• Title/Summary/Keyword: Symbolic design

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Design Concept of the Seoul World Cup Stadium (서울월드컵경기장의 건축개념)

  • 류춘수
    • Journal of the Korean Professional Engineers Association
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    • v.34 no.5
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    • pp.18-24
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    • 2001
  • This Seoul World Cup Stadium is designed not only for FIFA's Football Game. This stadium would be a very huge multi-use urvan structure as a core of new developing west seoul. Architect's basic design concept is based on the combination of traditional korean symbolic form and ultra mordern high-tech.

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On a Design Verification of the Pipelined Digital System Using SMV (SMV를 이용한 Pipeline 시스템의 설계 검증)

  • 이승호;이현룡;장종건
    • Proceedings of the IEEK Conference
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    • 2003.07b
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    • pp.939-942
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    • 2003
  • Design verification problem is emerging as an important issue to detect any design errors at the early stage of the design. Conventionally, design verifications have been done using a simulation technique. However, this technique has been proved not to cover all potential design errors. Therefore, formal technique is often used to verify digital circuits as an alternative. In this paper we adopted formal verification technique and verified some important properties derived from our pipelined digital systems, using SMV (Symbolic Model Verifier). Our example shows that model checking method (one of formal verification techniques) can be effectively performed in verifying the large digital systems.

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The Study of the Aesthetical Change of the 卍 Shape (만(卍)자 문양의 의장적 변천에 관한 연구)

  • Jang, Hun-Duk
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.228-235
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    • 2011
  • The 卍 shape which is used as an aesthetical feature for traditional architecture can be seen in the stair railings of the house shaped ceramic potteries in the Eastern Han dynasty(A.D. 25-220) but with the introduction of Buddhism, it has been widely used for the decoration of the sarira(small crystals of the cremated monks) case. After the shape was seen in the Yungang and Dunhwang grottoes mural paintings, the use of it has been expanded. In Korea during the excavation of the Gyeongju Anapji which was the Eastern palace of the Shilla dynasty, a 卍 shaped wood which had been used as a handrail was found and this shape was also used in the railings of the Shilsangsa Baekjangarn temple stone pagoda and lantern and in the sarira case excavated in the Songrimsa temple stone pagoda. In Japan, the Nara period(A.D. 710-794) when there were many cultural exchanges with the Korean peninsula, the handrails of the 2ndfloor of the main hall of Hoyu-ji temple has a 卍 shape. This can be confirmed that this shape has been widely used as a design in Asian Buddhist architecture. Gilsangoonhae(吉祥雲海) which is the symbolic meaning of this shape means for long life and luck which had been used generally for the window designs of temples, palaces, and houses. In this study, it is giving the definition the beginning and the symbolic meaning of the 卍 shape which is being used from the ancient times until nowadays and the change of this shape used for window designs.

A study on 'Pucca' character design using Chinese minority headwear design (중국 소수민족의 머리 장식품을 응용한 뿌까 캐릭터 디자인 연구)

  • Lian, Tingting;Lee, Dong Hun
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.694-698
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    • 2008
  • Using Chinese minority headwear as the basis of the relevant research, choose headwears which have visual identity and symbolic significance, in the role of characters "PUCCA", then design and application development model.

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Charaeteristics of Women′s Fashion in the 20th Century Based on the Threefold Structure of Semiotics (기호의 삼분구조에 의한 20세기 여성 패션의 특성 분석)

  • Kim Eun-Kyoung;Kim Young-In
    • Journal of the Korean Society of Costume
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    • v.54 no.7
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    • pp.41-54
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    • 2004
  • This study purposed to apply function form content, the three concepts that have been discussed by many philosophers since ancient times, to fashion design. Specific research goals are : first, to define fashion design based on the three concepts : and second, to examine how each of the three concepts function-oriented, form-oriented and content-oriented design have been expressed in women's fashion in the $20^{th} century. For these purposes. the author considered Morris' semiotics, which is the theoretical background of the three concepts, reviewed previous researches in design area, and applied the findings to fashion design. According to the result of applying the threefold structure of semiotics. which is the theoretical background of the three concepts, the pragmatic dimension of fashion design comprehends all functional rules related to the use of dress such as body motion and protection, health and safety. air flow and durability, and its syntactic dimension comprehend all the formal elements of visual design such as the structure, shape, line, color and material of dress. The semantic dimension of fashion design includes the symbolic meanings of dress expressed by emotion, sentiment and images. The three dimensions exist interdependently with one another. According to the result of considering the characteristics of the three concepts in the scope of women's fashion in the $20^{th} century. function-oriented design is characterized by practicality and simplicity, and has been expressed as the fashion of functionalism in the 1920s, that of minimalism in the 1960s, and the basic style from 1970s to 1980s, 1990s and the present. Form-oriented design has pursued aestheticism, putting stress upon form, and has been expressed with organic shapes imitating patterns found in nature in the 1950s and with optical art fashion in the 1960s. Content-oriented design attaches importance to transmission of delicate meanings related to the mental world of human beings, and is represented with symbolic forms. Such a characteristic has been expressed in fashion in the early 20th century influenced by surrealism and, with various types of design breaking established forms as well as metaphors and humors that characterize design in the late 20th century.

A Plan on the Applicability of Concept & Symbolism in the Interior Design - SuWon BukBu Community Church Remodeling design - (개념과 상징성을 적용한 공간계획 - 수원 북부 교회 리모델링계획 -)

  • Song, Choon-Eui
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.10a
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    • pp.207-208
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    • 2005
  • This plan is to express a Image and Symbol in the Church Architecture by analogy and metaphor. The Church was spiritual sympathy of the god and a human being. So, symbolic image is important in church architecture at present. These symbolize express to wishful message, persecution, miracle and Noah's Ark. In this project, meaning is transmitted to through with analogy.

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The Effect of Airline Brand Authenticity: Focus on the Difference of LCC from FSC (항공사 브랜드 진정성이 소비자 태도에 미치는 영향 : LCC와 FSC의 차이를 중심으로)

  • Song, Sang-Yeon
    • Journal of Distribution Science
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    • v.14 no.5
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    • pp.115-123
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    • 2016
  • Purpose - Nowadays the competition between companies has been intensified in the aviation industry. It is hard to maintain successful market share in challenging managerial environment. Not long ago, a Korean major aviation company had faced social condemnation cause of managerial staff's immoral behaviors. That company suffers great losses in company brand value in terms of authenticity as an aviation company. This research tried to show the effect of brand authenticity in the aviation industry. First of all, this research tried to define the dimensions of the brand authenticities based on the former researches. This research suggested the airline brand authenticities as three kinds of dimensions. The dimensions of authenticities consist of performance aspects, symbolic aspects and moral aspects. And this research also tried to show the relationships between brand authenticities and consumers attitudes. Research design, data and methodology - The empirical research design is based on the experiments with six types of advertisement prototypes. The advertisement prototypes were based on three types of authenticities' characteristics. The prototypes were made of core statements about each authenticity. And the advertisement prototypes also were based on the aviation company types. The types of aviation companies could be divided into FSC(full service carrier)and LCC(low cost carrier). So the whole experiments were performed with six kinds of advertisement prototypes(3 brand authenticities X 2 aviation company types). The age of participants were from 20s to 40s. The proportion of participants' demographics are as follow. Age proportion is 50% of 20s and 50% of 30s and 40s. Gender proportion is 46% males and 54% females. The experiments performed through mobile devices. Advertisement prototypes were exposed to the participants through their mobile devices, and they answered the questionnaires. All the process of experiments were performed by a professional research firm to maintain the quality of data. Results - This research suggested some important outcomes as follow. First, brand authenticity had an important role to make a positive consumer attitude on the aviation company. All the three types advertisement of authenticities had a positive impact on the consumer attitude for the aviation company. Second, the three types of brand authenticities in the performance aspects, symbolic aspects, and moral aspects had a major impact on the consumers attitudes. The performance authenticity had the biggest effect on the consumer attitudes. Third, the types of aviation companies like FSC and LCC had a different correlation with types of authenticities. All the types of authenticities affected on the consumers attitudes in the FSC case. The symbolic authenticity had the biggest effect in the FSC case. But the performance authenticity showed the most striking effect in the LCC case. Conclusion - From this research, we can get a conclusion. The brand authenticity of aviation company should be managed carefully to maintain a positive brand image and consumers attitudes. And airline brand authenticities can be consist of three type dimensions. All the types of authenticities affects on the consumers attitudes positively. The symbolic authenticity affects more in the FSC case, and the performance authenticity influences more in the LCC case.

A Study on the Cognitive Characteristics of Analog Image and Digital Image as a Symbolic Function in the Two-Dimensional Smartphone Form (2차원 스마트폰형상에 있어서 상징적 기능으로서 아날로그이미지 및 디지털이미지의 인지특성 연구)

  • Lee, Jin Seung;Kim, Jin Sung
    • Journal of the HCI Society of Korea
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    • v.13 no.3
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    • pp.17-33
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    • 2018
  • Humans process aesthetic functions of objects such as form, size, color, and texture through vision, while at the same time observe them with a symbolic function by a new psychological interpretation based on their past experience. Therefore, it is more important to study and understand the thoughts and psychological influences of how humans perceive with their eyes than what humans simply look with them. With this research purpose in the background, this study will demonstrate in detail the cognitive characteristics of analog and digital images as a symbolic function with a "formative" point of view. Five hypotheses were established, which were proven through the following tests: smartphone, most frequently used in our daily lives, is simplified to a two-dimensional line drawing form, which is set to instances where the R(radius) is applied to the horizontal line of the two-dimensional form of smartphone, where Run-in-R(radius) is applied, and R(radius) rounding is applied to the edges of those shapes. The shapes were combined to form 12 pairs, which was used in a test to the test subjects. As a result, some human characteristics were observed; in specific, some helped prove objectively how humans perceived analog and digital images as psychologically stronger as a symbolic function. If people's thoughts and feelings gained through such study could be stored in database as one value and be provided to product designers, I believe it could be developed into design form as a basic emotional design that consumers desire.

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The Effects of Consumers' Psychological Responses to Product Design on Brand Image and Brand Equity (제품디자인에 대한 소비자의 심리적 반응이 브랜드 이미지와 브랜드 자산에 미치는 영향)

  • Na, Kwang-Jin;Kwon, Min-Taek
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.653-667
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    • 2008
  • Despite of the importance of design, relatively little research has been conducted on consumers' behavioral responses to product design and especially, the empirical studies which are related to consumers' psychological responses to product design. Understanding of the relationship between the response to product design and brand image or brand equity is limited. This research investigated the effect of the design image which can be formed by the response to product design on brand image and equity in two kinds of product types (utilitarian and symbolic product). The result shows that the product design image has a strong effect on the brand image in both products. Design image of the product influences brand equity in the symbolic product. However, there was no significant effect of the product design image on brand equity in the utilitarian product. In addition, the research found that brand image has a strong effect on brand equity in both products.

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Landscape Design for Remodeling of the National Theater of Korea (국립중앙극장 리모델링 조경설계)

  • 김신원;이시영;조광영
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.4
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    • pp.74-81
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    • 2002
  • Ihis landscape design was proposed for the Remodeling for the National Theater of Korea Competition. Today, the National Theater of Korea, located in Jangchoongfong, Joong-gu, Seoul, asks plans for renovation. The landscape design for the remodeling of the theater is conducted as part of comprehensive programs for its renovation. The Government sought design proposals through a design competition in April, 2002. The authors proposed a landscape design for remodeling the National Theater of Korea and won first place in the competition. The landscape design covers the following a survey of the present status, a site analysis, a schematic design, and design, development. In the authors'design, heavens, humans, earth and nature are symbolically expressed within the site. The outdoor spaces of the National Theater of Korea are organically composed of the following low spaces : 1) a field of creation; 2) a field of recreation; 3) a field of meeting; and 4) a field of contemplation. The field of creation consists of a main entrance, spaces for public performance and plays, spaces with symbolic water features, and resting areas. The field of recreation is composed of various exhibition spaces. The field of meeting consists of traditional Korean-style gardens and an outdoor cafeteria. The field of contemplation features lawns, grasses and trees, and provides an area for pedestrian strolling. The outdoor spaces of the National Theater of Korea would produce an atmosphere suited to a cultural and artistic place. In the spaces, people would perceive a unique sense of place through various types of fountains, pergolas, columns, walls, light poles and bollards. An example of the true meaning of a cultural space and a resting place is provided in these spaces. The renovated National Theater of Korea would be a new type of theater with regional context, cultural meaning, spatial identity, various amenities with symbolic images, function and beauty.