Distribution of Brand Love, Brand Coolness, Self-brand Connections and Word-of-mouth Toward the Retail Format of Starbuck in Ho Chi Minh City |
NGUYEN, Ngoc Dan Thanh
(Ho Chi Minh City Open University)
NGO, Trong Phuc (Ho Chi Minh City Open University) MAI, Ngoc Van (Ho Chi Minh City Open University) TRA, Kim Ngan (Ho Chi Minh City Open University) |
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