• Journal of Korea Society of Industrial Information Systems
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• v.22 no.2
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• pp.123-142
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• 2017

After the Enactment of Support of Social Enterprise in 2007, Cultivation of Social Enterprises has been Promoted in Eearnest these days. This Study Attempts to Examine the Factors that Affect the Sustainability of Social Enterprise, Which is the Current Policy Issue Regarding the Social Enterprise. For this Purpose, the Study Developed a Research Model that has Antecedent Factors(strategy, managerial capability, business environment and social entrepreneurship) of Social Enterprise as an Independent Variable, Performance as Parameter and Sustainability as a Dependent Variable. Using this Model, the Study Established Hypotheses that Examine the Performance and Antecedent Factors of Sustainability of Social Enterprise. According to the Hypothesis Testing Results, the Economic Performance Showed Partial Mediating Effect on the Impact of Strategy, Management Capacity, Business Environment and Social Entrepreneurial Spirit on the Sustainability. As for the Social Performance, Strategy, Management Capacity and Social Entrepreneurial Spirit Turned out to Partially Mediate the Impact on Sustainability. Meanwhile, The Social Performance did not Show Mediating Effect in the Impact of Business Environment on Sustainability.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.922-934
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• 2013

This study investigates the motivations to purchase luxury brands by examining how individual characteristics (need for uniqueness, self-monitoring, and vanity) influence affective luxury brand attitudes and purchase intentions through two social function attitudes (self-expression attitude and self-presentation attitude) based on the functional theory of attitudes. On-line surveys were implemented and 314 consumers between the ages of 20 and 50 were recruited. Using SPSS 18.0 and AMOS 18.0, confirmatory factor analysis for measurements and structural equation modeling analysis for hypotheses testing were implemented. The results show that the need for uniqueness and self-monitoring by consumers have positive influences on self-expression and self-presentation attitudes toward luxury brands, respectively. The results indicate that the need by consumers for uniqueness motivates a self-expression attitude toward luxury brands and that the trait of self-monitoring motivates a self-presentation attitude toward luxury brands. Consumer vanity also positively influences both social function attitudes toward luxury brands. Self-expression and self-presentation attitudes toward luxury brands have positive influences on luxury brand purchase intentions through an affective attitude that facilitates a mediating role between two social function attitudes and the purchase intentions of consumers. This research contributes to a deeper understanding of the formation process of Korean consumers' purchase intentions for luxury brands and the literature on the role of related variables (need for uniqueness, self-monitoring, vanity, self-expression, self-presentation, affective attitude, and purchase intention). The findings provide a theoretical background to launch a cross-cultural study. The conclusion discusses the practical implications and limitations.

• Journal of Fashion Business
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• v.20 no.1
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• pp.1-16
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• 2016

Korean cosmetic distribution channels were formerly divided into sales visits and specialty shops, which made up the entire cosmetics market. However, recently the market and cosmetic distribution channels have become much more diversified. Thus, research for this study focused on the usage and purchase situations of cosmetic distribution channels depending on cosmetic type perception. This study also focused on the intent to purchase cosmetics by a cosmetic distribution channel in order to provide a precise cognitive background of consumers regarding cosmetic distribution channels. In doing so, the competitiveness of those channels could be procured and the causal relationships between these variables can be investigated. To achieve these purposes, the research model and hypotheses were derived through literature research on the cosmetics industry, cosmetic distribution channels, and consumers' intent to purchase. A survey was implemented from September $1^{st}$ to $14^{th}$, 2014 for empirical testing. and was given to female consumers in their 20s. 468 out of 500 surveys were collected; a total of 415 were used for analysis while the others were excluded due to with unreliable responses. The SPSS 21.0 program was used for analysis of materials. The overall conclusion of this study is that there is a relationship between perception of cosmetic distribution channels and intent to purchase. The above research results may stimulate establishment of marketing implications and research material when establishing marketing strategies to promote cosmetic distribution and consumption.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.11-21
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• 2017

Internet Banking Offers Major Advantages for Both Banks and Customers. However, Not All People have equal Access or Skills to use such Services. The Main Objective of this Study is to Understand the Fctors Influencing Internet Banking Usage we Developed a Research Model Drawing from the UTAUT and Digital Divide Research. The Model was Tested and find more than 90% of Variance of Internet Banking Usage was Explained by the Model. Results Demonstrate that the Strongest Factor Influencing the Intention to adopt Internet Banking Services is the Degree to which an Individual Believes that it is Safe to use such Services. In the Paper, all the Hypotheses Except for the Hypothesis on the Effort Expectation are Accepted with Statistical Significance.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.330-338
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• 2013

The work-related values are important to understand the organizational members' behavior. Because they lay the foundation for understanding of attitudes and motivation. This study aims at developing and empirically testing a comprehensive model of work-related values. The study seeks to understand the relationship between work-related values and job performance. A questionnaire survey method is adopted to collect the data for this study. Correlations and moderated regression analysis are used to verify the proposed hypotheses. Pride in work, job involvement, and activity preference are correlated positively with job satisfaction and organization commitment. The attitude toward earnings and social status of job are negatively correlated with job satisfaction and organization commitment. But upward striving is positively correlated with organization commitment.

• Journal of Microbiology and Biotechnology
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• v.28 no.9
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• pp.1413-1425
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• 2018

Shiga toxins (Stxs) are the main virulence factors expressed by the pathogenic Stx-producing bacteria, namely, Shigella dysenteriae serotype 1 and certain Escherichia coli strains. These bacteria cause widespread outbreaks of bloody diarrhea (hemorrhagic colitis) that in severe cases can progress to life-threatening systemic complications, including hemolytic uremic syndrome (HUS) characterized by the acute onset of microangiopathic hemolytic anemia and kidney dysfunction. Shiga toxicosis has a distinct pathogenesis and animal models of Stx-associated HUS have allowed us to investigate this. Since these models will also be useful for developing effective countermeasures to Stx-associated HUS, it is important to have clinically relevant animal models of this disease. Multiple studies over the last few decades have shown that mice injected with purified Stxs develop some of the pathophysiological features seen in HUS patients infected with the Stx-producing bacteria. These features are also efficiently recapitulated in a non-human primate model (baboons). In addition, rats, calves, chicks, piglets, and rabbits have been used as models to study symptoms of HUS that are characteristic of each animal. These models have been very useful for testing hypotheses about how Stx induces HUS and its neurological sequelae. In this review, we describe in detail the current knowledge about the most well-studied in vivo models of Stx-induced HUS; namely, those in mice, piglets, non-human primates, and rabbits. The aim of this review is to show how each human clinical outcome-mimicking animal model can serve as an experimental tool to promote our understanding of Stx-induced pathogenesis.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.494-502
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• 2016

The purpose of this study was to investigate the relationship of wellness, campus-life satisfaction and learning flow among university students. This Model tests various theoretical research hypotheses relating to Wellness, Campus-Life Satisfaction and, Learning Flow. The proposed model is analyzed to target 214 university students in Daegu using Smart Partial Least Square(PLS) 2.0. The result of hypothesis testing are as follows. First, Spiritual, Intellectual, Social, Emotional wellness positively influenced campus-life satisfaction, but does not significantly influence physical wellness. Second, Campus-life satisfaction positively influenced learning flow. The results of the study empirically shows that university student's wellness meaning the optimal condition increases the campus life satisfaction and has a positive effect on learning flow in a moment. Thus, based on the results of the study, it is needed to make an effort to provide diverse programs to improve university student's wellness for the increase of their campus life satisfaction and learning flow.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.355-366
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• 2014

The purpose of this study is to examine the factors influencing social performance of entrepreneurial orientation, market orientation, and CSR activities. This model tests various theoretical research hypotheses relating to social enterprise, entrepreneurial orientation, market orientation, and CSR activities. Entrepreneurial orientation have been classified as innovativeness, proactiveness, and risk-taking. And CSR activities have been classified as community responsibility and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, innovativeness and proactiveness positively influence market orientation. But risk-taking does not influence market orientation. Second, market orientation positively influence community responsibility and environmental responsibility. Finally, community responsibility and environmental responsibility positively influence social performance. The results of this study will provide various implications to improve social performance and entrepreneurial orientation, market orientation, and CSR activities.

• The Korean Journal of Applied Statistics
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• v.31 no.3
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• pp.409-416
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• 2018

Significant research has been conducted in the financial sector on the behavior of investors in the stock market. In this paper, we directly measure the degree of interest using the ranking of the frequency mentioned in the stock message board operated by Daum Communications Corp. and test the fact that the higher ranking of the frequency results in the higher stock returns in order to investigate the attention effect on the stock returns in the Korean stock market. We also propose and apply the likelihood ratio test procedure for order restricted hypotheses in order to test the attention effect. The test results shows that the higher rank in the frequency mentioned in the message board is related to stock returns (p-value < $10^{-6}$). Therefore, we conclude that an investors' attention effects exist in the Korean stock market.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.1-27
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• 2004

This study attempts to investigate the difference between the internet shoppingmall types. The main purpose of this study is to verify the relationships among shoppingmall evaluation criteria, shopping satisfaction, revisit frequency, and repurchase intention across the shoppingmall type. The following results were shown by testing eleven hypotheses using LISREL. First, shoppingmall evaluation criteria such as entertainment, product authentification, economical prices and on-time delivery were significantly related to shopping satisfaction in general merchandise shoppingmall. Second, in specialty shoppingmall, evaluation criteria like informativeness, economical prices and on-time delivery significantly affected shopping satisfaction. Third, as contrasted with the expectation, site design and product assortment did not have significant impact on satisfaction in both internet shoppingmall types. Fourth, shopping satisfaction was significantly related to revist frequency and repeat purchase intention. Finally, some theoretical and managerial implications were discussed.