• Korean Journal of Human Ecology
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• v.5 no.2
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• pp.109-121
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• 1996

The purpose of this study are (1) to examine the reality of contacting with fashion catalogues, (2) to examine the consumer's attitude towards fashion catalogues, (3) to examine the correlation between consumer's attitude towards fathion catalogue by sex and age. It was found that, concerning frequency of contacting with fashion catalogues, women contact with them more frequently than men, and lower ages than higher ages. Also, it was shown that, both man and woman with merchandise catalogues, lower ages with merchant catalogues, and higher ages with mail order catalogues. With regard to methods of contacting with catalogue, it was found that men come to contact mainly through mail, women through the displayed goods in the sales shops, lower ages through the displayed goods in the sales shops and higher ages through mail. Concerning the consumer's attitude towards fashion catalogues, meaningful difference was shown in interesting level, attention level, information offering level and information utilizing level by sex. By age, meaningful difference was shown in interesting level, attention level, information offering level, information reliability level, information utilizing level and purchasing satisfying level. Regarding correlation between consumer's attitude towards fashion catalogues by sex, meaningful correlation was shown between all consumer's attitude. By age, meaningful correlation was not found, between 36 to 45 years old, between information reliability level and interesting level, and attention level, and information offering level, and information utilizing level but meaningful correlation was shown between consumer's other attitude.

• Journal of Family Resource Management and Policy Review
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• v.8 no.1
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• pp.29-45
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• 2004

This study compared household's investment behaviors over consumer's ages before and after the economic crisis using 1995 and 2000 National Survey of Family Income and Expenditure in korea. Household's investment behaviors were compared in terms of household's financial statements, amounts and proportions invested in various assets, and rate of return on investments. The proportion invested in securities of all households. In terms of the proportion invested, consumers under 40s increased the proportion invested in insurance while consumers over 50s increased the proportion invested in savings and trusts in 1995 than in 2000. Consumers of all ages increased the proportion invested in securities in 2000 than in 1995. Young households had higher rate of return in 1995 while old households had higher rate of return in 2000.

• Journal of the Korean housing association
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• v.12 no.2
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• pp.45-54
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• 2001

The purpose of this research was to analyze the correlation between the Apartment Purchase Price Decision Factor and Amenity decision Factor with cognition of the Consumer. The result are as follows; 1. The correlation coefficient between the Apartment Price Decision Factor and Amenity decision Factor with cognition of the Consumer was 0.587. 2. The ranking of the purchase price factor which it prefers were analyzed orientation > sunlight > view > the rising price expectation > natural environment etc. And the ranking of the amenity were analyzed orientation > natural environment > view > sunlight > noise etc. 3. Consumer group was classified the location, sex, year of ages and unit scale. The rank correlation coefficient of (the significant was below 0.05) sex was 0.617~0.644, year of ages was 0.62~0.771 and unit scale was 0.762~0.852. This research proved the fact that the amenity correlated with the apartment purchase price decision factor, so amenity contained an economic value. And this result will be used in decision-making-process of apartment construction.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.139-142
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• 2008

본 연구는 소비연령층에 따른 소비 형태와 기업의 공간마케팅 전략사례를 분석하고자 한다. 이를 통하여 실제 공간마케팅에 활용될 수 있는 방향을 제안할 수 있는 기초적 자료로서의 역할을 하는데 그 목적을 둔

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.6
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• pp.616-630
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• 2012

This study examines the impact of consumer knowledge and familiarity with private label brands (PLBs) on perceptions and preferences toward PLBs and patronage intentions; in addition, it examines the incremental effects of a department store image over consumer knowledge and familiarity with perceptions, preferences, and patronage intentions. This study focused on midscale department store PLBs of apparel products and middle age consumers between the ages of 30 and 50 who are the main consumer group of private label brands of apparel products. A structured questionnaire was developed and data were collected from a convenience sample of 257 female consumers between the ages of 35 and 54, living in the Southeastern United States. A factor analysis identified the dimensions of department store image constructs; in addition, a hierarchical regression and multiple regression analyses examined the hypotheses. Consumer knowledge and familiarity with PLBs at department stores is recognized as a major determinant to shape consumer perceptions of and preferences for the PLBs as well as patronage intentions. The present study reveals the significant incremental effect of a store image on consumer preferences, perceptions, and patronage intentions beyond that explained by consumer knowledge and familiarity about PLBs. The study reveals that, among four store image constructs, the store atmosphere and store service factors had significant positive effects on consumer perceptions of PLBs. Store service and atmospheric aspects also affect consumer patronage intentions toward PLBs. The price factor shows a significant and positive influence on the preference consumers have for PLBs, but not on perceptions and patronage intentions. This study has practical implications for department store executives and managers on how to allocate resources in order to increase positive consumer perceptions toward PLBs, preferences over other brands, and patronage intentions of PLBs at a store as well as how to create effective store environments to promote PLBs.

• Journal of the Korean Home Economics Association
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• v.35 no.6
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• pp.25-40
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• 1997

The purpose of this study was to investigate the level of the consumer problems with the door to door selling and mail order selling. Data were collected from housewives in Seoul who's ages are in their thirties and fourties. results show that both in door to door selling and in mail order selling, price-related problem is the most serious and the state of employment is the most significant variable.

• Journal of Families and Better Life
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• v.24 no.2 s.80
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• pp.195-208
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• 2006

The purpose of this study is to determine methods that may revitalize the status of consumer information magazines in Korea by scrutinizing success factors of 'Consumer Reports' in the Unites States. To encourage the use of consumer information magazines by average consumers, enormous efforts to improve consumer in advance are needed. Also, a change in the contents of the publications and effective distribution methods are needed.

• Journal of the Korean Society of Costume
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• v.53 no.7
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• pp.83-94
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• 2003

The purpose of this study was to investigate the relationship between the clothing consumption value and consumer satisfaction which were based on the purchase places such as department store and market, and to examine the influence of the clothing consumption value and demographic variables on the consumer satisfaction. The subjects were 364 females ranging in ages from twenties to fifties who dwelt in Seoul and in the suburbs of Seoul. Four factors of clothing consumption value derived by factor analysis: 'functional value', 'emotional value', 'epistemic value', and 'conditional value'. The clothing consumption value and satisfaction of shopping system, purchase system, and consumption system of buyers at department store showed higher than that of buyers at market. Emotional value was most important in predicting the consumer satisfaction of buyers at department store, followed by epistemic value (-) and conditional value. Conditional value was most important in predicting the satisfaction of buyers at market, followed by emotional value and the academic background of buyers. Generally the higher the emotional and conditional value, the higher the consumer satisfaction. and the consumer satisfaction was influenced by epistemic value negatively.

• Journal of the Korea Furniture Society
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• v.21 no.1
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• pp.40-53
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• 2010

The purpose of this study was verified the effect of analyzed emotional factors and compare with competed design proposals of G and D public exhibition to plan the public exhibition applied emotional marketing which strengthen the effect with touching the emotion. The results are first, public consumer preferred to experience 5 senses and gives a positive effect, second, preference according to factor of scene gives differences by ages, but various ages preferred to experience the factor of scene, third the result of analyze the relation between preference of scene and 3 groups of 5 senses, which is high, middle, and low preferred had significant relation, and fourth, public consumer preferred to several levels of exhibition than only one level, the space preferred was 'experiencing' space.

• Korean Journal of Human Ecology
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• v.22 no.3
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• pp.473-483
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• 2013

This study analyzed the consumer consulting type about cosmetics, and examined the characteristics of the consumer consulting type. The data used for the analysis are 7,126 consumer consulting cases of cosmetics, which had been applied for the consumer counseling centers, from July 2010 to June 2011. Through the consumer consulting paper, the consumer consulting types were divided into as follows : purchase, delivery, quality, product, product display and advertising, services, after purchase, simple consulting, seller's unfair bill, and other types of consulting. According to the results of the analysis, consumers were anxious about cosmetics quality and safety, and they also wanted objective information on cosmetics. Consumer consulting type were significantly different by ages. 63.3% of teenagers were consulting about purchase problem. 31.5% of the 20's were consulting about quality, and 26.0% were consulting about purchase. 30's, 40's, more than 50's groups mostly were consulting about quality. Based on that, this study suggests about policy and consumer education for how to use and purchase the cosmetics correctly.