• Title/Summary/Keyword: Survey design

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Conjoint analysis with mixed levels of attributes (혼합된 수준들의 속성들을 갖는 컨조인트 분석)

  • Lim, Yong B.;Chung, Jong Hee
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.799-811
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    • 2016
  • Purpose: The conjoint analyst in marketing are interested in detecting whether there exist synergy or antagonistic effects between two attributes. In the cases where attributes have two or three levels, we research on the design of survey questionnaire to estimate all the main effect and as many two factor interaction effects as possible. Methods: We consider the balanced incomplete block (BIB) mixed level factorial design $2^f{\times}3^g$ or fractional factorial design. To reduce the number of questions in a questionnaire, we propose the balanced incomplete block mixed level design with minimum aberration which is generated by implementing proc factex in SAS. Also, we propose using two or three level BIB factorial design instead of mixed level designs by transforming three level attributes into two attributes of two levels and two level attribute into three level attribute by using dummy level technique. Results: We propose three methods for designing survey questionnaire where the block and design generators are found with practical number of questions in a questionnaire. By analyzing all the respondents survey data generated by the simulation study, we find the proper model and do the concepts optimization. Conclusion: The proposed methods of designing survey questionnaires seem to perform well in the sense that the proper model, and then the optimal concept is found in a case study where all the respondents survey data are generated by the simulation study.

A Study for the Development of a Variable Wedding Dress Design (가변적 웨딩드레스 디자인 개발을 위한 연구)

  • Jeon, Mi-Jin;Moon, Sun-Jeong;Chung, Sham-Ho
    • The Korean Fashion and Textile Research Journal
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    • v.15 no.5
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    • pp.694-703
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    • 2013
  • A variable dress design can be an alternative to satisfy a consumer need for diverse expression and self-realization at a lower cost factor. In the area of wedding dress, the change in the trend of wedding culture (which tends to demand more units of wedding dress) makes the cost factor more important in the purchase selection. A variable design has a clear advantage for wedding dresses and the wedding industry. This is the first research on a variable design that focuses on wedding dresses. This research develops a variable wedding design which respects consumer preferences independent of a variable wedding dress design that presents a new shape of silhouette or the development ofa new wedding dress materials. A survey on the supply side was conducted to examine market preferences by first browsing the Naver portal site and then checking the websites of major wedding dress suppliers. A questionnaire survey was conducted with a sample of 348 brides-to-be that inquired on wedding dress selection factors and purchase patterns. The survey shows that consumers prefer mermaid and A-line silhouettes, silk material, white-ivory color, and tube top necklines. The result conforms to the types commonly found in the designs of suppliers. We apply a detachable design to a basic mermaid silhouette and implemented change for 7 kinds of styles -based on the result of the survey. We suggest a variable wedding dress design as a new means to solve the cost concern and the customer need for diverse expression. The research represents a new life style for wedding culture and facilitates the development of the wedding industry.

Evaluation of Car Seat Using Reliable and Valid Vehicle Seat Discomfort Survey

  • Deros, Baba Md.;Daruis, Dian Darina Indah;Nor, Mohd Jailani Mohd
    • Industrial Engineering and Management Systems
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    • v.8 no.2
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    • pp.121-130
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    • 2009
  • Subjective evaluation has always been regarded as a branch of social science research. Hence, in scientific and especially engineering points of view, its development is always taken for granted despite the importance of its effects on the design and development decisions. In the past, at least two automotive seat survey questionnaires have been developed with high statistical validity and reliability. Nonetheless, both were not local while subjective perception very much depends on demographic background factors. It is felt that since vehicle seat comfort is an important aspect in a seat design, a local sense should be put into the survey that is used as the subjective tool. The proposed vehicle seat discomfort survey questionnaire was developed in dual languages; English and Malay. Malay language is the national language of Malaysia, where the survey was tested. Beside inputs from literatures, key informant interviews helped in establishing the appropriate terms used as survey items. Three experimental runs on two different seats by 22 paid subjects showed that the developed questionnaire is reliable and valid. Furthermore, criterion validity analysis on the survey and previously developed survey showed significant correlation at 0.01 significance level.

A Study on the Survey about the Interior Design of General Hospital's Ultrasonography (종합병원별 초음파검사실의 실내디자인에 대한 이용자 평가에 관한 연구)

  • Kim Su-Jung;Choi Young-Mi;Lee Sang-Ho
    • Korean Institute of Interior Design Journal
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    • v.13 no.6
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    • pp.39-47
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    • 2004
  • A general hospitals change continuously and rapidly, the way of growth and change becomes an important factor in the interior design. For this purpose, it compares and analyzes the image between different general hospital's ultrasonography with content level in the interior design to aspect investigating the preferences of the patient. Also the field survey on the real users was carried out, asking what kind of interior design you like in the general hospital ultrasonography. These research materials can be utilized for the practice application in the interior design of general hospital ultrasonography with the analyzing each available space. In the survey result, the point on the users needs things which are considered as the most important aspect for the fundamental data for the reasonable design planning and the basic principles of the modeling plan in the hospital's ultrasonography. So this study is to investigate and analyze the characteristics of the waiting area, way finding, color, lighting, counter design. This study would apply to interior design for the modeling of general hospital's ultrasonography.

A Study of Design Trends in Contemporary Korean Landscape Architectural Works* (현대 한국 조경작품의 설계 경향에 관한 연구)

  • 김영대
    • Journal of the Korean Institute of Landscape Architecture
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    • v.23 no.2
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    • pp.71-92
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    • 1995
  • This study Is about the situation of contemporary landscape architecture design in Korea. The conceptual framework of interpretation for landscape architectural works is formulated to define the design trends of today′s professional works The study′s analytical method is composed of the survey of attitudes questionnaire, the analysis of design composition techniques and conclusions drawn from the comments of contemporary landscape architectural critics. Among 975 members of the Korean Institute of Landscape Architecture, 318 professionals responded to the survey questionnaire. The survey revealed that landscape architects in Korea are concerned about the profession′s reduced contributions to the sharping of the built environment. However, they are optimistic about its future. Ten top design works were selected from the surveys′ answers and were analyzed for the design characteristics which could best represent the trends of the last thirty years. Several design critiques and comments about the professional works were cited to reinforce the outlined "-ty" of the contemporary design phenomena. The study identified the following distinguished design trends of contemporary Korean landscape architectural works They are as follows: Themelessty, Powerity, Traditionality, Monumentality, Non-contextuality and Over-designity. These trends identify the overall prevailing conditions of Korean landscape architectural design over the past thirty years.

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Evaluation of Engineering Capability of Tractor Designs in Korea (트랙터 설계 기술의 수준 평가)

  • Kim, K.U.;Park, H.J.
    • Journal of Biosystems Engineering
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    • v.19 no.2
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    • pp.85-90
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    • 1994
  • To evaluate the capability of design engineering of tractor manufacturers in Korea, a survey was conducted at the four leading tractor manufacturers in August 1993. The survey involved discussions with and written questions to senior design engineers about the technologies being practiced for concept design of tractor and its functional components. Results of the survey revealed that the Korean tractor manufacturers are about 10 to 20 years behind Japanese firms in design engineering. Nevertheless, the production technology, particularly for tractors less than 40PS, were found to have developed enough to compete with foreign manufacturers in terms of its cost and quality. However, Korean tractor manufacturers must develop their own engineering and technologies for design in order to compete with foreign tractors in international market.

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Validating the Structural Behavior and Response of Burj Khalifa: Synopsis of the Full Scale Structural Health Monitoring Programs

  • Abdelrazaq, Ahmad
    • International Journal of High-Rise Buildings
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    • v.1 no.1
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    • pp.37-51
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    • 2012
  • New generation of tall and complex buildings systems are now introduced that are reflective of the latest development in materials, design, sustainability, construction, and IT technologies. While the complexity in design is being overcome by the availability and advances in structural analysis tools and readily advanced software, the design of these buildings are still reliant on minimum code requirements that yet to be validated in full scale. The involvement of the author in the design and construction planning of Burj Khalifa since its inception until its completion prompted the author to conceptually develop an extensive survey and real-time structural health monitoring program to validate all the fundamental assumptions mad for the design and construction planning of the tower. The Burj Khalifa Project is the tallest structure ever built by man; the tower is 828 meters tall and comprises of 162 floors above grade and 3 basement levels. Early integration of aerodynamic shaping and wind engineering played a major role in the architectural massing and design of this multi-use tower, where mitigating and taming the dynamic wind effects was one of the most important design criteria established at the onset of the project design. Understanding the structural and foundation system behaviors of the tower are the key fundamental drivers for the development and execution of a state-of-the-art survey and structural health monitoring (SHM) programs. Therefore, the focus of this paper is to discuss the execution of the survey and real-time structural health monitoring programs to confirm the structural behavioral response of the tower during construction stage and during its service life; the monitoring programs included 1) monitoring the tower's foundation system, 2) monitoring the foundation settlement, 3) measuring the strains of the tower vertical elements, 4) measuring the wall and column vertical shortening due to elastic, shrinkage and creep effects, 5) measuring the lateral displacement of the tower under its own gravity loads (including asymmetrical effects) resulting from immediate elastic and long term creep effects, 6) measuring the building lateral movements and dynamic characteristic in real time during construction, 7) measuring the building displacements, accelerations, dynamic characteristics, and structural behavior in real time under building permanent conditions, 8) and monitoring the Pinnacle dynamic behavior and fatigue characteristics. This extensive SHM program has resulted in extensive insight into the structural response of the tower, allowed control the construction process, allowed for the evaluation of the structural response in effective and immediate manner and it allowed for immediate correlation between the measured and the predicted behavior. The survey and SHM programs developed for Burj Khalifa will with no doubt pioneer the use of new survey techniques and the execution of new SHM program concepts as part of the fundamental design of building structures. Moreover, this survey and SHM programs will be benchmarked as a model for the development of future generation of SHM programs for all critical and essential facilities, however, but with much improved devices and technologies, which are now being considered by the author for another tall and complex building development, that is presently under construction.

A survey on design preference for the development of indoor wear for elderly women at home and suggestion of design items appropriate for them (재가 고령여성의 실내복 개발을 위한 디자인 선호에 관한 조사 및 디자인 제안)

  • Jae Hyang Lee;Gwang Ae Park;Chung Eun Yang
    • The Research Journal of the Costume Culture
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    • v.31 no.3
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    • pp.379-393
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    • 2023
  • In this study, a survey focusing on the status of clothing interest, inconveniences resulting from clothing, preferred design items, etc. was conducted on 364 elderly women to suggest aesthetically and functionally appropriate indoor wear design for at home elderly women aged 60 years or older. The survey results showed that in general, the respondents' interest in clothing was high, and more respondents in their 70s or older had difficulty in the action of opening and closing. With respect to considerations when purchasing clothes, color was considered more important than design as respondent's age increased, and size was regarded as the most important factor especially among those in their 80s. The preferred top styles were T-shirts and blouses among those in their 60s and 70s, and T-shirts and shirts among those in their 80s. The preferred sleeve lengths were "below the elbow" and "above the wrist" in all age groups. The preferred sleeve hem type was "tightening" in all age groups. The most preferred bottom styles were "straight-leg pants" and "elastic waistband." This study suggests the design items of indoor wear, including top, bottom, and overgarment for warmth, appropriate for elderly women at home based on the survey results. The study results are expected to serve as basic data necessary for the revitalization of the clothing industry for elderly women.

A sample design for life and attitude survey of Gyeongbuk people (경북인의 생활과 의식조사 표본설계)

  • Kim, Dal-Ho;Cho, Kil-Ho;Hwang, Jin-Seub;Jung, Kyung-Ha
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.6
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    • pp.1155-1167
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    • 2009
  • We made a new sample design for life and consciousness survey of Kyungpook people in 2007. We used the 10% sample survey data of 2005 population and housing census as a survey population. After stratification, we allocate proportionally samples within strata after examining various characteristics in previous survey, which includes economic activity state, an income level per year, and housing possession. And we calculated weight in a new sample design and derived estimators and a formula of standard error using the weights.

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Remark on the Problems of Survey Methods Applied to Customer Satisfaction for Discount Stores (대형 할인매장 고객만족 설문조사 방법에 대한 제고)

  • 손소영;장종상
    • Journal of Korean Society for Quality Management
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    • v.26 no.2
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    • pp.93-105
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    • 1998
  • Many large scale discount stores try to enter the market in newly developed city areas. In order to sucessfully increase the market share, it is essential for them to understand customers' needs. In doing so, various forms of survey methods are often used and survey forms can influence respondents' decision. The main objective of this paper is to check consistency of different survey methods in terms of deriving the expected market share. In this paper, we a, pp.y two survey forms for both AHP and conjoint analyses using a randomized complete block design. Using AHP, we compare Kim's club, Carf, E-mart and Macro in terms of the following four customer attributes: parking facility, size of store, business hours, and special pricing policy. In conjoint analysis, we estimate the part-worth of each level of the customer's attribute so that one can design the best store which would optimizethe customer's attribute so that one can design the best store which would optimize the customer's utility. Empirical comparison results indicate very low consistency between the two methods. It implies the importance of verification methods of survey. We also analyze the impact of special pricing policy using a meta analysis. It turns out that older customers are a, pp.rently more sensitive to pricing policy.

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