• International journal of advanced smart convergence
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• v.10 no.4
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• pp.1-13
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• 2021

In today's media environment, TV programmers and advertisers must strive ever harder to attract the attention of audiences. Yet what may be even more crucial is engaging audiences in conversations on social media and nourishing stronger relationships. To provide insights into how to improve audience experiences through social media television coviewing (STVC) behaviors, this study investigates audience motivations for using social networking sites (SNSs) while watching sports program (i.e., social media television coviewing-STVC) and examines relationships between identified motivations and key audience engagement outcomes. The results reveal four motivations for STVC behaviors: sports-related interaction seeking, information seeking, convenience seeking, and socializing. Further, results reveal that sports-related interaction seeking, information seeking, and socializing motivations are significant predictors of satisfaction, investment, and commitment to the program. Audience engagement outcomes are not predicted, however, by convenience seeking or by variables pertaining to SNS-use regarding STVC behaviors.

• Broadcasting and Media Magazine
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• v.12 no.1
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• pp.24-39
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• 2007

본 연구에서는 다양하게 정의되고 있는 IP-TV 정의 및 매체 특성을 살펴보고, 이를 통해 IP-TV의 개념을 분명히 하였다. 또한 IP-TV 서비스를 위해 필요한 플랫폼, 네트워크, 콘텐츠 및 IP-TV 성패에 영향을 주는 여러 요소들을 디지털케이블 TV와 비교 분석하였고, 분석 결과 디지털케이블 TV와 IP-TV는 물리적 측면이나 서비스 제공 콘텐츠 측면에서 거의 동일함을 알 수 있었다.

• Proceedings of the Korea Information Processing Society Conference
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• 2006.05a
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• pp.585-588
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• 2006

오늘날 디지털 TV 기술이 컴퓨팅 기술과 융합되면서 디지털 TV가 단순히 디지털 TV 수신만이 아닌, 네트워킹 능력을 갖춘 가전기기로 등장하고 있다. 본 연구에서는 이러한 디지털 TV가 일반적으로 대화면인 특징을 활용하여 TV를 수신하면서 다수의 원격지 모니터링을 가능하게 하는 부가 기능을 개발하고자 한다. 본 연구에서는 리모콘 인터페이스를 통해 동적 DNS 기반의 웹 사이트에서 원격지 모니터링 대상을 선택하고, 이들에 대한 모니터링 정보를 디지털 TV의 PIP(Picture-In-Picture) 화면으로 전송함으로써 디지털 TV의 부가가치를 제고하는 기술을 연구하였다.

• Archives of design research
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• v.17 no.2
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• pp.105-112
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• 2004

Taking a broad view on the study, it enables one to understand all over the subject or discover some problem. On this thesis, by taking a broad view, the advertising was considered as a television media contents. And attempted to establish the identity of the audience's conception about the social or cultural influencing power of an advertising. Among the television media contents, the drama and cinema was compared with the advertising because of their influencing power in each personal, and tried to clarify diversely the influencing power of advertising. The influencing power survey for the advertising, cinema, drama was practiced by checking his or her conception about below three television media contents - advertising, cenema, drama. And the data were statistically conducted. As the result, some significant conception was found. The participants on the survey conceived the advertising as in the concept of 'Accomplishment', 'Variable', 'Progressive'. This results are considered as they prefered to be influenced by the advertising rather than the drama or cinema in the conception of 'New', 'Variety', 'Progressiveness'.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.141-148
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• 2006

The purpose of this study is to analyze the dimensions of clothing involvement of female undergraduates in Busan and some influential factors of TV on the clothing involvement. This research also shows the correlations among variables and the differences in clothing involvement and TV media-related influential factors by the customer types. The results of this study are as follows: 1. The clothing involvement is categorized into five factors: pleasure, fashionableness, symbolism, danger awareness, and disinterest in clothing. Four TV media-related influential factors are identified: conformity to entertainers' clothing, interest in entertainers, interest in TV-watching, and imitation of entertainers. 2. An analysis of correlation between clothing involvement and TV media-related variables shows that there is a correlation between conformity to entertainers' clothing and various clothing involvement factors as fashionableness, symbolism and pleasure. A factor of interest in TV-watching is related to symbolism and interest in clothing. A factor of imitation of entertainers is related to fashionableness and disinterest in clothing. 3. An analysis of the differences by the customer types leads to four types of categorization. Type 1 shows low interests in clothing and TV media-related variables. Type 2 demonstrates high clothing involvement and interest in TV-watching. Type 3 is classified as a high involvement/ conformity group, which not only shows high involvement in pleasure and symbolism of clothing but also high conformity to entertainers' clothing. And lastly, type 4 is an disinterest group but it shows high interest in TV-watching, entertainers and imitation of entertainers.

• Journal of Broadcast Engineering
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• v.10 no.1 s.26
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• pp.103-118
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• 2005

Since the introduction of digital broadcasting, an additional advanced service called EPG has been brought to viewers. EPG (Electronic Program Guide) helps people select channels or programs. But existing user Interfaces for EPG are not convenient enough for the viewer. TV is the media anyone can access. Therefore, the 'look and feel' user interface is needed to guide the viewer to select their favorite programs without any difficulties. Generally, TV programs can be categorized by their attributes such as genre, broadcasting hours, and TV ratings. At the present moment, those attributes are not categorized systematically enough for easy program navigation. This paper presents how to organize the attributes of TV programs systematically and offers a user friendly interface to help the viewer access their favorite programs by specifying the values of the attributes in any order comfortable to them.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.135-144
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• 2022

This study explores that how the logic of network power in the existing digital content distribution structure works against local media. The limitless citation of local media content, in particular, is becoming more common in order to profit from network traffic while not giving appropriate remuneration for local media content. This study tried to demonstrate how network media dominance alienates local media material by using YouTube network analysis of TV Maile Shinmun. According to the research result, it was found that major news media tends to take profits from the local media interview by not properly indicating the source video, or reporting the core content of the local media interview, making it unnecessary to look for the original video source. Despite the viewpoint that the digital environment presents opportunities for local media, the current network logic would not benefit local media, which calls for the need that the digital content distribution strategy of local media develops a new order such as NFT, one of blockchain-based monetary system.h the help of information technology.

• ETRI Journal
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• v.38 no.1
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• pp.112-122
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• 2016

This paper presents a set of candidate regulatory requirements for TV band devices (TVBDs) in the Rep. of Korea. To guarantee the protection of incumbent services, especially digital TV (DTV) and wireless microphones, in TV frequency bands, we suggest minimum separation distances of TVBDs from the noise-limited contour according to incumbent users and TVBD types. This paper also deals with multiple sets of separation distances of a co-channel TVBD network from a DTV protected contour on the basis of the radio propagation characteristics of different geographic areas to make good use of TV white space (TVWS) and safely protect the DTV service. We present a low-power transmission mode of TVBDs and the relevant separation distances for small-cell deployment. The service coverage reduction ratio of a TVBD network is investigated in the presence of DTV interference in four geographic areas. The TVWS field verification results, conducted on the island of Jeju (Rep. of Korea), show that incumbent services operate well without harmful interference from neighboring TVBDs with the proposed separation distances.

• Journal of Broadcast Engineering
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• v.9 no.4 s.25
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• pp.322-333
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• 2004

In this paper, a package, that is a new type of contents providing new consumer experience under digital broadcasting environments. is introduced. To present various advantages of package that is in standardization process of TV-Anytime Phase-2, a service scenario for personalized educational content is proposed. Then, TV-Anytime Packaging technology to support the scenario is described. It is also shown that the personalized service that provides interactive and personalized consuming experience independent of the types of content and delivery channels is feasible by using TV-Anytime Packaging technology.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2004.11a
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• pp.277-280
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• 2004

디지털 방송의 시작과 함께, TV화면에서 채널이나 프로그램을 직접 검색학 수 있는 EPG(Electronic Program Guide)라는 새로운 방송 서비스가 제공되고 있다. 그러나 아직까지는 시청자 입장을 고려한 EPG의 사용자 인터페이스에 대한 연구는 미흡한 실정이다. TV는 특정 계층이 아닌 모든 사람이 시청하는 매체이의로 시청자에게 프로그램을 쉽게 찾게 하기 위해서는 직관적인 사용자 인터페이스가 필요하다. 즉 EPG를 이용해 TV 시청자가 쉽게 이해할 수 있는 속성들을 선택해 프로그램을 빨리 찾을 수 있게 하는 것이다. 이를 위해본 논문에서는 먼저 TV 프로그램을 구분하는 대표적인 속성들인 장르, 시간, 등급 등을 체계적으로 분류하였다. 이렇게 체계화된 속성득의 값들을 시청자들이 EPG를 통해 지정하게 하되, 값을 지정하는 속성들의 순서를 편한 데로 선택할 수 있게 하는 사용자 인터페이스를 설계하였다. 그리고 기존의 상용 EPG와 본 논문에서 제안하는 EPG의 Usability Test를 통해 두 가지 EPG의 기능의 우수성을 비교평가 하였다.