• 제목/요약/키워드: T-Store

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의류 소매업태별 애고소비자의 특성 비교에 관한 연구 - 대학생을 대상으로 - (A Study on Purchase Behaviors of Patrons for Different Types of Clothing Retail Stores)

  • Mi Sook Kim;Bo Kyung Kim
    • 복식문화연구
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    • 제8권1호
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    • pp.40-52
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    • 2000
  • The purposes o this study were to investigate buying behaviors of patrons of six retail store types for clothing and the satisfaction levels of the six store types (department stores, specialty stores, chain store, discount stores, bonded goods stores and traditional market), and to test the differences in purchase behaviors and store satisfaction levels among the groups determined by demographic characteristics. A questionnaire survey was administered to male and female university students living in the Seoul metropolitan area from April 27 to May 11, 1999 ; 443 were collected and 391 were used for the data analysis. Data were analyzed by SPSS statistical package. Descriptive statistics, t-test, ANOVA, Chi-square analysis and Duncan's multiple range test were employed for the data analysis. In terms of the store usage, most of the subjects tended to choose the store types they patronized for buying coats, suits, blouses, T-shirts, slacks/skirts and jeans items ; but, they used department store and specialty store for coat, suit, blouse, T-shirt, slacks/skirt and jeans for purchasing selected clothing items. Regarding criteria used for store selection, the most important criterion was the diversity of products offered and other store types. In terms of the store satisfaction levels of the six store types, the patrons of all store types were most satisfied with the stores they patronaged.

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의류점포서비스가 의복충동구매행동에 미치는 영향 (The Effects of Apparel Store Services on Impulsive Buying Behaviors)

  • 최영은;박은주
    • 한국의류학회지
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    • 제26권11호
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    • pp.1615-1626
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    • 2002
  • The purpose of this study was to investigate the effect of shopping orientation, and service quality and satisfaction on impulsive buying behavior in two types of apparel store. The sample consisted of 616 females aged 20-30 who were shopping at department stores and shopping malls in Busan. Data were analyzed with factor analysis, t-test, cross analysis and path analysis. The results showed that consumers of department stores showed more strongly convenient orientation than those of the shopping mall, consumers of the shopping mall showed more strongly recreational orientation and practical orientation than those of the department. Stores services of the department were perceived better than that of the shopping mall in promotional services, salespersons' services and environmental services. But it didn't show any differences between store types in product services. Consumers 'satisfaction with the service was greater in department stores than the shopping mall. But it didn't show any difference between apparel store types in the impulsive buying behaviors. Impulsive buying behavior of department store shoppers is directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper' satisfaction. The service quality does not have directly related to consumers’ service satisfaction. The causal relationships of impulsive buying behaviors showed similarity in shopping malls and department stores. The perceived quality and satisfaction with store service were higher at department store than shopping malls. In impulse buying behavior of a department store was directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper’ store service satisfaction.

온라인 의류 점포 유형에 따른 점포속성 만족도 (The Satisfaction of Store Characteristics Depending on On-Line Store Type)

  • 김은숙;김미영
    • 복식
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    • 제57권7호
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    • pp.1-14
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    • 2007
  • This study investigates the differences between the satisfaction factors of store characteristics depending on on-line clothing store type and its satisfaction index. The collected data were analyzed by using SPSS 10.0 software with various techniques such as paired t-test, T-test, Cronbach's ${\alpha}$ reliability and factor analysis that use principal component analysis and Varimax orthogonal rotation were used. The results are summarized as follows: 1. By categorizing the level of on-line store characteristics satisfaction depending on its type, clarifies the differences between its satisfaction. The satisfaction rank of general merchandise store was as followed: searching and approaching system, buying process service, screen-displayed design, product, store credit. On the other hand, the satisfaction rank of general store was as followed: screen-displayed design, store credit, buying process service. 2. By analyzing the difference of satisfaction depending on the store type, it was found that general merchandise store was more satisfied with screen-displayed design, approaching and searching, whole payment process, the safety of payment and shipping service, security service when compared to specialty store. It was also found that specialty store was more satisfied with the variety of product, update of rare items, quality and price of product. 3. By analyzing the difference between the type of on-line clothing store satisfaction depending on age, in the case of general merchandise store, the result showed that people in their thirties were more satisfied with buying process service, store credit, customer management system when compared to twenties. In the case of specialty store, the result showed that people in their twenties were more satisfied with customer management service when compared to thirties, and when it came to buying process service, it was vice versa.

상업공간에 대한 실내디자인 및 계획의 변화와 흐름에 관한 연구 -미국 대도시의 RETAIL STORE를 중심으로- (A Study on the Change & Flow of Shop Interior Planning & Design -Focus on Retail Stores in Great Cities in U.S.A-)

  • 박태욱;이현경
    • 한국실내디자인학회논문집
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    • 제10호
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    • pp.77-81
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    • 1997
  • The study is for interior design and planning of new c conceptual modern shop(called "Value Conscious Store") t through the history of retail store, and its process is based on m most great cites in USA. The Value Conscious Store has c come into existence for consumer and retailer who have had v various lifestyles and characters. From analysis of new l lifestyle consumer to retailer's strategy. we could find i interesting design solutions and, forecast next concerns for d designing store. Store has been designed up-scaled and opened to give pleasure and comfort and made by a theme to m make unique and strong impact for customers. Also it uses M Multi-Media for excitment, and is designed as exhibition of m museum to lead constomers to new culture and trend. From t these interior trends will go on to next generation with new c concepts : environment and nature, senses and sensibility. T These words will be the new solution for creative and s successful store design by the designer who has environm mentally conscious and social responsibility in his mind. his mind.

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사용자 관점의 모바일 앱 스토어 비교연구 : 구글 플레이와 T 스토어를 중심으로 (Two App Stores in One Smartphone : A Comparative Study on Mobile Application Stores between Google Play and T-Store)

  • 앤드류 델라 로사;이홍주
    • 한국IT서비스학회지
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    • 제12권2호
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    • pp.269-289
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    • 2013
  • The tremendous advancement of technology sparked a lot of opportunities for developers and consumers to pave way to a dynamic application market in smartphones. This study focuses on the users' perspective, that is, the preference between two application markets that varies in many perspectives of its features. Hence, the purpose of this study is to provide a comparative study on two mobile application stores in smartphones; Google Play and T-Store. A survey was conducted to compare the markets, and the results showed the different influencing factors on choosing and using each application store. In addition, the results somehow revealed the harmony of co-existence in smartphones.

대형 유통매장의 고객을 위한 IoT기반 드라이브 스루 서비스 시스템 설계 (The Design of IoT-based Drive Through Service System for Customers in Distribution Stores)

  • 민소연;이종희
    • 한국산학기술학회논문지
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    • 제18권11호
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    • pp.151-157
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    • 2017
  • 최근 유통산업에서는 Future Store(미래형 매장)를 통해 효율적인 매장운영과 차별화된 고객 서비스를 창출하고 있다. 이러한 매장의 지능화는 IoT 등의 기술을 활용하여 적용되고 있으며 이로 인한 업무 프로세스의 개선을 통한 효율적인 매장운영과 고객의 쇼핑 편리성을 제공하기 위한 서비스 개발에 초점이 맞춰져 있다. 이러한 유통산업에서의 추세의 변화는 국내 유통업계에 이미 발전기를 거쳐 성숙기로 접어들고 있다는 의미이기도 하다. 미국 및 유럽 등 유통산업이 먼저 성숙한 국가의 경우에서도 최근의 추세는 운영의 효율성과 고객서비스를 극대화하는 방향으로 가고 있는데 가장 큰 이유는 이미 수많은 유통업체들이 포화상태에 이르러 경쟁에서 살아남기 위함이다. 본 논문은 유통 매장의 고객의 상품주문 후 수취 서비스의 자동화와 효율화를 위한 드라이브 스루 서비스에 대한 연구로서 고객이 구매하고자하는 상품을 주문하면 피킹 스케줄링 에이전트를 통해 적시에 상품 패킹 및 피킹 처리를 한다. 이후 고객이 매장 주차장에 입장하면 입장 정보와 파킹 위치를 파악하여 고객에게 신속하게 상품을 전달할 수 있도록 지원하는 서비스이다. 이를 위해 서비스 시스템 구성, 서비스 프로세스, 소프트웨어 에이전트에 의한 상품 피팅 스케쥴링 기법 및 주문상품 수취 및 확인 프로세스를 제안한다. 제안한 서비스는 유통매장 드라이브 스루 시스템, 유통매장 배송 시스템, 유통 물류 디지털 피킹 시스템, 실내외 대형 주차관리 시스템에 적용가능하며, 유통매장의 IoT 기술 적용을 통한 한 차원 높은 고객 서비스를 제공할 수 있는 장점이 있다.

A Design of the Platform Technology for the Smart Shopping Mall Using NFC: A Software Engineering Approach

  • Je, Seung-Mo;Seo, Kyungryong
    • Journal of Multimedia Information System
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    • 제6권1호
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    • pp.43-48
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    • 2019
  • An IoT-based server system for store management was developed in this study. Its client-server structure having a product categorization function allows the system to read the NFC tags attached to individual products and provides information about them to customers automatically. The system also provides an effective promotional effect as it not only offers necessary information about the items the customers are seeking but also displays the advertisements related to them. This server system was designed specifically designed for the use in a smart shopping Mall or a department store so that the store owners can manage their sales operation more effectively while their customers enjoy shopping more conveniently. It is expected that the technology used for this IoT-utilized server system can be one of the efficient and effective platform technologies in the current and future store management systems.

소비자 구매의도에 근거한 백화점과 대형 할인점의 경쟁 구조 (Competitive Structure between Department Store and Discount Store based on Consumers' Purchase Intention)

  • 손진아;이유리
    • 한국의류학회지
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    • 제27권5호
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    • pp.570-581
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    • 2003
  • The purpose of this study was to investigate competitive structure between the department store and the discount store based on consumers' purchase intention. Female consumers who purchased clothing both in the department store and the discount store participated in the study by completing questionnaires (N=533) . Data were analyzed using factor analyses, paired t-test, Cronbach's $\alpha$, and chi-square analyses. The result was as following: 1 . Overall, the department store and the discount store are competing complementarily. However, this competitive structure varied with clothing items and consumers' age. 2. As a result of factor analyses, the two retailer's service quality could be evaluated with four dimensions: price and A/S, store atmosphere and VMD, store policy, and salesperson. 3. The department store was expected to provide the highest level of service in ‘price and A/S’, ‘store atmosphere and VMD’, ‘salesperson’ whereas the discount store in ‘store policy’ 4. Respondents were classified in four groups according to how frequently they use department store and discount store as following: shopper of both retailers (68.35%), discount store shopper(20.97%), department store shopper(4.70%), shopper of neither retailer(3.97%). Each group showed differences in service satisfaction and demographic characteristics.

애고점포에 따른 명품브랜드 소비자의 쇼핑성향 및 점포속성중요도 (A Study on the Shopping Orientation and the Importance of Store Attributes of Luxury Brand Consumer according to Patronage Store)

  • 신수연;나현정
    • 복식문화연구
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    • 제11권4호
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    • pp.474-486
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    • 2003
  • The purpose of this study is to investigate on the shopping orientation and the importance of store attributes of luxury brand consumer. A questionnaire survey was administered to 350 female consumers over twenties who live in Seoul metropolitan area and Kyung-ki area. 324 data were analyzed by factor analysis, chi-square, ANOV A, correlation, and t-test. The results were as follows. 1) As a result of factor analysis, five dimensions were identified for shopping orientation: pursuit of ostentation and fashion, pursuit of pleasure, pursuit of economy, pursuit of personality, and pursuit of store convenience. 2) According to the factor analysis, the importance of store attributes were categorized in three factors: product and store service-conscious, price-conscious, and buying convenience-conscious. 3) Regarding the relation between shopping orientation and importance of store attributes, significant differences were found. 4) There were significant differences in according to demographic variables in terms of shopping orientation and importance of store attributes and store patronage.

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대형할인점인 점포속성 및 의류제품평가가 점포충성도에 미치는 영향 (The Effect of Discount Store Attributes and Clothing Product - Evaluation on Store Loyalty -)

  • 권유진;홍병숙
    • 한국의류학회지
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    • 제30권7호
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    • pp.1066-1077
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    • 2006
  • The purpose of this study was to investigate the effect of store attributes, purchasing experience, clothing product evaluation and store trust on store loyalty of discount store. With convenience sampling, the research was surveyed to women who have bought apparels at the discount store. The 374 responses were analyzed by frequency analysis, factor analysis, reliability test, t-test and hierarchical regression analysis. The results were as follows. First, the clothing product evaluation was significantly affected by the variety of products, reliable advertisement, good display, convenient store location, purchasing cost and buying experience of PB apparel. Second, the trust of discount store was significantly affected by store attributes, purchasing experience and clothing product evaluation. Third, the discount store loyalty was analyzed as fashion store loyalty. The store loyalty was affected by purchasing experience and clothing product evaluation. Fourth, the clothing product evaluation and store loyalty were appeared high by people who had bought PB, PNB and trendy apparels.