• 한국콘텐츠학회논문지
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• 제19권6호
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• pp.379-386
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• 2019

본 연구는 TV에 방영되고, 방영되었던 요리 프로그램의 시대적 변화에 관한 연구이다. 미디어는 외형적으로 많은 변화가 보인만큼 내적으로도 많은 변화를 보이고 있다. 현재 많은 사람들이 선호하고 있는 요리 및 음식에 관한 프로그램을 통해 다양한 변화와 시대적인 변화에 대하여 고찰하고자 함이다. 선행연구에서는 미디어 포맷 변화와 2000년대까지 사회적 변화와 프로그램의 변화에 대하여 알아보았다. 이를 기반으로 요리프로그램의 시대적 변화에 대하여 시대적 변화에 따라 분석하였다. 본 연구를 위하여 요리에서 조리로 변화와 역사적 변화로 구분하였으며, 이를 통해 시대별 구분을 하고 고찰하였다. 본 연구를 통해 문화변화에 따른 식단의 변화와 혼합되는 시대에 요리프로그램의 변화를 알 수 있었다. 정보의 일방적인 전달이 아닌 소비자가 느낄 수 있는 프로그램으로 변화를 알 수 있었으며, 전문가의 시대에서 문화로의 변화를 볼 수 있었다. 또한 음식을 통한 지역 문화소개 및 도전을 이를 통해 후속연구에서는 프로그램의 구분에 따른 변화와 사회현상을 보고자 한다.

• 아동학회지
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• 제15권2호
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• pp.21-35
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• 1994

Two hundred and sixty-six mothers with preschool and primary school children filled out TV diaries for three days around the TV turning-off campaign day initiated by YMCA. TV diaries were designed to record the TV programs watched by family members as well as the focused child's activities every 15 min. 121 families participated in the campaign voluntarily and 145 families served as the control group. The campaign group watched less than the control group even before the campaign day and differed in several family backgrounds primarily due to the difference of family members' ages in both groups. Despite participating in the campaign, 53.9％ of the families among the campaign group watched TV and 35.5％ of the children in these families watched TV on the campaign day. TV watching time measured by the questionnaire was significantly higher than the estimates by diary method. Participating children in the campaign increased in activities such as reading, indoor play, as well as video watching. In the campaign group, TV watching time on the next day of the campaign increased slightly than the day before it. Preschool and primary school children's activities as well as the watched TV programs were analyzed separately for two groups. In addition, total TV on-time and coviewing patterns by the focused child with the family members were analyzed in relation to the child's other TV watching patterns as well as their related variables.

• 대한영양사협회학술지
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• 제11권1호
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• pp.67-85
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• 2005

The study aimed to perform the qualitative analysis of food and nutrition informations offered in TV program by monitoring newscastings, health-related programs giving food and nutrition information, dramas for family, education programs for children, and information programs for elderly in major TV broadcasting station(KBS, MBC, SBS, EBS). In this study, statistical analysis were done for numbers of information items related to health or food and nutrition informations. Duration of program the main, subject, sources, evaluation criteria of the contents. Results of qualitative monitoring for TV program are as follows. For health-related informations major propotions of subjects for the newscastings were about diseases. Those for health information programs were about foods. Those for children-education programs were about groceries. Those for seniors’ information programs were about eating habits. The analysis of food and nutrition information sources for most of programs were interviews with specialist and normal person, and on-the-spot-investingations. For food and nutrition informations those were evaluated as inappropriate, the propotion of news was increased to 72.2% in 2003 from 49.3% in 2002. For health information programs, it was increased to 67.7% in 2003 from 54.0% in 2002. But, in drama the propotion of inappropriate scenes were decreased to 16.2% in 2003 from 63.2% in 2002. In children-education programs, it was 40.0%. In seniors’ information programs, it was 17.9% in 2002. The propotion of cases that the quantity of foods is inappropriate in the food scene of serial drama, decreased to 15.8% in 2003 from 28.6% in 2002. The rate of drinking scenes increased to 11.5% from 10.7%. The rate of smoking scenes decreased to 0.2% from 1.6% due to the broadcasting self-regulation of smoking scenes in dramas. In the newscatings and information programs, reasons of being evaluated as inappropriate was that they didn’t have any practical suggestions and proper intakes. There were also insufficient explanation for technical terminology, different comparison standard of nutritive value, and exaggeration for physiological effect of food. The drama contained a lot of unnecessary scenes of alcohol drinking, coffee drinking, midnight meal, and had more quantity of foods than the quantity needed for persons to the scene. As the result of this study, the rate of food and nutrition information were high, but the rate of information which was evaluate as appropriate was not sufficient. There are need to improve contents of information and to moniter the contents for consumer.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.207-217
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• 2021

이 연구는 뉴미디어를 통한 영상콘텐츠 이용이 증가하고 있는 상황 속에서도 어린이 이용자가 전통매체인 TV를 통해 방송프로그램을 소비하는 비중이 여전히 가장 높다는 점에 주목하였다. 방송은 방송법에 의거하여 상대적으로 소수이거나 이익추구의 실현에 불리한 집단이나 계층의 이익을 충실하게 반영하도록 노력해야 하며, 사회교육기능을 신장해야 한다는 책무를 지닌다. 이 연구는 TV수신료를 주요 재원으로 운영되는 공영방송 KBS가 어린이 시청자의 이익 추구와 가치 실현을 위해 어떠한 어린이 프로그램을 제공해야 하는지 실증적으로 살펴보았다. 분석 결과 어린이 자녀를 둔 부모가 추구하는 공영방송 어린이 프로그램의 특성으로 교육·규범 요인, 내용 다양성·어린이 흥미 요인, 문화적 다양성 요인, 프로그램 접근성 요인이 도출되었다. 이 연구는 국민이 원하는 어린이 프로그램을 공급하는 공영방송의 노력과 결실이 공영방송의 존립 당위성을 높이고 나아가 수신료 정상화를 실현시키는 핵심 기제로 작동할 수 있을 것으로 기대하였다.

• 한국의류산업학회지
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• 제13권2호
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• pp.242-252
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• 2011

The purpose of the study was to investigate customer loyalty programs of diverse types of retailers. As offline retailers, department store and discount store retailers were examined, and as nonstore retailers, online store and TV home shopping retailers were investigated. Types of customer loyalty programs were analyzed based on Dowling and Uncles'(1997) loyalty program framework which included two schemes, types of reward(direct versus indirect rewards) and timing of reward(immediate versus delayed rewards). The study found that different types of retailers utilized different types of loyalty programs: Department store used all the type of rewards, discount store focused on direct/immediate rewards, online store retailers used direct/delayed rewards and/or direct/immediate rewards, and TV home shopping retailers focused on direct/delayed rewards. The study provided diverse managerial and academic implications.

• 한국정보시스템학회지:정보시스템연구
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• 제14권3호
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• pp.59-62
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• 2005

The recent broadcasting environment has shifted to embrace multimedia and multi-channel features through terrestrial, satellite and cable media. This has multiplied the number of broadcasting programs. With the information on a myriad of programs provided to TV viewers, information overload occurs, and thus, the TV viewing environment is shifting to one where viewers cannot select programs passively. Thus, a growing need is emerging to ensure a personalized electronic program guide (EPG) to help individuals select TV programs according to their taste. This paper presents a personalized EPG that enables a purpose-oriented broadcasting service to provide personalized broadcasting programs in tune with the user's requirements and preferences.

• 대한인간공학회지
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• 제23권2호
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• pp.55-80
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• 2004

Multichannel on digital TV not only gave opportunities to the TV audience to view a wide range of programs. but also made it difficult for them to search for the program which they plan to view among over 1000 programs broadcasted on more than 100 channels. In this paper the functions of EPG (Electronic Program Guides) required by the users on digital TV were derived from the systematic analysis of multichannel viewing situations. In the situation analysis the situations where they viewed programs on more than 100 channels were generated systematically and the viewing processes in those situations were analyzed to identify user needs and derive the required functions of EPG. We surveyed the viewing behavior of the audience who subscribed to a digital satellite broadcast. SkyPerfecTV. in Tokyo. Japan. The purpose of the survey was to verify the validity of the functions derived from the situation analysis and to identify hidden user needs which were difficult to in the situation analysis. The functions were implemented on a working prototype of EPG based on a digital TV simulator which broadcasts 500 programs on 100 channels and can be controlled by three working prototypes of personal remote controllers. The working prototype will be used in Participatory Design to make it possible for the users to experience and verify the usefulness of the required functions of EPG and also find problems in user interface design of EPG

• 한국문헌정보학회지
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• 제43권3호
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• pp.269-295
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• 2009

TV 프로그램을 대상으로 한 유용한 기술 메타데이터(descriptive metadata)인 PB 코어와 MBC TV 프로그램 기록물 업무 담당자와의 인터뷰 내용들을 기반으로 하여 실무적 특성을 반영한 TV프로그램 정보의 메타데이터 요소를 설계하였다. 핵심이 되는 정보를 추출하고 정확한 스키마를 구성하기 위하여 TV프로그램 정보를 시각화하였으며, 이를 기반으로 지적 내용(Intellectual Content), 지적 자산(Intellectual Property), 물리적 내용(Instantiation), 확장 내용(Extensions) 등의 네 가지 영역을 중심으로 메타데이터 세부 요소들을 선정하였다.

• 대한영양사협회학술지
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• 제11권1호
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• pp.51-66
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• 2005

The purpose of this study was to do the quantitative analysis about food and nutrition informations in TV program by monitoring newscastings, health-related food and nutrition information programs, dramas for family, education programs for children, and seniors’ information programs in major TV broadcasting companies (KBS, MBC, SBS, EBS). In this study, number of cases about the health-related food and nutrition informations and the length of program were analyzed. Also, they were compared and analyzed by the year. Monitoring staff, who had majored in food and nutrition and completed the monitoring training, monitored programs and analysis the quantity of food and nutrition informations in each program from 2002 to 2003. Results of quantitative analysis for this study are as follows; There were total number of 15,226 cases. Among them, the total number of health-related information was 5,623 cases(36.9%), and the total number of food-related information was 3,848 cases (25.3%). The ratio of total food and nutrition information to total health-related informations was 86.2%. In news programs from 2002 to 2003, the total number of health-related information to total cases decreased to 16.1% from 17.9%. The ratio of total food and nutrition information to total cases decreased to 3.6% from 6.6%. The frequency of the health-related informations was mostly served in the newscastings was highest, in both October 2002, and September 2003. In health information programs from 2002 to 2003, the ratio of food and nutrition information to total cases increased to 57.4% from 32.4%. In dramas from 2002 to 2003 , the ratio of broadcasting time of food-related scenes to total cases decreased to 17.2% from 20.8%. In education programs for children the ratio of food and nutrition information to total cases was 8.2% in 2002. In information programs for seniors the ratio of food and nutrition information was to total cases 26.2% in 2002. As the result of this study, the rate of health-related information in TV program and the rate of food and nutrition information were changing. And the rate of nutrition information in health information programs are increased. To give sound informations to the public, monitoring should be established and managed continuously.

• 한국콘텐츠학회논문지
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• 제13권4호
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• pp.97-103
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• 2013

이 연구는 우리나라 해외홍보방송인 아리랑TV(아리랑 World)와 KBS World를 선정하여 편성전략의 특성과 편성에 따른 채널 포지셔닝의 차별성을 살펴보는 것을 목적으로 한다. 분석 결과, 편성전략에서는 아리랑TV가 교양 프로그램위주의 한국 문화콘텐츠를 편성하는, 반면 KBS World는 KBS 1, 2TV의 주요 프로그램을 활용한 드라마와 연예 등 오락프로그램의 편성비율이 높았다. 아리랑 TV의 경우 다큐멘터리, 관광정보, 생활정보 등 문화 콘텐츠 중심의 국가홍보에 충실한 편성을 하고 있다. KBS World는 드라마와 <뮤직 뱅크>와 같은 K-pop을 편성하여 한류 확산의 중심 채널로서의 역할을 하고 있다. 이같은 편성전략의 특성에 따라 아리랑TV는 한국문화를 전파하는 외교채널로서 포지셔닝을 하고 있고, KBS World는 한류 확산의 엔터테인먼트 채널로 자리를 잡고 있다. 그러나 두 채널의 편성 전략이 한국 문화 소개 및 한류 확산을 목표로 하고 있고, 타깃이 해외 동포나 외국인을 대상으로 한다는 점에서 중복투자에 따른 비효율성 문제가 제기되고 있다.