• Asia Marketing Journal
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• v.7 no.2
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• pp.71-92
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• 2005

Given the rapid changes in consumer tastes, technology, and competition, companies must develop a steady stream of new products and services. To be a successful product or service and explore the available market, the target market consumers need to be fully acknowledged a new product or service's value or benefit. And at the same time, the presented benefit should satisfy the customer's needs and wants. Therefore, a firm must investigate the target consumers' needs and wants before launching the new product or service. In this paper, we suggest the marketing strategy for newly developed WiBro service in telecommunication industry. We focus on consumer-oriented marketing strategy as well as the technology development process. To explore the customer's value scheme, we employ a self-explicated approach for estimating the customer's part-worth of the different target market in the process of market development stage. And we present the marketing strategy for each market development stages as well.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.7
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• pp.1405-1414
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• 2011

This paper analyzes the impact of the change in telecommunication regulation on network investment such as the integration of telecommunication service. The integration of telecommunication service plays a role of separating the behavior regulation from entrance regulation and reducing a entrance constraints. Therefore, it is expected that the market spill over effect is high through the improvement of behavior regulation such as interconnection regulation, facilities provisions, retail price regulation, bundling, number portability of VoIP. This paper discusses the critical factor affecting the decision making process in respect of the firm level and analyzes the impact path guiding investment and innovation. Finally, the paper proposes the guideline for telecommunications policy.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.37-47
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• 2014

The characteristics of the spectrum, which are necessary for mobile telecommunication services, may determine the advantage of operators' competition for mobile services. We have a focus on the possibility that there would be the core spectrum within the frequencies. We define the core spectrum of frequencies in terms of 4 criteria (global source/roaming, cost-effectiveness, the experience of utilization and the possibility of use). They are based on the aspects of applicative and economic effectiveness by not technological and but market conditions. We have explored the current core spectrum by using the stepwise selection from these criteria. Our result indicates that the core spectrum may be movable with the development of technology and the flow of time. The results of this paper could be practically used as the reasonable justifications of the policies for not only the competition management but also the alignment about the frequencies for mobile telecommunication.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.467-470
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• 2013

Telecommunication cost have been increasing successively in Korean hoseholds and its level is high now. Even though here are a lot of issues related to the high bill of mobile telecommunication services, plausible solutions have not been provided yet. 99% of Koreans use mobile phones and it is the highest rate in the world, but bill is relatively high. This situation may be brought by the government policy selection that it supports three mobile telecom companies systems. Thus least efficient company should be supported to sustain by pricing policy and MVNO cannot come into the market. The government can make mobile pricing system consider revenue and cost only in proper manner and constrain marketing cost in the rational level. And it can reduce mobile bill levels and selection rights of consumers by restraining too much complicated bill system. Fairness of mobile phone bill levels could be achieves by mobile telecommunication structure improvement through active MVNOs and reduction of excessive marketing costs. Mobile bills can be made more acceptable if the base is measured rate system.

• Proceedings of the IEEK Conference
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• 2000.11a
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• pp.5-8
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• 2000

The voice over IP(VoIP) technology is currently recognized as the base technology for the next generation telecommunication services. So the VoIP market has been extremely expanding with the opportunity for cheap phone calls. This paper describes the packet voice testing issues and scenarios for the VoIP services. These issues and scenarios are deduced from the testing results through KT VoIP testbed composed of commercial systems.

• Electronics and Telecommunications Trends
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• v.17 no.5 s.77
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• pp.157-168
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• 2002

전략적 제휴는 이제 흔히 볼 수 있는 기업의 경영전략이 되었다. 기존의 규제당국의 전통적 입장에 의하면 전략적 제휴는 관련시장에서의 경쟁을 제한할 우려가 있는 부당한 공동행위로 간주될 가능성이 많았다. 그러나 전략적 제휴의 장점들이 인식되면서 이에 대한 규제당국의 입장이 변화되고 있다. 본 고는 이러한 변화 추세를 규범적 관점에서 분석하였다.

• Electronics and Telecommunications Trends
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• v.11 no.3 s.41
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• pp.105-113
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• 1996

세계의 통신 시장이 개방되는 추세에 있고, 통신에 관한 규제가 완화됨에 따라 떠오르는 문제는 여러 가지 있겠으나 가장 큰 문제는 역시 표준화와 이에 따른 상호 운용성(interoperability)의 문제가 아닌가 생각한다. 본 고에서는 통신 분야의 서비스 관리에 있어서 세계적으로 주도적인 활동을 하고 있고, 그 중요성이 점차 부각되고 있는 NMF(Network Management Forum)의 역할에 대하여 소개하고자 하였다.

• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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• 2005.11a
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• pp.119-124
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• 2005

The deregulation of energy market, together with structure reorganization of vertically integrated companies in electrical utility requires efficient and reliable substation automation system. The problem of non-standards where other countries suffer through the SA points could be settled using IEC 61850 and hereby the coming SAS project can realize the system that characterize the telecommunication standards and function integration.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2004.05b
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• pp.529-532
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• 2004

정보통신부는 2003년 7월 통신시장의 유효경쟁 활성화 방안으로 기존의 설비기반경쟁보다는 서비스 기반경쟁을 지향하겠다는 입장을 표명하였다. 고정망의 경우 서비스기반 경쟁을 위한 규제적 장치가 많은 반면 이동망의 경우 경쟁방안이 부재한 상태이다. 이에 따라 해외 많은 나라에서는 서비스 기반 경쟁 활성화를 위한 대안들을 모색하고 있다. 따라서 본 고에서는 설비기반 경쟁과 서비스 기반 경쟁의 개념 및 사례들을 분석하고 이를 통해 서비스기반 경쟁을 활성화시킬 방안을 제시하고자 한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2006.05a
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• pp.470-474
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• 2006

본 연구에서는 시내전화서비스시장을 중심으로 기존 사업자와 이 사업자와 경쟁관계에 있는 후발 사업자간의 복점경쟁 모형을 분석하고, 이 모형을 확대하여 시내전화서비스와 대체관계에 있는 것으로 알려져 있는 이동전화서비스까지 분석모형에 포함하여 기존 및 후발 시내전화사업자와 이동전화사업자들이 시내전화서비스시장에서 별이고 있는 3자간 경쟁효과를 분석하였다.