• Title/Summary/Keyword: Technology Acceptance Models

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An Exploratory Study on the Factors of Assimilation Gap in Information Technology at the Individual Level (개인의 정보기술 수용격차 요인에 대한 탐색적 연구)

  • Baek, Sang-Yong
    • The Journal of Information Systems
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    • v.16 no.3
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    • pp.45-68
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    • 2007
  • This study aims to explore factors of Assimilation Gap(AG) which is proposed and illustrated by Fichman and Kemerer(1997). AG is defined as the time delay between adoption and deployment and mainly studied at the organizational level. This study derives the factor affecting AG through a review of technology acceptance models and agency theory. The research model consists of three groups of independent variables(IT knowledge burden, Individual characteristics, and organization characteristics) and a moderator, which is goal incongruence. Using multiple regression analyses, four groups of hypotheses are tested with data of 221 knowledge workers from various organizations through e-mail survey. The result shows that radicalness(a dimension of knowledge burden), personal innovativeness, self-efficacy, and organizational support are statistically significant factors while complexity, experience, and perceived critical mass are not supported. The moderator effects of goal incongruence are found in personal innovativeness and organizational support. The results of this study demonstrate that agency theory is a useful perspective to deal with AG, especially in radical innovation. In addition, IT practitioners should consider not only user training but also incentives and possible organizational controls in implementing a new information technology.

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Exploring of Elementary Pre-Service Teacher's Skills Using Technologies and Study on Instructional Models (초등 예비교사의 테크놀로지 활용역량 탐색 및 수업모델 연구)

  • Park, HakNeung;Ma, Daisung
    • Journal of The Korean Association of Information Education
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    • v.23 no.1
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    • pp.97-106
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    • 2019
  • Based on previous studies such as TPACK, digital literacy, and maker education, this study searched the Skills for Using Technologies required for elementary school pre - service teachers and classified them into 13 sub - factors in 5 domains. We designed and applied a project-based maker education instructional model to improve Skills for Using Technologies for first grade students at G Education University taking "technology utilization and smart life". Through interviews after the lecture and after the lecture, the ability of university students to utilize the technology was examined and the acceptance attitude was improved. We also modified the project-based maker education model based on interviews, observation logs, and mutual evaluations of college students.

Innovative Converged Service and It's Adoption, Use and Diffusion : A Holistic Approach to Diffusion of Innovations, Combining Adoption-Diffusion and Use Diffusion Paradigms (디지털융합서비스의 수용, 사용, 확산에 관한 연구 : 혁신확산에 관한 수용-확산 및 사용-확산의 통합적 접근)

  • Sawng, Yeong-Wha;Rim, Myung-Hwan;Kim, Seong-Ho;Motohashi, Kazuyuki
    • Journal of Information Technology Applications and Management
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    • v.17 no.2
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    • pp.187-205
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    • 2010
  • This study takes a holistic approach to understand the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading digital converged application coupling media content with telecommunications, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived easeof-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

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Prognosis of aerodynamic coefficients of butterfly plan shaped tall building by surrogate modelling

  • Sanyal, Prasenjit;Banerjee, Sayantan;Dalui, Sujit Kumar
    • Wind and Structures
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    • v.34 no.4
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    • pp.321-334
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    • 2022
  • Irregularity in plan shape is very common for any type of building as it enhances better air ventilation for the inhabitants. Systematic opening at the middle of the facades makes the appearance of the building plan as a butterfly one. The primary focus of this study is to forecast the force, moment and torsional coefficient of a butterfly plan shaped tall building. Initially, Computational Fluid Dynamics (CFD) study is done on the building model based on Reynolds averaged Navier Stokes (RANS) k-epsilon turbulence model. Fifty random cases of irregularity and angle of attack (AOA) are selected, and the results from these cases are utilised for developing the surrogate models. Parametric equations are predicted for all these aerodynamic coefficients, and the training of these outcomes are also done for developing Artificial Neural Networks (ANN). After achieving the target acceptance criteria, the observed results are compared with the primary CFD data. Both parametric equations and ANN matched very well with the obtained data. The results are further utilised for discussing the effects of irregularity on the most critical wind condition.

Just One More Episode: Exploring Consumer Motivations for Adoption of Streaming Services

  • Arun T M;Shaili Singh;Sher Jahan Khan;Manzoor Ul Akram;Chetna Chauhan
    • Asia pacific journal of information systems
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    • v.31 no.1
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    • pp.17-42
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    • 2021
  • This study examines the adoption of subscription-based video on demand (SVOD) streaming services among consumers. Primarily, we explore the moderating effect of the two models of streaming services, standalone streaming services and bundled streaming services, on the users' adoption. We employ the Unified Theory of Acceptance and Use of Technology (UTAUT2) model in this study. We utilize the data collected from 337 Indian respondents and find that all constructs of the UTAUT2 model act as motivators of adoption. Gender, age, and experience of the respondent also play a moderating role in the adoption of streaming services. We also find that providing bundled streaming service positively moderates price-value and hedonic motivation of adoption. The study is perhaps the first of its kind that aims to understand the motivations for adoption of SVOD services, particularly in the Indian context, which has the fastest-growing base of internet users in the world.

Effects of Trust and Cognitive Absorption on Smart Phone Use and User Satisfaction (신뢰와 인지적 몰입 매개변수가 스마트폰의 사용과 만족도에 미치는 영향 분석)

  • Lee, Bong-Gyou;Yeo, Yoon-Ki;Kim, Ki-Youn;Lee, Jong-Hoon
    • The KIPS Transactions:PartD
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    • v.17D no.6
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    • pp.471-480
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    • 2010
  • The purpose of this study is to explore determinants which affect the significant increase in the user acceptance of smart phone. This study also analyzes the effect of each variable on the actual acceptance by empirical methods. In this study, first, the system quality and the service quality are defined as independent variables based on developed IS success model of DeLone & McLean(2003). Second, we proposed the research model by providing trust and perceptual immersion as intermediate variables, and user satisfaction and actual use as dependent variables by the proceeding research for accepting information technology and new service. Third, the statistical analysis is conducted by surveying to 200 smart phone users for verifying a validity of research models and hypotheses. As a result, almost hypotheses are accepted in confidence interval except for the hypothesis between security and trust variable.

A Study on the Determinants of Blockchain-oriented Supply Chain Management (SCM) Services (블록체인 기반 공급사슬관리 서비스 활용의 결정요인 연구)

  • Kwon, Youngsig;Ahn, Hyunchul
    • Knowledge Management Research
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    • v.22 no.2
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    • pp.119-144
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    • 2021
  • Recently, as competition in the market evolves from the competition among companies to the competition among their supply chains, companies are struggling to enhance their supply chain management (hereinafter SCM). In particular, as blockchain technology with various technical advantages is combined with SCM, a lot of domestic manufacturing and distribution companies are considering the adoption of blockchain-oriented SCM (BOSCM) services today. Thus, it is an important academic topic to examine the factors affecting the use of blockchain-oriented SCM. However, most prior studies on blockchain and SCMs have designed their research models based on Technology Acceptance Model (TAM) or the Unified Theory of Acceptance and Use of Technology (UTAUT), which are suitable for explaining individual's acceptance of information technology rather than companies'. Under this background, this study presents a novel model of blockchain-oriented SCM acceptance model based on the Technology-Organization-Environment (TOE) framework to consider companies as the unit of analysis. In addition, Value-based Adoption Model (VAM) is applied to the research model in order to consider the benefits and the sacrifices caused by a new information system comprehensively. To validate the proposed research model, a survey of 126 companies were collected. Among them, by applying PLS-SEM (Partial Least Squares Structural Equation Modeling) with data of 122 companies, the research model was verified. As a result, 'business innovation', 'tracking and tracing', 'security enhancement' and 'cost' from technology viewpoint are found to significantly affect 'perceived value', which in turn affects 'intention to use blockchain-oriented SCM'. Also, 'organization readiness' is found to affect 'intention to use' with statistical significance. However, it is found that 'complexity' and 'regulation environment' have little impact on 'perceived value' and 'intention to use', respectively. It is expected that the findings of this study contribute to preparing practical and policy alternatives for facilitating blockchain-oriented SCM adoption in Korean firms.

Factors Influencing the Introduction of Mobile Security Technology (기업 모바일 보안기술 도입에 영향을 미치는 특성요인)

  • Choi, Woong-Gyu;Lee, Young-Jai
    • The Journal of Society for e-Business Studies
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    • v.18 no.4
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    • pp.215-240
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    • 2013
  • This research has reviewed the major composition concepts and the positive research results in the selected studies which were theoretically based on IDT (Innovation Diffusion Theory), IRM (Model of Innovation Resistance), TAM(Technology Acceptance Model), and IAPA(Information Asset Protection Activity) in order to improve the theoretical explanation of major characterized factors influencing on the introduction of MST (Mobile Security Technology). The characterized factors for the adaptation of MST and 17 hypotheses on the MST study models in order to test the effects on the intention to use are empirically verified by utilizing the analysis method of structure equation model. As a result of a study, First, the most influential characterized factors of IRM are shown as compatibility, complexity, relative advantage, information asset protection in order. Second, the characterized factors affecting intention to use are shown as relative advantage, compatibility, innovation resistance, performance expectancy. The results of this study are relevantly significant to establish the theoretical foundation of the study on the adaptation of MST and The verification of the characterized factors provide strategic implication for the introduction of MST and policy direction which alleviates informational gap between new MST and previous Security Technology to diffusion agency.

Impacts of Emergency Medical Technicians' Personal Traits on Job Related Outcome Variables (응급구조사의 성격유형이 직무관련 산출변수에 미치는 영향)

  • Park, Jae-Sung;Kim, Mi-Sook
    • The Korean Journal of Health Service Management
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    • v.6 no.3
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    • pp.1-11
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    • 2012
  • The purpose of this study is to identify the effects of emergency medical technicians' personal traits and job characteristics on job/social stress, job satisfaction, role conflicts, organizational commitment, and self-efficacy. The study population was emergency medical technicians who is working at the hospitals in Yeungnam province. The 200 questionnaires were administered by using ground mail, e-mail, and personal visits and 156 questionnaires were returned(82.5% response rate). Social stress, job satisfaction and role conflicts were significantly determined by personal traits and job characteristic variables. However, job stress, organizational commitment and self-efficacy was only significantly determined by job characteristic variables. In social stress and role conflicts, the subjects with challenge, sociability, acceptance and prudence traits were tend to be significantly higher scores compared to the stability traits. Additionally, among social stress regression models, adding job characteristics to the personal traits model, $R^2$ was increased up to 19% and adding personal traits to the job characteristics model, $R^2$ was increased up to 14%. In conclusion, the study found that personal traits and job characteristics are important variables in explaining social stress, job satisfaction and role conflicts, that would have important managerial implications for recruiting, hiring and managing either new or current emergency medical technicians efficiently.

Mobile Coupon Gift-giving Motivation Disparity Fusion Model among Groups decided by giving Frequency (모바일 쿠폰 선물증여 빈도에 따른 군집별 증여동기 차이에 관한 융합모형연구)

  • Yeo, Hyun-Jin
    • Journal of the Korea Convergence Society
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    • v.7 no.5
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    • pp.7-13
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    • 2016
  • Since a smart phone became popular that leads mobile era, we've faced diverse life style changes. Particularly, a mobile messenger which changes communication method from voice and video call to text based multi media messenger, leads new gift-giving culture called mobile voucher gift-giving. Although many researches have validated diverse models about digital voucher, this research utilize the model which divide motivation of gift-giving from three theories: gift-giving motivation theory, technology acceptance model, and consumer value theory. The purpose of this research is not only validate the model but also grouping by giving frequency of samples and validate disparity among groups. In conclusion, there are three groups founded and shows difference motivations.