• Journal of Acupuncture Research
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• 제29권5호
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• pp.97-108
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• 2012

Objectives : To demonstrate the importance of syndrome differentiation in clinical research of herb medication, through the comparative study on efficacy and safety of herb medication according to cold-heat tendency of OA knee patients. Methods : During December 2010 to July 2011, 138 knee OA patients were randomly assigned to WIN-34B 600mg(300mg, b.i.d.), 1,200mg(600mg, b.i.d.) and placebo b.i.d. for 8 weeks. Patient were re-classified into cold-heat tendency group according to cold-heat questionnaires. To investigate efficacy and safety, we assessed the 100mm pain VAS at baseline and 8 weeks later, and we monitored adverse event of patients during treatment period. Results : 1. Efficacy study : In WIN-34B 1,200mg group, VAS mean changes of heat tendency group showed slightly increase than those of cold tendency, but no significant difference within two groups. In heat tendency group, WIN-34B 1,200mg group showed a significant decrease of VAS compared to placebo group. but there were no significant difference in cold tendency group. 2. Safety study; In WIN-34B 600mg group, incidence of adverse events of cold tendency group was higher than those of heat tendency, but not in WIN-34B 1,200mg group. Conclusions : This study suggests that WIN-34B tend to have more efficacy in heat tendency-knee OA patients and WIN-34B is safe drug relatively, regardless of cold-heat tendency. In further clinical research on efficacy and safety of WIN-34B, stratification using syndrome differentiation is required.

• 한국의류학회지
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• 제35권1호
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• pp.77-88
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• 2011

This study examines the fashion and beauty involvement according to a conspicuous consumption tendency. Questionnaires were used for female university students in their 20s and employees residing in Busan. The results of this study are as follows: The subfactors of conspicuous consumption tendency were divided into the individual pursuit orientation, brand orientation, high price orientation, and fashion pursuit orientation. The subfactors of fashion involvement were composed of physical supplementations, social symbols, outward appearance direction, sex appeal, and assimilation; in addition, those of beauty involvement consisted of hair design, skin management, make-up application, and shape management. Because of the examination of the differences, fashion involvement, and beauty involvement, conspicuous consumption tendency had a significant difference between the two groups in brand orientation, fashion in physical supplementation and outward appearance direction as well as beauty involvement in skin management and make-up direction. The conspicuous consumption tendency in the student influences the fashion pursuit orientation of fashion and beauty involvement because of the examination of the effect. Conspicuous consumption tendency in employees influences the individuality pursuing orientation and high price orientation in fashion involvement. In conclusion, the results show the tendency that university students put the most importance on fashion for fashion and beauty related product purchases and management direction; in addition, employees with income pursue high prices that can show their positions and economic power at work.

• 한국의류학회지
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• 제33권10호
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• pp.1519-1529
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• 2009

This study investigates the influences of the impulse buying tendency of consumers, apparel price and scarcity messages on purchasing behavior at the time of purchase on the internet. This study was comprised of 2 (impulse buying: high versus low) $\times$ 2 (price of Internet purchase products: high apparel price versus low apparel price) $\times$ 2 (scarcity message: quantity scarcity message versus time scarcity message) with three mixed elements. The subjects of this study were 400 college students in the Seoul and Gyeonggi area. A total of 95 students who had a high tendency for impulsive purchase and 104 who had a low tendency participated in the survey. Data are analyzed by factor analysis, T-test, and ANOVA. The results of this study are as follows. 1. At the time of group buying on the Internet, impulse buying tendency, apparel price, and scarcity message had a statistically significant interaction effect on consumer preferences. 2. At the time of purchase on the Internet, impulse buying tendency, apparel price, and scarcity message did not have a statistically significant interaction effect on the intention of consumers to make a purchase. However, there was a significant difference in the intention to make a purchase based on impulse buying tendency and apparel price.

• 복식
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• 제51권5호
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• pp.135-145
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• 2001

In this study, investigation into the impact of sensation seeking tendency and clothing attitudes upon brand variety seeking will be made through the presentation of sensation seeking tendency as consumer's motivation of clothing behavior and clothing attitude as parameter. To give goals of this study. First, to help the understanding of consumers by elucidating consumer's psychological characteristics against sensation seeking tendency, clothing attitude and diverse brands seeking. Second, to offer standard for specifying market by presenting theoretical as well as empirical data. Third. to create successful marketing strategy according to consumer groups and moreover to increase sales efficiency. Research results are as follows : As a result of investigating on which factor among sensation seeking tendency affects on seeking various brands, change seeking tendency and aesthetic seeking impact upon seeking various kinds of brands. Change seeking is turned out to be the most influential factor. Fashion leadership, fashion innovativeness, attention concentration, social approval and clothing interest had an impact on diverse kinds of brand seeking: there was a positive relations with fashion leadership. attention concentration. clothing interest and fashion innovativeness, whereas a negative link with social approval. Three factors of sensation seeking tendency, two factors, that is change seeking and aesthetic seeking. have direct and indirect paths that lead to diverse brand seeking, via clothing attitude. that is to say, clothing interest. fashion leadership. social approval and attention concentration. On the other hand, thrill and risk seeking only had indirect path. Aesthetic seeking showed higher significance to indirect effect on diverse brand seeking which takes clothing attitude as a parameter, than that of direct effect. Brand variety seeking was under considerable effect of fashion leadership, clothing interest and attention concentration, in order.

• Journal of the Korean Association of Oral and Maxillofacial Surgeons
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• 제32권6호
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• pp.506-513
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• 2006

The purpose of this study was to examine the familial tendency of the patients with mandibular prognathism in three generations and to define the relationship between the familial tendency and the skeletal class III morphology. The probands of this study were 103 orthognathic surgery patients with skeletal Class III malocclusions who had undergone (48 men, 55 women) mandibular set-back surgery. A questionnaire was given to patients who sought surgical treatment for excessive mandibular length, and all answers were confirmed in interviews. Lateral cephalograms were analyzed in cranial base parameters, mandibular positional parameters and mandibular skeletal parameters. In the examined families, 58.3% had at least one member other than the proband who had mandibular prognathism. The affected ratio of total relatives was 4.5%, and the value was higher in first-degree (13.4%) than second-degree (5.9%) and third-degree relatives (1.7%). The affected ratio was 51.9% in the offsprings who had at least one affected father or mother. The comparison of the groups according to the familial tendency showed no significant craniofacial skeletal measurments. In conclusion, skeletal class III malocclusion showed high familial tendency, suggesting a significant genetic influence in the etiology. However, the patient's familial tendency did not show the special craniofacial patterns compare to the subjects without familial tendency.

• 한국문헌정보학회지
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• 제24권
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• pp.113-137
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• 1993

The purpose of this study is (a) to investigate the general characteristics of bookjacket of children's books in Korea and (b) to observe general directions of the changes of those characteristics. For that purpose, children's books are gathered in alphabetical order of titles which has been published in the past 30 years and classified into three groups: 'books of 1966-1975', 'books of 1976-1985' and 'books of 1986-1993' according to the date of publication of those books. The important elements of the bookjackets belonging to these three groups are analyzed and compared. Main findings and conclusions made in this study are summarised as follows : (1) The style of illustration which has been appeared very often on the bookjacket of children's books is realistic art style. But a new tendency is that cartoon art style is above everything else. (2) The media which has been commonly used for illustration is watercolor. A new tendency is that various media is used for illustration. (3) People have been most commonly used as characters of illustration, and this tendency is continued from the past. (4) Visual representation of characters is usually simplified, and simple outlines is used for objects. The latest tendency is the same. (5) Visual content is arranged within bookjacket illustration as a whole, and this tendency is continued. (6) Lines for special emphasis are commonly used in depicting objects wi thin bookjacket illustration. (7) Realistic color has been most commonly used in depicting objects within bookjacket illustration. But the tendency is turned into unrealistic color. (8) Light grayish and strong as tone have been commonly used for bookjacket. A new tendency is that pale as tone is above everything else. (9) Gothic type has been commonly used for title within bookjacket. A new tendency is that various types are used for titles.

• 대한한의학회지
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• 제31권2호
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• pp.114-123
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• 2010

Objectives: This study was performed to investigate the effect of cold stress on heart rate variability and peripheral blood flow by Doppler ultrasound in healthy subjects. Methods: We classified the subjects by their Yin or Yang tendency using a Yin-Yang questionnaire. Cold stress was taken on the left hand of subjects for 10 seconds. Heart rate variability and peripheral blood flow were measured on the right radial artery before and after cold stress. Results: The Yang tendency group showed a significant decrease of heart rate after cold stress which was not seen in the Yin tendency group. The Yang tendency group showed a decrease of LF, total power, and increase of HF after cold stress, while the Yin tendency group showed the opposite. However, there were no statistically significant differences of heart rate variability analysis between the results of the two groups before and after cold stress. Recovery time of blood flow velocity by ultrasound Doppler was significantly different between the Yin and Yang tendency groups after cold stress. Conclusion: These results suggest that people with Yin or Yang tendency may show different responses in the autonomic nervous system. Further modified studies may include the responses to various manipulation techniques in acupuncture treatment and the individual responses according to pattern identification in traditional Korean medicine.

• 디지털융복합연구
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• 제18권8호
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• pp.469-478
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• 2020

본 연구의 목적은 모바일 쇼핑이 일상화된 현시점에서 패션의류 소비자들의 쇼핑성향과 정보탐색이 쇼핑몰 만족도와 재구매 의도에 미치는 영향을 확인하고자 함이다. 이를 확인하고자 최근 1년 이내 모바일 쇼핑몰에서 패션의류 구매 경험이 있는 남녀 대학생들을 표본으로 이루어졌다. 가설 검증을 위해 요인분석과 다중회귀분석, 단순회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 모바일 쇼핑 경험이 있는 소비자들의 쇼핑성향은 경제적 쇼핑성향, 오락적 쇼핑성향, 편의적 쇼핑성향, 유행추구 쇼핑성향으로 확인되었다. 둘째 소비자들의 모바일 쇼핑성향 중 편의적 쇼핑성향, 오락적 쇼핑성향, 경제적 쇼핑성향은 모바일 쇼핑몰 만족도와 재구매 의도에 정의 영향을 미치는 것으로 확인되었다. 셋째, 모바일 쇼핑몰에서 패션의류를 구매하기 위한 정보탐색은 쇼핑몰의 만족도와 재구매 의도에 정의 영향을 미치는 것으로 확인되었다. 본 연구의 결과는 패션의류 기업의 마케팅전략에 유용한 정보로 활용될 수 있을 것이다.

• 한국의류산업학회지
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• 제15권5호
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• pp.704-712
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• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• 한국융합학회논문지
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• 제11권5호
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• pp.281-288
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• 2020

본 연구의 목적은 유아의 스마트기기 몰입경향성에 미치는 어머니 스마트기기 과의존의 영향과 반응성의 매개효과를 단기종단적으로 검증하는 데 있었다. 이를 위하여 3-5세 유아-어머니 144쌍(남아 73명, 여아 71명)을 대상으로 시점 1에서 어머니의 스마트기기 과의존과 유아의 스마트기기 몰입경향성, 6개월 후인 시점 2에서 유아의 몰입경향성과 모-아 상호작용 동안 양육자 반응성을 측정하였다. 이때 스마트기기에 대한 어머니의 과의존과 유아의 몰입경향성은 어머니 보고를 통해, 양육자 반응성은 모-아 상호작용 녹화 자료에 대한 관찰자 코딩을 통해 수집하였다. 경로분석을 통해 분석한 결과, 시점 1에서의 유아의 몰입경향성을 통제했을 때, 시점 1에서의 어머니의 과의존 경향성은 시점 2에서의 양육자 반응성을 매개로 시점 2의 유아의 스마트기기 몰입경향성을 간접적으로 유의하게 예측하였을 뿐만 아니라 직접적으로 예측하였다. 본 연구의 의의는 양육자의 스마트기기 사용 특성이 유아의 스마트기기 몰입경향성에 미치는 영향을 종단적 측면에서 실증적으로 살펴보았다는 점에서 찾을 수 있다.