• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.212-224
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• 2017

This study was conducted in order to raise a question regarding limitations of career guidance as career guidance programs for university students are limited to career planning and preparation and fail to deal with career management after being employed. Accordingly, it investigated the effects of career maturity, which is mainly studied among university students, on protean career attitude and effects of protean career attitude on subjective career success. To that end, this study built a research model based on the effects of career maturity and protean career attitude on subjective career success of university students and analyzed data collected from 273 university students based on the research model. The result showed that career maturity of university students had positive effects on their protean career attitude. Especially, in career maturity, planning and independence had significant effects on protean career attitude. However, in career maturity attitude, attitude toward work had negative effects. Also, protean career attitude of university students had significant effects on subjective career success. This study aimed to explain the relationship between career of university students and relevant behaviors and perception by clarifying the structural relationship among planning, independence, attitude toward work, protean career attitude, and subjective career success. Based on the results of this study, it was suggested that career management theory should be newly introduced into career guidance program of university students.

• Journal of Korean Library and Information Science Society
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• v.46 no.4
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• pp.271-297
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• 2015

The purpose of this study is to develop a model of attitude toward reading. For that the concept and factors of reading attitude were examined and the preceding reading attitude models were critically studied to propose the new reading attitude model. The reading attitude model is consisted of three component named reading environment domain, reader domain and reading domain. The results of the development of a model of attitude toward reading are as follows. First, This study proposed a theoretical framework that can check and measure the reading attitude in various aspects by dividing reading attitudes into cognition, affect and intention factors. Second, It reinforced the logicality on the construct of reading attitude by dividing behavioral factor of reading attitude into the intention and the behavior. Third, This Model reflected the importance of book with text by specifying physical books and reading a book in the model. Fourth, this model theoretically proposes the potential for change of reading attitude and behavior by suggesting cognitive and affective schema from reading experience. Fifth, the developed reading attitude model helps to understand the form and process of reading attitude by presenting impact of reading environment and stimulation derived from reading environment on reader and reader's reading behavior and affective relation on feedback.

• 대한공업교육학회지
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• v.34 no.2
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• pp.161-178
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• 2009

This research was conducted to develop an assessment measure of attitude toward engineering. Based upon related document research and case studies, we came up with operational definition and category of attitude toward engineering as well as questionnaires to assess. After consulting with specialists and studying on relevant documents, we changed some of the 60 questions developed in the first phase or added new ones. One hundred and nine students who major in engineering were questioned by the 40 questions selected in the second phase. Using SPSS 14.0K statistics program, various techniques were used including factor analysis, validity analysis and correlation analysis. And the level of significance of statistical verification was 0.05. The result is as follows: Based on fundamental aspect of the attitude, this research focused on 3 different variables: cognitive variable such as 'attitude toward engineering value', affective available such as 'general attitude toward engineering and attitude toward engineering study', Behavior available such as 'participation in engineering activity'. Therefore, as a subcategory, attitude toward engineering value is classified into value as study and job, social value and personal value, general attitude toward engineering and attitude toward engineering study are divided into self-concept, self-efficacy, awareness, interest and cooperation. Also, participation in engineering activity is classified into attitude toward engineering study. After applying this measurement to the field, we integrated self-concept into self-efficacy, omitting one independent factor in the question. Finally, through Verimax, we developed 'Instrument of Assessment the Attitude toward Engineering(IAAE)' which consists of 3 variables, 9 subcategories and 39 questions.

• Journal of Family Resource Management and Policy Review
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• v.3 no.1
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• pp.17-33
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• 1999

The purpose of this study is to investigate the relationship between parents’attitude and their actual performance in home education and adolescent children’s acceptance, and to inquire the difference in relation to social-demographic variables with the subject of family with teenagers. The main results were as follows: 1) There were significant difference between father’s attitude and mothers in home education. And there were significant difference between father’s attitude and mothers according to variables in each area. 2) There were significant differences between father’s performance and mother’s in home education. 3) Adolescent children’s acceptance level was 3.26 (standard 5) and was average. there were significant differences in adolescent children’s acceptance level in accordance with parents’school careers, father’s job, child’s sex and school record. 4) There were relationships between parents’attitude and performance in home education when father’s attitude was confident attitude and situational attitude in education method, and when mother’s attitude was confident attitude. 5) There were relationships only when father’s attitude was confident attitude, and there were no relationships in other case. 6) There were relationships between parents’performance and adolescent children’s acceptance.

• Management & Information Systems Review
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• v.17
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• pp.1-24
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• 2005

The purpose of this study is to figure out the effects of advertisements (functional value, sentimental value, self-expressing value) depending on the gender in regard of the attitude towards the advertisement, brand attitude, purchase intention, and the characteristic and quality of the product. From the study on the university students, there was a meaningful interaction among the independent variables in regard of attitude towards advertisement, brand attitude, purchase intention, and characteristic of the product in the four dependent measurements used for the index of advertisement effects. In terms of the attitude towards advertisements, brand attitude, purchase intention, and the characteristic of the product according to the gender and value suggestion, functional convenience was more influential for men compared to the sentimental convenience and self-expressing value. On the other hand, self-expressing value was more influential for women in terms of the advertisement effect and the characteristic of the product. The main effects depending on the gender were common in four dependent values such as attitude towards advertisement, brand attitude, purchase intention and characteristic of the product, and the average of all values was higher from women. Thereby, it can be said that women show more positive advertisement effects in terms of attitude and purchase than men. The main effects on the value suggestion were meaningfully indicated in advertisement attitude, brand attitude, and characteristic of the product except the purchase intention. Also, the functional and self-expressing value made better advertisement effect, while the sentimental value showed a comparatively lower advertisement effect. In terms of the sentimental value, a comparatively low advertisement effect was shown statistically compared to the functional and self-expressing value in all dependent values, but there was no big difference depending on the gender. That is, in terms of the sentimental value, a separate value suggesting advertisement can be more influential when it is combined with the functional value for men, and for women if it is combined with self-expressing value.

• Journal of Family Resource Management and Policy Review
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• v.14 no.2
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• pp.177-199
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• 2010

The purpose of this study was to examine generational differences between the youth and the middle-aged in attitude and voluntary behavior toward the elderly, to analyze the socio-demographic and psychological characteristics influencing attitude and behavior toward the elderly, and to find out whether the attitude of the youth and the middle-aged toward the elderly was the decisive factor in their behavior toward them. For this study, we surveyed 252 youth (between the ages of 20 and 30) and 314 middle-aged people (between the ages of 40 and 60). The major results were as follows: First, the psychological factor had a stronger influence on the positive attitude toward the elderly than did the socio-demographic factor. The psychological factor had an especially significant impact on the attitude of the middle-aged population. Second, youths' attitude toward the elderly influenced their behavior toward them; whereas, for the middle-aged, the socio-demographic characteristic was a decisive factor. Third, the youths' area of residence was an important factor in their attitude toward the elderly; the youth in the metropolitan area had a more negative attitude than did their counterpart. Therefore, it is necessary to develop programs to improve the negative attitude toward the elderly for the youth residing in the metropolitan area. The middle-aged need more easily accessible voluntary work programs by which a positive attitude toward the elderly leads to immediate action.

• The Journal of Korean Physical Therapy
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• v.24 no.1
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• pp.15-21
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• 2012

Purpose: The purpose of this study was to investigate the influence of adolescent's scoliosis on the stress level and study-attitude, to inform the public that there exist an important correlation between adolescent's scoliosis and stress, as well as, study-attitude, using a questionnaire. Methods: For this study, questionnaires were distributed to elementary school in G city from May 10 through May 31, 2011. This study measured a primary scoliosis-test by a scoliometer with 300 elementary school students and a secondary test by Cobb's angle using an X-ray. The subjects were divided into 2 groups (normal group (n=20), scoliosis group (n=20)). The collected data were analyzed by a t-test and Pearson analysis. Results: As a result of this study, the Cobb's angle showed significant difference between the scoliosis group and the normal group (p<0.001). Also, it tended to have a greater stress level in the scoliosis group than the relationship between scoliosis and the stress or study-attitude compared to the normal group (p<0.05). The correlation of stress according to Cobb's angle showed a positive relationship (r=0.36), and the correlation of study-attitude to Cobb's angle showed a negative relationship (r=-0.04). Conclusion: In conclusion, this study showed that scoliosis affects stress and study-attitude. We hope that this result would help diagnose adolescent's scoliosis in anearly stage and prevent any phychologic and social problems relating to it.

• The Research Journal of the Costume Culture
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• v.28 no.4
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• pp.480-491
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• 2020

The purpose of this study was to explore how consumer traits(technology anxiety and need for interaction) explain attitude toward self-service technologies in fashion retail stores. We examined if technology anxiety influences perceived productivity and attitude toward self-service technologies, and if so, how the need for interaction with employees moderates the impact of technology anxiety on perceived productivity and attitude. For the purpose of the study, a web-based survey with Korean consumers was conducted. The final sample size was 214. Structural Equation Modeling Analysis and PROCESS in SPSS were employed to test the proposed hypotheses. The findings indicated that technology anxiety negatively affected perceived productivity and attitude toward self-service technologies in which perceived productivity affected attitude positively. Need for interaction with employees was found to moderate the relationship between technology anxiety and perceived productivity. It also moderated the relationship between technology anxiety and attitude. This study contributes to the self-service technology literature by identifying two antecedents of consumer attitude toward self-service technologies: technology anxiety and the need for interaction. The findings further provide valuable insights to retailers and marketers as to how technology anxiety, perceived productivity, and the need for interaction work in enhancing consumer attitude toward self-service technologies in the context of fashion retail.

• Journal of Families and Better Life
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• v.9 no.2
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• pp.191-207
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• 1991

The purpose of this study is to investigate the degree of socialization of household work and to analyze the influence of demographic and psycho-social variable on socialization of household work. For the purpose of this study, questionnaires were administrated to 314 housewives in Pusan. For the statistical analysis were as follows; 1)The degree of socialization in the domain of food showed significant difference by number of family, number of children, housewife's age, housewife's education, husband's education, income and sex-role attitude. The degree of socialization in the domain of housing showed significant difference by family pattern, housewife's education, husband's education, state of housewife employment. husband's occupation , income and sex-role attitude. The degree of socialization in the domain of clothing showed significant difference by housewife's age, housewife's education, husband's education , state of housewife employment. husband's occupation, income and sex-role attitude. The degree of socialization in the domain of family management showed significant difference by number of children, housewife's age. state of housewife employment, income, period of marriage life and sex-role attitude. The degree of socialization in the domain of home management showed significant difference by housewife's education, husband's occupation, sex-role attitude and share of household work. 2) The socialization in the domain of food was influenced husband's education, income, housewife's education and sex-role attitude. The socialization in the domain of housing was influenced husband's education, income, housewife's occupation and sex-role attitude. The socialization in the domain of clothing was influenced husband's education, income. housewife's occupation and sex-role attitude. The socialization in the domain of family management was influenced husband's education, shave of household work. and sex-role attitude. The socialization in the domain of home management was influenced husband's education, shave of household work, and sex-role attitude.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.6
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• pp.959-969
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• 1997

This research is intended to help the development of new products and marketing strategies studying consumers' knowledge level and attitude towards original brand and the extension attitude related to the brand image. The detailed purposes of this study are as follow: First, it is to measure consumers' knowledge and attitude towards original brand. Second, it is to clarify the dimensions of the image about the original brand and extended brand product which is perceived by the consumer. Third, it is to meassure image consistency and product similarity between the original brand and extended product. The sample group consisted of female college students 393 in Seoul. Stratified sampling, based on major and grade of sturients and the structure of the college they were attending was used as sampling method. Questionnaires, which were selected from literature and proceeding researches published in Korea and abroad, were modified for this study, SAS Package was used for data analysis. The results observed in this study were as follow: 1. Consumers' knowledge level about original brand showed high among students majoring in clothing-related subjects and their general attitude proved to be positive. 2. Image factors of original brand were classified to dignity factor, personality/modernity factor, femininity factor, and ornamentation factor. Lipstick is considered to have high image consistency and product similarity. 3. Comparing the attitude before and after extension, extension to lipstick which showed high image consistency and product similarity received more positive reactions than one to bed cover sheet. 4. It was founded that although knowledge and attitude towards original brand with image consistency had no influence on the extension attitude, knowledge and attitude without image consistency influence the extension attitude.