• Journal of Distribution Science
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• v.12 no.12
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• pp.119-130
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• 2014

Purpose - Franchise industries are significant both socially and economically. However, with increasing interest, there are manifold problems. It is necessary to seek measures for mature operation constantly despite unprepared franchisors, negative perceptions of the media and society toward franchise, and rapid changes in business start-up trends and propensity to consume that make business start-ups difficult. The paper aims to explain the effects of relational commitment and performance on the franchisor's management characteristics and justice in the food service franchise system. Research design, data, and methodology - This is an exploratory survey examining franchising in Korea. Based on a literature synthesis, we extract five constructs: managerial characteristics, support, fairness, trust, and satisfaction. We hypothesize that these factors influence the trust, satisfaction, and performance of franchisees. To examine these hypotheses empirically, we conducted a survey on the database of the Franchising Council of Korea. The study employs data from May to September 2014. In total, 135 completed questionnaires were received, of which 128 were usable. The data was analyzed with SPSS/PC 22.0. First, to test unidimensionality and nomological validity of the measures of each construct, we employed a scale refinement procedure. The result of a reliability test with Cronbach's α and factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of the correlation and regression analysis. By analyzing the data, we can confirm most hypotheses. Results - Frist, franchisor characteristics have a positive effect on trust and satisfaction. Second, franchisor fairness has an effect on trust and satisfaction. Third, franchisor support has an effect on satisfaction. Further, the franchisee trust has an effect on satisfaction. Fourth, the satisfaction of a franchisee with a franchisor affects the performance of a franchisee. Finally, there is a possibility that not only franchisee performance but also increasing the credibility and improving the image of the franchisor through communication between franchisor and franchisee can improve franchisees' performance and satisfaction by motivating the franchisee for sustainable growth. Franchisers should endeavor for franchisees to obtain stable revenue with continuous and practical support. They should recognize that they can expand their business by supporting their franchisees. Franchisors should not only instantly respond to franchisees' troubles with interactive communications but also raise the ability of supervisors for better support. Franchisors should share their visions and goals with their franchisees and provide systematic and continuous support based on trust and clear company management. Franchisees should understand franchisors' position as well as participate in establishing the basic franchise system. Contributions - The paper contributes to understanding franchising in Korea. It offers insights and assistance to franchisors hoping to start franchises. This paper explores measurement issues related to franchisee performance by estimating its determinant factors (managerial characteristics, support, fairness, trust, and satisfaction). This study provides franchisors and practitioners planning to extend their franchising business with some practical knowledge.

• Archives of design research
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• v.13 no.1
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• pp.167-178
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• 2000

Today's world has been changing form post-industrial society to information society, and criteria of human value, also, has been changing from physical to intellectual and sensible. Based on this trend, intellectual and sensible value of a product is becoming more important in comsumer's market than physical value. The environment of product design has been rapidly changing. Users and consumers pursuit sensible satisfaction through their lives based on images of products. As the environment in which a product is used has been more important, companies have placed more emphasis on consumers and users, and are trying to satisfy their consumers by developing products with emphasis on their design, as well as to develop human technology. In ever-changing environment, a question is if sensible design can be developed in product design. Companies could upgrade their competitive power and brand image only if they could develope designs which could satisfy consumers through sensible design approach with a base on systematic research on h~man sensibility. In this context, the purpose of this study was to: investigate consumer's evaluations on and preferences for formative images of products according to the types of human sensibility. This research study placed emphasis on quantitative analysis of consumers' emotional needs to find out consumer's evaluations on and preferences for formative images of products. The researcher reviewed related literature on human sensibility and design, as well as G-Kansei and product design. Data were collected through a questionnaire and analyzed through a statistical program, and highly effective design strategy was investigated through analysis of data and interpretation of the results.

• Journal of dental hygiene science
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• v.17 no.6
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• pp.533-542
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• 2017

This study aimed to develop a measure of professional identity for Korean dental hygienists and to analyze the factors and characteristics of professional identity of these dental hygienists. In this study, 890 dental hygienists completed a self-administered survey. The final analysis was conducted with a total of 880 responses, excluding 10 questionnaires with unreliable responses and partial responses. A systematic literature review was conducted to establish the definition of professional identity, while content validity, exploratory factor, confirmatory factor, and reliability analysis were conducted to establish the constructive factors. Descriptive statistics, independent sample t-test, and one-way ANOVA were used to identify the level of each factor. Authors conceptualized the professional identity for Korean dental hygienists and item generation, item reduction, and questionnaire formatting. The developed measure of professional identity for dental hygienists consisted of five factors, with 15 items. "Sense of calling," "need for academic capacity building," "performance of delegated authority," "compliance of code of ethics," and "usage of professional organizations" were the constituent factors. Based on these factors, the level of professional identity was the highest in the "performance of delegated authority" and lowest in the "usage of professional organizations." These finding indicated that dental hygienists with higher education levels have higher professional identity levels. The dental hygienists working at the general/university hospital had the highest level of professional identity. Thus, further research is needed to establish a model that consists of factors affecting and influencing the professional identity of dental hygienists.

• Journal of the Korean Society for information Management
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• v.32 no.4
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• pp.107-135
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• 2015

The purpose of this study is to investigate and analyze present condition of enactment and enforcement of regulation for reading culture promotion which is a local statute of the autonomous community of Korea to suggest effective improvement methods for operation of ordinance and regulation. In this research, literature review and regulation analysis were conducted and investigated. The results of this study are as follows. 1) There were 77 ordinances of reading related local statutes of 245 metropolitan and primary local authority and 7 regulations. 2) Ordinances and ordinance regulation of the local government and local government of education are being named variously. 3) Composition of ordinances ordinance regulation were not systematic due to diverse contents of ordinance by local government according to the names of ordinance, and they overlapped with similar contents in general. 4) There were 10 ordinances and 2 official orders for the abolished reading related local statutes of the local government until today. This study suggested the following methods to vitalize the reading culture promotion policy. 1) It would be necessary to improve awareness by promoting the reading promotion policy. 2) Optimal name for local statute and ordinance that considered the environment of reading promotion of local statue need to be assigned, and contents of the ordinance regulation related to reading needs to be consistent. 3) Local statutes need to be established by collecting enough opinions of residents or specialists after thoroughly examining problems of the ordinance before abolition.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.109-115
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• 2020

With the continuous development of automobile design industry, fastback design style has become the main popular trend of automobile appearance design, and it has an important impact on the future automobile appearance design. This study summarizes the basic rules and characteristics of the design style base don combing, analyzing and verifying the data of the fastback design style. It provides the necessary basic research for the better application of the fastback design style in the future automobile design. Firstly, through the literature research method to sort out and analyze the de finition, origin and history of fastback design style. Secondly, through the comparative study, the author compares and analyzes the characteristics, advantages and disadvantages of the fastback design style and the step back design style. Thirdly, through case analysis, it studies the classification and characteristics of fastback design style. Finally, this paper summarizes the influence of the fastback design style on the future automobile appearance design, and the specific design methods. Forecasts the development trend of fastback design style in the field of automobile exterior design in the future. Through this research, we sorted out the related historical development of fastback design and the characteristics and advantages of fastback design style (from the perspective of functionality, economy and aesthetics).The fastback design style has formed a more systematic research theory, which provides basic research materials for future fastback design research. In the next stage, this study will be further subdivided, focusing on the different design features of different automobile manufacturers which subdivide the fastback design style into different design features according to their own needs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7534-7540
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• 2015

In this paper, we set up a vista point overlooking the focus of new research center placed on the existing research literature and point to the selection of books, reports or studies actually suggested focusing on topics such as for landscape simulation evaluation. To re-organize and classify a number of items were presented to spill the evaluation items of this view point selection via the SPSS Statistics. Evaluation items 16 through a professional survey to establish a concrete and systematic plan with selected research results leaked technical characteristics of the view that detailed questions to the factors of technical characteristics and population-specific comparisons through factor analysis in the first, landscapes simulation The views were set out. Second, if you set 16 classified by type of view that considering a similar nature or characteristics depending on the properties of the view that publicity, overlooking castle, the castle was divided into three types of places. Third, the views point for the public good are three items, vista point at which the gender perspective has six items that gender point of view places is set to seven items, was set up to view the most appropriate place to point gender. These results provide a framework for analysis and future system reliability and landscape simulation evaluation study is expected to be used as reference material.

• Journal of Korean Society of Transportation
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• v.23 no.1
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• pp.45-54
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• 2005

The main purpose of this study is located at developing Ominibus Monitoring System(OMS) for the purpose of the internal management, which enable to establish job standards, find out matters to be improved, and appreciate for its treatment in a systematic way. It is through developing subjective or objective estimation tool with use of importance, perceived level, and complex index at international airport by each principal service items, The direction of this study came towards for the purpose of developing a metric analysis tool, utilizing the Quantitative Secondary Data, Analysing Perceived Data through airport user surveys, systemizing the data collection-input-analysis process, making data image according to the graph of results, planning service encounter and endowing control attribution, and ensuring competitiveness at the minimal international standards. It is much important to set up a pre-investigation plan on the base of existent foreign literature and actual inspection to international airport. Two tasks have been executed together on the base of this pre-investigation; one is developing subjective estimation standards for departing party, entering party, and airport residence and the other is developing objective standards as complementary methods. The study has processed for the monitoring services at airports regularly and irregularly through developing software system for operating standards after ensuring credibility and feasibility of estimation standards with substantial and statistical way.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.10-23
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• 2019

Although social big data can provide a multi-faceted perspective on school bullying experiences among children and adolescents, the complexity and variety of unstructured text presents a challenge for systematic collection and analysis of the data. Development of an ontology, which identifies key terms and their intricate relationships, is crucial for extracting key concepts and effectively collecting data. The current study elaborated on the definition of an ontology, carefully described the 7 stage development process, and applied the ontology for collecting and analyzing school bullying social big data. As a result, approximately 2,400 key terms were extracted in top-, middle-, and lower-level categories, concerning domains of participants, causes, types, location, region, and intervention. The study contributes to the literature by explaining the ontology development process and proposing a novel alternative research model that uses social big data in school bullying research. Findings from this ontology study may provide a basis for social big data research. Practical implications of this study lie in not only helping to understand the experience of school bullying participants, but also in offering a macro perspective on school bullying as a social phenomenon.

• 한국노년학
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• v.37 no.2
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• pp.309-328
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• 2017

The purpose of this study is to develop a perceived elderly stigma scale for intergenerational research and practice. Although negative stereotypes on elderly population have worsened physical and psychological health of older people, there has been a lack of systematic efforts to measure and monitor stigmatic perception and behavior of younger generation on elderly people. We initially constructed a 34-item perceived elderly stigma scale, by integrating the processes of literature review and exploratory item generation. After confirming the face validity of the scale, a 31-item perceived elderly stigma scale was tested with 252 adults recruited from an online research panel. The result of an exploratory factor analysis suggests a 5-factor solution with 28 items: ability, personality, appearance, authoritarian dependancy, and family-obsession. The convergent/discriminant validity was confirmed by examining its relationships with ageism, elderly discrimination, attitude toward elderly, and respect for elderly. After a series of refinement and empirical tests, the perceived elderly stigma scale would contribute to understanding the current state of elderly discrimination in our society and to develop necessary policies and promotion strategies to eliminate intergenerational conflicts.