• 융합경영연구
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• 제7권2호
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• pp.7-14
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• 2019

Purpose - Amid the slump in the food market, the importance of customer experience marketing is being highlighted as a strategy to satisfy consumers' needs. Research design, data, and Methodology - The survey used part 280 of the answers for the hypothesis test. This study confirmed 280 parts (93.3%) as final valid samples, excluding 40 disloyal sections of 340 sections. The survey was conducted between December 1, 2018 and December 30, 2018. An investigative factorial analysis and multiple regression analysis were conducted to test the hypotheses. Result - The results showed that sensibility and recognition were influenced by positive brand attitudes, but sense did not affect brand attitudes; senses and sensations had a positive effect on satisfaction; recognition did not affect satisfaction; brand attitudes had a positive influence on satisfaction; and brand attitudes and satisfaction had a positive influence on revisit intention. Conclusion - This study analyzed the experiences of customers visiting a family restaurant in order to determine how those experiences impacted the customers' satisfaction, brand attitudes, and revisit intentions. Several interesting results were uncovered from the study.

• 한국조리학회지
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• 제18권3호
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• pp.137-148
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• 2012

본 연구의 목적은 한국전통과자인 한과의 소비촉진전략을 제시하고자 한국인과 일본인에게 한국의 전통과자와 일본의 화과자에 대한 인지도와 호감도를 소비 형태와 인구 통계적 특성에 따라 비교 검증하고자 하였다. 소비자설문조사는 한국전통과자 241부와 화과자 249부가 최종 분석 자료에 사용되었으며 자료 분석을 위해 SPSS 12.0을 사용하여 빈도, t-test, 일원배치분산분석, 회귀분석을 실시하였다. 그 결과 인지도와 호감도는 인구 통계적 특성과 소비 형태에 따라서 유의미한 차이가 있는 것으로 나타났다. 특히 인구 통계적 특성에서 한과는 나이와 교육수준, 화과자는 나이에 따라 인지도의 차이가 있는 것으로 나타났다. 회귀분석 결과 한과와 화과자의 인지도는 호감도에 영향을 미치는 것으로 나타났다.

• 한국융합학회논문지
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• 제9권10호
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• pp.339-346
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• 2018

본 연구는 문화관광축제에 대한 방문객의 인식이 축제만족과 축제효과에 어떠한 영향을 미치는지 확인함으로 문화관광축제의 운영에 대한 대안을 제시하고자 하였다. 본 연구를 위하여 문화체육관광부 선정 우수 문화관광축제인 추억의 충장축제 방문객을 대상으로 설문조사를 실시하였고, 441부를 실증분석에 이용하였다. 분석결과, 문화관광축제 인식 요인이 관광적 인식과 문화적 인식으로 구분되었고, 이들 인식은 축제만족과 축제효과에 영향을 미치는 것으로 나타났다. 이러한 결과는 축제를 운영하는 측에서는 방문객의 관광 편의를 위한 노력과 더불어 지역의 고유문화를 방문객들이 정확히 인식할 수 있도록 프로그램화 하는 것이 중요하다는 시사점을 제시하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.955-966
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• 2020

The purpose of this study is to find out how SNS marketing activities affect brand recognition, brand familiarity, and purchase intention for consumers who have purchased products from franchise chicken stores, including whether there is a moderating effect according to gender. SNS marketing activities were set up by configuring three attributes which are, SNS advertising, SNS information, and SNS events as sub-factors. For empirical analysis, a survey was conducted on SNS users, and SPSS/AMOS statistical programs were employed for the data analysis. First, the result of the empirical analysis showed that SNS advertising, SNS information, and SNS events have a significant positive effect on brand recognition. Second, it was found that the SNS events had a significant positive effect on brand familiarity. Third, it was found that SNS advertising has a significant positive effect on purchase intention. Fourth, it was observed that brand recognition has a significant positive effect on brand familiarity. Fifth, it was found that brand recognition and brand familiarity have a significant positive effect on purchase intention. Sixth, it was found that gender plays a significant role in the relationship between these constructs. Therefore, it can be assumed that the hypothesis presented in this study is sufficiently proven.

• 한국도로학회논문집
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• 제15권1호
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• pp.155-161
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• 2013

PURPOSES: This study is to develop a road traffic sign recognition and automatic positioning for road facility management. METHODS: In this study, we installed the GPS, IMU, DMI, camera, laser sensor on the van and surveyed the car position, fore-sight image, point cloud of traffic signs. To insert automatic position of traffic sign, the automatic traffic sign recognition S/W developed and it can log the traffic sign type and approximate position, this study suggests a methodology to transform the laser point-cloud to the map coordinate system with the 3D axis rotation algorithm. RESULTS: Result show that on a clear day, traffic sign recognition ratio is 92.98%, and on cloudy day recognition ratio is 80.58%. To insert exact traffic sign position. This study examined the point difference with the road surveying results. The result RMSE is 0.227m and average is 1.51m which is the GPS positioning error. Including these error we can insert the traffic sign position within 1.51m CONCLUSIONS: As a result of this study, we can automatically survey the traffic sign type, position data of the traffic sign position error and analysis the road safety, speed limit consistency, which can be used in traffic sign DB.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2002년도 하계종합학술대회 논문집(4)
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• pp.373-376
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• 2002

This paper represents a survey of a variety thresholding techniques including both global and local thresholding. Several thresholding methods are examined in detail to evaluate their performance based on a given set of test images. We also attempt to evaluate the performance of several thresholding methods for construction field documents image recognition system using a broken line structures, broken symbols and text, blurring of lines, symbols and text, noise in homogeneous areas measure as a criterion functions.

• 정보과학회지
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• 제28권8호
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• pp.54-66
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• 2010

• 농촌의학ㆍ지역보건
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• 제41권2호
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• pp.63-74
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• 2016

Objectives: We surveyed the awareness and current status of using fumigant carbon disulfide for exterminate Curculio sikkimensis among chestnut farmers in Chungnam Province to suggest directions for health education and public relations. Methods: We designed questionnaires to evaluate recognition of fumigant carbon disulfide. We conducted a questionnaire survey to assess recognition and recognition level of fumigant carbon disulfide by the study variables. Results: The recognition status for fumigant carbon disulfide was 74.5%, but the recognition level was low (know well 27.5%). The path of recognition was 45.1% and 15.7% for neighbor and rural technology center, respectively. The recognition status for warning label of fumigant carbon disulfide was 52.9%. Recognition for warning label of fumigant carbon disulfide was tended to increase with high educational attainment, bigger owning land area. Recognition on the content of warning label were 29.4%, 27.5%, 21.6%, and 21.6% for inflammability, toxicity, hazard, and explosiveness, respectively. Using personal protection equipment was tended to increase with the high status of awareness on fumigant carbon disulfide. Conclusions: Health education programs for using fumigant carbon disulfide are needed for chestnut farmers. In addition, publicity information activities about prevention and protection of carbon disulfide poisoning are needed for high risk farmers.

• 한국환경생태학회:학술대회논문집
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• 한국환경생태학회 2007년도 정기총회 및 학술논문발표회
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• pp.206-209
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• 2007

• 공학교육연구
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• 제20권5호
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• pp.74-86
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• 2017

The purpose of this study is to analyze the perceptions of college officials about the evaluation of university education on the perspective of industry, to make policy proposals for improvement by analyzing the preparing process of the departments that have received the evaluation of the best universities, In order to achieve the purpose of the study, we conducted literature review, survey studies, and in-depth interviews. The survey was conducted by professors related to this system, and finally the results of 51 responses were used for analysis. The contents of the survey were composed of the recognition, appropriateness, the utilization of the results, the proliferation and improvement plan of the evaluation of university education on the perspective of industry. In-depth interviews conducted 1:1 interviews with 5 professors. The evaluation of university education on the perspective of industry is generally perceived to be a bridge between industry and university education, but there is room for improvement in evaluation criteria, operating methods, and promotion strategies to public.