• 제목/요약/키워드: Technology-based Self-Service

검색결과 272건 처리시간 0.029초

Factors Influencing Post-Adoption Resistance to Self-Order Kiosks at Fast-Food Restaurants: A Focus on the New-Silver Generation

  • Hwaran Lee;Eunkyung Kang;Kyung Young Lee;Minwoo Lee;Sung-Byung Yang
    • Journal of Smart Tourism
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    • 제3권2호
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    • pp.23-36
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    • 2023
  • Due to the phenomenon of aging, a new consumer segment known as the "new-silver generation" is emerging. Unlike the previous silver generation, this generation possesses significant economic power and consuming willingness, attracting attention from consumer goods companies. However, both the new-silver generation and the elderly face challenges in adopting contactless or self-service technologies such as self-order kiosks, resulting in negative reactions. Therefore, this study aims to investigate the attitude and response of the newsilver generation towards kiosks, as well as the factors influencing their resistance to such technology. By applying theoretical perspectives from the innovation resistance model, technostress theory, and the value-based model, this study identifies influencing factors for innovation resistance among the new-silver generation when using contactless technologies implemented in fast-food restaurants. The findings indicate that a lower awareness of new technologies and services corresponds to decreased adoption resistance, while a higher perceived value leads to more positive behaviors and attitudes among the new-silver generation utilizing kiosks at fast-food restaurants.

Application of AHP to the Selection Factors of Kiosk as Technology-Based Self-Service

  • Hyun, Ho-Suk;Lee, Hyung-Seok
    • 한국컴퓨터정보학회논문지
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    • 제26권12호
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    • pp.309-321
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    • 2021
  • 본 연구는 기술기반 셀프서비스로 알려진 키오스크를 위한 선택 요인들을 기존 연구를 바탕으로 도출하고, 각 평가 요소에 대한 가중치를 산출하기 위한 AHP 분석모형을 제안하였다. 키오스크 선택요인들을 평가하기 위해서 카페와 패스트푸드점에서 키오스크를 이용한 경험이 있는 소비자를 대상으로 수집된 자료를 분석에 활용하였다. 본 연구의 결과 키오스크의 1단계 선택요인들인 안전성, 디자인, 편리성, 정보성, 응대성 중에서 편리성이 두 업종 모두에서 가장 중요한 요인으로 나타났다. 1단계 요인과 2단계 요인의 가중치를 종합화한 결과에서는 간단한 절차가 가장 중요한 요인으로 나타났다. 또한 카페와 패스트푸드점 키오스크 선택요인의 종합화된 가중치 값을 비교해 본 결과, 간단한 절차, 영양 정보, 빠른 메뉴 제공에서 각각 중요도를 다르게 판단하는 것으로 나타났다.

지능로봇에서 에이전트와 ESB를 사용한 서비스 지향 애플리케이션의 자가 재구성 (Self-Reconfiguration of Service-Oriented Application using Agent and ESB in Intelligent Robot)

  • 이재정;김진한;이창호;이병정
    • 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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    • 제14권8호
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    • pp.813-817
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    • 2008
  • 지능로봇(Intelligent Robot)은 주변환경을 감지하는 센서로부터 실시간 정보를 수집하고 지능적인 기능을 수행한다. 지능로봇의 자가 재구성(Self-Reconfiguration) 능력은 외부 환경의 변화에 대응하기 위해 기능을 재구성하고, 오류가 발생하였을 때 중지 없이 스스로 회복할 수 있는 중요한 요소이다. 본 논문에서는 ESB(Enterprise Service Bus)를 사용한 지능로봇의 에이전트 기반 자가 재구성 프레임워크를 제안한다. 본 논문의 프궤임워크는 멀티에이전트 시스템을 이용한 서비스 지향 애플리케이션의 동적인 발견과 자가 재구성에 초점을 맞춘다. 지능로봇이 예외적인 상황을 만났을 때, 지능로봇은 외부의 서비스 저장소로부터 새로운 서비스를 다운로드 후 실행시켜 상황을 해결한다. 에이전트 기술은 로봇들이 상호작용하기 위한 지능적인 접근법을 제공하고, ESB는 분산된 서비스 또는 지식을 활용하고 조직하기 위한 방법을 제공한다. 또한 본 연구의 유효성을 보여주기 위해 프로토타입을 구현하였다.

대학도서관 이용자의 모바일 자가대출서비스 수용의도에 관한 구조적 관계 연구 (A Study of Structural Relationship on Intention to Accept Technology of Potential Users in University Library Mobile Self Check-Out Service)

  • 박태연;남재우
    • 한국비블리아학회지
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    • 제28권4호
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    • pp.341-362
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    • 2017
  • 본 연구는 가까운 미래에 도서관에 적용될 수 있는 신기술의 적용가능성을 이용자 측면에서 분석하고자 하였다. 이를 위해 NFC기술을 이용한 모바일 자가대출서비스를 사례로 이용자의 수용의도를 측정하였다. 새로운 기술의 수용의도를 알아보기 위해 통합기술수용이론(UTAUT)을 기반으로 연구모형을 도출하였고, 성과기대, 노력기대, 촉진조건, 인지된 위협에 따른 사용의도의 구조적 관계를 분석하였다. 분석 결과, 도서관에서 인지된 위협은 사용의도에 영향을 미치지 않았고, 성과기대, 노력기대, 촉진조건이 부분적으로 사용의도에 영향을 미치고 있었다. 조절변수인 성별의 경우, 촉진조건에서 일부 유의미한 차이를 보이는 것으로 나타났다.

모바일 어플리케이션 수용 요인에 관한 연구 (A Study on the Factors of Mobile Applications Adoption)

  • 한필구;박재석;전병호;강병구
    • 한국IT서비스학회지
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    • 제9권3호
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    • pp.65-82
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    • 2010
  • Mobile applications market has emerged as new business model. The purpose of this study is to analyze the factors of mobile applications adoption. Based on prior studies of TAM and mobile technology/service, service quality, user experience, OS compatibility, self-efficacy, innovativeness, perceived usefulness, perceived ease of use, and cost were identified as affecting factors of mobile applications adoption. According to the results, service quality is significantly related to the perceived usefulness, and self-efficacy and innovativeness are significantly related to the perceived ease of use. User experience was also found to be related to both the perceived usefulness and the perceived ease of use. In case of OS compatibility, it was found to be significantly related to the perceived ease of use, but not to the perceived usefulness. Both the perceived usefulness and the perceived ease of use were found to be related to the adoption of mobile applications. However, cost was not found to be significant to the relationship between the perceived usefulness/the perceived ease of use and the adoption of mobile applications. This study contributes to provide the base of activation strategies and practical implications for mobile applications.

O2O서비스의 지속이용의도에 영향을 미치는 요인에 관한 연구 : 영화관 티켓 발권서비스를 중심으로 (A Study on Factors Affecting Intention to Continuous Use of O2O Service : Focused on Cinema Ticketing Systems)

  • 박소은;이성혜;지대범;최정일
    • 한국IT서비스학회지
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    • 제16권4호
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    • pp.197-212
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    • 2017
  • This study aims to investigate factors affecting the intention of continuous use of O2O service by referring new media adoption theory and value-based acceptance model for movie ticketing services. For this study, a questionnaire survey was conducted for users of tickets ticketing service of the cinema online (including mobile) within the last 6 months. A total of 500 copies was collected and 404 copies were analyzed excluding 96 copies because of errors. As a result of the analysis, the ease of use and service ubiquity has a positive effect on perceived functional value and perceived emotional value, and usability has a positive effect on perceived functional value. Compatibility and trialability has a positive effect on both perceived functional value and emotional value. Previous experience has a positive effect on both perceived functional value and perceived emotional value, and inertia has negative effect on perceived functional value. Finally, the perceived emotional value has a positive effect on the intention to continuous use, but perceived functional value appeared to have no significant effect. This study shows a theoretical implication for new technology-based services such O2O. It was suggested to establish a practical marketing strategy and help to activate the O2O service field.

IT관점의 병원혁신 사례 (Cases of IT Based Innovation in a Hospital)

  • 황인정
    • 한국병원경영학회지
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    • 제spc호
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    • pp.74-84
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    • 2016
  • This research is for an innovative health information service cases based on Information Communication Technology (ICT), conducted at a general hospital in Korea. This study introduces a personal use self-diagnosis & self management device for pulmonary chronic disease patients, a mobile communication application service for doctor rounds, a surgical education system providing natural-user-interface with virtual reality for surgeons, and an Internet of things(IOT) technology using personal electrocardiogram (ECG) measurement device cases. Due to every case is on developing, there are still many issues needed to be improved. For this reason, various opinions with constructive critiques from the readers of this paper will be welcomed for better practical implementation.

Mobile Video Telephony Service Adoption : A Value-based Approach

  • Park, Jong-Sung;Lee, Jung-Hoon;Woo, Hyeok-Jun
    • Journal of Information Technology Applications and Management
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    • 제17권2호
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    • pp.111-132
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    • 2010
  • Korean telecommunications industry has a large scale market and boasts on high service quality and high technologies enough to provide the mobile video telephony service(the VTS) satisfactorily. For many years, Korean telecommunications companies have been investing enormous amount of money to advertise their VTS widely and to allow their customers to change their cell phones for the 3G(the third generation) devices indispensable for the VTS. However, despite their efforts, the VTS adoption rate in Korea is very low as of January, 2010 and it seems that customers seldom feel the necessity to use. From this viewpoint, it becomes necessary to identify antecedents influencing the intention to use for the VTS empirically. For this purpose, we have proposed several hypotheses from the perspective of the Value-based Adoption Model(VAM). We conducted a survey and found the several factors which influence the value perception of VTS.

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의인화된 챗봇의 자기노출과 감정표현이 사용자 경험에 미치는 영향 - 금융서비스에서의 대화 오류 상황을 중심으로 (Effect of Anthropomorphic Chatbot's Self-disclosure and Emotional Expression on User Experience - Focused on Conversational Error in Financial Service)

  • 김환주;김지연;최준호
    • 문화기술의 융합
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    • 제8권4호
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    • pp.445-455
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    • 2022
  • 금융 서비스에서 적극적으로 활용되고 있는 챗봇은 대화 오류와 기계적인 답변으로 사용자 경험을 저해하고 있다. 이 연구는 의인화된 챗봇의 자기노출과 감정표현이 금융 서비스에서 대화 오류 시 사용자 경험에 미치는 효과를 살펴보았다. 일상적인 금융 서비스 문의 상황에서 자기노출 유형(긍정적 vs. 부정적)과 감정표현 수준(높은 수준의 자신감 vs. 낮은 수준의 자신감)별로 시나리오를 구성해 온라인 실험을 진행하였고, 신뢰, 곤혹도, 서비스 회복만족, 지속 사용의도를 측정하였다. 실험 결과, 의인화된 챗봇의 자기노출과 감정표현에서 신뢰, 곤혹도, 서비스 회복만족, 지속 사용의도에 대해 각각 주효과가 나타났고 신뢰와 곤혹도에서 상호작용 효과가 나타났다. 결론적으로 의인화된 챗봇이 긍정적 자기노출과 자신감 있는 감정표현을 할 때 상대적으로 신뢰가 높아지고 곤혹도가 낮아지는 것을 확인하였다.

A Narrative Inquiry into Pre-Service Science Teachers' Reflective Thinking as Presented in Microteaching Lessons

  • Chung, Choong-Duk;Kang, Kyung-Hee
    • 한국과학교육학회지
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    • 제32권9호
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    • pp.1405-1416
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    • 2012
  • This study aims to analyze how pre-service science teachers' reflective thinking is presented during the microteaching process. The subjects of this study were 13 students who attended a lecture course on science teaching methods offered by the Department of Science Education of the College of Education at a national university. The simulated lessons that were performed during the microteaching process went through peer assessment and self-assessment. Then, the next set of lessons was conducted based on the assessment results. After the first set of simulated lessons, the pre-service teachers' reflection at the routine and technical levels was most remarkable in the focus dimension. In the inquiry and change dimensions, technical reflection stood out. Dialogic or transformative reflection was rarely presented. In addition, most of the pre-service teachers displayed mingling patterns of reflection levels in all of the three dimensions. The results of this study, in particular, prove that microteaching has a high level of applicability in terms of reflective thinking and instructional technology. Accordingly, there is a need for subsequent studies to create a new model that can encourage pre-service teachers' reflective thinking by structuralizing peer and self-assessment during the process of microteaching.