• The Journal of Industrial Distribution & Business
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• v.9 no.5
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• pp.73-81
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• 2018

Purpose - When indulging in hedonic items is construed as wasteful and evokes anticipated regret or guilt, consumers are more likely to seek reasons to justify their indulgence. Justification requirement for spending on indulgences over necessities could lead to the places of their finding the ways that mitigate the anticipated regret and guilt. However the previous research focusing on consumers' own great effort leading to positive outcomes has not given much attention to other's outcomes induced from his or her little or no efforts, by which consumers could feel envy. The guilt associated with consumers' indulgence could vary according to envy type felt according to their evaluation about other's outcomes and their self construal level. Current research explored the envy type's effects on consumers' spending on hedonic products, and moderation effects of self construal level on the envy type's effects. Research design, data, and methodology - 2(envy type: benign versus malicious) × 2(self construal level: high versus low) between-subjects design was employed. Data for empirical analysis were from 173 undergraduate participants. ANOVA was used to verify hypotheses. Results - The tendency of choosing utilitarian product versus hedonic product was moderated by the envy type. The participants who felt benign envy were more likely to choose utilitarian product versus hedonic product than those who felt malicious envy were. And the tendency of benign envy-felt participants' choosing hedonic versus utilitarian product was more weakened to those with lower-level self construal than to those with higher-level self construal. However the tendency of malicious envy-felt participants' choosing hedonic versus utilitarian product was not moderated by the self construal level. Conclusions - This research could advance the theory related to indulgent hedonic consumption by exploring the effects of self construal level and envy type on hedonic indulgence. In view of the results from current study, marketers should make efforts of communicating and selling utilitarian products to persuade consumers with lower-level construal when they feel benign envy to others. And they should conduct marketing acts for hedonic products to persuade consumers when they feel malicious envy to others.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.153-160
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• 2019

This paper analyzes the impact of investment tendency of foreign investor on accounting conservatism. We use the sample of 1,527 firm-year Korea listed companies belonging to non-financial corporate sector during 2014-2016. The results of empirical analyses show that investment horizons of foreign investors has a positive relevance with accounting conservatism. This result indicates that the firm have a long-term foreign investors has a good quality of accounting earning than the firm have a short-term foreign investors. This study that verified the relevance between investment tendency of foreign investor and accounting conservatism is expected to provide useful information by suggesting the need for more incentive for the long-term foreign investors. And we expect a follow-up study focused on the discriminative effect of investment tendency of foreign investor on accounting policy.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.185-194
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• 2022

This study tried to understand the mediating role of stress perception and the moderating role of mindfulness in the process of psychological alienation affecting college students' smartphone addiction tendency. Two hundred seventeen university students from Chungcheongnam-do answered the questionnaire. The research model was analyzed with model 7 of Hayes' PROCESS Macro 4.0. When synthesizing analysis results, feelings of alienation mediate stress responses or directly influence smartphone addiction tendencies. At this time, people with high levels of mindfulness tended to lower their smartphone addiction tendencies by alleviating their stress response compared to those with a low level of mindfulness. The implication of this study is that it revealed the psychological process that causes alienation to induce smartphone addiction tendency through stress responses, and that mindfulness plays a role in alleviating stress response and lowering smartphone addiction tendency. In the future, it is necessary to apply the model of this study to people diagnosed with smartphone addiction.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.403-413
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• 2010

The purpose of this study is to summarize study trend and achievements of recreation specialization, introduced to Korea in 1996 and recently started to be discussed a lot, and to state the problems and future development. Data related to recreation specialization were collected by using the database of KISS and RISS and 34 studies were utilized for the analysis. The studies were classified into six types; type I-introduction and proposal, type T-study tendency of recreation specialization in foreign countries, type U-quantitative studies using uni-dimensional approach to recreation specialization, type M-quantitative studies using multi-dimensional approach to recreation specialization, type Q-qualitative studies, and type S-variable relations using SEM. One of the problems found in the studies is that recreation specialization is still analyzed by using uni-dimensional approach to recreation specialization. Second, measures directly translated from foreign studies need to be verified the validity. In addition, domestic studies tend to simply follow foreign studies. Lastly, the studies lack variety(diversity) of research methods and researchers. The authors of this study argue that researchers must develop measures appropriate to Korean culture and diversify the research subjects and study methods.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.1
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• pp.191-197
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• 2017

The purpose of this study was to identify the predictive power of the effect of pre-early childhood teachers' self-efficacy and ego resiliency on the SNS addiction tendency. To this end, a self - administered survey was conducted for 117 students in the first, second, and third grades of junior college of junior college in metropolitan area and multiple regression analysis was performed based on the collected data. The research findings showed that self-efficacy and ego resiliency had a negative effect on SNS addiction tendency. This suggests that self-efficacy and ego resiliency are statistically significant variables in predicting pre-early childhood teachers' SNS addiction tendency. These results also suggest that specific measures for enhancing self-efficacy and ego resiliency should be considered as precautionary measures to prevent SNS addiction of pre-early childhood teachers.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.84-92
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• 2014

Unlike traditional advertising practice, product placement(ppL) has several advantages such as avoiding zapping and working as celebrity endorsement. Previous research has been mainly focused on the presentation style of the PPL. However, to understand the effect of the PPL process properly, it is necessary to study the audience's personality. Therefore, this study attempted to investigate the relationship between audience's consumption tendency and the effect of the PPL. More specifically: the current study examined the influence of the brand consciousness and impulsive buying tendency on the attitude toward the PPL. The results showed that people considered to be highly brand conscious and impulsive buying tendency seem to have more favorable attitude toward the PPL. Indeed, self-esteem have a positive influence on the attitude toward the PPL. Therefore, consumer's personality is related to their response to the PPL.

• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.2
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• pp.57-68
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• 2020

Purpose - This study investigated the effect of the social exclusion experience on the compulsive buying tendency. The purpose of current study is to examine the mechanism through compulsive buying, one of selfdefeating behaviors. While previous studies on compulsive buying focused only on the mechanism of psychological escapism to overcome negative emotions, this study intends to expand the study on the causes of compulsive buying by presenting a social exclusion experience as one of the causes of negative emotions. Research design and methodology - Present study was performed with 114 university students. Participants were assigned to one of two groups at random - the social exclusion experience group and the social exclusion nonexperience group. Authors analyzed the influence of social exclusion experience on the compulsive buying. Results - The social exclusion experience group showed compulsive buying tendency than the social exclusion non-experience group. Conclusions - People with social exclusion experiences avoid self-awareness and show cognitive narrowing, which leads to compulsive buying. Academic implications and practical implications of current research were discussed and the limitations were suggested.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.06a
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• pp.244-245
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• 2014

Recently, the studies on submerged breakwater are increased due to needs considering the quality of water and the scenic view. In this paper, waves coming to permeable submerged breakwater coming with oblique angle are computed numerically by using wave pressure function. The wave pressure function throughout the analytical region including the fluid and submerged breakwaters is used. An unknown quantity expressed by the wave pressure function is simulated by boundary element method. The maximum reflection coefficient shows the tendency of decrease with the increase of oblique angle and The reflection coefficient shows the tendency of increase with the increase of the values of the linear dissipation coefficient and the added mass coefficient. It is means that the reflection coefficients are strongly dependent on the oblique angle and resistance coefficients.

• Journal of Apiculture
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• v.32 no.4
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• pp.295-302
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• 2017

Avoidance behavior is an important life history strategy to survive hazardous environment. The experiment was conducted to detect the avoidance tendency of the honeybee Apis mellifera against commonly used pesticides in apple production. Choice test given only 50% sucrose solution and pesticide-mixed sucrose solution as food estimated the avoidance in laboratory. Most of the acaricides and fungicides tested were shown avoided. Among insecticides, honeybee showed strong avoidance to cyhexatine, carbosulfan and fenpyroximate but low to diflubenzuron, tebufenpyrad, and acrinathrin. Avoidance behavior to neonicotinoid insecticides showed bifurcated; highly avoided from thiacloprid, acetamiprid while less avoided from imidacloprid, thiamethoxam and dinotefuran. From the field study, abamectin, fenthion, amitraz and acequinocyl showed highly avoided while fungicide of fenarimol, acaricides of acrinathrin and phosphamidon, IGR insecticide of diflubenzuron, neonicotinoid insecticide of imidacloprid, and carbamate insecticide of carbaryl showed less avoidance in the field. These results partly explained high bee poisoning from carbaryl in apple flowering period, and neonicotinoids during season.

• Journal of electromagnetic engineering and science
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• v.5 no.2
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• pp.87-91
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• 2005

This paper presents a Monte-Carlo FDTD technique to determine the scattered field from a perfectly conducting surface like a sea surface, from which the useful information on the incoherent pattern tendency could be observed. A one-dimensional sea surface used to analysis scattering was generated using the Pierson-Moskowitz model. In order to verify the numerical results by this technique, these results are compared with those of the small perturbation method, which show a good match between them. To investigate the incoherent pattern tendency involved, the dependence of the back scattering coefficients on the different wind speed(U) is discussed for the back scattering case.