• Title/Summary/Keyword: TRA

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A Study on the Tra.sition of Terminology and its Meaning of Support Spaces Foucused on the Kitchens in Korean Houses (한국주택 가사작업공간의 관련용어변화와 그의미에 관한연구 - 부엌을 중심으로-)

  • 서귀숙
    • Journal of Families and Better Life
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    • v.17 no.3
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    • pp.117-130
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    • 1999
  • The purpose of this study is to find out the transition of meaning and terminology of support spaces in Korean houses based on preliminary studies and analysis of Korean novels. The major findings are as follows. The planning and location of the kitchen and its support spaces developed slowly until the 1970s. Buok has been the terminology of support spaces that appeared often and continuously in novels. The word Bongdang was mentioned only before the 1900s. The new words such as Sikdang. Buokaband appeared after the 1960s,. Jubang appeared after the 1980s. The meaning of kitchen space described in novels were various. Thpically the kitchen was used for cooking washing dishes keeping kitchen utensils foods and miscellaneous goods. Exveptionally the kitchen was the place for quarreling with others weeping secretly hiding washing clothes etc. The kitchen was also a symbol of the wealth of the family but many kitchens were usually described in novels as the unpleasant places. Even though most users of the kitchen in novels were women men also used the kitchen in novels were women men also used the kitchen without any restrictions. however the activities of men and women of the upper class in the kitchen were never described in any novels.

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Employer Branding, Scale Development and Validation: From the Context of Vietnam

  • NGUYEN, Ha Minh;NGUYEN, Luan Vinh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.987-1000
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    • 2021
  • The concept of 'Employer branding' (EB) - one effective and sustainable strategy to attract and retain talent - has received a lot of attention from researchers and business managers. This concept becomes more meaningful when the 'war of talent' takes place in an extremely fierce manner in Vietnam as well as around the world. However, this concept is rather new; as a result, many points related to 'EB' scales should be improved, especially in Vietnamese context. Therefore, this study focuses on developing and confirming the EB scale in the context of Vietnam. Based on EB theory, this research applies the mixed research method: qualitative methods (expert interview and group discussion) and quantitative method (questionnaire survey of 937 respondents). EB is demonstrated to be a quadratic concept, consisting of the following 10 dimensions: Corporate social responsibility (CSR), Promotion (PRO), Work-Life Balance Satisfaction (WLSA), Education (EDU), Behavior-based Family interference with work (WLBE), Travel opportunities (TRA), Time-based work interference with family (WLTI), Teamwork (GRO), Supporting (SUP), and Strain-based family interference with work (WLST) with 58 observed variables. Based on the survey towards the employees in enterprises and organizations in Vietnam, the analysis results affirm that this scale ensures efficiency, reliability, unidirectionality and convergent values.

Critical Factors Influencing Revisit Intention of Large Restaurant Chains in Myanmar

  • LAMAI, Gam Hpung;THAVORN, Jakkrit;KLONGTHONG, Worasak;NGAMKROECKJOTI, Chittipa
    • Journal of Distribution Science
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    • v.18 no.12
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    • pp.31-43
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    • 2020
  • Purpose: This study examined how many determinant factors (service dimensions, food quality, and price perception) affect revisit intention. This practical concept is service quality (SERVQUAL), customer satisfaction, and repeated/revisit behavioral intention based on the theory of reasoned action (TRA). Research design, data and methodology: This research applied a hybrid mixed-method comprising exploratory and explanatory sequential design by Creswell (2014). The 400 responses were collected in four townships in Myanmar. This study drilled down to exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA) prior to test the hypothesized factor structure of all the variables resulted in the form of the goodness of fit. For further data analysis, structural equation modeling (SEM) was applied to test the relationships among the variables of the proposed model. Results: The results showed that perceived service quality, food quality, and price perception have direct effects on customer satisfaction and indirect effect on revisit intention. The perceived service quality has the most significant influence while the food quality has the least influence on customer satisfaction. Conclusions: The results are useful for the restaurant managers to better understand the significant strategic choice factors to improve higher quality service amongst restaurants both domestic and international under the stiff competition.

Continuance Adoption of Working from Home after the COVID-19 Outbreak: Empirical Evidence from Saudi Arabia

  • AHMED, Salem Mohamed;KHALIL MD, Nor
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.7
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    • pp.67-78
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    • 2021
  • The COVID-19 pandemic sweeping the world has rendered a large proportion of the workforce unable to commute to work, to mitigate the spread of the virus. This has resulted in both employers and employees seeking alternative work arrangements. Due to the pandemic, most if not all workers experienced work from home Hence work from home has become a policy priority for most governments. Individuals have started to change their behavior to stick to the curfew and rapidly conform to the new way of life. This study is conducted to understand how organizations and people adjust to these developments and challenges. Numerous organizations are changing to the online method of working because of the COVID-19. Because of the continuous adoption of a specific behavior after the COVID-19 pandemic situation ended, employees were expected to continue working from home. To investigate deep into the behavioral consequences of such a pandemic situation, in-depth interviews were conducted in several companies in Saudi Arabia. This study was conducted by extending the Theory of Planned Behavior (TPB) and the theory of reasoned action (TRA) to explore and assess the various factors that determine the continuous adoption intention of work-from-home by the Saudis. The finding shows that the employees' positive attitude, subjective norms, and self-efficacy affect the employees' intention to adopt work from home. The continuous adoption of work from home has been affected by employees' relevant intention and controllability.

Influential Factors on Chinese Consumer's Usage Intention of Mobile Internet Service - Focused on Shanghai and Qingdao - (중국소비자들의 모바일 인터넷 서비스 이용의도에 영향을 미치는 요인에 관한 연구 - 상해와 청도지역을 중심으로 -)

  • You, Jae-Hyun;Park, Cheol
    • International Area Studies Review
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    • v.12 no.2
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    • pp.203-226
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    • 2008
  • This study was investigated the Influential Factors on Chinese Consumer's Usage Intention of Mobile Internet Service. The results of this study are as follows. First, Usefulness, Easy of Use, Subjective Norm, playfulness are positively related to Perceived value. Second, perceived risk is negatively related to Perceived value. Third, Perceived value is positively related to Intention of Mobile Internet Usage. Based on these results, managerial implications for Mobile internet service are discussed. Lastly, the limitation of this research and further research issues are suggested.

Classification of Plants into Families based on Leaf Texture

  • TREY, Zacrada Francoise;GOORE, Bi Tra;BAGUI, K. Olivier;TIEBRE, Marie Solange
    • International Journal of Computer Science & Network Security
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    • v.21 no.2
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    • pp.205-211
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    • 2021
  • Plants are important for humanity. They intervene in several areas of human life: medicine, nutrition, cosmetics, decoration, etc. The large number of varieties of these plants requires an efficient solution to identify them for proper use. The ease of recognition of these plants undoubtedly depends on the classification of these species into family; however, finding the relevant characteristics to achieve better automatic classification is still a huge challenge for researchers in the field. In this paper, we have developed a new automatic plant classification technique based on artificial neural networks. Our model uses leaf texture characteristics as parameters for plant family identification. The results of our model gave a perfect classification of three plant families of the Ivorian flora, with a determination coefficient (R2) of 0.99; an error rate (RMSE) of 1.348e-14, a sensitivity of 84.85%, a specificity of 100%, a precision of 100% and an accuracy (Accuracy) of 100%. The same technique was applied on Flavia: the international basis of plants and showed a perfect identification regression (R2) of 0.98, an error rate (RMSE) of 1.136e-14, a sensitivity of 84.85%, a specificity of 100%, a precision of 100% and a trueness (Accuracy) of 100%. These results show that our technique is efficient and can guide the botanist to establish a model for many plants to avoid identification problems.

ISRI - Information Systems Research Constructs and Indicators: A Web Tool for Information Systems Researchers

  • Varajao, Joao;Trigo, Antonio;Silva, Tiago
    • Journal of Information Science Theory and Practice
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    • v.9 no.1
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    • pp.54-67
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    • 2021
  • This paper presents the ISRI (Information Systems Research Indicators) Web tool, publicly and freely available at isri.sciencesphere.org. Targeting Information Systems (IS) researchers, it compiles and organizes IS adoption and use theories/models, constructs, and indicators (measuring variables) available in the scientific literature. Aiming to support the IS theory development process, the purpose of ISRI is to gather and systematize information on research indicators to help researchers and practitioners' work. The tool currently covers eleven theories/models: DeLone and McLean's IS Success Model (D&M ISS); Diffusion of Innovations Theory (DOI); Motivational Model (MM); Social Cognitive Theory (SCT); Task-Technology Fit (TTF); Technology Acceptance Model (TAM); Technology-Organization-Environment Framework (TOE); Theory of Planned Behavior (TPB); Decomposed Theory of Planned Behavior (DTPB); Theory of Reasoned Action (TRA); and Unified Theory of Acceptance and Use of Technology (UTAUT). It also includes currently over 400 constructs, nearly 2,500 indicators, and about 60 application contexts related to the models. For the creation of the tool's database, nearly 580 references were used.

Improving Imaging Quality Assessment of Cabinet X-Ray Security Systems (캐비닛 엑스선 검색장비 이미지품질평가 고도화 방안 연구)

  • Yoon, Yeon Ah;Jung, Jin Hyeong;Kim, Yong Soo
    • Journal of Korean Society for Quality Management
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    • v.49 no.1
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    • pp.47-60
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    • 2021
  • Purpose: This study proposes methods and procedures for evaluating imaging security systems quality of cabinet x-ray screening system to enhance performance certification technology. Also, conducted a comparative analysis of the literature of test-kit for imaging security quality evaluation. Methods: Comparative analysis of the test-kits and related documents for image quality assessment of cabinet x-ray screening equipment. This allows assessment items were selected and the methods for each assessment item were proposed. In addition, the configuration method of the assessment team was established by applying the technology readiness assessment(TRA). Results: Four of the assessment items were selected when estimate image quality by a comparative analysis of literature. For each assessment item, the evaluation method and minimum level of availability were determined. Finally, this paper proposes an imaging quality assessment of cabinet X-ray imaging security systems. Conclusion: Development of imaging security systems evaluation procedures for cabinet X-ray screening systems can be help improve performance certification of aviation security equipment.

A Study on Sound Recognition System Based on 2-D Transformation and CNN Deep Learning (2차원 변환과 CNN 딥러닝 기반 음향 인식 시스템에 관한 연구)

  • Ha, Tae Min;Cho, Seongwon;Tra, Ngo Luong Thanh;Thanh, Do Chi;Lee, Keeseong
    • Smart Media Journal
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    • v.11 no.1
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    • pp.31-37
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    • 2022
  • This paper proposes a study on applying signal processing and deep learning for sound recognition that detects sounds commonly heard in daily life (Screaming, Clapping, Crowd_clapping, Car_passing_by and Back_ground, etc.). In the proposed sound recognition, several techniques related to the spectrum of sound waves, augmentation of sound data, ensemble learning for various predictions, convolutional neural networks (CNN) deep learning, and two-dimensional (2-D) data are used for improving the recognition accuracy. The proposed sound recognition technology shows that it can accurately recognize various sounds through experiments.

Distribution of Brand Love, Brand Coolness, Self-brand Connections and Word-of-mouth Toward the Retail Format of Starbuck in Ho Chi Minh City

  • NGUYEN, Ngoc Dan Thanh;NGO, Trong Phuc;MAI, Ngoc Van;TRA, Kim Ngan
    • Journal of Distribution Science
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    • v.20 no.7
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    • pp.87-95
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    • 2022
  • Purpose: This study aims to analyze the effects of Brand Coolness, Brand Love, and Self-brand Connections on Word-of-mouth positively. The retail format of Starbuck in Vietnam is successful in distribution applied when it becomes the place for customers to express themselves. Consumers are now aware about Brand Coolness of the Starbucks developed in Vietnam then turn to love the brand of store and connect themselves to the brand. In this study, the closest relationship to form the basis for consumer Word-of-mouth about a brand is the relationship between Brand Coolness and Brand Love. Results: The findings show that Brand Coolness and Brand Love are important value factors in customers' minds toward their behavior, form there, it will contribute to the brand store in distribution. Research design, data and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 600 samples. The data obtained shows that people have Word-of-mouth about the retail format of Starbucks in Ho Chi Minh City. Conclusion: The study has demonstrated the conclusions and proposed solutions to help beverage brands build Brand Love, thereby achieving coolness, connecting brands with themselves, leading to customer Word-of-mouth in a positive way towards retail format.