• 제목/요약/키워드: Surrealistic Image

검색결과 27건 처리시간 0.018초

Surrealistic Characteristics Expressed in Fashion Ads

  • Ko Hyun-Zin
    • International Journal of Costume and Fashion
    • /
    • 제5권2호
    • /
    • pp.68-77
    • /
    • 2005
  • In contemporary advertising market, one of main trends is to speak surrealistic visual language which provides 'enjoyable spectacles'. Specially, in the beginning of 21st century, there discovered more and more exhibitions and discourses about surrealism reinterpreted from the viewpoint of postmodernism. Surrealism as a creative style of expression based upon free association, has been a great inspiration for fashion ads for commercial communication as well as fashion design since its origin. However, there has been ignored the idea of analyzing surrealistic image expressed in fashion ads in spite of their flood. Accordingly, the purpose of this study is to grasp its cultural meaning through analyzing aesthetic characteristics of surrealistic image expressed in fashion ads. It will provide a better understanding of surrealistic image in fashion ads reflecting popular taste and preference directly as popular visual culture, focusing on post modern context. A case study of surrealistic fashion ads limits to TV or print commercials and digital ads as image ads stimulating visual expressions. The Results can be summarized as follows. Surrealism is an avant garde style which deconstructs the established meaning system as well as the existing formalistic order and then put them together in the frame of 'dream' and 'unconsciousness'. Defamiliarization questioning the whole edifice of representation can be adapted to. By means of paradox and metaphor, unfamiliar new visual world can be represented. The plastic characteristics of surrealistic image in fashion ads are founded as surrealistic styling of time and space, distortion of object by methods of automatism, depaysement, parody and trompe-l'oeil which bring about the deconstruction of gestalt. Aesthetic values of surrealistic fashion ads appear as dualistic representation, allegoric symbolism, fantastic romanticism. Ultimately they lead to marvelous. mysterious, humorous visual effects. Foster reinterpreted these effects of surrealism from Freud's 'Uncanny Concept'. 'Uncanny' means the phenomenon recurring to familiar being defamiliarized by repression. Surrealistic fashion ads strengthen this shocking effect more and more dramatically in company with our post modern needs for fantastic adventure and thrilling spectacle. It can be thought that surrealistic fashion ads reflects uncanny as an alternative which can relieve us of our stress and anxiety and which realize our potential desire in contemporary post industrial stage.

초현실주의 예술 특성에서 나타나는 신체이미지 연구 - 윌리엄 포사이드의 안무방법을 중심으로 (A Study on the Body Image in Surrealistic Art Characteristics - Centering on William Forsyth's Choreography)

  • 유민희;최상철
    • 한국콘텐츠학회논문지
    • /
    • 제22권8호
    • /
    • pp.227-234
    • /
    • 2022
  • 본 연구는 초현실주의 예술의 특성을 파악하고 그 영향을 받은 안무가 윌리엄 포사이드의 대표작을 토대로 안무방법을 고찰하였다. 포사이드는 초현실주의 특성과 자신의 방법을 통해 획기적인 공연예술로 발전시켰으며, 이러한 독창적인 안무적 접근방식을 기초로 새로운 신체 이미지를 모색하고자 하였다. 이를 통하여 초현실주의 예술 특성인 형식의 파괴와 해체는 포사이드의 안무방법에서 분리된 움직임, 공간의 재구성, 특수한 오브제로 나타나는 것을 발견할 수 있었다. 따라서 본고에서는 초현실주의 특성 및 형식에 관하여 알아보고 윌리엄 포사이드 작품에서 나타나는 초현실주의적 요소를 규명하는 것을 목적으로 삼는다.

엘자 스키아빠렐리의 의상(衣裳)에 나타난 장식요소(裝飾要素)의 상징체계(象徵體系) (A Study in the Symbol System of Clothing Decorations in Elsa Schiaparelli's Design Works)

  • 백정현;배수정
    • 패션비즈니스
    • /
    • 제9권4호
    • /
    • pp.127-144
    • /
    • 2005
  • The aim of this study is to find out the symbol of clothing decorations in Elsa Schiaparalli's design works and there are four major points due to the aim of this study. Firstly, a fantasy is represented through Surrealistic Arts which creates mysterious, secrete, and surprising spirits. In Surrealistic Arts, the fashion of schiaparelli demonstrates a fantasy spirit by using the methods like metaphor, transformation, and re-positioning. Secondly, In Surrealistic paintings, normally double image or different image from symbol immanent were expressed. However, Elsa Schiaparelli used double and multi-image decorations instead that has well-organized formative effect. The mixture of double images can be separated as symbolic mixture, design mixture and expressive mixture. Thirdly, the body parts has represented symbolism and sensuality in Surrealism Arts. Elsa Schiaparelli has demonstrated the expression of modern clothing as passionate, desirable, and powerful. This is the reason why her designs were absolutely different from the previous sihouette-focused clothing. Fourth, there are lots of intentional decoration that are different from actual images, such as transformation, exaggeration, minimization and repettion, as well as, re-location, re-arrangement, line-up arrangement, collage and odd materials.

헤어·메이크업 디자인 연구 -2003년 이후에 나타난 헤어·메이크업 경향을 중심으로- (A Study on Hair and Make-up Design -Focus on the Hair and Make-up Trend Since the 2003s-)

  • 손영미;이혜정
    • 한국의류산업학회지
    • /
    • 제7권6호
    • /
    • pp.657-664
    • /
    • 2005
  • Man's search for beauty has been going on from prehistoric time until today, and the pursuit of beauty has been progressing, regardless of the times, as a human psychological desire. In the search for beauty, hair and make-up have been subjects of interest for a long time, but the development of designs for these two aspects are still behind compared to other areas. Therefore, this study aims to propose various new and creative hair and make-up designs and to suggest their possible development. Using existing literature, this paper studied the skin color and hair color of Koreans that had been studied in earlier papers. It also aimed to understand the hair color and hair color images that are suitable for each skin color, classify the modern hair and make-up trends into different images - natural, surrealistic, minimalist, and cyber look, and also analyze them. Actual hair and make-up were also designed based on these images. To depict the natural image, the make-up was made intentionally dark as the skin color; natural materials were used for hair decoration; brown and yellow were used for the eye shadow to express the natural and romantic image of autumn, in general. Second, in the work expressing the surrealistic image, the hair was creatively decorated with a collage of various objects; yellow, green, and red eye shadows and lip expression were used to visually achieve the surrealistic fantasy look. Thirdly, in the work expressing the minimalist image, hair style with bangs without any hair decoration was used; make-up colors were minimized as well, creating a generally simple image. Finally, for the work expressing the cyber image, metallic material decoration was used on a puff-up hair style; the cyber image was emphasized through the use of graphical elements in the make-up.

Jean Paul Gaultier에 나타난 초현실주의 특성에 관한 연구 (A study on Surrealism Repressed in Jean Paul Gaultier's works)

  • 조민정
    • 한국패션뷰티학회지
    • /
    • 제6권2호
    • /
    • pp.119-128
    • /
    • 2008
  • The surrealism art form comes from the world of unconsciousness. Based on its expression of the world of imaginary, it boldly demonstrates the arrangement and the forms of contradicted objects and the development of collage, montage, and protage techniques in the works which had a big influence on the growth of the modern art. The ideology and the modeling characteristics shown in the surrealism had various expressive forms and meanings in the modern compound expression and it grew out of the former standarlized forms and brought diversity and individuality based on the sensibility of the new avant-garde art form and showed great potential as it presented harmony in the multiple forms of art. The purpose of the research was to analyze the influences that were put on the surrealistic fashion art works and the works of the representative designer, Jean Paul Gotie. The characteristics of Jean Paul Gotie's surrealistic fashion comes from destruction, sexual image, and the mixture of heterogeneous. It is evident that the surrealistic fashion went beyond certain groups of avant-gardists' salvation of the world and were put to practice use, reaching out to the ordinary consumers. This was resulted from the revolutionary movement called, "anti-mode van fashion" led by Gotie. The surrealistic style will be led by various techniques and trends and developed through new characteristics in multiculture merged with various fashion styles.

  • PDF

현대 패션디자인에 표현된 새 이미지 연구 (A Study on the Bird Image Expressed in Modern Fashion Design)

  • 안세라;금기숙
    • 복식문화연구
    • /
    • 제19권6호
    • /
    • pp.1177-1192
    • /
    • 2011
  • As a free creature that can fly in the sky, the bird has been an object of admiration and mystery and a mediator between human beings and the heavens. This study aims to clarify the aesthetic value of birds through study of the various expressions of the bird image on clothing and by the formative will of designers. Based on the general examination of the bird image through the study of documents, this study is composed of a case analysis, which reveals on modern fashion designs. Additionally, the forms of expression of the bird image are organized according to the stereoscopic expression of shaping, the relief expression of handicraft decoration, the flat expression of surface design, and the characteristic expression of wings and feathers. The aesthetic characteristics revealed by the expression patterns are metaphorical symbolism, surrealistic humor, lyrical naturalness, and fantastical femininity. Since antiquity, the bird image continuously recreated by artists has offered aesthetic value in terms of formativeness in the external form and symbolism in the internal form. This study would help to understand the diversity of creation in contemporary fashion design.

초현실주의 Art Make-up에 관한 연구 -Body Painting 작품제작을 중심으로- (A Study on the Art Make-Up Based on Surrealism -Focus on the creation of body painting works-)

  • 김순구
    • 디자인학연구
    • /
    • 제15권4호
    • /
    • pp.47-56
    • /
    • 2002
  • 본 연구는 초현실주의적 사조가 현대조형예술에 어떻게 구현되고 있는지를 규명하고 초현실주의의 입장에서 표현한 아트메이크업을 제안하는 데 있다. 또한 초현실주의적 아트메이크업을 표현함으로써 메이크없 또한 예술의 사조와 흐름을 함께하는 예술적 존재라는 사실을 재확인하고자 하는 것에 본 연구의 목적이 있다. 이론고찰에서 얻은 결과를 작품을 통해 이론과 실제를 연결시켰다. 기존의 초현실주의 회화에서 모티브를 착안한 작품과 본 연구자가 초현실적 표현을 시도해 본 작품으로 제목은 다음과 같다. <작품1-DALI's expression>, <작품2-MAGRITTE's expression>, <작품3-ERNST's expression>, <작품4-첼로>, <작품5-ZIPPER>, <작품6-A DROP OF WATER>로 총6점을 제작하였다. 본 연구의 작품제작을 통해 얻은 결론은 다음과 같다. 첫째, 초현실주의 회화에서 많이 보여지는 소재와 이미지를 응용하여 인체에 구성한 결과 현대적 조형감각과 선 감각이 표출되었다. 둘째, 색이나 표현, 주제, 기법, 재료 등에 구속받지 않고 예술적 이미지를 위한 아트 메이크업의 특성이 표출되었다. 셋째, 극히 주관적인 초현실주의 회화와 이념을 여러 각도로 응용하여 다양한 소재의 메이크업과 흥미로운 표현방법으로 인한 무한한 창작의 가능성을 부여하였다.

  • PDF

현대복식의 초현실주의적 조형성 (The Surrealistic Formative Characters of Modern Costume)

  • 형승희;은영자
    • 복식문화연구
    • /
    • 제2권2호
    • /
    • pp.415-443
    • /
    • 1994
  • This thesis, drastically breaking from the prior form of art, searched mutual relationship between surrealism centering around surrealism which tried to liberate the spirit of humanbeing by investigating internal world of the humanbeing. That is to say, it is the purpose of this thesis to study the relationship between artistic trend and costume by grasping how the artistic trend of an age was specifically accepted and expressed to the modern costume as the foundation of fashion. Followings are the searched results for searching mutual relationship of the surrealism and modern costume. At first, surrealism made it possible from modern costume to an expression of formative art, and at the same time emerge from existed uniform costume, and thus presented new possibility to the harmony of costume and art with fresh and avant-garde sense. Second, by being applied the expressing method of depaysement which could materialize surrealistic image to the modern costume from various angels, and thus it suggested new aesthetic conception different from general conception of the traditional costume. Third, with regard to modern costume, introduction of various object due to thought of surrealism was a new and innovative attempt, and thus it suggested infinitive possibility of creation. So, it suggested that we could thrown away a fixed idea and that every objects could be moulded. As the result of the afore-said, wide application of the idea and formative feature of surrealism with regard to modern costume did not only ring the diversification and individualization of the costume escaped from the past traditional idea, but also at the same time prepared modern costume with the moment to develop as a formative arts.

  • PDF

현대패션에 포함된 게임 캐릭터 의상의 조형성 (The Ways in which Clothes worn by Game Characters as Expressed in Contemporary Fashion)

  • 이효진;양아랑
    • 복식
    • /
    • 제58권4호
    • /
    • pp.86-98
    • /
    • 2008
  • This study is purposed to determine the correlation between contemporary fashion and game characters' clothes and to analyze the formative property of the game characters' clothes expressed in the contemporary fashion. The temporal scope of this study is from 2004 to 2007 based on general online game ranks, while the game type is limited to 3D-online role playing game. The most popular clothes of game characters are analyzed and found to have imaginary, sensualistic, and cross-sexual features. These are also expressed as Cyber resistance image, Femme fatal image and Asexual image in the contemporary fashion. Firstly, the Cyber resistance image in the recent fashion is shown as belligerent, destructive and surrealistic image in contemporary fashion. Secondly, the Femme fatal image represents bewitching, brutal and narcissistic image with sleek materials and glowing colors in contemporary fashion. Thirdly, the Asexual image means the concept of sex as the neuter gender. Especially, this image has been introduced by simple and straight silhouette, black, silver, khaki colors in fashion. Accordingly, the clothes of game characters with the popularity and formative property have close correlation with contemporary fashion even if they do not pursue for practical creativity. In this respect, they can consolidate the position as a new fashion trend if they are developed with various design ideas.

애니메이션 다큐멘터리의 시각적 스타일에 관한 연구 (A Study on the Visual Style of Animation Documentary Genre)

  • 정혜경;김혜경
    • 만화애니메이션 연구
    • /
    • 통권42호
    • /
    • pp.25-52
    • /
    • 2016
  • 애니메이션 다큐멘터리는 상반되는 속성을 가지고 있는 장르의 혼합으로 새롭게 주목받고 있는 하이브리드 장르이다. 다큐멘터리 관점에서는 실재 세계를 비현실적인 방법으로 재현하는 것에 의구심을 가지게 되지만 디지털 기술 발전으로 실제 사진과 디지털 이미지의 경계가 모호해지면서 다큐멘터리 역시 완벽하게 객관성을 보장할 수 없게 되었다. 2008년 아리 폴만(Ari Folman)의 애니메이션 다큐멘터리 <바시르와 왈츠를>이 큰 성공을 거두면서 애니메이션 다큐멘터리 장르에 대한 연구가 활발히 진행되고 있는 현재 연구의 초점은 '허구적 애니메이션이 어떻게 다큐멘터리의 실재성을 증명할 수 있는가'에 대한 것으로 대부분 다큐멘터리 중심으로 이루어지고 있다. 애니메이션 다큐멘터리가 실사 다큐멘터리와의 구분되는 가장 큰 특징은 대상의 이미지를 현실 세계에 지표를 두지 않고 애니메이션의 추상적 이미지를 통해 현실 너머의 인간의 심리와 무의식의 비가시적인 영역까지 재현한다는 것이다. 이에 본 연구자는 회화적 재현 방식을 취하고 있는 애니메이션 다큐멘터리의 시각적 스타일에 대한 심의 있는 분석의 필요성을 주장하며 사례작품에서 나타나는 이미지 표현의 특성을 살펴보고 이를 바탕으로 객관적 사실 전달하기 위한 목적으로 대상과의 유사성을 추구하는 사실적 이미지, 애니메이션의 표현 요소인 과장과 생략으로 통한 변형된 이미지 그리고 인물의 내면과 환상 등의 비가시적인 영역을 재현한 초현실주의적 이미지로 시각적 스타일을 구분하였다. 시각적 스타일 유형과 특성을 분석한 본 연구를 통해 애니메이션 다큐멘터리가 단지 다큐멘터리의 기존의 재현 양식으로 편입되는 것이 아니라 새로운 방식으로 현실을 이야기하는 하이브리드 장르로서 자리매김할 수 있기를 기대해본다.