• 제목/요약/키워드: Switching Costs

검색결과 157건 처리시간 0.027초

패션상품 소비자의 점포 관계단절에 관한 연구 (A Study on the Relationship Dissolution between Fashion Product Consumers and Stores)

  • 김은숙;이선재
    • 한국의류학회지
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    • 제33권3호
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    • pp.366-378
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    • 2009
  • The purpose of this study was to understand fashion product consumers' relationship dissolution by considering the characteristics of customer behavior and examining the connection between the main variables. The survey was conducted on 623 women over 20 years old who had experienced relationship dissolution or problems with regular fashion stores in the areas of Seoul and Kyungki in September 2005. The SPSS 12.0 package and Amos program were used to analyze the data. The results of this study were as follows: First, service recovery justice of a fashion store, interactional justice, distributive justice, and procedural justice had effects on encounter satisfaction. Furthermore, encounter satisfaction influenced relationship dissolution behavior, voice, exit, loyalty, neglect via overall satisfaction. Second, there were differences in relationship dissolution behavior according to consumer loyalty and switching costs.

Understanding Switching Arcs and Dielectric Capability of a SF6 Self-Blast Interrupter

  • 이원호;김철수;이종철
    • 한국진공학회:학술대회논문집
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    • 한국진공학회 2016년도 제50회 동계 정기학술대회 초록집
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    • pp.196.2-196.2
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    • 2016
  • The design and development procedures of SF6 gas circuit breakers are still largely based on trial and error through testing although the development costs go higher every year. The computation cannot cover the testing satisfactorily because all the real processes arc not taken into account. But the knowledge of the arc behavior and the prediction of thermal plasmas inside SF6 interrupters by numerical simulations are more useful than those by experiments due to the difficulties to obtain physical quantities experimentally and the reduction of computational costs in recent years. In this paper, in order to get further information into the interruption process of a SF6 self-blast interrupter, which is based on the combination of thermal expansion and arc rotation, gas flow simulations with a CFD-arc modeling are performed during the whole switching process such as high-current period, pre-current zero period, and current-zero period. Through the complete work, the temperature of residual arcs as well as the breakdown index after current zero should be a good criterion to predict the dielectric capability of interrupters.

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국내 콘텐츠 소비자의 코드커팅 요인 연구 (What Drives Korean People to Cut the Cord?)

  • 권혁인;김주호
    • 한국IT서비스학회지
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    • 제19권6호
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    • pp.31-53
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    • 2020
  • The traditional media ecosystem is facing major changes with the expansion of over-the-top (OTT) services. While the percentage of people cutting the cord has already exceeded the percentage of people subscribing to pay TV services in the United States, due to the unique characteristics of the Korean market, it is uncertain whether the cord-cutting trend will have an impact on the Korean media industry despite of the advantages of OTT services. Accordingly, this study has directly determined the beneficial and sacrificial factors of switching to OTT services, as well as the personal and external influences behind the Korean OTT service users' intention to switch. To achieve this, the Value-based Adoption Model (VAM) was used to measure the benefits of OTT services with regards to their content and systems, as well as measure the financial and procedural switching costs of cord-cutting; further, personal innovativeness and consumers' social image were added as external variables. The results of this study showed that consumers take the content and system quality of OTT services and procedural switching costs and into consideration, and that their intention to switch was based on social image. These results could serve as data for consumer analysis regarding the expansion of OTT services into the Korean media industry, and also provide the strategic basis for preparing for sudden changes that may occur in the media ecosystem due to cord-cutting.

ATM 교환기의 위치 선정 문제에 관한 연구 (Algorithm for the ATM Switching Node Location Problem)

  • 김덕성;이경식;박성수;박경철
    • 한국경영과학회지
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    • 제24권3호
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    • pp.93-107
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    • 1999
  • We consider the development of an integer programming model and algorithm for the ATM switching node location problem. There are two kinds of facilities, hub facilities and remote facilities, with different capacities and installation costs. Each customer needs to be connected to one or more hub facilities via remote facilities, where the hub(remote) facilities need to be installed at the same candidate installation site of hub(remote) facility. We are given a set of customers with each demand requirements, a set of candidate installation sites of facilities, and connection costs between facilities, We need to determine the locations to place facilities, the number of facilities for each selected location, the set of customers who are connected to each installed hub facilities via installed remote facilities with minimum costs, while satisfying demand requirements of each customer. We formulate this problem as a general integer programming problem and solve it to optimality. In this paper, we develop a branch-and-cut algorithm with path variables. In the algorithm, we consider the integer knapsack polytope and derive valid inequalities. Computational experiments show that the algorithm works well in the real world situation. The results of this research can be used to develop optimization algorithms to solve capacitated facility location problems.

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의료기관 이용자가 지각한 전환비용, 부정적 구전이 재이용의도에 미치는 영향 (The Effects of Switching Cost Perceived by Patients and Negative Word of Mouth on Revisiting Intention for Hospital Patients)

  • 고유경;김병진
    • 간호행정학회지
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    • 제17권1호
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    • pp.5-13
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    • 2011
  • Purpose: The purpose of this study was to examine the effect of patient perception of the switching cost and negative word of mouth on revisit intention of patients in out-patient departments (OPDs) of general hospitals. Method: The participants were 306 patients in general hospital, selected through convenience sampling. Data were collected using a structured questionnaire and analyzed using descriptive statistics, Spearman correlation coefficient, and logistic regression with SPSS Win. Results: Relational switching cost was positively correlated with revisit intention (r=.58, p=<.001), but not financial switching cost or procedural switching cost. Negative word of mouth was negatively correlated with revisit intention (r=-.22, p=<.001). The significant predictors influencing revisit intention in patients was relational switching cost. Conclusion: The findings of this study suggest that hospital and nursing managers should seek to bolster perceptions of switching costs and negative word of mouth, which subsequently increases revisit intentions in small hospitals located in the country as well as urban large hospitals.

모바일 간편 결제 서비스 품질 및 기업 명성이 고객 만족과 충성도에 미치는 영향: 전환장벽의 조절적 작용 (The Effect of Service Quality and Company Reputation on Customer Satisfaction and Loyalty in Mobile Payment: Moderating Effects of Switching Barriers)

  • 김은비;양홍석
    • 서비스연구
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    • 제7권2호
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    • pp.17-41
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    • 2017
  • 전 세계적으로 핀테크(FinTech) 방식의 금융 서비스가 활성화되면서 모바일 결제 시장에 대한 관심이 높아지고 있다. 따라서 모바일 간편 결제 서비스의 이용 의도에 영향을 미치는 요인은 무엇이며 이용 행위를 저해하는 요인에는 무엇이 있는지 파악하기 위하여 본 연구는 모바일 간편 결제 서비스 이용 고객의 만족과 충성도에 영향을 미치는 요인을 찾아내고, 이러한 요인들에 전환장벽이 유의한 영향을 미치는지에 대해 검토한다. 이러한 연구는 모바일 기반 결제 서비스의 지속적인 성장과 신규 고객층의 확산을 위한 시사점을 찾는 데 도움이 될 것이다. 이를 위하여 설문조사를 실시하고, 수집된 자료를 바탕으로 제시된 구조방정식 연구 모형을 통해 검증을 실시하였다. 분석 결과, 고객들이 지각하고 있는 기업에 대한 가치 즉, 기업 명성은 고객 만족도와 충성도에 유의한 영향을 미치는 것으로 나타났다. 서비스 품질 요인 중에서는 편의성과 보안성이 고객 만족도에 영향을 미치는 것으로 나타났고, 이러한 고객 만족도는 충성도에 영향을 미치는 것으로 나타났다. 또한, 전환장벽 중에서는 계약비용, 연속비용, 학습비용, 대안의 매력 그리고 서비스 회복 요인이 고객 만족이 서비스에 대한 충성도로 이어지는데 조절효과로서의 영향을 가지는 것으로 나타났다. 따라서 모바일 간편 결제 서비스 시장에 진출하려는 서비스 제공 기업은 높은 서비스 품질로서 고객 만족도를 증가시키는 동시에 서비스의 전환장벽을 증가시키기 위해 노력해야 한다. 특히, 고객 충성도는 서비스의 수익성과 장기 성장과도 밀접한 관련이 있으므로 이를 관리하고 높일 수 있는 방안을 지속해서 개발해야 한다.

얼굴 표정 정서가 전환 과제 수행에 미치는 영향: 동서양 문화차 (How facial emotion affects switching cost: Eastern and Western cultural differences)

  • 태진이;남예은;이윤형;손명호;김태훈
    • 인지과학
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    • 제34권3호
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    • pp.227-241
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    • 2023
  • 본 연구의 목적은 전환 과제 수행 시 정서 정보의 영향을 비교 문화적 관점에서 살펴보는 것이다. 보다 구체적으로 본 연구에서는 긍정 정서와 부정 정서를 표현하고 있는 사진을 사용하여 전환 과제 수행 시 정소 정보의 영향이 한국인들과 미국인들에게서 다르게 나타나는지를 살펴보고자 하였다. 이를 위하여 한국대학생들과 미국 대학생들에게 긍정 혹은 부정 얼굴을 제시하고 제시된 사진의 테두리 색깔에 맞춰 정서판단 과제 혹은 성별 판단 과제를 수행하도록 요구하였다. 실험 결과, 한국인과 미국인 모두 성별 과제에서 정서 과제로의 전환 비용이 성별 과제에서 정서 과제로의 전환 비용에 비해 유의미하게 크게 나타났고, 사진에서 표현하는 정서가 반복되는 조건이 정서가 전환되는 조건에 비해 더 큰 전환 비용을 보였다. 또한, 참가자의 문화적 배경과 무관하게 과제와 정서가 직접적으로 관련된 정서 과제가 성별 과제에 비해 정서 전환 여부에 따른 전환 비용이 더 크게 나타났다. 하지만, 정서 전환이 전환 과제 수행에 미치는 영향을 개인이 속한 문화에 따라 달랐는데, 한국인이 미국인에 비해 사진에서 표현되는 정서의 전환 여부에 덜 민감하게 반응하였다. 이러한 결과는 정서 정보가 인지과제 수행에 영향을 준다는 것을 보여주며 정서의 영향이 개인이 속하고 자라온 문화적 배경에 따라 다를 수 있음을 시사한다.

온라인 쇼핑몰 전환비용의 영향 요인과 효과에 관한 연구 (A Study on the Affecting Factors and Effects of Switching Costs in On-line shopping mall)

  • 한필구;강승철;전병호
    • 디지털산업정보학회논문지
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    • 제7권3호
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    • pp.137-150
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    • 2011
  • Long-term customer retention strategies with switching cost is very important for gaining a competitive advantage in on-line shopping mall environment. The purpose of this study is to investigate the affecting factors of switching cost in terms of on-line shopping mall's quality and the effects of it on customers' behavior moderating commitment. According to the result, information quality and customized information were found to be significantly related to social switching cost, and also royalty program and product differentiation were found to be significantly related to lost benefit cost and procedural cost respectively. When it comes to the relationship between switching cost and commitment, results shows that social switching cost is not significantly related to affective commitment. Lost benefit cost and procedural cost, however, were found to be significantly related to affective commitment and calculative commitment respectively. Finally, affective commitment was found to bolster repurchase intention and control negative WOM, and calculative commitment was found to bolster both repurchase intention and negative WOM.

단말기 보조금 지급이 이동전화시장 경쟁에 미치는 영향 분석

  • 손민희;한민희
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2001년도 추계학술대회 논문집
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    • pp.226-229
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    • 2001
  • Owing to handset subsidies, large growth in the Korean mobile telephony subscribers has occurred. While most of firms create artificial switching costs by rewarding customers for repeated purchases to retain their customers, mobile telephone carriers discriminate against loyal customers through handset subsidies. This article examines the effect of switching cost on the prices and profits in a two-period, differentiated product duopoly model.

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An Efficient Handover Mechanism Using the General Switch Management Protocol on a Multi-Protocol Label Switching Network

  • Choi, Seong-Gon;Kang, Hyun-Joo;Choi, Jun-Kyun
    • ETRI Journal
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    • 제25권5호
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    • pp.369-378
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    • 2003
  • Using the general switch management protocol on a multi-protocol label switching network, we present an efficient method for handling handovers. The proposed method directly changes an established path into a new path for supporting a handover. Our investigation reveals the effects of the proposed scheme and demonstrates that this method significantly reduces signaling costs and delays.

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