• Korean journal of communication and information
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• v.45
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• pp.255-295
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• 2009

The purpose of this study was to investigate how much multi-cultural traits the multiculture-oriented TV programs would have and how they tended to represent it with what kinds of meaning structures. As an object of this study, the authors chose the Program of KBS-TV which had been discussed seriously to raise a multi-cultural issue as well as a sexuality issue of lady guests. They collected 70 weekly programs from Nov. 26 of 2006 to March 31, 2008, and finally selected and analyzed 5 weekly programs as main analytic data. They tried to analyze them with various semiotic research methods, especially, linguistic semiotic research methods and pictorial research methods. As results of this study, it was found that this Program was based on multiful-levels of meaning structure: that is, superficial level, representation level and in-depth level. The superficial level of this program presented various multi-cultural traits through many and various talks of lady guests. Its representation level indicated some patterns of discourses about issues and agendas of the talks among lady guests. The in-depth level was based on the sexuality of lady guests as well as the male-dominant ideology. It was finally implicated that this Program was based on the sexuality and feminity of lady guests even though it tried to advocate its multi-cultural traits.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.127-137
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• 2014

The following are summary and result of this study. The purpose of this study was to research into TV makeup types focusing on Korean aesthetics with recognizing importance of Korean thought amid what the global interest pays attention to South Korea thanks to the recent influence of Hanryu(Korean wave). The humorous beauty reflects Korean people's optimistic attitude dubbed the realization of joy, anger, sorrow, and pleasure through opposition and convergence in ambivalent emotion with the superb attitude available for escaping from a stoic life. This is being indicated in the shocking form of embracing the avant-garde experiment through transforming and distorting by positively accepting humor and ugliness, which are the form of distortion and exaggeration, which strive for departing from sorrow through TV entertainment programs. This trend is being shown similarly to the tendency of giving mental satisfaction to human being with amusement while accepting ugliness as new beauty with the de-centralized recognition in the late 20th century. Accordingly, as the makeup of focusing on presenting character begins to be noted even in makeup, the similarity was being shown to the recent trend. This study is expected to contribute to continuous development in our country's makeup and TV broadcasting art field by being expanded the atmosphere of more systematic and in-depth research.

• Korean journal of communication and information
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• v.31
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• pp.193-223
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• 2005

As the number of TV channels rapidly grows, the systematic marketing and PR communication of broadcasters are becoming more and more important. To overcome the challenges the sharply increased competition poses, TV stations ave to intensify their strategic marketing efforts. This paper analyses the editorial information aired about the broadcasters and their TV programming as part of the PR efforts made. This present research project is based on one week periods of analysis of TV programming produced and aired by German broadcasters. The program analysis of the five TV channels included in this study revealed a total of 406 cases in which editorial references were made. The result shows no systematic differences between the public and commercial Broadcasters. Channel-specific differences are, however, obvious. PR communication embedded in the regular programs is increasingly tied to media organization and frequently occurs in the reporting of journalistic content. The high number of promotions as part of informational, and even more so as part of magazine and news formats, must be viewed as problematic. Program related branding and the specific tools used to promote the programs provided further evidence regarding the importance of media economic factors. TV channels not only promote their own programs, but also those of affiliated stations, and the increasing influence of economic considerations will have long-range consequences on the variety and quality of the journalistic output. The study furthermore revealed that TV channels utilize program promotion at any time of the day.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.399-411
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• 2019

TV Broadcasting is an undeniable cultural medium. TV Broadcasting Station needs a long-term perspective that suits cultural media and an aggressive cultural and artistic program development strategy that matches rapidly changing culture and technology. Of course, production staff should be composed of experts in the field as well as cultural artists. This paper is researching the promotion strategy of TV Arts programs by substituting the three keywords - the U.S., the public broadcasting station(TV) and Arts programs. And through case studies and analyses of PBS TV's "Art in the 21st Century" series, the way the public TV broadcasting station shares cultural arts with viewers is extracted. It raises the question of how the U.S. TV public broadcaster's cultural and artistic programs are different from South KOREA's. Through the above research, let's find a clue to the future direction of how the new media, now represented as Korea's blacklist, should recognize, foster, educate and strategize Fine Arts.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.75-87
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• 2015

This study aims to explore how the copyright for writers of informative TV programs and documentaries is protected in the reality of broadcasting. For this study, 12 writers and the head of copyright department of the Korea TV & Radio Writers Association were interviewed in depth for research. Our interview findings suggest that writers have worked without written agreement signed by some form of legally binding contract. Instead, they have made verbal contracts. Writers should be aware of the reality of copyrights and request to readjust of basic copywriting fee from the Writers Association and each broadcasting station.

• Korean journal of communication and information
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• v.61
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• pp.159-179
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• 2013

This study aims to consider the criteria and signification of 'aging' constructed in media in Korean society that has entered aging society. For the purpose, this study analyzed KBS the representative TV health programs. According to the result, designs the measurable indexes of aging to rank the casts. And it emphasizes to the casts that cannot reach a certain level the support from medical experts or advanced medical technology. With such characteristics of individual text, this paper found the ideological codes of the health programs. They contrast the elderly who have achieved successful aging from those that have not. They define the aged who have not practiced self-management or medical control to prevent aging properly as failure and also make fun of them. They draw aging that was not regarded as some kind of disease in the past into the area of medicine. Besides, the medicalization of aging regarded as an object for treatment may come to strengthen the control of medical experts and also individualize social issues.

• Journal of the Korean Society for information Management
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• v.31 no.3
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• pp.313-329
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• 2014

This study aims to provide intellectual access to TV content using faceted classification. In order to describe the content of news and current affairs programs, a faceted approach was explored. Based on the Ranganathan's PMEST formula, the basic facets - 'who', 'what', 'how', 'where', 'when' - and their sub-facets were created, specifically for describing the news genre. Additionally, the formal structure and the contextual features of the news genre were mainly considered for creating sub-facets. These created facets were applied to a news genre program. The result shows that these suggested facets are useful for representing well the contextual components of the news genre. The application of faceted classification is expected to improve the identification of the specific TV content.

• Journal of Broadcast Engineering
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• v.9 no.4 s.25
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• pp.305-321
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• 2004

With the advent of the digital broadcasting, the audiences can access a large number of TV programs and their information through the multiple channels on various media devices. The access to a large number of TV programs can support a user for many chances with which he/she can sort and select the best one of them. However, the information overload on the user inevitably requires much effort with a lot of patience for finding his/her favorite programs. Therefore, it is useful to provide the persona1ized broadcasting service which assists the user to automatically find his/her favorite programs. As the growing requirements of the TV personalization, we introduce our automatic user preference learning algorithm which 1) analyzes a user's usage history on TV program contents: 2) extracts the user's watching pattern depending on a specific time and day and shows our automatic TV program recommendation system using MPEG-7 MDS (Multimedia Description Scheme: ISO/IEC 15938-5) and 3) automatically calculates the user's preference. For our experimental results, we have used TV audiences' watching history with the ages, genders and viewing times obtained from AC Nielson Korea. From our experimental results, we observed that our proposed algorithm of the automatic user preference learning algorithm based on the Bayesian network can effectively learn the user's preferences accordingly during the course of TV watching periods.

• Journal of The Korean Association For Science Education
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• v.26 no.4
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• pp.518-526
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• 2006

Science career education is for every student as well as for students who want to become scientists. In this study, we developed and applied science career education materials using TV programs which showed successful application of science in industry and business. The effects of the programs were surveyed mainly by questionnaire on 'Science Career Orientation', which have four categories.Video materials using TV programs were effective in changing science career orientation (p<0.05) of junior high school students, but only when the teacher added some cognitive explanation on the scientific concept involved. Providing only video materials were not enough to make meaningful change on science career orientation. The results implied science career education should be linked with science teaching and learning. It also showed the possibility and the way of using informal education like TV program in science career education.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.101-111
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• 2014

This study ascertained violence regulation of television program. Television programs that infringed the standards of violence and were sanctioned, were analyzed in terms of physical and contextual violence. In order to get data, content analysis was adopted. The results shows that violent behavior in terms of physical and violence motivations in terms of contextual were most frequently regulated. There were different results of the level of imposed sanction in terms of physical and contextual violence between network and cableTV. The regulation of television violence could be confirmed with these results.