• The Journal of Economics, Marketing and Management
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• v.7 no.2
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• pp.7-14
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• 2019

Purpose - Amid the slump in the food market, the importance of customer experience marketing is being highlighted as a strategy to satisfy consumers' needs. Research design, data, and Methodology - The survey used part 280 of the answers for the hypothesis test. This study confirmed 280 parts (93.3%) as final valid samples, excluding 40 disloyal sections of 340 sections. The survey was conducted between December 1, 2018 and December 30, 2018. An investigative factorial analysis and multiple regression analysis were conducted to test the hypotheses. Result - The results showed that sensibility and recognition were influenced by positive brand attitudes, but sense did not affect brand attitudes; senses and sensations had a positive effect on satisfaction; recognition did not affect satisfaction; brand attitudes had a positive influence on satisfaction; and brand attitudes and satisfaction had a positive influence on revisit intention. Conclusion - This study analyzed the experiences of customers visiting a family restaurant in order to determine how those experiences impacted the customers' satisfaction, brand attitudes, and revisit intentions. Several interesting results were uncovered from the study.

• Culinary science and hospitality research
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• v.18 no.3
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• pp.137-148
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• 2012

The purpose of this study is to compare and analyze the recognition and preference of Korean traditional cookies and Japanese "Wagashi" by consuming patterns and demographic characteristics in order to suggest strategies for promotion of Hangwa, Korean traditional cookies. Consumer questionnaire survey was done to quantify 241 answers for Korean traditional cookies and 249 for Wagashi, and they were used for final analysis, frequency, t-test, One-way ANOVA, and regression analyses with SPSS 12.0. As a result, it was found that there were the differences of recognition by demographic factors and consuming patterns on the preference and recognitions. Especially in the demographic characteristics, there were differences in recognition by age and education levels for hangwa and by age for wagashi. According to the regression analysis, recognition affected preference for hankwa and wagashi.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.339-346
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• 2018

The purpose of this study is to examine how visitors' recognition on cultural tourism festivals influences festival satisfaction and festival effects and suggest plans for operating the festivals. To address the goal, this author conducted a survey to visitors of memorable Chungjang Festival, and 441 sheets were finally used for positive analysis. According to the analysis results, the factors of recognition on cultural tourism festivals were divided into those related to recognition on tourism and recognition on culture, and these recognitions influence festival satisfaction and festival effects. Based on the results, this researcher suggests that it is important for those operating the festivals to make efforts to enhance tourism convenience for visitors and also develop programs which can allow visitors to learn about the unique culture of the region closely.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.955-966
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• 2020

The purpose of this study is to find out how SNS marketing activities affect brand recognition, brand familiarity, and purchase intention for consumers who have purchased products from franchise chicken stores, including whether there is a moderating effect according to gender. SNS marketing activities were set up by configuring three attributes which are, SNS advertising, SNS information, and SNS events as sub-factors. For empirical analysis, a survey was conducted on SNS users, and SPSS/AMOS statistical programs were employed for the data analysis. First, the result of the empirical analysis showed that SNS advertising, SNS information, and SNS events have a significant positive effect on brand recognition. Second, it was found that the SNS events had a significant positive effect on brand familiarity. Third, it was found that SNS advertising has a significant positive effect on purchase intention. Fourth, it was observed that brand recognition has a significant positive effect on brand familiarity. Fifth, it was found that brand recognition and brand familiarity have a significant positive effect on purchase intention. Sixth, it was found that gender plays a significant role in the relationship between these constructs. Therefore, it can be assumed that the hypothesis presented in this study is sufficiently proven.

• International Journal of Highway Engineering
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• v.15 no.1
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• pp.155-161
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• 2013

PURPOSES: This study is to develop a road traffic sign recognition and automatic positioning for road facility management. METHODS: In this study, we installed the GPS, IMU, DMI, camera, laser sensor on the van and surveyed the car position, fore-sight image, point cloud of traffic signs. To insert automatic position of traffic sign, the automatic traffic sign recognition S/W developed and it can log the traffic sign type and approximate position, this study suggests a methodology to transform the laser point-cloud to the map coordinate system with the 3D axis rotation algorithm. RESULTS: Result show that on a clear day, traffic sign recognition ratio is 92.98%, and on cloudy day recognition ratio is 80.58%. To insert exact traffic sign position. This study examined the point difference with the road surveying results. The result RMSE is 0.227m and average is 1.51m which is the GPS positioning error. Including these error we can insert the traffic sign position within 1.51m CONCLUSIONS: As a result of this study, we can automatically survey the traffic sign type, position data of the traffic sign position error and analysis the road safety, speed limit consistency, which can be used in traffic sign DB.

• Proceedings of the IEEK Conference
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• 2002.06d
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• pp.373-376
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• 2002

This paper represents a survey of a variety thresholding techniques including both global and local thresholding. Several thresholding methods are examined in detail to evaluate their performance based on a given set of test images. We also attempt to evaluate the performance of several thresholding methods for construction field documents image recognition system using a broken line structures, broken symbols and text, blurring of lines, symbols and text, noise in homogeneous areas measure as a criterion functions.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.28 no.8
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• pp.54-66
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• 2010

• Journal of agricultural medicine and community health
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• v.41 no.2
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• pp.63-74
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• 2016

Objectives: We surveyed the awareness and current status of using fumigant carbon disulfide for exterminate Curculio sikkimensis among chestnut farmers in Chungnam Province to suggest directions for health education and public relations. Methods: We designed questionnaires to evaluate recognition of fumigant carbon disulfide. We conducted a questionnaire survey to assess recognition and recognition level of fumigant carbon disulfide by the study variables. Results: The recognition status for fumigant carbon disulfide was 74.5%, but the recognition level was low (know well 27.5%). The path of recognition was 45.1% and 15.7% for neighbor and rural technology center, respectively. The recognition status for warning label of fumigant carbon disulfide was 52.9%. Recognition for warning label of fumigant carbon disulfide was tended to increase with high educational attainment, bigger owning land area. Recognition on the content of warning label were 29.4%, 27.5%, 21.6%, and 21.6% for inflammability, toxicity, hazard, and explosiveness, respectively. Using personal protection equipment was tended to increase with the high status of awareness on fumigant carbon disulfide. Conclusions: Health education programs for using fumigant carbon disulfide are needed for chestnut farmers. In addition, publicity information activities about prevention and protection of carbon disulfide poisoning are needed for high risk farmers.

• Proceedings of the Korean Society of Environment and Ecology Conference
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• 2007.04a
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• pp.206-209
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• 2007

• Journal of Engineering Education Research
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• v.20 no.5
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• pp.74-86
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• 2017

The purpose of this study is to analyze the perceptions of college officials about the evaluation of university education on the perspective of industry, to make policy proposals for improvement by analyzing the preparing process of the departments that have received the evaluation of the best universities, In order to achieve the purpose of the study, we conducted literature review, survey studies, and in-depth interviews. The survey was conducted by professors related to this system, and finally the results of 51 responses were used for analysis. The contents of the survey were composed of the recognition, appropriateness, the utilization of the results, the proliferation and improvement plan of the evaluation of university education on the perspective of industry. In-depth interviews conducted 1:1 interviews with 5 professors. The evaluation of university education on the perspective of industry is generally perceived to be a bridge between industry and university education, but there is room for improvement in evaluation criteria, operating methods, and promotion strategies to public.