based university. The animated movie Tangled and its script were used as learning materials. Biweekly, students had to watch video lectures using the university's learning management system(LMS) and read scripts aloud through Zoom. In the video lectures, the teacher went over specific vocabulary and interpreted the movie scripts in easy Korean. For the second activity through Zoom, international students read the movie script aloud individually and in groups. The post-test revealed significant improvements in both reading and writing, as compared to the pre-test. Through the study's survey, participants exhibited positive attitudes in affective domains(understanding, satisfaction, interest, and recommendation).

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.11
• /
• pp.229-238
• /
• 2020

Upcoming 4th industrial revolution era and the post-covid19 made procedure, contents, and the ways of education innovative changes. Thesis analyzed the changes of educational procedures of universities unsing Bigkinds of 'KPF', (which is Korea Press Foundation) and DataLab system of 'Naver'. The following three results were derived from relational analysis, monthly keyword trend, and related word analysis with 633 cases searched for the keyword of "university curriculum innovation, creativity, and convergence." Firstly, the frequency of relationship keyword analysis of recent 4 years(2016~2020) was ministry of education(190), industrial revolution(154), system(137), career(136), global(131), smart(97), and enrolled students(95) in order. Secondly, The frequency of keywords related to the related words was Human Resources Development (136), Industrial-Academic Cooperation (119), Education Ministry (86), Specialization (69), and LiNC (62), which showed the importance of supporting the government (Ministry of Education) and fostering human resources, industry-academic cooperation, LiNC, and characterization in order to foster human resources in universities. According to this study, the paradigm of education is the artificial intelligence environment of the fourth industrial revolution, which is meaningful in presenting the direction of specialization, industry-academic cooperation, smart, and globalization, and the future direction of education that fosters creative talent in the era of the fourth industrial revolution.