• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.225-238
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• 2022

The purpose of this study is to explore the performance characteristics and laws of the symbol mark design of representative regional history museums in China, as well as the preferences of Chinese audiences for the symbol marks of different types of Chinese regional history museums. First, the performance theme, performance type, and type performance tendency of symbol mark modeling of the regional history museums among the top 100 museums in China are analyzed. Second, design laws based on the interrelationship of performance theme types and design performance types are explored. Finally, the questionnaire survey is carried out to explore preference from the aspects of attention, readability, closeness, originality, aesthetics and comprehensiveness. According to the results, the theme of regional history is the most in terms of themes. As for the modeling performance types, the concrete type and the visualization of Chinese character are the most. According to the content characteristics of different performance types, the following model characteristics are formed: expressing the theme of regional history, architecture, and regional natural ecological environment through the concrete type, expressing the concept through the abstract type, and expressing the concept and implying some building features through the geometric abstract figure. The three forms of the literal type, the concrete type expressing architecture, regional history, and regional natural ecological environment theme content, and the abstract type expressing concept are combined with each other, and expressed through the visualization of character, the mixture of abstract and literal type, the mixture of concrete and abstract type, and the mixture of concrete and abstract literal type in the mixture type. According to the survey results, Chinese audiences have higher preference for the concrete type in the symbol mark performance type and the regional historical theme in the performance content.

• Archives of design research
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• v.9
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• pp.901-906
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• 1994

Recently, symbol marks have been developing in many ways with different characteristics, which results in the generation of symbol marks design by space perception cue. We examined and discussed the examples which space perception cue is expressed in symbol marks based on Coren's theory regarding space perception cue.

• Archives of design research
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• v.20
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• pp.199-208
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• 1997

The emphasis of simplicity in design is because of the desire to deliver much content with a simplest way. Since in general, a simple form is outstanding in its symbolical nature and the relief of plastic beauty is easy by it, it is usually applied to a form of a symbol mark. However, in the meantime, if any local autonomous group or enterprise which has not tried to give efforts to its advertisement than they might expect and might be disadvantageous in competition. For consumers, when they experienced several, forms of simple, symbol mark, would not remember the special features of each mark. Rather, for the psychology of perception, they might remember only the formative, common features, there by grouping the marks by their common features. In this study, some symbol marks in Dobong-gu Ward Office and Wonju city were inspected, reviewed, and analized. And its is a finding that the subjects of this study could not distinguish or identify any of marks from another mark having a similar image of it: the reason is that the simplicity of a symbol mark made or allowed them to recognize it identical with the other imaged: it proves that the mistakes, defects of memory, and accumulated errors are oriented to the identical image. After all, the appearented image and perceived image are differnt. Any of symbolmarks which takes a simple form does not mean the perceived image is also simple. As a final conclusion, designers, in order to produce any of competitive symbolmarks, need to thoroughly understand psychology of gestalt.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.34-35
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• 1998

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.4
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• pp.435-443
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• 2014

Purpose: The purpose of this study was to analyze the design identity visual elements of optical shop brand$\underline{s}$ in order to provide objective data necessary for optical shop brands' design development. Methods: This study examined the design identity concept of the optical shop brands and analyzed visual elements of brand design identity with a focus on the symbols of domestic franchise optical shops, type of a symbol mark, representation style of logo type, color usage, use or non-use of character, etc. Results: Many symbols were directly associated with the eyeglasses, such as eyeglasses and eyes, face and iris. Along with that, letters or figures were also observed. For the type of symbol, most types were found to have the designs that took spherical and word mark shapes. Particularly, the word mark type had English words more often than Korean words. For logo types, the gothic format was dominant. In relation to the thickness of letter, thick boldface type was commonly used. The combination of 2 degrees was the color frequency used most often in the optical shop brand design. For the frequency of color usage, black and red colors were used most often. Particularly, the orange color, as well as the black color, was also often used for the main color of symbols or logo types. Meanwhile, the characters were used only in some optical shop. Most characters were animals and expressed in the cartoon and graphical forms. Conclusions: Typifier, symbol mark, logo type, color, and character are the elements forming the basic development system for brand design identity. Systematic design is needed which clearly ensures the function and role along with the mutual consistency as a important visual component of the optical shop brand.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.113-120
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• 2019

South Korea is an aging society with 10.9 percent of its population over 65 years of age, and the aging population naturally leads to a surge in elderly care costs. Compared to general hospitals and other hospitals that have systematic management strategies in an environment of intensifying hospital competition, the design and management strategies of nursing hospitals are insufficient due to the hospital's characteristics of long-term hospital admission and treatment. In this study, We conducted a symbol mark color and form analysis of nursing hospitals to establish a design strategy to meet the increasing demand on nursing hospitals. The subjects of the study were 131 hospitals that received the first grade of nursing hospitals in Korea, and each symbol mark was collected to analyze its form and color. Analysis of the form of symbol revealed that the most anthropogenic symbols were made with artificial objects, and among them, the number of symbols with crosses, hearts and human forms were higher. The color analysis showed that more than 50% of symbols consisted of two colors and the main colors were blue and green. It is expected that this research data will be used as a reference in the design of the symbolism of nursing hospitals, which will help consumers choose and develop strategies for hospital management in order to compete with the ever-increasing demand of nursing hospitals and hospital competition.

• Culinary science and hospitality research
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• v.17 no.3
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• pp.33-46
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• 2011

This study is concerned with the effect of a brand symbol of a family restaurant on brand image, preference, and purchasing intention. With regard to analysis methods, the study carried out a reliability test and a validity test concerning a precedent research concept, ahead of verifying the hypothesis by using the SPSS Ver. 16.0. Also, the study conducted a frequency analysis, technical analysis, exploratory factor analysis, and regression analysis for verifying the hypothesis. As a result of the research, regarding a brand symbol as a visual symbol, three factors including a functional factor, a value factor, and an aesthetic factor were extracted, and of them, the functional factor and an aesthetic factor were discovered to influence of the brand image and preference which affected purchasing intention. In addition, consumers preferred a logo type that includes a company name or a brand name rather than a picture or a mark type of a symbol regarding a brand symbol, and they answered that outdoor advertising would raise awareness more than TV advertising. Based on these results, using a logo type symbol and the mix of outdoor advertising and TV advertising should be considered for brand launch.

• Journal of the Daesoon Academy of Sciences
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• v.43
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• pp.103-137
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• 2022

In religious symbology, an emblem is a symbolic mark, which differentiates a religion from other groups. In addition, it holds a symbolic or conceptual character that enables viewers to recognize a certain religion. Daesoon Jinrihoe, a representative order among Korean religious traditions, also has a symbolic mark; however, it has not been designated with an official name as symbol despite its usage dating back to May 11, 1978. At the time, that mark has served as an emblem. Afterwards, the emblem was printed and has been officially used as a flag (unofficially known as the Dao Flag, the Fellowship Flag, etc.) since October 20th of that same year. The emblem of Daesoon Jinrihoe which is not only printed in the flag but has been utilized as a symbolic mark representing the order. Nevertheless, it is hard to find research related to this symbol. Consequently, this study aims to apprehend the existing materials about the flag's emblem and its meaning, as well as attempt to interpret its various implications. Indeed, this work will suggest another point of view about the emblem given that it embraces ambiguity. This research suggests that the emblem symbolically depicts the Daesoon (Great Itineration), Samwon (三圓, Three Circles), Sadae (四大, Four Dae), and the Center, and that, all together, this can imply more profound meanings than were expressed in previously posited explanations. As such, this study draws further significance from Daesoon Thought and find: first, the circle in the center of the emblem signifies the pivot of Daesoon; not just the earthly circle (地圓) or the human circle (人圓). This opens up the possibility that the circle symbolizes Mugeuk (Limitlessness) and Taegeuk (Great Ultimate), which include the pivot of Heaven, Earth, and Humanity. Secondly, the symbol of soil (土) in the center is separated from the human circle and reveals the symbol of harmony and creation as the rod shape of Four Dae. Thirdly, the protuberances in the circle point to specific directions and this allows for additional layers of meaning.

• Archives of design research
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• v.19 no.3 s.65
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• pp.71-92
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• 2006

People have their own cultural backgrounds and experiences in terms of visual perceptional thinking so that they could misunderstand the cultural symbols, trademarks, Brand Identities, and trade characters, especially, animal trademarks. Sometimes Easterners and Westerners seem to not comprehend the different meanings of the cultural symbols. The signs of twelve Chinese zodiac animals are the typical symbol of the Asian mythology. What I wanted to focus on emphasizing the different views and perspective of an animal trademark is according to the Chinese Zodiac between Eastern and Western cultures. Generally, multiple symbolisms are difficult to comprehend, because they are created by individual ideas and incorporate several mythologies and histories. How do Westerners interpret the implied meaning of Eastern animals in general? How are they going to understand the Eastern animal logos or marks accurately? How can we solve the problem to make people understand their different meanings? There were some confusing pictorial images in the area of the design field when a designer creates an animal mark for globalization and localization. Creating of hybrid symbol is the best way to break the communication barriers with people all around the world.

• Journal of Korea Game Society
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• v.11 no.3
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• pp.21-30
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• 2011

The form of web-based MMORTS game has changed the way users recognize games. This paper focuses fact that users' semiosis in MMORTS game shows different aspects from MMORPG game and to analyze it through theory of Charles Sanders Peirce. Users in MMORTS make a semiotic process in a wide range of ways including keeping avatars at a distance, reading index mark, and inferring through symbol marks. It leads to call a user in web-based MMORTS an administrator, symbol interpreter, and strategist.