• Journal of Distribution Science
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• v.17 no.9
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• pp.57-66
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• 2019

Purpose - This study aimed at investigating the process of inducing the effect of green self-expressive motive and the fit between green premium and product on consumer's intent to purchase the bundle product with the green premium. Research design, data, and methodology - The questionnaire for on-line survey built at Google Forms was spread out via popular social media sites. 243 responses from the on-line survey were used for testing the hypotheses. Structural equation model of Amos 21.0 was used to verify hypotheses. Results and Conclusions - Green self-expressive motive positively influenced on not only the perceived value for green premium but also attitude toward the bundle. However, the fit between green premium and product had positive impact only on the perceived value for green premium. The perceived value was proved to positively influence on the attitude toward the bundle, which in turn increased the purchase intention, even with the positive effects of the product attitude as covariate on the intention. Therefore, marketers should choose target customers who have high level of green self-expressive motive and feel the fit, and pay attention to the green premium to help the customers perceive more values for the green premium. They should develop green premium product for conducting marketing effectively.

• Journal of Korean Society of Rural Planning
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• v.15 no.4
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• pp.59-74
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• 2009

This study reviews and modifies general IS success models to find success factors of WIS(Web-based Information Systems) and to confirm the relationship between WIS success and user's satisfaction of web use. A WISSM(Web-based Information Success Model extended to include EQ(E-Quality) is developed to anticipate user's intention to use Web-based Agricultural Information System and fit into the survey data from 252 WIS users of RDA(Rural Development Administration). PLS is applied to estimate a structural model based on EQ-WISSM to test hypotheses including 1) users reach a high level of intention to use Web-based Information Systems when they feel a high level of interactivity among an 'E-Quality', 'Decision Making Support Satisfaction' and 'Task Support Satisfaction', and E-Quality boosts intention to use Web-based Information Systems. The results show high path coefficients and $R^2$ values and find followings; First, the EQ-WISSM explains the user's intention to use WAIS quite well. Second, E-Quality can be used well in web-based IS environment to predict IS Success. Finally, this research finds the importance of 'Task Support Satisfaction' as a mediator between 'Decision Making Support Satisfaction', 'E-Quality' and 'Intention to Use'.

• Journal of the Korean Society for Precision Engineering
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• v.16 no.10
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• pp.11-16
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• 1999

In this study, Ultra-precision finishing system using micro abrasive film experimented using experimental variable film feed speed and grinding speed and structural steel(SM45C) with respect to 12~3{\mu}m$ micro abrasive film. the result are follows; (1) Experimental condition must setup dissimilar about each micro abrasive film. (2) To measurement deviation the smallest machined condition are 20mm/min in 12{\mu}m$, 5mm/min and 15mm/min in 9{\mu}m$ and 5{\mu}m$, 5mm/min in 3{\mu}m$ in film feed speed. (3) To measurement deviation the smallest machined condition are 180m/min in 12{\mu}m$, 84m/min in 9{\mu}m$, 56 and 84m/min in 5{\mu}m$, 104m/min in 3{\mu}m$ in grinding speed.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.252-261
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• 2004

In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller＇s CBBE Model as a theoretical framework and Kim and Lim＇s (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim＇s fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery. brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim＇s scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller＇s CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.169-180
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• 2020

This study examined the relationship between calling, organizational commitment, and innovation behavior among 302 current teachers. The main results are as follows. First, calling had a positive effect on the organizational commitment. Second, calling did not significantly affect innovation behavior. Third, Organizational commitment had a statistically significant positive effect on innovation behavior. The result of the study suggests that in order to enhance the teacher's innovation behavior, it is necessary to clarify the calling of the teacher's own work and make him/her feel so that it can lead to the desire and willingness to actively realize the organization's goals and values.

• Journal of Distribution Science
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• v.17 no.1
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• pp.57-72
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• 2019

Purpose - Current study aimed at investigating customer experience types (gain vs. loss avoidance performance experience and hedonic vs. reliability imagery experience) and their influences on satisfaction and positive emotion as antecedents of customer engagement. It also explored moderation role of regulatory focus in the influence of each experience type on satisfaction and positive emotion. Research design, data, and methodology - 416 Vietnamese local tourists were selected to test hypotheses by structural equation model in AMOS 21.0. Results - First, customers actually achieving gain or avoiding loss are more satisfied. Second, customers with hedonic and reliability imagery experience feel more positive emotion. Third, both positive emotion and satisfaction have positive influences on customer engagement. Last, regulatory focus moderates the positive effects of either gain or loss avoidance performance experience on satisfaction and also moderates the positive effects of either hedonic or reliability imagery experience on positive emotion. Conclusions - Focusing on both cognitive satisfaction and affective emotion resulted from experience, this study could advance customer engagement theory. Managerially, brand managers should induce gain performance and hedonic imagery experience (loss avoidance performance and reliability imagery experience) from promotion (prevention)-focused customers to enhance their engagement.

• Journal of IKEEE
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• v.23 no.1
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• pp.261-265
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• 2019

We analyze the failure rate change of a conventional bidirectional converter and a modified one which moves an output capacitor towards propulsion battery. We analysis of the circuit structural homogeneity and the difference between both converters, and confirm that the capacitor working voltage is reduced by changing the capacitor position. After obtaining the capacitor failure rate according to voltage stress factor and operating temperature, it is applied to the fault-tree of the bidirectional converter to obtain the overall failure rate of the converter. We analyzes the advantages and disadvantages of design changes by comparing and analyzing the failure rate and mean time between failures (MTBF) according to operating temperature and capacitance value.

• Journal of Information Technology Services
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• v.21 no.2
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• pp.43-59
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• 2022

This study investigates an association among Facebook users' upward comparison (e.g., envy), social support (e.g., favorable comments and like), and life satisfaction, putting their self-esteem as a mediating variable. For this analysis, 1,332 female and male Facebook users in Seoul and other four cities in South Korea were surveyed. Structural equation modeling including confirmative factor analysis were employed as quantitative analysis methods. Results show that Facebook users' upward comparison with other users and social support significantly impact their satisfaction mediated by their self-esteem. Specifically, when users feel envious of other users, this emotion lowers their self-esteem, and subsequently, the self-esteem reduces their satisfaction. On the other hand, sufficient social support for users positively affects their self-esteem, which leads to the increase of their satisfaction. The present study is differentiated from previous studies in that it focuses on Facebook users' emotional changes in the process of sharing massive amounts of posts and finds a stepwise relationship among their feelings, including self-esteem as a mediating variable. Additionally, this study is the first to verify a situation when Facebook users' envy of other users' posts affects the decline in their satisfaction through the mediation of their self-esteem.

• 중국학논총
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• no.66
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• pp.105-126
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• 2020

Complement is a special grammatical phenomenon in Chinese. There is no complement in Korean, so complement teaching is a difficulty. There are some similarities between the degree complement with "de" and the modality complement. For a long time, there has been a phenomenon of fuzzy classification in the academic circle, which also affects the teaching of Chinese as a foreign language. There are several different views on these two kinds of complements in the current textbooks. This makes students and teachers feel very confused. From the perspective of Chinese teaching, the author analyzes the characteristics, classification and grammatical significance of these two kinds of complements, and investigates the four sets of current teaching materials. It is found that: some teaching materials are confused in terms of terms and classification; some teaching materials are not fully reproduced in terms of knowledge points; the students are prone to have partial errors, and the situation of the clutch words with modal complements is ignored by most teaching materials. Some textbooks overemphasize Verb Copying in the arrangement of modal complements. Most textbooks are lack of context. The author puts forward some teaching suggestions. In class, teachers should concentrate on speaking and practicing, and focus on the types of errors that students are prone to make. The textbooks should be arranged according to the outline, the two kinds of "similar" complements should be clearly classified, the context should be added appropriately, and the textbooks compiled in South Korea can be nationalized. Students should listen carefully, participate in classroom activities and interact with teachers. Ask for advice in case of any problem you don't understand..

• Journal of Distribution Science
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• v.21 no.4
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• pp.57-67
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• 2023

Purpose: This study aims to measuring the employee performance distributions of company in using relationship analysis between motivation, organization learning, compensation, and Organizational commitment. Research design and methodology: The study was conducted on 102 employees as a sample. Data were analyzed using Path Analysis in Structural Equation Modeling (SEM) with PLS. Results: the research result has shown that motivation and compensation have a positive significant effect on organizational commitment. While organizational learning has negative and insignificant effect on organizational commitment. Furthermore, motivation, organizational learning and motivation have no significant effect on employee performance distribution and organizational commitment has a positive significant effect on employee performance distribution. Results for mediating effect has obtained where organizational commitment mediates the effect of motivation and compensation on employee performance distribution, but cannot mediate the effect of organizational learning on employee performance distribution. Conclusion: Organizational commitment in this study can make employees feel comfortable and attached to the company so that employees can perform well to achieve company goals. Motivation and compensation are driving factors in improving employee performance distribution and will achieved if employees have good organizational commitment. In this study, organizational learning is not an important factor in improving employee performance distribution.