• Korean journal of communication and information
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• v.60
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• pp.172-192
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• 2012

Over the last ten years, media convergence and multiple platform expansion have affected the ways that people watch conventional television. In the post-TV era, the growing use of the Internet and mobile multi-media devices, such as smart phones, as well as the availability of abundant television content, allows television consumption to be more personalized, diversified, and linked with various media activities, especially social media uses. This study attempts to examine how television viewing experiences have been transformed with the development of the trans-media uses. Based on Walter J. Ong's concept of relation-ism, which posits that new media transform the meanings and relevance of old media rather than making old media obsolete, this study will pay particular attention to how the cultural meanings of television viewing have been redefined in the post-TV era. For the examination, this study has looked at concrete cases of the television viewing experiences of 29 young people in their twenties. Based on in-depth interview data, this study discusses the newly emerging characteristics of television viewing, its temporal and spatial experiences, and the significance of television as a medium and as a social place.

• Journal of Communications and Networks
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• v.17 no.1
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• pp.67-74
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• 2015

In this paper, we propose a web-based content syndication system in which users can easily choose Internet protocol television (IPTV) contents. This system generates personalized content guide to provide a list of IPTV contents with respect to users' interests and statistics information of their online social community. For this, IPTV contents and relevant metadata are collected from various sources and transformed. Then, the service and content metadata are processed by user metadata including audience measurement and community metadata. The metadata flows are separated from content flows of transport network. The implementation of IPTV content syndication system demonstrates how to arrange IPTV contents efficiently from content providers to the end user's screen. We also show that the user metadata including online community information are important for the system's performance and the user's satisfaction.

• Journal of Broadcast Engineering
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• v.25 no.2
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• pp.218-232
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• 2020

Data home shopping is a kind of T-commerce service with traditional TV home shopping, product DB of data broadcasting, and advantages of catalog shopping based on data broadcasting technology. Since the data home shopping service was partially started in 2012, there were no in-depth researches regarding the perception of data home shopping. Therefore in this paper, the traditional TV home shopping and data home shopping is analyzed how the perception is in terms of platform quality, service quality and content quality and what the difference in perception is. To verify this, a questionnaire survey was conducted on TV home shopping and data home shopping 140 workers who have good understanding of data home shopping. The results showed that the difference of platform quality, service quality and content quality between TV home shopping and data home shopping was significant and TV home shopping had better quality. In terms of platform quality, TV home shopping was 3.75 on a five-point scale and data home shopping was 2.93. Service quality was significantly different between TV home shopping (3.60) and data home shopping (3.25). For the quality of contents, TV home shopping had better quality as 3.21 while data home shopping was 2.82. There was no interaction effect in gender, age, position, and work field except between the age and platform quality.

• Korean Institute of Interior Design Journal
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• no.14
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• pp.33-41
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• 1998

The purpose of this study was to identify the characteristics of residential interior design according to social classes in Korean television dramas. To achieve the study purpose content analysis through slides and video tapes was used. Eighty three houses out of twenty eight dramas from 1990 to 1996 were classified into three classes ; upper class middle-upper class middle-lower class. Those houses were analyzed based one the five review points : total interior images finishing materials window treatments furniture and accessories. The results of the study were as follows ; (1) In the general characteristics of the house in Korean television dramas there were distinct differences in age job of householders and house types by classes. (2) In the characteristics of living-room interior design in the television dramas there were distinct differences according to social classes in interior images floor coverings furniture styles and accessories. (3) In the characteristics of master bedroom in the television dramas there were a little differences according to classes. (4) In the characteristics of kitchen and dining room in the television dramas there were differences according to classes

• Archives of design research
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• v.14 no.2
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• pp.127-136
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• 2001

The aim of this study is to examine and compare Koreans and Japanese creativities in advertising. It was to analyze empirically their creativities appreciated in 200 TV commercials broadcasted between 1992 and 1998. The content analysis, was a useful process, provided very important clues for comparative analysis. Many difference were found in the examined TV commercials in Korea and Japan. It showed major difference in ways in which the level of noise, the using of cuts, social space, camera work, etc. except preference of jingle, colors, elements of tradition. The most distinctive difference is that the Japanese TV commercials deal with atmosphere than the Korean commercials. This result may help to explain a common social phenomenon of not losing the original culture in each society, as a result of "international acculturation" and the subsequent "indigenization by adaptive change"

• Journal of Digital Convergence
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• v.19 no.4
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• pp.251-257
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• 2021

With the development of new media, great changes are taking place in the way people get information. The change is the use of video content that can deliver content in a more three-dimensional way than words or photos. After 2016, the number of live video streaming content providers and users has increased. In this paper the write takes the 1 personal live video streaming content as the research object. And the write takes live video streaming content on YouTube live or Douyu TV as a research example. In this paper, the writer analyzes the digital information content in the live video streaming case. And the writer expounds the necessity of these visual information and the characteristics of real-time live video streaming content. Especially since 2020, because of the influence of the COVID-19, the live video streaming industry has begun to combine with the traditional industry. It is expected that the integration of digital cutting-edge technology and live video streaming will not only provide diversity in the content, but also create more social value for the video content consumption culture. Therefore, The writer thinks it is necessary to conduct in-depth research on the social responsibility of real-time live content in the future.

• Journal of Digital Contents Society
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• v.15 no.2
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• pp.181-189
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• 2014

In this paper, using the demographic information of each member of a family, we figured out which member of a family has more influence on channel selection. We conducted an experiment which subdivide each breadwinners' income into 7 phases, and analysis the influence when they watch TV. The breadwinners' influence on TV channel selection is increased as breadwinners' income is getting higher. In the case of spouses, they have consistent influence on TV channel selection without reference to their breadwinners' income. We conducted another experiment which subdivide the youngest person's age in each family into 4 phases to watch the influence on TV channel selection. As the youngest person grows, they have more influence. With the experiments conducted in this paper, we could draw an interesting result, and this result is expected to provide good services such as content recommendation by considering the context of each family.

• Journal of Broadcast Engineering
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• v.14 no.5
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• pp.625-637
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• 2009

With advent of TV environment and increasing of variety of program contents, users are able to experience more various and complex environment for watching TV contents. According to the change of content watching environment, users have to make more efforts to choose his/her interested TV program contents or TV channels than before. Also, the users usually watch the TV program contents with their own regular way. So, in this paper, we suggests personalized TV program schedule recommendation system based on the analyzing users' TV watching history data. And we extract the users' watched program patterns using the sequential pattern mining method. Also, we proposed a new sequential pattern mining which is suitable for TV watching environment and verify our proposed method have better performance than existing sequential pattern mining method in our application area. In the future, we will consider a VoD characteristic for extending to IPTV program schedule recommendation system.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.92-104
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• 2019

This study aims to figure out perceived substitutability between video clips distributed on Naver TV cast and regular TV program. An online survey was conducted for a week on October 2017, and we collected several responses, such as viewing time, viewing motive, the extent of viewing for video clip categories, and perceived substitutability between video clips and regular TV program. The dependent variable is Naver TV cast users' perceived substitutability between video clips and regular TV program, and the independent variables are viewing time, viewing motive and viewing degree by video clip categories. With these variables, hierarchical regression was conducted. The result shows that viewing time, use motives, including personal relations, booming issue and selective use, and the extent of web-based video content viewing positively affect on Naver TV cast users' perceived substitutability.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.491-499
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• 2015

The potential competency from the animation industry, as known as a foundation which spawned a variety contents from the piece of work, has a high importance in the content development field. The pivotal role of the domestic animation industry has produced the term of convergence content which composed by both educational elements and entertainment features especially from the domestic kids TV animation industry. This study analysis the ideal indicator of the preferred characteristic design being broadcasted on EBS, not only presenting the status of the character proportion rates but also proposing the creative aesthetic indication where the substantial leverage would be available as the purpose of this research.