• 한국의류학회지
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• 제37권3호
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• pp.334-347
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• 2013

This study obtains information required for a comprehensive understanding of the brand-switching behavior by cosmetics consumers and for the establishment of effective strategies to make customers more loyal to the company. The study examines the relationships between customer shopping orientation and brand switching motives with respect to cosmeceuticals. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 1,258 females between the ages of 20's and 30's residing in Seoul and the Gyeonggi area who use whitening products, sunscreen, or other anti-aging cosmetics. The results showed that shopping orientation influenced brand-switching motives in regards to purchasing cosmeceuticals. The orientation of depending on information and seeking fashion trend were the major factors to induce brand-switching behavior in purchasing whitening products, sunscreen, and anti-aging treatments. However, there were differences in the type of factors of shopping orientation and in their intensity of affecting brand-switching motives depending on the specific cosmeceuticals. In particular, in the case of sunscreen, as compared to other products, the customer shopping orientation should be considered from more diverse perspectives in order to formulate effective marketing strategies related to brand switching. In light of these results, customer shopping orientation with respect to cosmeceuticals is a variable that influences the cause brand switching. Therefore, differentiated marketing strategies that reflect the different characteristics of shopping orientation according to each item of cosmeceuticals are recommended to improve the satisfaction level of the companies' target market. Current consumer needs for practical benefits and for new products should be simultaneously reflected in the plans for new product development of each type of cosmeceutical.

• Asian-Australasian Journal of Animal Sciences
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• 제22권6호
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• pp.843-848
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• 2009

This experiment was conducted to compare the effects of oak acorns and corn on broilers growth performance, carcass characteristics and meat fatty acid (FA) composition according to different ages of broilers. Two separate groups of 400 male broilers, reared for six weeks, were fed diets containing 33.5% green oak acorns (GO) and 67% of corn (C), respectively. At day 35, the body weight of the chickens fed the GO diet was 12% lower (p<0.05) compared with controls (C). However, at day 56 birds reached similar final weights. Abdominal adipose tissue (AAT) was 78% higher in the controls compared to those fed the oak acorn-based diet. The total lipids (TL) of thigh muscle were higher in the controls compared to dietary treatment GO (3.1 against 2.5 g/100 g of muscle). There were significant differences in fatty acid (FA) composition of the muscle between two groups. The broilers fed oak acorn exhibited more C18:2, as well as a higher proportion of polyunsaturated fatty acid (PUFA) and PUFA:SFA (saturated fatty acid) ratio than those on the control diet, but no significant differences were observed among groups for the age of birds. There was a higher proportion of linolenic acid in broilers fed the oak acorn compared to the controls (0.8 vs. 0.6%). Furthermore, linolenic acid content decreased with age (p<0.001) in both groups. The results indicated no significant differences in FA with the age of birds. In conclusion, the meat fatty acids provided by the GO diet appeared to improve the nutritional quality preferred by the consumer.

• 한국생활과학회지
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• 제20권3호
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• pp.677-689
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• 2011

The principal objective of this study was to evaluate the consumption behavior and perceptions of environmentally-friendly agricultural products (EAPs) according to the lifestyles of housewives in the Jeonbuk area, Korea. Self-administered questionnaires were collected from 267 housewives. Frequency analysis, chi-square, one-way ANOVA, factor analysis, and cluster analysis were used to analyze the data. Three clusters were obtained from the cluster analysis of LOHAS and wellbeing-related lifestyle: Cluster 1 "LOHAS-pursuit group", Cluster 2 "wellbeing-progress group", Cluster 3 "Utility-pursuit group". Of the housewives who were of LOHAS-pursuit group, about 50% were over 40 years old and had a professional job with a high household income. They had a high level of understanding about EAPs and purchased the highest percentage of EAPs among the groups. The housewives who were of the wellbeing-progress group, over 83% were between the ages of 30 and 40. Their consumption behaviors were very similar with that of the LOHAS-pursuit group, but the household income was lower. Of the housewives who were of the utility-pursuit group, about 63% under 30 years old. Their household income and level of understanding about EAPs were the lowest among the groups. They less interest in EAPs in comparison with other groups. For housewives' to choose EAPs properly, information and consumer education on these products, according to their lifestyles is necessary.

• 수산해양교육연구
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• 제17권3호
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• pp.413-426
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• 2005

The objective of this study consists of facilitating seafood consumption by increasing its intake opportunities for consumer through analysis of sliced raw fish. A study on sliced raw fish consumption was conducted on 630 citizens of Busan(252 men and 378 women), attending high school and university, and employedas housekeepers and salaried employees. The goal of the study was to assess the attitude and degree of satisfaction obtained from eating sliced raw fish and ultimately to promote greater seafood consumption. A self-administered questionnaire was used to record the results. The results were as follows : About sixty percent of the respondents appeared to like or not to be reluctant to eating sliced raw fish. The main reasons for favoring sliced raw fish were its taste and nutritious effects. All ages liked sliced raw fish, but teenaged women, on average, tend to dislike sliced raw fish. The most preferred sliced raw fish was flounder. Most of the panelists preferred korean rock fish, and red sea bream due to their ordinary muscle. Sliced raw fish of the 2nd and 3rd variety were the most popular. For most of the sliced raw fish, the own-price elasticity came out to be relatively low. This can be explained by the fact that sliced raw fish is characteristically purchased based more on quality and freshness, than on price. SINGSINGWHE(SSW)-fresh sliced raw fish should be stored at 0$^{\circ}C$ for no longer than 10hrs. Taste, nutritional value and low price have the potential to promote the consumption of seafood. Factors which can reduce the consumption of sliced raw fish were safety due to Vibrio septicemia, rainy day, indistinct origin, and high rices. To promote sliced raw fish consumption, the subjects recommended the quality improvement and low price.

• 한국의류학회지
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• 제35권2호
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• pp.125-135
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• 2011

This study compares the expected values of appearance management for the suit buying behavior of men in two age groups: (20s-30s and 40s-50s) to investigate the effect of male consumers' expected values in regards to appearance management on the purchase behavior of men's suits between two generations. A survey was carried out with male consumers between the ages of 20 and 50; a total of 135 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, MANOVA, ANOVA, and regression analysis. The results of this study were as follows: 1) From a result of the factor analysis on male consumers' expected value of appearance management and the information sources and purchase evaluative criteria for buying men's suits, each of three variance assessments clearly showed factorial structures. 2) There were significant differences between those in their 20s-30s and those in their 40s-50s in terms of male consumers' expected values of appearance management, their information sources, and their purchase evaluative criteria when buying men's suits. 3) As a result of looking at the differences in the effects of expected values of appearance management on men's suit buying behavior according to age (generation), the younger generation in this study showed that men's suit purchasing tendency was affected by the managing appearance factor for internal reasons such as enjoyment and self-satisfaction. On the other hand, the assessment of the older generation revealed that appearance management for external reasons such as showing social power, good human relationships, and conformity influenced their suit purchase behaviors.

• 가족자원경영과 정책
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• 제21권1호
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• pp.89-111
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• 2017

The purpose of this study was to examine the phenomenon of social participation among female baby boomers. The key research questions were asked in what kind of activities do female baby boomers engage as social participation? The in-depth interview was used with 11 female baby boomers who were born between 1955 to 1963. The interview text were analyzed by the qualitative study method. The findings are as follows. First, the most common type of social participation was having hobbies and leisure activities, and the other were participating in religious activities, learning activities, volunteer activities and on-line club activities. Second, social participation gave them meanings such as joy, satisfaction, and experiences of seeing the new world as well as opportunities to make up low sense of self-esteem formed in their young age. Third, they were considering it was time to change their social participation. The cases who were actively engaging in social participation considered old age as 'the process of reducing social participation'. Some other cases considered to 'share hobbies with spouse', and to 'achieve new goals and dreams'. The results showed that female baby boomers started their social participation in their middle ages when they became free from their children's education. The level of the involvement in social participation was reduced in their old age. Surprisingly, some interviewees planned to accomplish their dreams and goals that they haven't achieved yet. These differences among the cases could be attributed to the individual characteristics such as personality, birth order, economic and educational background, and to the social relationship.

• 한국의류산업학회지
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• 제19권1호
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• pp.1-10
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• 2017

The purpose of this research is to industrialize and to localize traditional culture resources of Andong by developing festival costumes related to 'Andong Mask Dance Festival'. We tried several methods to deliver meanings and images of festival costumes, as followings. Frist, from April, 2009 to October, 2012, we created the new design of the festival costumes after consulting with 7 festival experts about the conditions and characteristics of 'Andong Mask Dance Festival'. The festival costume design is characterized by the detachable parts of clothing based on Han-bok style, the front and back of bodice, right and left side of both sleeves, and pockets, which can be tied up with strings. Therefore the consumers can choose and attach the part they want. Secondly, the newly created festival costumes were evaluated appropriately to the consumer's satisfaction, implementation, practicality, and long-term development possibility according to the survey of 85 participants who were, in fact, wearing the festival costumes in the festival. The results are as follows: Frist, festival costumes are based on Korean traditional costumes, and it appears wearing object as festival costumes. Secondly, traditional beauty and modern beauty are well matched up, so men and women of all ages are possible to wear. Thirdly, size of costume can be controlled, so it's easy to wear. Finally, construction method is very simple. The possibility of long-term development by various material development is needed.

• 가족자원경영과 정책
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• 제16권2호
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• pp.165-186
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• 2012

Studies on time-use have generally concentrated on the amount of time used by each member of a household in Korea. The quality of family relationships could be associated with the amount and types of interactions between family members. This study examined the time that adults spend with their family members on various activities. The purpose of this study is to explore a typology of family time and investigate the characteristics of each type. The data source was the 2009 Time-Use Survey conducted by the Korean National Statistics Office. The people involved in each activity were surveyed for the first time in the 2009 survey in Korea. The data from this study included 10,902 diaries that were filled on weekdays by married adults from ages 20 to 59 years. Data from rural households were excluded. Time use was divided into three categories: family meals, household work and family leisure time. These activities were analyzed using t-test, chi-square analysis and cluster analysis. Family time was classified into four types based on three categories. The four types were named "leisure sharing", "household work sharing", "overall sharing" and "non-sharing". The most common type was non-sharing. The characteristics of each type depended on gender and paid work time. Based on these results, family and labor policies should be developed to increase the work-life balance. Policies that focus on men over 40 years are especially recommended.

• 한국의류학회지
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• 제37권7호
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• pp.922-934
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• 2013

This study investigates the motivations to purchase luxury brands by examining how individual characteristics (need for uniqueness, self-monitoring, and vanity) influence affective luxury brand attitudes and purchase intentions through two social function attitudes (self-expression attitude and self-presentation attitude) based on the functional theory of attitudes. On-line surveys were implemented and 314 consumers between the ages of 20 and 50 were recruited. Using SPSS 18.0 and AMOS 18.0, confirmatory factor analysis for measurements and structural equation modeling analysis for hypotheses testing were implemented. The results show that the need for uniqueness and self-monitoring by consumers have positive influences on self-expression and self-presentation attitudes toward luxury brands, respectively. The results indicate that the need by consumers for uniqueness motivates a self-expression attitude toward luxury brands and that the trait of self-monitoring motivates a self-presentation attitude toward luxury brands. Consumer vanity also positively influences both social function attitudes toward luxury brands. Self-expression and self-presentation attitudes toward luxury brands have positive influences on luxury brand purchase intentions through an affective attitude that facilitates a mediating role between two social function attitudes and the purchase intentions of consumers. This research contributes to a deeper understanding of the formation process of Korean consumers' purchase intentions for luxury brands and the literature on the role of related variables (need for uniqueness, self-monitoring, vanity, self-expression, self-presentation, affective attitude, and purchase intention). The findings provide a theoretical background to launch a cross-cultural study. The conclusion discusses the practical implications and limitations.

• 한국자동차공학회논문집
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• 제23권4호
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• pp.396-401
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• 2015

A door checker holds a car door at several opening angles and limits the maximum door opening, so that the door does not bump against to passengers. Recently, the performance of door checker becomes more important as the feeling of door opening and closing effects on the quality of a car. However, some of door checkers make squealing noise when they are used for ages, which causes consumer's complaints as well as decreasing commercial value of the product. In this study, after various experiments for the noise, we concluded that the major reasons of the noise are acceleration of wearing and loss of lubricant due to impurities in working parts. Therefore, we developed a new mechanism of door checker which can resolve the major reasons of the noise. The developed mechanism is effective to prevent inflow of impurities and loss of lubricant by locating working parts in the case. We also proved that the developed mechanism does not make any noise after the test of 50,000 times of operations.