• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.91-103
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• 2015

This study investigated how Korean drama viewing of chinese people influence their formation of Korea's national image as well as their satisfaction through consumption of Korean products. The direct effect and indirect effect of Korean drama viewing on Korea's national image were focused. The survey data on 105 Chinese citizens in Shanghai was put into the analysis. The study found that 1) Korean drama viewing has a positive effect on consumption satisfaction of korean products; 2) Korean drama viewing does not have any direct effect on Korea's national image; 3) the consumption satisfaction of korean products has an positive effect on Korea's national image; 4) Korean drama viewing has an indirect positive effect on Korea's national image, mediated by consumption satisfaction of Korean products. Theoretical and practical implication were discussed.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.179-191
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• 2019

It is not easy to predict the return on investment in the content business, and there is no index to evaluate cast & crew. The absolute number of TV ratings is steadily declining, but there is no substitute index yet. In this study, we tried to predict the relative popularity of the drama by designing the relative superiority of the individual drama viewership as the response variable and designing the relative superiority of the drama participants as the explanatory variables. We used various machine learning algorithms and added explanatory variables that were found to be useful in previous studies. As a result, with properly combined explanatory variables, a high prediction accuracy of 84% is obtained. In this study, we intend to promote the investment efficiency of the entire contents industry by predicting the relative popularity of the contents.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.137-151
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• 2009

This paper aims to consider the sexuality elements that the audience perceive from athletes on television images and how those elements influence on audience satisfaction. A total of groups were composed of 3 factors, and a group of men, 8 factors. As a result of the analysis, the correlation ratio to sexuality elements was relatively higher. But the correlation to the sexuality elements, the ratio of preference on sports and the audience quantity on sports program was hardly formed. Also, the result of analysis about the influence of these elements on the audience satisfaction of sports program showed that the higher ratio was in order of the audience quantity of sports program, the preference of sports, the sexuality elements, and so on. As a whole, it was shown that, for a group of college students, the athletes' sexual image on TV had only a slight influence on the audience satisfaction with sports program.

• Journal of Digital Contents Society
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• v.13 no.1
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• pp.61-66
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• 2012

As a digital TV has outstanding features of being the most influential device in the living room and having the wide spectrum of users, several internet services has been ported on the digital TV platform (in the form of data services) in order to enhance their brand powers. Most of the services, however, failed to get a satisfactory results as the data services are defeated by the broadcasting contents in the competition for the viewer's interests. In the paper, the design guidelines that make data services not to compete with the broadcasting contents are proposed and a prototype of a data service that accommodates the guidelines is introduced.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.525-530
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• 2014

This experimental research explores the effect of screen size of smart media on viewer's evaluation and presence. For this experimental research, 2 groups of subjects composed of university students were exposed to TV document video clips which were shown by two different size of smart media, and evaluation and presence related questions were asked analysed. This research found that subjects exposed to large smart media showed higher degree of image aesthetic evaluation and presence than those exposed to small media. but the effect of screen size of smart media on viewer's program evaluation was not found. Through this study, screen size of smart media is main factor which has effect on image aesthetics and presence of TV documentary.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.159-167
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• 2009

With the increase of weight and influence of TV drama, many researchers began to publish papers on TV drama. However, those papers were mainly focused on social meaning and viewing motives and attitudes of TV audience. However, only a few papers researched about television image production techniques, such as 'Relationship between TV ratings and image production techniques', 'Transition process of TV drama's image production techniques', and 'Comparison of TV and film image production techniques'. According to the recent research on the relationship between TV ratings and image production techniques, TV rating is inverse proportionate to multiple camerawork and shot average duration with a very close relationship. The purpose of this thesis is to analyse the relationship between TV genre and image production technique with the data of top 100 of TNS Media Korea from the year 2004 to 2008. This paper found out that history drama uses more closeup, longshot, tracking and less waist shot than other genres, with shorter shot duration and longer scene duration.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.263-267
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• 2009

With the increase of weight and influence of TV drama, Many researchers began to publish papers on TV drama. However, Those papers were mainly about social meaning of TV drama and viewing motives and attitudes of TV audience. However, only a few limited papers were about television image production techniques. The purpose of this thesis is to analyse the relationship between TV genre and image production technique with the data of top 100 of TNS Media Korea from the year 2004 to 2008. This paper found out that history drama uses more closeup, longshot, tracking and less waist shot than other genres, with shorter shot duration and longer scene duration.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.510-522
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• 2017

This study aims to investigate the brand image of Korean TV news in terms of functional and symbolic attributes, to examine their interrelationships and their effect on audience' viewing intentions. A survey was conducted on 412 evening main news viewers of KBS1, SBS, and JTBC, and factor analysis and regression analysis were used. The results show that TV news brand personality was composed of three dimensions including enterprising, sincerity, and tradition. JTBC showed the highest mean value in terms of enterprising and sincerity over SBS and KBS1, and the lowest in tradition. The symbolic and functional attributes of the TV news brand image are highly correlated. Finally, the viewing intentions were determined in the order of news brand functional benefit, sincerity and enterprising personality factor.

• It's Smart Media
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• v.3 no.4
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• pp.22-28
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• 2014

스마트TV는 TV와 휴대폰, 그리고 컴퓨터 등 여러 개의 스크린을 활용하여 동영상을 볼 수 있는 TV를 의미한다. 스마트TV는 또한 콘텐츠를 인터넷에서 실시간으로 다운받아 볼 수 있고, 스포츠 결과, 사건 사고, 다른 나라의 소식, 그리고 이메일 등을 바로 확인할 수 있는 복합적인 커뮤니케이션 시스템이다. 반면에 이전의 TV는 단순한 방송을 시청하는 도구로 사용되었지만, 최근에 등장한 스마트TV는 방송을 보는 것과 참여하는 것, 그리고 선택하는 것을 포함하고 있다. 즉 TV에 네트워크 기능을 추가하며, 각종 앱을 설치하고, 이러한 앱들을 통해서 정보검색/물건구매, VOD 시청, 인터넷 게임, 소셜네트워크 사용 등 다양한 기능을 활용한다. 본 기사에서는 스마트TV 기술, 구성요소, 그리고 각 제조사별 특징을 분석하고, 스마트TV의 발전 방향 등 스마트TV의 현황 등에 대해서 정리한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.06a
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• pp.15-17
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• 2014

인터넷 미디어 기술이 발달하고 개인형 스마트기기(스마트폰, 태블릿PC 등)가 확대 보급됨에 따라 TV 시청행태가 변하고 있다. TV를 시청하면서 개인형 스마트기기를 이용하여 타매체를 동시 이용하는 시청행태가 증가하고 있다. 이러한 시청행태에 대응하여 세컨드스크린 서비스 기술이 주목 받고 있다. KBS는 콘텐츠 사업자 친화적인 세컨드스크린 서비스 기술에 대해 연구하고 TV 친구라는 의미의 세컨드스크린 서비스 플랫폼인 티벗(TVUT) 플랫폼을 개발하였다. 티벗 플랫폼은 이용자 증가에 따른 시스템 확장성과 서비스의 안정성을 고려하여 클라우드 기반 서비스 플랫폼으로 구축하였다. 본 논문에서는 방송 콘텐츠 관련 부가정보를 쉽게 제공할 수 있는 시스템과 서비스 기술을 제시한다.