• Title/Summary/Keyword: Student Recruitment

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Target Market Determination for Information Distribution and Student Recruitment Using an Extended RFM Model with Spatial Analysis

  • ERNAWATI, ERNAWATI;BAHARIN, Safiza Suhana Kamal;KASMIN, Fauziah
    • Journal of Distribution Science
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    • v.20 no.6
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    • pp.1-10
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    • 2022
  • Purpose: This research proposes a new modified Recency-Frequency-Monetary (RFM) model by extending the model with spatial analysis for supporting decision-makers in discovering the promotional target market. Research design, data and methodology: This quantitative research utilizes data-mining techniques and the RFM model to cluster a university's provider schools. The RFM model was modified by adapting its variables to the university's marketing context and adding a district's potential (D) variable based on heatmap analysis using Geographic Information System (GIS) and K-means clustering. The K-prototype algorithm and the Elbow method were applied to find provider school clusters using the proposed RFM-D model. After profiling the clusters, the target segment was assigned. The model was validated using empirical data from an Indonesian university, and its performance was compared to the Customer Lifetime Value (CLV)-based RFM utilizing accuracy, precision, recall, and F1-score metrics. Results: This research identified five clusters. The target segment was chosen from the highest-value and high-value clusters that comprised 17.80% of provider schools but can contribute 75.77% of students. Conclusions: The proposed model recommended more targeted schools in higher-potential districts and predicted the target segment with 0.99 accuracies, outperforming the CLV-based model. The empirical findings help university management determine the promotion location and allocate resources for promotional information distribution and student recruitment.

A study on Professionalization of Student Protecting Manpower for the Prevention of School Violence (학교폭력예방을 위한 학생보호인력의 전문화방안에 관한 연구)

  • Kim, Sun-Ah
    • Journal of the Society of Disaster Information
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    • v.9 no.1
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    • pp.87-96
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    • 2013
  • The purpose of this research is to suggest specialization measures of student protecting manpower for the prevention of school violence in Korea. Therefore, student protecting manpower's legal limitation, insufficiency of professionalism, insufficiency of recruitment standard's suitability, insufficiency of educational training, cooperative problem with related institutions and ethical problems were drawn as the problems of student protecting manpower. The measures for improving those problems are as follows. The first is to revise laws related to school protecting manpower and strengthen systems. The second is to prepare proper standard to recruit student protecting manpower. The third is to establish professional training institution of student protecting manpower. The fourth is to establish close cooperation system with institutions related to student protection. The fifth is to legislate ethics codes of student protecting manpower.

Enrollment Elevation to the Chinese International Students in Local Universities in Korea (한국 지방대학의 중국유학생 유치·관리방안)

  • Chung, Kyoun-Sup;Lei, Song-Lin;Sim, Moon-Bo
    • The Journal of the Korea Contents Association
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    • v.10 no.8
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    • pp.327-340
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    • 2010
  • Since South Korea has problems existing in the respects of educational resources, environment, policies, etc., local universities of South Korea have been in an inferior position in the competition of overseas student enrollment. With increasingly deepening of cultural exchange between China and South Korea, due to geographic close relationship between the two countries, a great number of South Korean students go to China for study; also, Chinese students have increasingly become the important target of recruitment by all local universities in South Korea. In recent years, with rapid increase in the number of Chinese students in South Korea, the overseas student education system of South Korea has been progressed continuously. Compared with educational advantages of universities in European, American developed countries, and the capital region of South Korea, however there still exists a lot of problems in Chinese student recruitment by local universities. The major findings of the study can be summarized as follows. There exist not only some advantages but also some problems to be addressed urgently in Chinese student enrollment by South Korean local universities. How to build a distinctive recruitment environment suitable for Chinese students; and, how to develop a complete "one-stop" educational system suitable for study; and, how to make a strategy of development for Chinese students; and, how to perfect set up the overseas students' education management system; which are the remaining tasks to be solved for. To achieve a win-win for both overseas students and South Korean local universities, it is very important and urgent works to do for administrators of Chinese students in all local universities of South Korea.

Predicting the Saudi Student Perception of Benefits of Online Classes during the Covid-19 Pandemic using Artificial Neural Network Modelling

  • Beyari, Hasan
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.145-152
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    • 2022
  • One of the impacts of Covid-19 on education systems has been the shift to online education. This shift has changed the way education is consumed and perceived by students. However, the exact nature of student perception about online education is not known. The aim of this study was to understand the perceptions of Saudi higher education students (e.g., post-school students) about online education during the Covid-19 pandemic. Various aspects of online education including benefits, features and cybersecurity were explored. The data collected were analysed using statistical techniques, especially artificial neural networks, to address the research aims. The key findings were that benefits of online education was perceived by students with positive experience or when ensured of safe use of online platforms without the fear cyber security breaches for which recruitment of a cyber security officer was an important predictor. The issue of whether perception of online education as a necessity only for Covid situation or a lasting option beyond the pandemic is a topic for future research.

A Study on Domestic Shared University Operation Case Analysis: Focusing on DSC(Daejeon·Sejong·Chungnam) Platform University (국내 공유대학 운영 사례 분석: DSC(대전·세종·충남) 공유대학을 중심으로)

  • Kim, Donghyeun;Hwang, Youngsik;Bae, Yura;Kim, Taehoon
    • Journal of Engineering Education Research
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    • v.26 no.4
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    • pp.47-57
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    • 2023
  • This paper examines the characteristics of shared universities in Korea and seeks future development directions from the analysis of its operation. This study overviews the current status of students and the characteristics of each major in the DSC Shared University. This provides the future improvement direction and analyzes the survey of attending students. The results shows the most DSC students are engineering students, and they are taking classes centering on the major courses opened by their school. Future direction of shared universities include the recruitment of students from various backgrounds, expansions of enrollment in other schools' curriculum.

Review of Registration of Interventional Studies of Children and Adolescents in Korea (소아청소년 대상 중재연구의 등록 현황 - CRIS 등록부를 중심으로 -)

  • Lee, Yoo Been;Lee, Ju Ah;Lee, Hye Lim
    • The Journal of Pediatrics of Korean Medicine
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    • v.33 no.1
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    • pp.17-33
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    • 2019
  • Objectives The purpose of this study is to investigate the current status of registration of interventional studies focusing on children and adolescents in South Korea and the status of Korean medicine interventional studies through Clinical Research Information Service (CRIS). Methods CRIS was used to search interventional clinical researches which were registered from May, 2010 to October, 2018. Key words of 'child', 'children', 'adolescents', 'infant', 'toddler', 'elementary school student', 'middle and high school', 'middle school student', and 'high school student' were used. Results A total of 37 intervention clinical studies were selected. To identify the trends, years of registration in the CRIS, intervention types, disease categories, recruitment status, phase, institutions responsible for the research, consent, compensation and safety investigation were analyzed. Conclusions This study shows the current state of registration of interventional studies in children and adolescents in Korea. Since interventional studies in children and adolescents are essential for providing safe and effective treatment, further interventional studies, Korean medicine interventional studies and ethical considerations are needed.

A Study on Measures to Increase Student Enrollment in Community Colleges : Based on the Case of G College

  • Ki yeu, Jo;Ho geun, Kang
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.137-147
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    • 2022
  • In this study, for students who gave up their studies midway through college, we investigate the reasons for dropping out of college, analyze the factors that caused students to drop out, and suggest improvement measures to effectively increase the recruitment rate of enrolled students. This study explores measures to increase student enrollment in community colleges. For this purpose, it conducted a survey of students who dropped out of G College between 2018 and 2020 from June 28 to July 9, 2021. Its analysis is based on the results of 53 students who participated in the survey. First, our results suggest that programs to develop interpersonal relationships between students, faculty, and staff are necessary. Such programs will cultivate a culture of solidarity and collective identity among students, which in turn will reinforce positive experiences in college. Moreover, by developing systems to form relationships between faculty and students, colleges can have a feedback mechanism, such as an open-study program, through which they learn what the students want and need. Through this effort, colleges can help their students adjust to campuses and enhance student satisfaction in college. Second, it is necessary to develop various extracurricular programs not only for freshmen but existing students and to run hobby and leisure activity programs. To have continuous, standing extracurricular programs instead of one-time events, colleges should set up specific goals, delivery methods and strategies. Third, colleges should renovate old and outdated buildings and facilities on campus to enhance the quality of campus life. Moreover, more comprehensive improvement of facilities and a campus environment by having various convenient and leisure facilities that meet the needs and demands of students. Fourth, it is suggested to develop programs or systems that help students to more fully engage in campus lives and activities, which in turn increases confidence and self-efficacy among students. Through such programs, students can better adjust to their majors and, therefore, will be less likely to drop out of college.

Analysis of Academic Curriculum of Information Security Major in Domestic University and Convergence Education Policy (국내대학 정보보호전공 교육과정 분석 및 융합교육정책)

  • Hong, Jinkeun
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.599-605
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    • 2014
  • In this paper, we analyzed academic curriculum of information security major in domestic university and in center of education contents, reviewed about eduction distinction direction in each university. Also in center of domestic information security industry, it compared and analyzed status of recruitment demand in each information security range and training student in the university, and analyzed whether to meet the degree of information security workforce. In addition, we were examined future needs and direction of the convergency field of information security personnel in terms of information security major curriculum.

Structural Analysis of Consciousness on the Shipping Companies for Employment of Marine Junior Officers using Fuzzy Structural Modeling (FSM을 이용한 해운선사의 신규채용에 관한 의식구조분석)

  • 양원재;전승환;박계각;서기열
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2000.11a
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    • pp.33-36
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    • 2000
  • Recently, in the shipping companies have been employing prudently in order to prevent from sea accidents occurred by human factors. Also the students of merchant marine universities are choosing prudently the shipping companies when taking a job. But many qualitative and quantitative factors are considered in decision making for the employment. FSM(Fuzzy Structural Modeling) has been widely used in modeling the system composed of such qualitative and quantitative factor. In this paper, a case study is discussed for the analysis of the consciousness of the employment of shipping companies using FSM. Also this paper proposed the planes for educating and recruitment guiding the student in maritime university.

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Structural Analysis of Consciousness on the Shipping Companies, Employment of Marine Junior Officers and their Choosing these Companies, Using Fuzzy Structural Modeling (FSM을 이용한 해기사 신규채용 및 선사선택에 관한 의식구조분석)

  • 양원재;박계각;전승환
    • Journal of the Korean Institute of Navigation
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    • v.24 no.1
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    • pp.35-45
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    • 2000
  • Recently, in the shipping companies have been employing prudently in order to prevent from sea accidents occurred by human factors. Also the students of merchant marine universities are choosing prudently the shipping companies when taking a job. But many qualitative and quantitative factors are considered in decision making for the employment and the choice of a company. FSM(Fuzzy Structural Modeling) has been widely used in modeling the system composed of such qualitative and quantitative factor. In this paper, a case study is discussed for the analysis of the consciousness of the employment of shining companies and students' choice of such company in maritime university using FSM. Also this paper proposed the planes for educating and recruitment guiding the student in maritime university.

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