• Journal of Fashion Business
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• v.15 no.3
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• pp.142-155
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• 2011

By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

• Structural Engineering and Mechanics
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• v.53 no.2
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• pp.373-392
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• 2015

In the present work, structural joints have been modeled as a pair of translational and rotational springs and frequency equation of the overall system has been developed using sub-structure synthesis. It is shown that using first few natural frequencies of the system, one can obtain a set of over-determined system of equations involving the unknown stiffness parameters. Method of multi-linear regression is then applied to obtain the best estimate of the unknown stiffness parameters. The estimation procedure has been developed first for a two parameter joint model and then for a three parameter model, in which cross coupling terms are also included. Two cases of structural connections have been considered, first with a cantilever beam with support flexibility and then a pair of beams connected through lap joint. The validity of the proposed method is demonstrated through numerical simulation and by experimentation.

• Journal of the Korean Geographical Society
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• v.44 no.6
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• pp.797-812
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• 2009

The purpose of this study is to analyze cause-and-effect relationships between patterns of the road network and socio-economic factors such as population, industry, and land use of Seoul during the period of 1970~2000. In this study, Structural Equation Model (SEM) is used to estimate simultaneously the cause-and-effect relationships between many independent variables and dependent variables. For the observed variables, variables related to population, industry, land price, land use, and road variables were included; these variables were classified by exploratory factor analysis. The analysis using the SEM showed that the structure of the model changed around the 1980's. In general, socio-economic factors such as population, industry, and land use affected construction of the road network of the city during the 1970's and the 1980's. Especially, it was analyzed that the industrial development had the greatest impact on formation of the road network. In the 1990's, the effect that the road network exerts on socio-economic factors proved to be more appropriate than the other way round. At that time, the road-related factors had the greatest effect on the land price and industrial development, and that tendency has continued until now.

• The Journal of Information Systems
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• v.28 no.4
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• pp.105-129
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• 2019

Purpose Issues related to information security have been a crucial topic of interest to researchers and practitioners in the IT/IS field. This study develops a research model based on a Structure-Conduct-Outcome (SCO) framework for the social exchange relationship between employees and organizations regarding information security. Design/methodology/approach In applying an SCO framework to information security, structure and conduct are activities imposed on employees within an organizational context; outcomes are activities that protect information security from an employee. Data were collected from 438 employees working in manufacturing and service firms currently implementing an information security policy in South Korea. Structural equation modeling (SEM) with AMOS 22.0 is used to test the validation of the measurement model and the proposed casual relationships in the research model. Findings The results demonstrate support for the relationships between predicting variables in organization structure (security policy and physical security system) and the outcome variables in organization conduct (top management support, security education program, and security visibility). Results confirm that the three variables in organization conduct had a positive effect on individual outcome (security knowledge and compliance intention).

• KSCE Journal of Civil and Environmental Engineering Research
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• v.35 no.2
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• pp.471-480
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• 2015

The market of public-private partnership (PPP) projects has reduced from 9.4 trillion won in 2007 to 4.5 trillion won in 2012. However, the need of PPP projects is brought up by a massive down scale of government financial business. Previous studies regarding PPP projects mostly evaluate profitability from the financial perspective or analyze risk factors as a whole. Although PPP projects generally have complex structure involving diverse stakeholders, such as contractor, financial investor, and special purpose company (SPC) operators, existing studies have rarely considered the different viewpoints of PPP project stakeholders. Therefore, purpose of this study is to develop a structural equation model (SEM) considering the diverse stakeholders of PPP projects. To this end, the authors first reviewed the organizational structure of PPP projects. Next, the identification of the factors affecting project profitability are done via comprehensive literature reviews. After that, we conducted in-depth interviews and questionnaire surveys to reflect stakeholders' perspectives (contractors, financial investors, and SPC operators). As a result, a SEM model is developed to analyze direct and indirect effect on the PPP project performances. Finally, using the analysis results, relevant implications and directions for improvements are discussed. The prediction of the business performance of contractor, financial investor, and SPC operator is expect to be possible through the model developed and supports the strategy deduction that is appropriate for the participants.

• Structural Engineering and Mechanics
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• v.75 no.1
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• pp.87-100
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• 2020

The present paper investigates the combination resonance behavior of imperfect spiral stiffened functionally graded (SSFG) cylindrical shells with internal and external functionally graded stiffeners under two-term large amplitude excitations. The structure is embedded within a generalized nonlinear viscoelastic foundation, which is composed of a two-parameter Winkler-Pasternak foundation augmented by a Kelvin-Voigt viscoelastic model with a nonlinear cubic stiffness, to account for the vibration hardening/softening phenomena and damping considerations. With regard to classical plate theory of shells, von-Kármán equation and Hook law, the relations of stress-strain are derived for shell and stiffeners. The spiral stiffeners of the cylindrical shell are modeled according to the smeared stiffener technique. According to the Galerkin method, the discretized motion equation is obtained. The combination resonance is obtained by using the multiple scales method. Finally, the influences of the stiffeners angles, foundation type, the nonlinear elastic foundation coefficients, material distribution, and excitation amplitude on the system resonances are investigated comprehensively.

• Structural Engineering and Mechanics
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• v.29 no.1
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• pp.91-111
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• 2008

This paper outlines the development of a computational model in order to analyze the dynamic behaviour of coupled fluid-structure systems such as a) liquid containers, b) a set of parallel or radial plates. In this work a hybrid fluid-solid element is developed, capable of simulating both membrane and bending effects of the plate. The structural mass and stiffness matrices are determined using exact integration of governing equations which are derived using a combination of classical plate theory and a finite element approach. The Bernoulli equation and velocity potential function are used to describe the liquid pressure applied on the solid-fluid element. An impermeability condition assures a permanent contact at the fluid-structure interface. Applications of this model are presented for both parallel and radial plates as well as fluid-filled rectangular reservoir. The effect of physical parameters on the dynamic behaviour of a coupled fluid-structure system is investigated. The results obtained using the presented approach for dynamic characteristics such as natural frequency are in agreement to those calculated using other theories and experiments.

• Asia pacific journal of information systems
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• v.31 no.2
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• pp.141-184
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• 2021

While a great body of information systems (IS) literature has discussed mobile banking (m-banking) services, most of these studies have focused on the adoption or acceptance phases of this technology; with little attention was given to users' intension to continue using such technology. This paper aims at investigating the most important factors that predict users' continuous intension to use m-banking services in the post-adoption phase. This paper presents a conceptualization and validation of an extended expectation-confirmation model (ECM). A total of 303 Kuwaiti users of m-banking services participated in this study. Partial least squares (PLS) of structure equation modelling (SEM) technique was used to analyze the data. The results mainly showed that users' continuous intension to use m-banking services is significantly influenced by perceived trust, satisfaction, self-efficacy, performance expectancy and effort expectancy. Theoretical and practical contributions as well as the research limitations and future directions are discussed.

• Structural Engineering and Mechanics
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• v.67 no.6
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• pp.565-578
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• 2018

This research article reported the nonlinear finite solutions of the nonlinear flexural strength and stress behaviour of nano sandwich graded structural shell panel under the combined thermomechanical loading. The nanotube sandwich structural model is derived mathematically using the higher-order displacement polynomial including the full geometrical nonlinear strain-displacement equations via Green-Lagrange relations. The face sheets of the sandwich panel are assumed to be carbon nanotube-reinforced polymer composite with temperature dependent material properties. Additionally, the numerical model included different types of nanotube distribution patterns for the sandwich face sheets for the sake of variable strength. The required equilibrium equation of the graded carbon nanotube sandwich structural panel is derived by minimizing the total potential energy expression. The energy expression is further solved to obtain the deflection values (linear and nonlinear) via the direct iterative method in conjunction with finite element steps. A computer code is prepared (MATLAB environment) based on the current higher-order nonlinear model for the numerical analysis purpose. The stability of the numerical solution and the validity are verified by comparing the published deflection and stress values. Finally, the nonlinear model is utilized to explore the deflection and the stresses of the nanotube-reinforced (volume fraction and distribution patterns of carbon nanotube) sandwich structure (different core to face thickness ratios) for the variable type of structural parameter (thickness ratio, aspect ratio, geometrical configurations, constraints at the edges and curvature ratio) and unlike temperature loading.

• Structural Engineering and Mechanics
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• v.42 no.5
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• pp.715-728
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• 2012

This paper deals with determining the fundamental frequency of tall buildings that consist of framed tube, shear core, belt truss and outrigger systems in which the framed tube and shear core vary in size along the height of the structure. The effect of belt truss and outrigger system is modeled as a concentrated rotational linear spring at the belt truss and outrigger system location. Many cantilevered tall structures can be treated as cantilevered beams with variable cross-section in free vibration analysis. In this paper, the continuous approach, in which a tall building is replaced by an idealized cantilever continuum representing the structural characteristics, is employed and by using energy method and Hamilton's variational principle, the governing equation for free vibration of tall building with variable distributed mass and stiffness is obtained. The general solution of governing equation is obtained by making appropriate selection for mass and stiffness distribution functions. By applying the separation of variables method for time and space, the governing partial differential equation of motion is reduced to an ordinary differential equation with variable coefficients with the assumption that the transverse displacement is harmonic. A power-series solution representing the mode shape function of tall building is used. Applying boundary conditions yields the boundary value problem; the frequency equation is established and solved through a numerical process to determine the natural frequencies. Computer program has been developed in Matlab (R2009b, Version 7.9.0.529, Mathworks Inc., California, USA). A numerical example has been solved to demonstrate the reliability of this method. The results of the proposed mathematical model give a good understanding of the structure's dynamic characteristics; it is easy to use, yet reasonably accurate and suitable for quick evaluations during the preliminary design stages.