• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.114-118
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• 2007

The space for production, such as studios and control rooms, is a space for TV program production, which is the main function of broadcast. A block planning for such space should be carefully designed, because it can significantly affect the efficiency of production, as well as future productivity and the development and expandability of production. From the results of comparative analysis of 7 local terrestrial broadcasters built since the late 1990s, this study will. propose an ideal block planning for the future construction of local terrestrial broadcasters. Also, the results can be used a basic data when constructing new buildings for local broadcasters.

• Journal of Agricultural Extension & Community Development
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• v.10 no.2
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• pp.229-237
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• 2003

Since the 1960s in Korea, major broadcasting channels broadcasted farm television programs, however, airing of these programs were reduced in the 1990s. This was due to the declining number of farmers, and the low popularity rating of farm television programs. To cope with the situation, agriculture businessmen, farmers, and the officials concerned tried to acquire the independent farming television channel in cable television and satellite television, In 1998, one cable television channel started broadcasting, while another channel in satellite television began its broadcasting in 2001. One of the major concerns of the people in the broadcasting was actualization of the public interests in the new media multi-channel age. Recognizing this point, the study explored a few areas of concern such as conceptualizations of the public interest of the people in the digital age, examination of the surroundings of program production and marketing, and survey the media use behavior of target audience - rural residents; In the concept of the public interest, there are two points of view; market focused and democratic principle oriented. As the digitalization of broadcast advances and the logic of economics prevails, it is difficult to offer the public broadcasting service to farmers, however, democratic principles should be more emphasized. The rural resident prefer major terrestrial television channel to cable television and satellite television channel, and in media use behavior, the medium of major terrestrial television would be more useful for farm broadcasting.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.140-151
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• 2010

In the era of the rapid change of broadcasting industry, Korean terrestrial TV, dominant player, face also to severe competition with the new media platforms. To survive in the traditional market and to be winner in the new market, they tend to diverse their activities. Particularly, they expand the activities to the content business. Therefore, this study focus on the diversification of 3 major free TV, KBS, MBC, SBS. As a result, Korean terrestrial TV still dominate content industry with their enormous library and their distribution networks : they conflict with the independent companies and do the contents business exclusively. There are no rooms for the independent distributor. Among 3 players, the strategies of SBS have been oriented to the business and in the field of MPP(Multiple program Provider), the performance of MBC has been remarkable.

• Journal of Korea Multimedia Society
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• v.13 no.10
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• pp.1525-1533
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• 2010

With the digital terrestrial television broadcasting transition, terrestrial television broadcasting have required the replacement of retransmission facilities for the analog broadcasting installed in the existing apartment, building, cable TV station, MATV system and so on. In addition, new standards have been enacted for retransmission of the digital television broadcasting in MATV system. To deal with this issue, in this paper, we propose a new 8-VSB remodulator that can retransmit signals of the terrestrial digital television broadcasting. Moreover, we present a standard and the process composition of the 8-VSB remodulator, and an experimental environment configuration for performance evaluation. To achieve this, we have implemented the 8-VSB remodulator with the sequential process components comprised of the RF signal retransmission, the TS stream modulator, the RF signal reception and demodulation. Through the simulation, we analyze the performance standard from the measured data such as spurious and phase noise. And then, we measure SNR and EVM of each attenuation step of the signal obtained by the signal processor and the 8-VSB remodulator with the same retransmission environment and conditions. Experimental results show that both the 8-VSB remodulator and the signal processor can be used as equipment for the retransmission of the terrestrial digital television broadcasting. In addition, the 8-VSB remodulator performed well to improve the transmission efficiency for the digital broadcasting signal, compare to the existing signal processor.

• Journal of the Korea Computer Industry Society
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• v.2 no.9
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• pp.1147-1154
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• 2001

In this paper, we make plans for facilities, the 8-VSB DTV transmission system, installed in the near future, based on presently NTSC TV operating it. First of all we estimate transmission power for analog NTSC, digital 8-VSB terrestrial broadcasting and the effective condition of optimal receiving power result from it. It's also to estimate optimal receiving condition by using Longley-Rice's Field Strength calculating method that is to guess a profile between transmitting station and many receiving points. The 8-VSB DTV Propagation aims to high-speed transmission rates of 19.39Mbps datum to enable HDTV(High Definition Television) at NTSC 6MHz bandwidth. First of all, an optimization of field strength between transmission station and receiver must deal with considerable. Because of these reasons, 8-VSB DTV transmission needs effective extension for NTSC TV service coverage. Finally we present the transmitting output that is expected in changing NTSC VHF to DTV UHF for maintaining the transmitting output of NTSC TV that is equal to 8-VSB DTV in service coverage.

• ETRI Journal
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• v.28 no.5
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• pp.664-667
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• 2006

We propose an efficient audio transcoding algorithm that can convert audio streams from terrestrial digital television broadcasting service stations to those for terrestrial digital multimedia broadcasting hand-held receivers. The proposed algorithm avoids the complicated psychoacoustic analysis by calculating the scalefactors of the bit-sliced arithmetic coding encoder directly from the signal-to-noise ratio parameters of the AC-3 decoder. The bit-allocation process is also simplified by cascading the nested distortion control loop. Through subjective evaluation, it is shown that the proposed algorithm provides comparable audio quality to tandem coding but it requires much smaller complexity.

• Journal of Broadcast Engineering
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• v.20 no.1
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• pp.122-139
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• 2015

Though the digital transition of terrestrial TV has been completed, the transmission system for terrestrial radio has not been determined and terrestrial radio still keeps its analog transmission. This study, under coorientation model, aims to explore the cognitive difference in recognizing important factors to be considered in deciding the digital radio transmission system between the employees of terrestrial broadcasters and then crucial issues related to the factors are driven. It has been found that the most big cognitive difference among the employees of three major terrestrial broadcasters lies in selecting frequency band for digital radio transmission. But there was little difference of opinion on simultaneous production-transmission, efficiency of frequency usage, broadcast quality and standards of service. The most disputable point in transition to digital radio broadcasting is selecting the frequency band for digital radio between the frequency bands used for FM radio broadcast (88-108MHz), terrestrial DMB (VHF Ch7~13) and FM radio adjacent broadcast band (76~88MHz: VHF Ch5~6). So, the question concludes into the selection issue between DAB+, HD-Radio, and DRM+. To improve the quality of radio broadcasting service and enhance the satisfaction of listeners, it is desirable to allow to operate both production system and transmission station, to enhance high transmission efficiency with minimum transmission facility, and to permit new entrance of broadcasters.

• Korean journal of communication and information
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• v.43
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• pp.282-313
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• 2008

Advertising is both applauded and criticized for its characteristics and roles on society. Advertising environment is changing and developing. The important changes in advertising are fragmentation of traditional media, growth of new media, and increasing clutter. The major issue in advertising and broadcasting system in Korea is reintroduction of in-program advertising on terrestrial television stations. The purpose of this study is investigate the responses of viewers to in-program advertising. This study considers program genre as mediating variable which may affect the viewers' responses to in-program advertising. Independent variables of this study are the insertion of in-program advertising (insertion/non-insertion) and program genres(news/educational/drama/entertainment program). Dependent variables of this study are viewers' responses, attitude towards broadcasting station and attitude towards advertiser. This study was run as a $2{\times}4$ factorial design with 30 subjects per cell, resulting in a total sample size of 240. This study randomly assigned each subject to 1 of the 8 treatment groups. The result of this study shows that in-program advertising induces negative responses of viewers, attitude towards broadcasting station and advertiser. And this study found that viewers showed the negative responses to in-program advertising regardless of program genre. The findings of this study illustrate the need of consideration and planning of in-program advertising to protect viewers' right.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.7
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• pp.3550-3565
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• 2019

This paper proposes a new measurement method for the effective measurement of the 99% occupied bandwidth (OBW) at monitoring stations. Although the OBW measurement of radio signal is recommended by the International Telecommunication Union Radio (ITU-R) with several methods, there still does not exist a clear measurement recommendation or standard for terrestrial DTV signal on-air environment. Modified adjacent channel power ratio (MACPR), which can be applied to 8-VSB (Vestigial Side Band) DTV (Digital Television) signal, is herein defined to verify the results of measurements obtained using the proposed measurement method. MACPR is a proper measuring parameter for determining the measuring area of a monitoring station. From measurement results obtained in real field environment, it has been found that the OBW of 8-VSB DTV signal can be effectively measured in areas where the MACPR value is over 35 dB and when the measurements are repeated more than 600 times in the same reception site. It also has been verified that measured results are within an error range of +/-0.1% compared to results directly obtained at a transmission station. It is expected that the proposed method is able to be employed in order to determine the proper location of monitoring station and provide a reliable OBW measurement procedure for 8-VSB DTV signal on-air environment.

• Journal of Broadcast Engineering
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• v.21 no.1
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• pp.97-104
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• 2016

In this paper, in order to relieve the area of terrestrial DTV broadcasting, we watch the same channel DTV Repeater output ICS using nano field test and analysis of effect was proven. Interspersed throughout the blanket area(natural) and buildings(artificially) 7 established the field selected as the test area, and each station(KBS1, KBS2, MBC, SBS, EBS) Extremely Low Power ICS Repeater the same channel of the receiving field strength and after install, SNR(Signal to Noise Ratios) verify the equipment to measure the efficacy and minimal output for future ICS type nav should you wish to provide a research-based for the spread.