• Journal of Digital Convergence
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• v.17 no.9
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• pp.105-114
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• 2019

This study examined the causal relationship between CSV and brand image and consumers' behavioral intentions by structural equation model using psychological variables such as CSV intentionality and company-consumer identification. 198 questionnaires were used to test 8 hypotheses using Smart PLS 2.0. Results are as follows: First, two hypotheses were rejected that CSV had a negative effect on CSV intentionality and CSV intentionality had a negative effect on brand image. Second, CSV has a positive effect on company-consumer identification and company-consumer identification has a positive effect on brand image, purchase intention, and willingness to pay. This study suggests the necessity of enhancing customer participation and communication for the company to establish CSV strategies.

• Structural Engineering and Mechanics
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• v.69 no.2
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• pp.193-204
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• 2019

This paper presents results from experimental and numerical studies on the response of steel-concrete composite box bridge girders under certain localized fire exposure conditions. Two composite box bridge girders, a simply supported girder and a continuous girder respectively, were tested under simultaneous loading and fire exposure. The simply supported girder was exposed to fire over 40% of its span length in the middle zone, and the two-span continuous girder was exposed to fire over 38% of its length of the first span and full length of the second span. A measurement method based on comparative rate of deflection was provided to predict the failure time in the hogging moment zone of continuous composite box bridge girders under certain localized fire exposure condition. Parameters including transverse and longitudinal stiffeners and fire scenarios were introduced to investigate fire resistance of the composite box bridge girders. Test results show that failure of the simply supported girder is governed by the deflection limit state, whereas failure of the continuous girder occurs through bending buckling of the web and bottom slab in the hogging moment zone. Deflection based criterion may not be reliable in evaluating failure of continuous composite box bridge girder under certain fire exposure condition. The fire resistance (failure time) of the continuous girder is higher than that of the simply supported girder. Data from fire tests is successfully utilized to validate a finite element based numerical model for further investigating the response of composite box bridge girders exposed to localized fire. Results from numerical analysis show that fire resistance of composite box bridge girders can be highly influenced by the spacing of longitudinal stiffeners and fire severity. The continuous composite box bridge girder with closer longitudinal stiffeners has better fire resistance than the simply composite box bridge girder. It is concluded that the fire resistance of continuous composite box bridge girders can be significantly enhanced by preventing the hogging moment zone from exposure to fire. Longitudinal stiffeners with closer spacing can enhance fire resistance of composite box bridge girders. The increase of transverse stiffeners has no significant effect on fire resistance of composite box bridge girders.

• Geomechanics and Engineering
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• v.24 no.1
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• pp.29-42
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• 2021

The utilization of buildings can be improved by extending them vertically. However, the added load of the extension might require building foundations to be underpinned; otherwise, the loads on the foundations might exceed their bearing capacity. In this study, a preloading method was presented aiming at transferring partial loads from existing piles to underpinning piles. A pneumatic-type model preloading device was developed and used to carry out centrifuge experiments to evaluate the load-displacement behavior of piles, the pile-soil interaction during preloading, and the additional loading caused by vertical extension. The results showed that the preloading devices effectively transfer load from existing piles to underpinning piles. In the additional loading test of group piles, the load-sharing ratio of a pile increased with its stiffness. The load-sharing ratio of a preloaded micropile was less than that of a non-preloaded micropile as a result of the reduction in axial stiffness caused by preloading before additional loading. Therefore, a slight reduction of the load-sharing capacity of an underpinning pile should be considered if the preloading method is applied. Further, two full scale preloading devices was developed. The devices preload underpinning piles and thereby produce reaction forces on a reaction frame to jack existing piles upward, thus transferring load from the existing piles to the underpinning piles. Specifically, screw-type and hydraulic-jack type devices were developed for the practical application of foundation underpinning during vertical extension, and their operability and load transfer effect verified via full-scale structural experiments.

• The Journal of Industrial Distribution & Business
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• v.12 no.6
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• pp.75-88
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• 2021

Purpose: This research aimed at exploring the functions of consumers' perceiving approach and avoidance roles and their feeling anger and disgust in the effect of the two types of self-discrepancy at social identity such as the ideal self-discrepancy and the ought self-discrepancy on within-self domain versus across-self domain consumption. Research design, data, and methodology - This study divided the self-discrepancy group into the ideal self-discrepancy and the ought self-discrepancy group as experimental groups for empirical study. Self-discrepancy type between-subjects design was used to develop two types of questionnaire according to the type of experimental groups. The platform, 'questionnaire stars' of 'WeChat' in China was used to collect 103 data from the ideal self-discrepancy group and 102 from the ought self-discrepancy group for empirical study. T-test and the structural equation model in Amos 21 were used to verify hypotheses developed through theoretical review. Results - First, ideal self-discrepancy positively affected the role-approaching goal and anger. Second, ought self-discrepancy positively affected the role-avoiding goal and disgust. Third, the role-approaching goal and anger positively influenced on the within- versus across- domain consumption. Fourth, the disgust negatively influenced on the within- versus across- domain consumption, however the role-avoiding goal did not influence on the consumption. Fifth, there was the mediation roles of anger (disgust) in the effects of ideal (ought) self-discrepancy on the consumption. Conclusions - When consumers feel anger at the ideal self- discrepancy induced by in-group, it is necessary for the marketers to promote their product brand used by the in-group. They should develop and advertise the messages priming the ideal self-discrepancy and the anger to increase the intent to purchase or use their product brand when the in-group members have used the brand by relating the brand to their social identity concerned with the ideal self-discrepancy. However, marketers should help consumers feel disgust by developing and advertising the messages expressing the ought self-discrepancy to lead the consumers to the place of purchasing or using their product brand when the members have used the brand based on keeping the consistence between the brand and other social identity not related to the ought self-discrepancy.

• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.229-237
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• 2021

This paper aims to study the using motivation and influencing factors of Chinese users' participation in live stream shopping through theoretical and empirical analysis, so as to evaluate the change in users' needs and improve marketing strategies. In doing so, I conducted a questionnaire survey for Chinese live stream shopping users and collected the required data. For empirical analysis, I used SPSS and AMOS software to carry out descriptive analysis, reliability and validity analysis and structural equation model analysis (SEM) to test the hypothesis. The results of the analysis showed that core competency and brand personality of the short video industry have a significant impact on user and customer perceived value, thus influencing users' using motivation. That is, users do not blindly follow live stream shopping but make their active choice. Therefore, it is suggested that live stream shopping platform should strengthen the e-commerce attributes and eradicate "the sense of false satisfaction", in order to achieve the effective communication of information. On the other hand, to stimulate the purchase motivation of users, the brand should build up its personality, and enhance user and customer perceived value in cyber marketing.

• International journal of steel structures
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• v.18 no.5
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• pp.1639-1653
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• 2018

Bolted connections are suitable due to high quality prefabrication in the factory and erection in the workplace. Prefabrication and modularization cause high speed of erection and fabrication, high quality and quick return of investment. Their technical hitches transportation can be removed by prefabrication of joints and small fabrication of components. Box-columns are suitable members for bolted structures such as welded steel structures with moment frames in two directions etc., but their continual fabrication in multi-story buildings and performing the internal continuity plate in them will cause some practical dilemmas. The details of the proposal technique introduced here, is to remove such problems from the box columns. Besides, some other advantages include new prefabricated bolted beam-to-column connections referred to BBCC. This connection is a set of plates joined to columns, beams, support, and bolts. For a better understanding of its fabrication and erection techniques, two connection and one structural maquettes are made. The present work aims to study the cyclic behavior of connection numerically. To verify the accuracy of model, a similar tested connection was modelled. Its verification was then made through comparison with test results. The behavior of connection was evaluated for an exterior connection using three different support shapes. The effects of support shapes on rigidity, ductility, rotation capacity, maximum strength, four rad rotation strength were compared to those of the AISC seismic provision requirements. It was found that single beams support has all the AISC seismic provision requirements for special moment frames with and without a continuity plate, and box with continuity plate is the best support in the BBCC connection.

• Structural Engineering and Mechanics
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• v.78 no.5
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• pp.585-597
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• 2021

This paper presents a comparative study of analytical method, finite element method (FEM) and Multilayer Perceptron (MLP) for analysis of a contact problem. The problem consists of a functionally graded (FG) layer resting on a half plane and pressed with distributed load from the top. Firstly, analytical solution of the problem is obtained by using theory of elasticity and integral transform techniques. The problem is reduced a system of integral equation in which the contact pressure are unknown functions. The numerical solution of the integral equation was carried out with Gauss-Jacobi integration formulation. Secondly, finite element model of the problem is constituted using ANSYS software and the two-dimensional analysis of the problem is carried out. The results show that contact areas and the contact stresses obtained from FEM provide boundary conditions of the problem as well as analytical results. Thirdly, the contact problem has been extended based on the MLP. The MLP with three-layer was used to calculate the contact distances. Material properties and loading states were created by giving examples of different values were used at the training and test stages of MLP. Program code was rewritten in C++. As a result, average deviation values such as 0.375 and 1.465 was obtained for FEM and MLP respectively. The contact areas and contact stresses obtained from FEM and MLP are very close to results obtained from analytical method. Finally, this study provides evidence that there is a good agreement between three methods and the stiffness parameters has an important effect on the contact stresses and contact areas.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.67-74
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• 2021

This study aims to examine and analyze the effect of Risk Profile, Good Corporate Governance (GCG), Earnings, Capital (RGEC), and Earnings per Share (EPS) on stock prices with financial distress as an intervening variable. The sampling technique used purposive sampling based on certain criteria and data used was secondary data, that is, annual reports of commercial banks in Indonesia for the period of 2012-2018 with a sample of 23 banks from a total population of 81 banks. This type of research is explanative with a quantitative descriptive approach to describe or explain quantitative data. The data obtained was analyzed using SEM (Structural Equation Model) with the AMOS Program. The results showed that RGEC, EPS, and financial distress affect stock prices. This is based on testing the direct effect as indicated by a p-value that is smaller than 0.05. Based on the mediation test, the results show that financial distress cannot mediate the effect of RGEC and EPS on stock prices as indicated by a p-value greater than 0.05. The implication of this research is very important for investors to analyze stock price changes based on RGEC, EPS, and financial distress to gain profits. In addition, there are various warning signs indicating that a company is experiencing financial distress or it is heading towards such a state. Being aware of these signs can help prevent failure.

• The Journal of Industrial Distribution & Business
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• v.11 no.12
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• pp.29-38
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• 2020

Purpose: The purpose of this study is to empirically analyze the effect of chatbot service quality, chatbot trust, and chatbot satisfaction on chatbot reuse intention and store reuse intention. Research design, data, and methodology: We reviewed the literature on domestic and international chatbots, established hypotheses, and analyzed them. We empirically analyzed the process model in which chatbot service quality (interaction quality, information quality) has a positive effect on chatbot trust and chatbot satisfaction, and that chatbot trust and satisfaction positively affect chatbot reuse intention and store reuse intention. A survey was conducted on 212 people who had used shopping mall chatbots and financial service chatbots after demonstrating the shopping mall chatbot video. Structural equation modeling was conducted by using AMOS 24.0 to test the proposed relationships. Results: As a result of the empirical analysis, the effects of interaction quality on chatbot trust and information quality on chatbot satisfaction were not supported, but the rest of the hypotheses were statistically significant. It was found that the information quality of chatbot service had a positive effect on chatbot trust, but did not significantly affect chatbot satisfaction. In addition, the interaction quality of the chatbot positively affects the satisfaction of the chatbot, but it does not significantly affect the trust of the chatbot. Chatbot trust was found to have a positive effect on chatbot satisfaction. Chatbot trust and chatbot satisfaction were found to have a positive influence on the intention to reuse the chatbot. And, chatbot trust and chatbot satisfaction were found to have a positive influence on store reuse intention. Conclusions: The findings of this study offer significant theoretical and managerial contributions in the context of chatbot. Chatbots should enhance customer contact quality management from the perspective of total customer experience management rather than partial function. When providing a chatbot service, it is more desirable to give priority to providing accurate information to increase trust, and at the same time to improve customer satisfaction by increasing the quality of interaction. And in order to increase the competitive advantage of companies, the purpose of introducing chatbots should be clarified and approached strategically.

• Advances in nano research
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• v.10 no.2
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• pp.191-210
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• 2021

To compare the antifungal effect of two nanomaterials (NMs), nanoparticles of zinc oxide were synthesized by a chemical route and zinc oxide-based nanobiohybrids were obtained using green synthesis in an extract of garlic (Allium sativum). The techniques of X-Ray Diffraction (XRD), Infrared (IR) and Ultraviolet Visible (UV-Vis) absorption spectroscopies and Scanning (SEM) and Transmission Electron Microscopies (TEM) were used to determine the characteristics of the nanomaterials synthesized. The results showed that the samples obtained were of nanometric size (< 100 nm). To compare their antifungal capacity, their effect on Cercospora sp. was evaluated. Test results showed that both nanomaterials had an antifungal capacity. The nanobiohybrids (green route) gave an inhibition of fungal growth of ~72.4% while with the ZnO-NPs (chemical route), inhibition was ~87.1%. Microstructural studies using High Resolution Optical Microscopy (HROM) and ultra-structural analysis using TEM carried out on the treated strains demonstrated the effect of the nanofungicides on the vegetative and reproductive structures, as well as on their cell wall. To account for the antifungal effect presented by ZnO-NPs and ZnO nanobiohybrids on the fungi tested, effects reported in the literature related to the action of nanomaterials on biological entities were considered. Specifically, we discuss the electrical interaction of the ZnO-NPs with the cell membrane and the biomolecules (proteins) present in the fungi, taking into account the n-type nature of the ZnO semiconductor and the electrical behavior of the fungal cell membrane and that of the proteins that make up the protein crown.