Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
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Consumer Problems with the Door to Door Selling and Mail Order Selling

방문판매와 통신판매에서의 소비자문제

  • Yang, Hee (Dept. of Consumer & Child Studies, Seoul National Univ.) ;
  • Rhee, Kee-Choon (Dept. of Consumer Studies & Resource Management, Seoul National Univ.)
  • 양희 (서울대학교 대학원 소비자.아동학과) ;
  • 이기춘 (서울대학교 생활과학대학 소비자학과)
  • Published : 1997.12.01
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Abstract

The purpose of this study was to investigate the level of the consumer problems with the door to door selling and mail order selling. Data were collected from housewives in Seoul who's ages are in their thirties and fourties. results show that both in door to door selling and in mail order selling, price-related problem is the most serious and the state of employment is the most significant variable.

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