• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.1
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• pp.91-98
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• 2011

The purpose of this study is to evaluate the differences of visual image on variations in the shoulder strap and length of the monokini swimsuit. Nine samples were examined: 3 variations of the shoulder strap and 3 variations of the swimsuit length. Data have been obtained from 90 fashion design majors and analyzed using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: 1) The visual image, according to changes in the shoulder strap and length of monokini swimsuit, was composed of boldness factor, attention factor and attraction factor. Boldness was the most important factor in the monokini swimsuit. 2) The visual images according to changes in the shoulder strap of the monokini swimsuit are ranked in the order of one shoulder strap, strapless and two shoulder straps. They are shown to be untidy - a trendy image, showy -a characterful image and wanted to dress -an unnatural image. 3) As the swimsuit gets shorter, it has more untidy - trendy image. As the swimsuit gets longer, it looks more tidy and classic. 4) The number of shoulder straps and swimsuit length do not interact with each other in boldness factor, attention factor or attraction factor. However, the number of shoulder straps affects more than swimsuit length in the visual images of the monokini swimsuit.

• Journal of Fashion Business
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• v.15 no.2
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• pp.12-22
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• 2011

The purpose of this study is to evaluate the differences of visual image on variations in the shoulder strap and length of the one piece swimsuit. Nine samples were examined: 3 variations of the shoulder strap and 3 variations of the swimsuit length. Data have been obtained from 90 fashion design majors and analyzed using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: 1) The visual image, according to changes in the shoulder strap and length of the one piece swimsuit, was composed of attraction factor and boldness factor. Attraction was the most important factor in the one piece swimsuit. 2) The visual images according to changes in the shoulder strap of the one piece swimsuits are ranked in the order of one shoulder strap, strapless and two shoulder straps. They are shown to be wanted to dress - sophisticated image and untidy - unique image. 3) As the swimsuit gets shorter, it has more wanted to dress - sophisticated image and untidy - unique image. 4) The number of shoulder straps and swimsuit length do interact with each other in attraction factor and boldness factor. In attraction factor, one shoulder strap and high cut of the one piece swimsuit has the most wanted to dress - sophisticated image. However two shoulder straps and low cut of the one piece swimsuit has the most not wanted to dress - countrified image. In boldness factor, one shoulder strap and high cut of the one piece swimsuit has the most untidy - unique image. However two shoulder straps and regular cut of the one piece swimsuit has the most tidy - ordinary image.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.8
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• pp.1015-1028
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• 2013

This study analyzed the relationship among swimming experiences, swimsuit selection criteria, swimsuit purchase satisfaction level, and the physical self-concept of female consumers. This study was based on a descriptive survey method using a questionnaire. The survey was conducted from June 15 through July 20, 2012, and the sample consisted of 330 female consumers in their 20s and 30s residing in the Seoul and Gyeonggi area. Factor analysis and Cronbach's ${\alpha}$ coefficients, ANOVA, Duncan's Test, and multiple regression analysis were employed for the data analysis. The results revealed that individual self-concepts on health, sports competence, and fitness were influenced by swimming experiences. There was a tendency for those with a longer period of swimming experience to have a higher level of brand consideration as a swimsuit selection criterion; in addition, they showed a higher satisfaction level with swimsuits. Individual physical self-concept influenced the consideration given to each swimsuit selection criterion as well as swimsuit purchase satisfaction level. The findings of the study reflect the possibility of utilizing swimming experiences as a criterion for swimsuit market segmentation. Attention to the quality of swimsuits as well as to the physical self-concept of consumers are required for marketing activities.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.819-829
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• 2004

This study was carried out to suggest a new swimsuit fabric with improved durability, comfort and appearance, by employing PTT(polytrimethylene terephthalate). Objective and subjective performances of newly woven PTT/PU (polyurethane) blend fabric were estimated and compared with nylon/PU(80/20) which is currently used for swimsuit. According to the questionnaire, the most serious problems of swimsuit fabrics were such that they were easily degraded by chlorinated water and this made fabric inelastic and transparent. After exposure to the chlorinated water, PTT blend fabrics showed higher retention of breaking strength, bursting strength, elastic recovery and crystallinity. suggesting that PTT/PU(87/13) was the most excellent material in durability. PTT blend fabrics absorbed less water and dried faster than nylon/PU and thus PTT/PU(87/13) was shown to be the best in respect of comfort. All of the specimens used in this study exhibited satisfactory colorfastness to sea water, chlorinated water and light except that nylon/PU(80/20) represented weak colorfastness to chlorinated water. From the subjective wearing sensation test, PTT/PU(82/18) was shown to posess the best wearing sensation. From the overall evaluation or objective and subjective properties, PTT blend fabrics exhibited superior performances to nylon/PU(80/20), suggesting that they can be successfully used as a new durable and comfortable swimsuit fabric.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.49-49
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• 2003

The Purpose of this study is to desire to investigate aesthetic characteristics that appear on swimsuit in the transitional period on basis of modeling and aim development-direction of new swimsuit design that can satisfy various aesthetic value of modem woman.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.467-477
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• 2017

The purpose of this study is to present the ranking and difference of the importance and satisfaction of the swimsuit brand image that the swimsuit consumers perceive through the IPA and to provide the implications for the activation of the swimsuit industry market by diagramming it with the IPA matrix. To do this, we analyzed 298 questionnaire data for university students and graduate students and the following conclusions were drawn through the ranking of importance, satisfaction, and the corresponding sample t-test and IPA matrix. First, as a result of examining the ranking through the average of the importance and satisfaction of the swimsuit brand image, the importance showed average 4.0 or more in order of 'quality', 'functionality', 'price', 'design', 'trust', 'color', and the satisfaction showed average 3.5 or more in order of 'trust', 'quality', 'functionality' and 'awareness'. Second, as a result of difference verification in swimsuit brand image, it showed a significant difference in order of 'quality', 'price', 'functionality', 'design', 'color', 'trust', 'sophistication'. On the other hand, it showed no significant difference of cognitive images. Third, as a result of IPA of swimsuit brand image, the factors of 'design', 'functional', 'quality' and 'trust' were included in I quadrant, 'price' 'color' in II quadrant, 'advertising image', 'event', 'popularity', 'originality' in III quadrant, and 'awareness', 'sophistication' in IV quadrant.

• Journal of Fashion Business
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• v.15 no.4
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• pp.55-66
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• 2011

The purpose of this study is to evaluate the differences of the visual image on variations in the shoulder strap and the length of the bikini swimsuit. Nine samples were examined: 3 variations of the shoulder strap and 3 variations of the pants length. Data have been obtained from 90 fashion design majors and analyzed using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of this study are as follows: 1) The visual image, according to changes in the shoulder strap and length of the bikini swimsuit, was composed of boldness, matureness and attraction factors. Boldness was the most important factor in the bikini swimsuit. 2) The visual images according to changes in the shoulder strap of the bikini swimsuits appeared the most (1) plain and simple image, (2) decent and neat image, (3) a wanted-not-to-dress and a natural image in the two shoulder straps, (1) unique and complicated image, (2) a lively and sexy image in the one shoulder strap and an unnatural but a wanted-to-dress image in the strapless. 3) The visual images according to changes in length of the bikini swimsuits appeared the most (1) unique and complicated image, (2) a lively and sexy image in high cut, but plain and simple image in low cut. 4) The number of shoulder straps and length do interact with each other in boldness factor: One shoulder strap and high cut of the bikini swimsuit has the most unique and complicated image. However two shoulder straps and regular cut of that has the most plain and simple image. 5) The result of matureness and attraction factors using the MCA, length affects more than the number of shoulder straps in the visual images of the bikini swimsuit.

• Journal of Fashion Business
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• v.15 no.2
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• pp.96-106
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• 2011

The purpose of this study is to analyze the style of swimsuits shown in collections from 2007 to 2010 and to extract main expressional words for the development of semantic differential scales of visual images according to the change in the style of swimsuits. The results of this study are as follows: 1) 1171 swimsuits shown in collections were composed of 569 bikini, 400 one piece and 202 monokini swimsuits. 2) The design types according to changes in the shoulder strap of the one piece swimsuits are ranked in the order of 300 two straps, 59 strapless and 41 one strap. The bikini swimsuits are ranked in the order of 444 two straps, 116 strapless and 9 one strap. And the monokini swimsuits are ranked in the order of 161 two straps, 23 one strap and 18 strapless. 3) Main expressional words of visual images for swimsuits differ greatly depending on the style of swimsuit. The visual images for one piece swimsuits are ranked in the order of 'stuffy', 'making shoulders look wide', 'simple', 'plain', 'neat', 'basic', 'making legs look long', 'boring' and 'dull'. The visual images for bikini swimsuits are ranked in the order of 'hot', 'underwear-like' 'refreshing', 'making legs look long', 'gaudy', 'basic', 'looking slim', 'cute', 'plain'. The visual images for monokini swimsuits are ranked in the order of 'gaudy', 'hot', 'underwear-like', 'making legs look long', 'embarrassed' 'scanty' 'looking slim', 'awkward', 'making waist look slim'.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.357-363
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• 2013

The purpose of this study is to suggest a new method to develop the apparel design applied construction of traditional swimsuit wearing Jeju woman divers known as Haenyeo. Jeju Haenyeos are represented as an image of the diligent and strong woman. With such an image, they have become the symbol of Jeju women. Furthermore, Jeju Haeyeo culture will be rebranded. The Jeju woman divers wear special swimsuit (Mul-sojungii) when harvesting the various sea products. The Mul-sojungii was buttoned down the right side so that it could be easily removed. Therefore, it is to review the fashion design products for effective item applied the original or modified folding technique of Mul-sojungii. As a result, it was to develop the bolero, jump suit and dress design of Korean image using folding technique(Guljapgi) of Mul-sojungii that is one of the unique, indigenous construction of Jeju.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.1-12
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• 2005

This study was to suggest a feasible sizing system of infants and children's swim-suits. The basic body dimensions were selected after surveying the swimsuit manufacturers. The control dimensions and the secondary dimensions were taken from the 1997 National Anthropometric Survey data for the establishment of the sizing system. While in the current market swimsuit sizes were generally measured by the hip circumference for boys, and the bust and hip circumference for girls, the height was selected in this study as the control dimension because the height is well recognized by the customers and the KS standards specify the height to be the control dimension for infant's and children's wear. In the new sizing system of this study, the height was a control dimension, and hip was selected as a secondary dimension for boys. and bust and hip were selected as secondary dimensions for girls. Conclusively, in this study we suggest 12 sizes in case of 5cm height interval by the KS sizing system and 7 sizes in case of loom height interval by the current market sizing system, based on the height as a control dimension, for a standard swim-suit sizing system for infants and children.