• 제목/요약/키워드: Study-Crafting

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The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages -Aspirational vs. Accessible Brands

  • Yoo-Won Min;Kyu-Hye Lee
    • 한국의류학회지
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    • 제47권4호
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    • pp.760-777
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    • 2023
  • Fashion brands seek guidelines for effective green advertising messages, considering benefit appeals, brand types, and construal level. However, few studies have explored their simultaneous interplay. Thus, the present study conducted an experiment with a 2X2X2 between-subjects design to investigate how brand type and construal level moderate the mediating role of ad-brand congruency between benefit appeals and purchase intention. A total of 245 Millennials and Generation Z participants completed an online survey, and the data were analyzed using SPSS. A significant three-way interaction was revealed. Low-construal-level messages with concrete content showed disparities between aspirational and accessible brands concerning other-benefit appeals: Accessible brands utilizing other-benefit appeals demonstrated higher ad-brand congruency, while aspirational brands had lower ad-brand congruency. Furthermore, within aspirational brands, self-benefit appeals resulted in higher ad-brand congruency than other-benefit appeals. Finally, a moderated mediating effect was discovered, indicating that brand types and construal level moderated the mediating effect of ad-brand congruency between benefit appeals and purchase intention. The mediating effect was prominent in the context of self-benefit appeals, aspirational brands, and low-construal-level messages. This study highlights the intricate dynamics of the three factors in green advertising, providing valuable insights for crafting more targeted green advertisements.

Persistence and Change in the Black Forest Ethnic Dress Tradition

  • Hughes, Amy S.;Torntore, Susan J.;Ogle, Jennifer Paff
    • International Journal of Costume and Fashion
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    • 제15권1호
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    • pp.1-18
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    • 2015
  • The ethnic dress of Germany's Black Forest, called Tracht, dates back to the 16th century. Although most people living within the Black Forest do not presently wear Trachten, some persistence in this tradition exists. This study explored the factors that have supported the persistence of the Trachten tradition, specifically related to the wearing and crafting of Trachten by women, in a contemporary society. A qualitative, ethnographic approach was adopted. Data were collected via observations and interviews in the Black Forest. Thematic analyses revealed that the maintenance of the Trachten tradition was linked to varied factors that revolved around the overarching themes of both persistence and change. Interpretations were supported by theory proposing that ethnic dress is not static, but rather, changes across space and time in ways that enable its persistence. The persistence of the Trachten tradition was linked to formalized practice, meaningful identities, and desires to preserve and promote local culture. Additionally, the persistence of the Trachten tradition was fostered by change in the tradition, including the conceptualization of Trachten as a "lived practice" and the negotiation of Trachten authenticity.

염색집성목을 이용한 목상감 재료의 개발에 관한 연구 (A Study on Development of Inlay Made from Dyed-Gathered Wood)

  • 김동귀
    • 한국가구학회지
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    • 제26권3호
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    • pp.207-221
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    • 2015
  • Inlay is a high technique of inlaying patterns on the surface of crafts and widely used transcending time and place at various hand crafting area. Inscribed pattern technique using rare materials in the area have been used by the artisans of artistic flair and functionality and its value is also highly regarded from ancient to modern and inherits and is being developed today. Existing inlay technique, however, has not been spread out because it needs craftsman's skill based on the handcraft and inscribed materials are very rare to use. This paper aims to replace natural wood Sanggam materials for traditional furniture patterns such as Samho Jang, Ohho Jang, Seongtoenoe Moon, Gyeopgwinoe Moon and wood inlay text like Soo (Long life), Bok (Luck), Kang (Peace), Ryoung (Relaxed) and gammadion cross pattern. Gathered black, yellow and white color dyed wood using power tools can replace rare natural inlay materials through reliable and standardized supply. Dyed-gathered inlay materials can easily replace wood inlay materials, therefore, attempt to create an improved direction regarding materials and fabrication techniques in order to make traditional or contemporary artistic furniture to be produced.

한지의상에 나타난 소재 표현기법 연구 (A Study on the Characterization Method of Materials in Hanji Costumes)

  • 이수정;채선미
    • 한국의류산업학회지
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    • 제6권4호
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    • pp.433-439
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    • 2004
  • Hanji costumes has four aspects that allow the creator or artist to create many variations. The pictorial effects of Hanji costumes are produced through variations in the dyes and brushes used for its application. The amount of water and texture of the Hanji mixture also influences the Hanji clothing. This effect was expressed using a dry brush technique, a dripping technique, India inks, and fragments from other Hanji works. A second aspect of Hanji clothing is the coloring effect in the Hanji costumes. The coloring is due to the fibers in the preparation mixture and the uniqueness of the dyes. The Hanji clothing was dyed various colors and patterns by dip dyeing, block dyeing, silk screens, digital printing. The third aspect of Hanji imagination in clothing is the decorative details. The details in Hanji clothing can be seen using frills, pleats, tucks and ribbons. The last variation of Hanji clothing can be expressed through crafting techniques. These techniques are the quality of paper string, cuts in the paper and paste ingredients. With Hanji cloth, it is possible to plait, roll, and crample into other flexible & useful materials.

RF 플라즈마 처리를 이용한 칠보 유약 분말의 구상화 및 적층 제조 공정 적용 (Spheroidization of Enamel Powders by Radio Frequency Plasma Treatment and Application to Additive Manufacturing)

  • 김기봉;양동열;김용진;최중호;곽지나;정우형
    • 한국분말재료학회지
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    • 제27권5호
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    • pp.388-393
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    • 2020
  • The enamel powders used traditionally in Korea are produced by a ball-milling process. Because of their irregular shapes, enamel powders exhibit poor flowability. Therefore, polygonal enamel powders are only used for handmade cloisonné crafts. In order to industrialize or automate the process of cloisonné crafts, it is essential to control the size and shape of the powder. In this study, the flowability of the enamel powders was improved using the spheroidization process, which employs the RF plasma treatment. In addition, a simple grid structure and logo were successfully produced using the additive manufacturing process (powder bed fusion), which utilizes spherical enamel powders. The additive manufacturing technology of spherical enamel powders is expected to be widely used in the field of cloisonné crafting in the future.

A Study of Fashion Art Illustration

  • Kang, Hee-Myung;Kim, Hye-Kyung
    • 패션비즈니스
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    • 제6권3호
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    • pp.94-109
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    • 2002
  • The advent of the information age, advancement of the multi-media, and proliferation of internet are all ushering-in a new era of a cyber world. The artistic expression is unfolding into a new genre of a new era.. In the modern art, the boundary between the fine art and the applied art is becoming blurred, and further, distinction of fine art from popular art is also becoming meaningless. The advancement of science and technology, by offering new materials and visual forms, is contributing to the expansion of the morden art's horizon. As fashion illustration is gaining recognition as a form of art which mirrors today's realities, it has also become increasingly necessary to add variety and newness. Fashion illustration is thus becoming the visual language of the modern world, capable of conveying artistic emotion, and at the same time able to effectively communicate the image of fashion to the masses. The increasing awareness of artistic talent and ingenuity as essential components of fashion illustration is yielding greater fusion between fashion illustration and art & technology. This has resulted in the use of the advanced computer technology as a tool for crafting artistic expressions, such as fashion illustration, and this new tool has opened-up new possibilities for expressing images and colors. Further, the computer-aided fashion illustration is emerging as a new technique for expression. The concept of fashion illustration, history of fashion illustration from its incepton to modern date is reviewed and the simplicity has been researched throughout past studies published in Korean and overseas Journals.

A Study of AI Impact on the Food Industry

  • Seong Soo CHA
    • 식품보건융합연구
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    • 제9권4호
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    • pp.19-23
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    • 2023
  • The integration of ChatGPT, an AI-powered language model, is causing a profound transformation within the food industry, impacting various domains. It offers novel capabilities in recipe creation, personalized dining, menu development, food safety, customer service, and culinary education. ChatGPT's vast culinary dataset analysis aids chefs in pushing flavor boundaries through innovative ingredient combinations. Its personalization potential caters to dietary preferences and cultural nuances, democratizing culinary knowledge. It functions as a virtual mentor, empowering enthusiasts to experiment creatively. For personalized dining, ChatGPT's language understanding enables customer interaction, dish recommendations based on preferences. In menu development, data-driven insights identify culinary trends, guiding chefs in crafting menus aligned with evolving tastes. It suggests inventive ingredient pairings, fostering innovation and inclusivity. AI-driven data analysis contributes to quality control, ensuring consistent taste and texture. Food writing and marketing benefit from ChatGPT's content generation, adapting to diverse strategies and consumer preferences. AI-powered chatbots revolutionize customer service, improving ordering experiences, and post-purchase engagement. In culinary education, ChatGPT acts as a virtual mentor, guiding learners through techniques and history. In food safety, data analysis prevents contamination and ensures compliance. Overall, ChatGPT reshapes the industry by uniting AI's analytics with culinary expertise, enhancing innovation, inclusivity, and efficiency in gastronomy.

Securing the IoT Frontier: Exploring the Limitation and Future Directions in Cybersecurity

  • Moustafa Abdelrahman Mahmoud Ahmed;Nur Arzilawati Md Yunus
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권2호
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    • pp.1-9
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    • 2024
  • As the Internet of Things (IoT) continues to permeate every facet of modern life, the imperative to secure this vast and dynamic frontier becomes increasingly paramount. This presents a comprehensive exploration of the challenges and opportunities inherent in safeguarding the interconnected web of IoT devices. The research critically examines the limitations of current cybersecurity measures through an extensive review of diverse topics, including IoT network performance, smart grid security, and the escalating cyber threats against critical infrastructures. A meticulous analysis of research findings underscores the need for enhanced infrastructure and ongoing research to fortify the cybersecurity mechanisms surrounding IoT objects. We underline the imperative of relentless research efforts to parry the advancing threats and leverage the promise of nascent technologies. Our findings affirm the pivotal influence of robust cybersecurity measures in crafting a resiliently connected ecosystem. The paper underscores the importance of ongoing research to address evolving threats and harness the potential of emerging technologies, reaffirming the central role of cybersecurity in shaping a secure interconnected world. In conclusion, the study emphasizes the dynamic and ever-evolving nature of cybersecurity on the IoT frontier. It unveils a complex landscape of challenges, ranging from network performance intricacies to the security concerns of critical infrastructures.

입자상 대기오염물질의 건강 위해성 평가를 위한 국내 농도반응함수 도출 (Concentration Response Functions for Particulate Matter related Health Risk Assessment in South Korea)

  • 하종식
    • 한국환경보건학회지
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    • 제43권3호
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    • pp.202-213
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    • 2017
  • Objectives: HRA (Health Risk Assessment) is an important tool for measuring the health impacts of air pollution. HRA is already being used widely as an important reference for crafting air pollution policies. However, the absence of a domestic CRF (Concentration Response Function) standard, which is a main component for HRA, could cause confusion amongst policy-makers. The purpose of this study is to tabulate a domestic CRF standard for a PM (Particulate Matter)-related HRA. Methods: This study suggested a domestic CRF standard for HRA thorough a literature review. The literature review for meta-analysis was limited to the English language for epidemiological studies published from January 1980 to March 2016. This meta-analysis was conducted by assuming both fixed- and random-effects of CRF. In addition, studies that reported HRA of air pollution for WHO (World Health Organization), the EC (European Commission), and the EPA (Environmental Protection Agency) were reviewed to compare the CRFs of South Korea to the recommended CRFs of WHO, the EC, or the EPA. Additionally, a domestic CRF standard was supplemented by these. Results: Nineteen studies were selected for the CRF for South Korea. Fifty-three CRFs were derived for meta-analysis. CRFs with a standard for PM-related HRA were divided according to the following four criteria: air pollution, exposure characteristics, type of health impact, and age group. Finally, a domestic CRF standard was created comprised of 21 CRFs. Among these, six CRFs were derived from the results of foreign HRA studies. Conclusions: This study is important in that a domestic CRF standard is first suggested. In addition, this study suggests a further area of study for using HRA as a policy tool and a direction of epidemiological study.

Development of a campus-based intervention program to strengthen food literacy among university students: A qualitative formative study

  • Eunji Ko;Eunjin Jang;Jiwon Sim;Minjeong Jeong;Sohyun Park
    • 대한지역사회영양학회지
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    • 제28권6호
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    • pp.495-508
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    • 2023
  • Objectives: This study aimed to develop a campus-based intervention program to enhance food literacy (FL) among university students. Methods: In the initial phase, we conducted a literature review of FL intervention studies and held in-depth interviews with university students to identify facilitators and barriers to improving and practicing FL. Expert counseling sessions were conducted with nutrition education, marketing, and service design professionals. The results of this phase led to the creation of an initial curriculum draft. In the second phase, a follow-up survey was conducted with young adults to assess the acceptability of the developed curriculum. After the follow-up survey, additional meetings were conducted with the aforementioned experts, and the curriculum was further refined based on their input. Results: An 11-week FL intervention program was devised using constructs from the Social Cognitive Theory. The weekly curriculum consisted of 90-min theory-based and 90-min hands-on experience sessions. Three primary aspects of FL were covered: nutrition and food safety, cultural and relational dimensions, and socio-ecological aspects. Program highlights included cooking sessions for crafting traditional Korean desserts, lectures on animal welfare, insights into zero-waste practices, and communal eating experiences. Based on the study team's previous research, the program also addressed mindful eating, helping participants understand the relationship with their eating habits, and providing strategies to manage negative emotions without resorting to food. Yoga sessions and local farm visits were incorporated into the curriculum to promote holistic well-being. Conclusions: This study elucidated the comprehensive process of creating a campus-based curriculum to enhance FL among university students, a group particularly susceptible to problematic eating behaviors and low FL levels. The developed program can serve as a blueprint for adaptation to other campuses seeking to bolster students' FL.