• 유통과학연구
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• 제19권1호
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• pp.17-26
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• 2021

Purpose: This research is to investigate the effect of the franchisee's basic psychological needs satisfaction on its business performance. Moreover, within the relationship between the franchisee's basic psychological needs satisfaction and its performance, the current study examined the mediating effect of work engagement and the moderating effect of the franchisor's support. Research design, data and methodology: 367 survey data were collected and analyzed using SPSS 22 and AMOS 22. For the assessment of goodness of fit of the models, fit indexes such as TLI, CFI, RMSEA were employed. Results: The results of the study are as follows: first, the franchisee's basic psychological needs satisfaction is positively related to performance; second, the franchisee's basic psychological needs satisfaction is positively related to work engagement; third, the franchisee's work engagement is positively related to performance; fourth, it is uncovered that the franchisee's work engagement mediates the relationship between basic psychological needs satisfaction and business performance; fifth, the moderating effect of the franchisor's support was insignificant. Conclusion: This study would like to contribute to the field of franchise performance, by re-assessing the significance of the individual's characteristics (of the franchisee) which has been ignored thus far. Furthermore, the limitations of the study and future research directions were discussed.

• 아태비즈니스연구
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• 제13권2호
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• pp.63-77
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• 2022

Purpose - The purpose of this study is to examine the mediating effect of fanship between relational bonds and consumers' engagement. Also the study demonstrates the moderating effect of consumers' social support between relational bonds and fanship. Design/methodology/approach - The data were collected from Chinese consumers who have used live commerce within the last 6 months. The survey was conducted using self-reported questionnaire and a total of 276 questionnaires were used for the analysis. Regression analyses with bootstrapping were conducted to test the research models. Findings - Findings of the study showed that fanship mediated the relationship between financial bonds, social bonds and consumers' engagement. Furthermore, consumers' social support such as informational support and emotional support moderated for the relationship between relational bonds and fanship. Research implications or Originality - The findings of the study contributes to providing a theoretical framework to explain consumer behavior in a live commerce by examining the relationship between financial bonds, social support, fanship, and engagement.

• 유통과학연구
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• 제21권4호
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• pp.1-10
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• 2023

Purpose: This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on Brand Engagement, and at the same time analyze the regulatory effect of Brand Reputation on the relationship between Brand Anthropomorphism and Intimacy and the relationship between Intimacy and Brand Engagement in terms of distribution brand. Results: The findings show that Brand Anthropomorphism, Intimacy, and Brand Reputation are important value factors in customers' minds toward their behavior, and from there, they will contribute to creating positive emotions and interactions between consumers and brands. Research design, data, and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 1,060 samples. Collected data shows that consumers in Ho Chi Minh City have positive emotions and interactive and social behaviors toward smartphone brands. Conclusion: The study has demonstrated the conclusions and proposed solutions to help smartphone brands build Brand Anthropomorphism while enhancing Brand Reputation thereby achieving Intimacy, which leads to consumer Brand Engagement. In addition, this study complements the concept of Brand Anthropomorphism which is lacking in theoretical background and is the first study in Vietnam to explore the prefixes and suffixes of the concept of Brand Anthropomorphism and the regulatory role of Brand Reputation.

• 동아시아경상학회지
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• 제10권1호
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• pp.1-9
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• 2022

Purpose - Drawing upon signaling and social identity theories, this study explores the effect of engagement in CSR activities by foreign firms on applicants' intention to apply. Furthermore, this study suggests CSR education as a moderator which strengthens the positive effects of the engagement in CSR activities on the intention to apply for potential job seekers. Research design, data, and methodology - One hundred and ninety-one undergraduate students were solicited to participate in this study. Participants were randomly assigned to two scenarios depicting different levels of a given foreign firm's engagement in CSR activities. After reading the given scenario, respondents answered a series of questions on their intention to apply to the foreign organization. Result - The results from hierarchical regression reveal that Korean applicants have a more favorable perception of a foreign firm which performs engagement in positive CSR activities. Moreover, the positive effect of the engagement in CSR activities on the intention to apply has a greater impact for Korean applicants who had CSR education. Conclusion - The result indicates that foreign firms could overcome the liabilities of foreignness and attract local talent effectively, by engaging in CSR activities. Moreover, this study suggests the important role of CSR education, and significantly contributes to the international recruiting literature.

• 디지털융복합연구
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• 제16권8호
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• pp.117-128
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• 2018

중국의 급속한 경제 성장은 지속되고 있으나 창의성 측면은 아직 요원하다. 중국 기업의 관리자들은 직원들이 보다 효율적으로 업무를 수행할 수 있도록 장려하는 노하우가 아직 부족하다. 한편 중국 기업에서 일하고 있는 대부분의 직원들은 자신의 업무에 몰입하지 않을 뿐만 아니라 때로는 자신의 업무가 의미가 없다고 생각하는 경우가 많다. 이러한 배경에서 변혁적 리더십은 중국 IT 기업에서 중요한 역할을 할 수 있다. 본 연구의 목적은 중국 심천에 소재한 IT기업에서 근무하는 직원들을 대상으로 업무 및 업무 참여의 의미에 대한 인식을 통해 변혁적 리더십이 직원의 창의력에 미치는 영향을 조사하는 것이다. 이를 위해 사례 IT기업에 근무하는 직원들을 대상으로 광범위한 설문조사를 실시하여 140개의 유효 데이터를 수집하였다. 자료의 통계분석은 SPSS와 AMOS를 이용하였다. 분석결과 일과 노동 참여의 의미를 통한 변혁적 리더십이 직원의 창의력에 유의한 영향을 미치는 것으로 나타났으며 이에 대한 학술적, 실무적 시사점을 제시하였다.

• 한국학교보건학회지
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• 제32권2호
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• pp.67-76
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• 2019

Purpose: The purpose of this study was to explore self-directed learning ability and its affecting factors among undergraduate students. Methods: A descriptive cross-sectional study design was used. Using a convenience sampling method, data were collected from 196 undergraduate students enrolled in one national university. Negative psychological tendency (i.e. Type D personality), academic engagement, and self-directed learning ability were assessed using a structured questionnaire. Data were analyzed by descriptive statistics, t-test, and analysis of covariance, Pearson's correlation coefficients, and stepwise multiple linear regression, using SPSS/WIN 23.0 program. Results: The mean age of the students was $21.61{\pm}2.40years$ and 56.6% were male students. Approximately, one third (n=67, 34.2%) of the students had Type D personality. The average scores of academic engagement and self-directed learning ability were $3.01{\pm}1.14$ and $3.46{\pm}0.50$, respectively. After controlling for sociodemographic variables, the Type D personality and academic engagement were significant predictors of self-directed learning ability (${\beta}=.64$, p<.001; ${\beta}=-.13$, p=.021, respectively). This model explained 53.6% of the variance in self-directed learning ability. Conclusion: The study identified that Type D personality and academic engagement affect self-directed learning ability of undergraduate students, one in a negative way, the other in a positive way. Educators and educational policy makers need to make efforts to include interventions and strategies that increase academic engagement and change negative psychological dispositions such as D-type personality in the undergraduate education curriculum.

• 한국건설관리학회논문집
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• 제20권4호
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• pp.94-103
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• 2019

건설프로젝트의 품질경영활동에서 조직구성원의 적극적인 참여는 성공적인 경영성과 달성을 촉진한다. 본 연구는 참여를 촉진하는 메커니즘을 발견하고자 한다. 선행연구에서 참여를 촉진하는 선행요인은 보상시스템과 만족이다. 제안된 연구모델의 검증을 위해 232명을 대상으로 샘플데이터를 수집했다. 구조방정식 모델을 이용한 실증분석을 했다. 연구 결과, 제안된 모든 변수가 직원참여에 유의한 정(+)의 영향을 미쳤다. 직급 및 근로계약 유형에 따른 조절효과가 발휘되었다. 본 연구의 결과는 품질경영활동의 촉진을 위한 보다 폭넓은 관점에서 참여를 촉진할 방안을 모색하는 연구자 및 관리자에게 유용한 이론 및 실무적 시사점을 제공할 것으로 기대한다.

• 대한지역사회영양학회지
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• 제28권2호
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• pp.141-159
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• 2023

Objectives: This study aimed to determine whether a mobile health (mhealth) intervention is effective in reducing weight and changing dietary behavior among employees with overweight and obesity. The study also investigated whether engagement with the intervention affected its effectiveness. Methods: The intervention involved the use of a dietary coaching app, a wearable device for monitoring physical activity and body composition, and a messenger app for communicating with participants and an intervention manager. A total of 235 employees were recruited for a 12-week intervention from eight workplaces in Korea. Questionnaire surveys, anthropometric measurements, and 24-h dietary recalls were conducted at baseline and after the intervention. Results: After the intervention, significant decreases in the mean body weight, body mass index, body fat percentage, and waist circumference were observed. Furthermore, the consumption frequencies of multigrain rice and legumes significantly increased, whereas those of pork belly, instant noodles, processed meat, carbonated beverages, and fast food significantly decreased compared with those at baseline. The mean dietary intake of energy and most nutrients also decreased after the intervention. When the participants were categorized into three groups according to their engagement level, significant differences in anthropometric data, dietary behaviors, and energy intake were observed following the intervention, although there were no differences at baseline, indicating that higher engagement level led to greater improvements in weight loss and dietary behavior. Conclusions: The intervention had positive effects on weight loss and dietary behavior changes, particularly among employees with higher engagement levels. These results indicate the importance of increasing the level of engagement in the intervention to enhance its effectiveness. The mhealth intervention is a promising model for health promotion for busy workers with limited time.

• 한국심리학회지 : 문화 및 사회문제
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• 제22권3호
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• pp.431-453
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• 2016

본 연구의 첫 번째 목적은 군 간부들의 학습된 무력감이 부정정서인 우울에 미치는 영향을 확인하고, 이러한 우울이 군 간부들의 직무태도 변인인 조직몰입 및 직무열의에 어떠한 영향을 미치는지 그 과정을 탐색하는 것이었다. 두 번째 목적은 우울과 조직몰입 관계 및 우울과 직무열의 관계에서의 소명감의 조절효과를 검증하는 것이었다. 이를 위해 경기도 소재 공군 비행단에서 근무하는 직업군인 310명을 대상으로 설문조사를 실시하였다. 연구결과를 요약하면 첫째, 학습된 무력감은 우울을 정적으로 예측하였으며, 조직몰입과 직무열의를 부적으로 예측하였다. 또한, 우울은 조직몰입과 직무열의를 부적으로 예측하였다. 둘째, 매개효과 검증 결과 학습된 무력감과 조직몰입 관계에서 우울이 매개하는 것으로 나타났으며, 학습된 무력감과 직무열의 사이에서도 우울의 매개효과가 나타났다. 셋째, 우울과 조직몰입 및 직무열의 사이에서 소명감의 조절효과 검증 결과 조직몰입과 직무열의 모두 우울과 소명감의 상호작용이 유의미하게 나타났다. 논의에서는 본 연구 결과를 토대로 연구의 의의와 시사점, 한계점 및 향후 연구과제에 대해 제안하였다.

• 한국콘텐츠학회논문지
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• 제16권12호
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• pp.422-445
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• 2016

감정노동에 관한 연구의 대부분이 서비스 종사원의 감정노동에 집중되어져 왔다. 그렇지만 본 연구는 리더의 감정노동에 대한 선행연구를 토대로 리더의 감정노동이 부하의 직무몰입에 미치는 영향과 그러한 관계에서 부하의 심리적 자본의 매개역할을 검증하였다. 또한, 리더의 감정노동과 부하의 심리적 자본관계에서 상사-부하의 관계의 질의 조절효과를 검토하였다. SPSS24.0과 AMOS24.0프로그램을 활용하여 국내 통신서비스회사와 관련 업체를 대상으로 496명의 데이터를 수집하여 분석하였다. 그 결과 리더의 감정노동은 부하의 직무몰입과 심리적 자본에 긍정적인 영향을 미치는 것으로 확인하였다. 구체적으로 리더의 내면행위와 표면행위가 부하의 직무몰입에 긍정적인 영향을 미쳤다. 특히, 리더의 감정노동(내면행위)은 부하의 심리적자본에 유의미한 영향을 미쳤고, 리더의 감정노동과 부하의 직무몰입 관계에서 부하의 심리적 자본은 매개역할을 하는 것으로 확인하였다. 마지막으로 리더의 감정노동과 부하의 심리적 자본 관계에서 상사-부하 관계의 질의 조절효과는 관계의 질이 높은 집단에서 유의미한 효과를 확인하였다. 연구의 한계 및 향후 연구방향을 제시하였다.