• 제목/요약/키워드: Target Counseling

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기업상담에 대한 기업경영 전문가의 인식과 활성화를 위한 마케팅믹스 연구 (The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization)

  • 나상훈;신동열
    • 산업진흥연구
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    • 제7권3호
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    • pp.1-8
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    • 2022
  • 기업상담이 기업수익에 기여하고 근로자의 효과적인 복지향상이라는 연구결과들로 많은 기업들이 운영 및 도입하고 있는데 상담을 제공하는 기업입장에서 연구한 자료는 부족하여 기업상담에 대한 인식과 활성화를 위한 마케팅믹스에 대해 기업경영 전문가를 대상으로 연구하였다. 연구문제로 첫째, 기업상담에 대해 기업경영 전문가들 간에 인식의 차이가 있는가? 둘째, 기업상담 활성화를 위한 중요한 마케팅 7P믹스는 무엇인가? 셋째, 마케팅 7P믹스에 대해 기업경영 전문가들 간에 중요도에 대한 차이가 있을 것이다. 양적연구를 통한 결과는 다음과 같다. 첫째 기업경영 전문가들은 기업상담의 도입의향과 필요성에 대해 긍정적 인식을 지니며 분야별로는 생산관리보다 마케팅이 높았다. 상담모델은 외부모델을 선호하며 대상기업으로는 중견기업과 중소기업을 대상산업으로는 서비스업과 제조업을 선택하였다. 주제로는 대인관계와 직무스트레스 등이라고 인식하고 있다. 둘째 가격믹스, 제품믹스, 사람믹스, 프로세스믹스 등이 중요한 마케팅믹스라고 인식하고 있는데 기업은 가격믹스를 가장 중요하게 생각하고 있다. 셋째 촉진믹스와 프로세스에서 기업경영 전문가들 간에 차이가 나타났는데 마케팅은 촉진믹스를 재무관리는 프로세스믹스를 중요하게 인식하고 있다. 그러나 이를 제외한 믹스들은 분야별 차이가 없어 마케팅믹스에 관한 인식은 유사하다고 할 수 있다. 본 연구를 통해 기업상담에 대한 인식 및 활성화를 위한 마케팅믹스의 시사점을 기업측면에서 제시하는데 의의를 둔다.

국외의 노인 건강증진 프로그램 분석 연구 (A Review of Health Promotion Program for the Elderly)

  • 구미옥
    • 대한간호학회지
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    • 제30권4호
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    • pp.932-947
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    • 2000
  • The purpose of this study was to suggest directions for developing a Health Promotion Program for the elderly in Korea for the future. For this, twenty previously developed & implemented health promotion programs were reviewed and analyzed in terms of target population of the program, components of the program, measurement variables for effects of program, the effects of the program. The results were as follows. 1. Most of the target populations were older adults living independently in the community. 2. Components of the program were health education, health assessment and counseling and exercise program. - Health education was done in most of programs. The topics of health education that were often included in the programs were life style changes, medical knowledge, independent living, the concept of health promotion and changes related to aging. - In health assessment and counseling, health professionals discovered their health problems through health assessment or health risk appraisal. Then they developed health recommendations on each health problem and encouraged the elderly to implement the recommendations. 3. Variables measuring the direct effects of the program were health behavior, knowledge, attitude, skill, use of medical/health reference book. Variables measuring the indirect effects, biometric outcome, health status, functional status, medical service utilization, medical cost and wellbeing. 4. The analysis showed that health education was effective for changing health behaviors, improving knowledge, skill and attitude in the elderly. Those results were suggested to be used as guidelines for developing a health promotion program for the elderly in Korea for the future.

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Effect on Smoking Quit Rate of Telling Smokers their Health Risk Appraisal in Terms of Health Age: A Randomized Control Trial

  • Paek, Yu-Jin;Lee, Sungkyu;Kim, Yun-Hee;Lee, Kang-Sook;Yim, Hyeon-Woo;Kim, Myung-Shig;Kim, Cheol-Hwan;Jeung, Ok
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권12호
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    • pp.4963-4968
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    • 2014
  • Background: We evaluated whether providing health risk appraisal for Koreans (KHRA) in terms of 'health age' during smoking cessation program would effectively help smokers quit smoking or not. Materials and Methods: A total of 332 male smokers aged between 30-65 years old, registered for a smoking cessation program in a public health center in a city, were recruited and underwent a baseline survey from January 2010 to February 2011. They were then prospectively randomized to a conventional counseling group (n=165) or a KHRA group (n=167), and received conventional counseling or KHRA-based counseling for six months. Abstinence rates were identified through carbon monoxide measurement (at the $4^{th}$ and $24^{th}$ weeks) or urinary cotinine level (at the $12^th$ week). Results: The abstinence rate confirmed by exhaled carbon monoxide was significantly higher in the KHRA group (61.1%) than the control group (49.1%) at the $4^{th}$ week (absolute difference 12.0%, 95% CI: 1.4%-22.6%). However, there was no difference in abstinence rates between the two groups at the 12th and 24th weeks. The predicting factors of 24 week's smoking cessation success were age, older than 50 years old (OR 2.02, 95% CI: 1.16-3.52), lower Fagerstr$\ddot{o}$m Test for Nicotine Dependence score less than 4 (OR 1.84, 95% CI: 1.03-3.29), and higher Self Efficacy/Temptation score (OR 1.79, 95% CI: 1.05-3.06). Conclusions: Smoking cessation counseling with KHRA could be effective compared to conventional counseling in the short period of smoking cessation. Further study is needed to evaluate the long-term efficacy of KHRA in tobacco dependence treatment and to establish the indication and target population of this tool.

A Case Study on the College Dropout Rates

  • Shin, Young-Ok
    • 한국컴퓨터정보학회논문지
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    • 제23권5호
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    • pp.65-72
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    • 2018
  • This study analyzes college dropout cases to reduce its rate. The analysis is preferentially carried out by figuring out our current situation of college dropout rate in pertinent cases and all around country's. Based on the current states, statistical analysis is accomplished as follows; analyzing the characteristic differences between the being in school's and the dropouts' by T-Test, determining the influence factor by logistic regression analysis and drawing the target group for special treatments through these statistical analysis. To reduce dropout rate, several measures could be adopted; focused counseling for each target group, special monitoring for students on leave of absence and opening major subjects for improving relationship between students and professors. The measures suggested by the analysis through this study are expected to lower the dropout rates effectively in college or specific fields including engineering science.

효과적 건강상담을 위한 제 보건행동이론의 활용방안에 대한 연구 (The Use of Health Behavior Theory for Effective Health Counselling)

  • 김혜경
    • 보건교육건강증진학회지
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    • 제19권1호
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    • pp.149-170
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    • 2002
  • The use of health behavior theory in health counseling may improve its effectiveness. This article provides an overview of health behavior theory and guidelines on how to incorporate various theories into effective health counseling. Models that focus on behavior change at the individual level are described, including the health belief model, which focuses on individual health beliefs; social learning theory, which emphasizes interactions between individual, behavior and its environment; theory of reasoned action and theory of planned behavior, which examines factors influencing behavioral intention;. the stages of change model, which focuses on one's stage of readiness for change. Research review provides explanatory and predictive utility of four health behavior theories. Suggestions for effective health counselling are as follows: 1. Unified theoretical framework incorporating key concepts from different health behavior theories is needed. 2. Need assessment should be included in counselling process. 3. Behavior-change counselling should target changes in one or more key variables previously identified. 4. Focusing on promotional efforts into a high profile behavior(gateway behavior) can be an an adjunctive way of initiating other health promotion behaviors. 5. Counselling should be staged based, and different strategies and processes of changes should be applied at different stages.

퇴원 후 전화상담중재가 부인암환자의 지각된 건강상태, 심리적 안녕과 간호만족도에 미치는 효과 (Effects of Telephone Counseling on Health and Service Satisfaction after Discharge in Gynecologic Cancer Women)

  • 박영숙;한경자;하양숙;송미순;김성재;정재원;박연환;고진강;권원경;이주영;황신우
    • 한국간호교육학회지
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    • 제14권2호
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    • pp.294-304
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    • 2008
  • Purpose: Cancer patients experience a range of physical and psychological sequelae. Consistent nursing support should be provided along the cancer treatment path. This study aimed to i)examine the effects of a telephone counseling program after discharge on perceived health, psychological well-being, and satisfaction with nursing services, and ii)describe symptom distress and their coping methods. Method: The study was a quasi-experimental design with a non-equivalent pre-post test. The sample included 20 women with gynecologic cancer in the experimental group and the same in the control group from a university hospital in Seoul. The telephone intervention was given once from 5 to 7 days after the chemotherapy. The General Well-Being Schedule and Symptom Distress Scale were used. Result: An effect from telephone counseling was found only in the vitality subscale of psychological well-being. Other subscores, perceived health, or satisfaction with nursing services did not differ between the two groups. Pain, skin change, decreased appetite, and constipation were the major symptoms and a relatively few coping strategies were utilized. Conclusion: Protocol of telephone counseling led by a nurse needs to be further developed in regard to best timing, amount, and target effects for follow-up care of gynecologic cancer patients.

한국 루터교회 평신도의 교회인식과 기독교 상담 (Church's Cognition and Christian Counseling in Luther's Church in Korea)

  • 김옥진
    • 한국콘텐츠학회논문지
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    • 제18권10호
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    • pp.194-202
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    • 2018
  • 본 연구는 한국 루터교회 내의 평신도 의식과 신앙성숙을 위한 기독교 상담, 교회 내 프로그램의 영향을 분석하고, 그 결과를 바탕으로한 교회성장요소를 제공하고자 한다. 연구대상은 한국 루터교단에 소속되어 있는 ${\bigcirc}{\bigcirc}$교회에 출석하는 평신도를 대상으로 하였으며, 총 83부의 설문을 분석에 사용하였다. 연구도구로는 한국교회성장연구소의 교회건강 진단을 위한 NCD 평신도 설문지를 사용하였으며 신뢰도 Cronbach's ${\alpha}$는 0. 91 이었다. 종속변수에 해당하는 교회발전과 성장은 교회발전 성장, 교회발전 목표, 교회발전 조직으로 측정하였고, 독립변수인 교회프로그램과 기독교상담에 대해서는 지도자, 의례, 공동체, 사역/프로그램, 개인적 믿음/가치관으로 측정하였다. 회수된 설문은 교회발전과 성장과의 상관성을 검증을 위해 상관성 검증을 실시하였고, 교회발전과 성장에 영향을 미치는 요인을 검증하기 위해 다중회귀분석을 실시하였다. 본 연구결과를 볼 때 상담을 포함한 교회 내 사역 프로그램, 교우와의 관계, 공동체 활동 및 상호소통 등이 영적성장 및 자기성장과 높은 상관관계로 나타났다. 그러므로 지속적인 교회성장을 위해서는 상담사역을 중심으로 한 교회 내 공동체 프로그램의 중요성이 필요하다고 여겨진다.

직접 대면 방식과 병행한 전화를 이용한 복약상담이 제 2형 당뇨병 환자의 치료성과에 미치는 영향 (The Effects of Follow-up Telephone Calls Combined with Face-to-face Meetings on Clinical and Humanistic Outcomes in Patients with Type 2 Diabetes Mellitus)

  • 곽은정;신현정;천부순
    • 약학회지
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    • 제59권6호
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    • pp.270-277
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    • 2015
  • There is a lack of evidence on the impact of pharmacist interventions in diabetes care in South Korea. The aim of this study was to investigate the effects of pharmacist counseling on clinical and humanistic outcomes in patients with type 2 diabetes. An uncontrolled before-and-after study was conducted at the outpatient diabetes clinic in a teaching hospital in Gyeongnam, South Korea between January 2 and November 30, 2014. A total of 37 patients were enrolled. During the study periods, the participants and pharmacists met every 2 weeks via follow-up telephone calls in addition to face-to-face meetings upon returning for care visit. At each meeting, a structured patient counseling was performed and the average duration of each meeting was 15~30 minutes. The participants were requested to record daily self-care activities. At the end of this study, patients' satisfaction on pharmacist care was evaluated using the questionnaire developed by us. Compared to baseline, significant reductions (mean${\pm}$standard deviation, p<0.05) in HbA1c were observed at each follow-up period: $-0.32{\pm}0.72%$ from baseline to 3 months; $-0.52{\pm}0.76%$ from baseline to 6 months; $-0.72{\pm}0.76%$ from baseline to 9 months. Over the same follow-up period, the proportions of patients achieving target HbA1c (defined as HbA1c<6.5%) were 3.1%, 10.3%, and 20%, respectively. The proportions of patients who never missed a dose during the same follow-up period were 43.8%, 31.0%, and 20.0%, respectively. The results from the patient satisfaction survey indicated that pharmacist counseling improved patients' knowledge about diabetes and possible drug interactions. Especially, the information on a healthy diet and lifestyle was the most satisfying. To conclude, follow-up telephone calls combined with face-to-face meetings improved clinical and humanistic outcomes in patients with type 2 diabetes mellitus.

학습항목의 한난 색채대비가 학습자의 학습수행에 미치는 영향 (Effect of the Cold-Warm Color Contrast of the Learning-Item on the Learner's Performance)

  • 김보성
    • 한국산학기술학회논문지
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    • 제15권3호
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    • pp.1442-1447
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    • 2014
  • 본 연구는 학습자의 학습수행에 있어 학습항목의 한난 색채대비의 영향을 살펴보고자 수행되었다. 이를 위해 학습과제로서 OSPAN 과제를 사용하여 세 실험 조건, 즉 통제 조건, 배경과 과제의 한난 색채대비 조건, 그리고 방해 과제와 표적 과제의 한난 색채대비 조건에서의 학습자의 학습과제 수행을 살펴보았다. 그 결과, OSPAN 과제의 단어 재인율이 다른 조건에 비해 방해 과제와 표적 과제의 한난 색채대비 조건에서 가장 높은 것으로 나타났다. 이러한 결과는 단순히 배경 대비 과제가 아닌 방해 과제 대비 표적 과제에서도 한난 색채대비가 수행의 향상을 유도할 수 있음을 시사하는 것이다.

방과후학교 프로그램 논리모형에 대한 탐색: 초등학교 특기적성교육을 중심으로 (The Exploration of Logic Model for After-school Programs focused on the Special Ability Aptitude Education in the Elementary Schools)

  • 김혜숙
    • 수산해양교육연구
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    • 제28권2호
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    • pp.336-349
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    • 2016
  • The evaluation of the after-school program depends on whether it achieves its objectives or not so far which makes that it is not easy to figure out which mechanism is attributed to the consequences of the program. This study aims at developing the logic model of the after-school program and follows the processes such as literature review, opinion survey by specialists and in-depth interview with stakeholders. The target program of the study was focused on the special ability aptitude education in the elementary schools. The initial developed theory model was validated and finalized through being reviewed by specialists and teachers in charge of target schools. Based on the framework of logic model, the models are composed of context, components, activities, output/short term outcomes, and long term outcomes. As the key factors of the after-school program, amicable communication between the stakeholders, quality of the program in itself, follow-up management, counseling and guidance for students, instructors' expertise, and quality management of the program were drawn.