• Journal of Distribution Science
• /
• v.14 no.12
• /
• pp.141-151
• /
• 2016

Purpose - Salesperson perceptions of the fairness and accuracy of a performance evaluation system were examined by managerial and professional employees of large organization. The performance evaluation process is central to many personal decisions such as attitude for job and sales performance. This study investigates the relationship between perceived evaluation fairness, job satisfaction, organizational commitment, and sales performance. The main purpose of this study is to develop and empirically test a comprehensive model of salespersons' perceived evaluation fairness on sales performance. For this purpose, we identified the structural relationship between perceived evaluation fairness, job satisfaction, organizational commitment, and sales performance. Also we investigate the mediating effects on job satisfaction and organizational commitment between perceived evaluation fairness and sales performance. Research design, data, and methodology - To empirically test these relationships, data were collected by in-depth interviews from sales managers and questionnaire surveys from 300 salespersons who work for sales area (credit card company, insurance company). Demographically, the overall sample was 91.6% female, 77.9% 30s and 40s, and 34% college educated, with an average tenure with their present organizations of 4 years. The questionnaire was composed of total 20 items dealing with frequency, quality, and consequences of perceived evaluation fairness, job satisfaction, organizational commitment, and sales performance. To test the research hypotheses, collected data analyzed by confirmatory factor analysis (CFA) and structure equation model (SEM). Results - Through extensive and rigorous literature review process of related literature(Perceived evaluation fairness, Job satisfaction, Organizational commitment, Sales performance), research model and research hypothesis was set up. This study obtains the following research results. First, perceived evaluation fairness has a positive effect on job satisfaction, whereas the effects of perceived evaluation fairness on organizational commitment and sales performance did not show statistically significant result. Second, job satisfaction and organizational commitment have complete mediating roles to the relationship between perceived evaluation fairness and organizational commitment, and relationship between perceived evaluation fairness and sales performance. Conclusions - Based on the results, salespersons' perceived evaluation fairness is one of the key independent variable for making high job satisfaction, organizational commitment, and sales performance. Finally the theoretical, managerial implication and research limitations are mentioned in the discussion.

• Korean Journal of Social Welfare
• /
• v.50
• /
• pp.131-155
• /
• 2002

The present study investigated the influence of parental behavior on their children's dating violence and the pathways by which parental behavior affected their children's violent acts in their respective dating relationships. The related variables in parental behavior were marital violence, child abuse, and parental support. This study identified whether parental violence and support behavior effected dating violence, and if that dating violence was in any way mediated by conflict resolution skills, depression, or delinquency. In addition, the study examined any differences between males and females that were affected by parental behavior. Subjects included 760 students from 14 of the universities in and around Seoul. The Structural Equation Model(SEM) was employed to fulfill the study objectives. The SEM results were the following: The experience of child abuse was associated with severe forms of dating violence, and was only mediated by delinquent acts. Such outcomes were consistent across genders. In this data set, in contrast to the previous studies, the observation of parental violence was not related to children's violent behavior. According to the analysis of SEM, parental support rather than parental violence was more likely to influence their children's dating violence. The lower the level of parental support the greater the negative affect on children's conflict resolution skills, depression, and delinquency, which in turn had an influence on their dating violence. More specifically, an attitude of parental neglect adversely affected women's conflict resolution skills, and increased the frequency of male delinquent behavior. In the light of these findings, practical implications for decreasing dating violence were discussed.

• Korean Journal of Social Welfare Studies
• /
• v.40 no.3
• /
• pp.41-68
• /
• 2009

Grandparent-grandchildren family adolescents(GGFAs) need to be well discussed because they tend to be more influenced by the negative surroundings than ordinary family adolescents. Over the past few years, several studies have been made on the correlation between the risk factor, the protective factor and the school resilience of GGFAs, but these studies have the limit to explain the only correlation between the one factor and the school resilience. So the purpose of this study was to examine not only the direct effect between the risk factor and the protective factor, but also the parametric path and effect that the one factor has influence on the correlation between the another factor and the school resilience of GGFAs. We investigated the 328 GGFAs in Korea, and the analytic method used was the Structural Equation Modeling(SEM). The followings are the results of this paper. It was found that the model adaptability had a considerable validity by inspecting the SEM, which showed not only the direct effect between the risk factor, protective factor and the school resilience of GGFAs, but also the mediation effect by the protective factor. The risk factors - the indifference of teacher, the negative attachment relationship, melancholy, uneasiness etc - had a negative influence on the school resilience of GGFAs. The protective factors - the supporss etteacher, self-esteem etc - had a positive influence on the school resilience of GGFAs. The protective factors were found to reduce the negative influence on the school resilience of GGFAs.

• Asia pacific journal of information systems
• /
• v.19 no.1
• /
• pp.147-165
• /
• 2009

Virtual community(VC) will increasingly be organized as commercial enterprises, with the objective of earning an attractive financial return by providing members with valuable resources and environment. For example, Cyworld.com in Korea uses several community services to enable customers of Cyworld to take control of their own value as potential purchasers of products and services. Although initial adoption is important for online network service success, it does not necessarily result in the desired managerial performance unless the initial usage is continuously related to the continuous usage and purchase. Particularly, the customer who receives relevant online services and is well equipped with online network services, will trust the online service provider and perceive less risk and experience more activities such as continuous usage and purchase. Thus, how to promote continued online service usage or, alternatively, how to prevent discontinuance is a critical issue for VC service providers to consider. By aggregating a wide range of information and online environments for customers and providing trust to its members, the service providers of virtual communities help to reduce the perceived risk of continuous usage and purchase. Drill down, online service managers realize that achieving strong and sustained customers who continuously use online service and purchase on it is crucial. Therefore, the research into this online service continuance will identify the relationship between the initial usage and the continuous usage and purchase. The research of continuous usage or post adoption has recently emerged as an important issue in the IS literature. Individuals' information systems(IS) continuous usage decisions are congruent with consumers' repeat purchase decisions. The TAM(Technology Acceptance Model) paradigm has been strongly confirmed across a wide range from product purchase on EC to online service usage contexts. The analysis of IS usage based on TAM has proven to be successful across almost online service contexts. However, most of previous studies have focused on only an area (i.e., VC or EC). Just little research has tried to analyze the relationship between VC and EC. The effect of some factors on user intention, captured through several theories such as TAM, has been demonstrated. Yet, few studies have explored the salient relationships of VC users' EC acceptance. To fill this gap between VC and EC research, this paper attempts to develop a research model that extends the TAM perspective in view of the additional contributions of trust in the service provider and trust in members on some factors that affect EC and VC adoption. In this extension, we applied the TAM-to-TAM(T2T) model, and analyzed the transfer effect of trust between these two TAMs. The research model was empirically tested on the context of a social network service. The model was to extend TAM with the trust concept for the virtual community environment from the perspective of tasks. By building an extended model of TAM and examining the relationships between trust and the existing variables of TAM, it is aimed to explain a user's continuous intention to use VC and purchase on EC. The unit of analysis in this paper is an individual user of a virtual community. The population of interest is the individual with the experiences in virtual community. The data for this paper was made available via a Web survey of VC users. In total, 281 cases were gathered for about one week, but there were some missing values in the sample and there were some inappropriate cases. Thus, only 248 cases were finally analyzed. We chose the structural equation analysis to test the hypotheses and it is better suited for explaining complex relationships than the other methods. In this test, AMOS was used to test the Structural Equation Model (SEM). Noticeable results have been found in the T2T model regarding the factors affecting the intention to use of virtual community and loyalty. Our result showed that trust transfer plays a key role in forming the two adoption beliefs. Overall, this study preliminarily confirms the salience of trust transfer in online service.

• Journal of the Korean Applied Science and Technology
• /
• v.37 no.4
• /
• pp.1008-1019
• /
• 2020

The purpose of this study is to investigate the effects of social support of students majoring in physical education on their major satisfaction and intention to continue learning, and to prevent dropout of students majoring in physical education in the credit banking system and to find effective management methods. The research tools were verified by confirmatory factor analysis, concentration validity, discriminant validity, average variance extraction (AVE), concept reliability, and Cronbach's coefficient for validity and reliability verification of the research tools. The data processing method was conducted by using IBM SPSS Statistics 21 and IBM AMOS 21 to verify reliability analysis, correlation analysis, and structural equation model (SEM) through frequency analysis, confirmatory factor analysis, concentration validity, discriminant validity, Cronbach's coefficient calculation. The results are as follows. First, the study model was tested and the criteria were met for verifying the suitability of the relationship between social support, major satisfaction and learning persistence intention of the professors majoring in physical education in credit banking system. Second, as a result of the verification of Hypothesis 1, the social support of the professor of the physical education major in the credit banking system has a significant effect on the major satisfaction. The results of the verification of Hypothesis 2 showed that the social support of the professor of the physical education major in the credit banking system affects on the learning persistence. As a result of the verification of Hypothesis 3, it has been shown that major satisfaction has a significant effect on the learning persistence.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.3
• /
• pp.364-373
• /
• 2017

The goal of this study was to examine the relation of perceiving a calling and life satisfaction, and to verify the mediating effects of living a calling and flow in the process of perceiving a calling influencing according to the level of life satisfaction, as well as the moderating effect of self-efficacy in a pool of adult professionals. The study data were collected from a survey conducted from June to July, 2016, on 185 people working in Seoul and the metropolitan area. The following are the study hypotheses. First, perceiving a calling will influence life satisfaction. Second, living a calling will mediate the relationship between perceiving a calling and life satisfaction. Third, flow will mediate the relationship between living a calling and life satisfaction. Fourth, self-efficacy will moderate the relationship between living a calling and flow. In accordance with previous research, a structural equation model(SEM) was used to examine the hypotheses. As a result, the first research model was selected and the hypotheses were supported. With the results of this study as the foundation, this research paper proposed directions for future study.

• Information Systems Review
• /
• v.12 no.2
• /
• pp.47-74
• /
• 2010

This study presents two dimensional views of IT-use behaviors. It examines public employee's IT-use behavior as manifested in two ways: acceptance on IT, utilization on IT. This study investigates levels of employee's the acceptance and utilization on IT in the Korean Central Government(ministry and agency) and analyses factors affecting public employee's the acceptance and utilization on task-related IT in the public sector. This study tries to examine the variables affecting the acceptance and utilization on IT; especially, the influences of such variables as leadership, task-related communication with people, task motivation, IT usability and ease of uses, task understanding in the context of Korean Central Government. Based on a questionnaire survey in Korean Central Government(8 ministries, 5 agencies) that have implemented Government Knowledge Management System(GKMS), 311 valid instruments were received and analyzed using various statistics and structural equation model(SEM). And this study will adopt try to delineate pre and intervening conditions for public employee's the acceptance and utilization. According to the results of interviews and SEM analysis suggests that the influence of task-understanding, organizational communication, IS usability were statistically significant in the acceptance and utilization on IT. And it is also hoped that the path-analytic model suggested in this study helps reveal the causal chains between the acceptance and the utilization. Especially, task-understanding proves to be important in encouraging public employee's the acceptance and utilization. This result illustrates why task-understanding people are the key to utilize the task-related IT in public organization.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.13 no.4
• /
• pp.239-247
• /
• 2013

This study is aimed to perform the qualitative evaluation based on the ARCS Model of educational mobile applications for smart phones. The evaluation has been performed targeting 60 students who attending the subject of informational education in 3 different universities in 2012 by allowing them to select the available educational mobile App installed in their smart phone. After, the level of persistent learning-intension from each student and the efficacy of ARCS motivational strategy was measured at learner's perspective. The structural equation model(SEM) was established and analyzed with PLS method to understand the relationship between the ARCS motivational strategy and the persistent learning-intension. The results of the study could be summarized as followings. First, the educational mobile App in various the motivational strategies showed different results that is the highest attention as well as the lowest satisfactory level. Second, the relevance in motivation strategies had the statistically significant effect in attention, confidence, and satisfaction. On the other hand, the other factors of attention, relevance, and confidence showed statistically significant effect in satisfaction. Finally, result demonstrate that the relevance is the critical factor inducing the significant effect in persistent learning-intension among the motivational strategies.

• Journal of the Korean Society of International Agriculture
• /
• v.30 no.4
• /
• pp.320-327
• /
• 2018

The purpose of this study is to suggest the policy direction for promoting Korean grape, Shine Muscat, export to China. For this, the data were collected from 102 Chinese who live in Guangzhou province. The survey was conducted from Oct 10th to 13th 2017. PLS-SEM model is used to investigate the main factors that cause the Chinese consumers to purchase Korean grape, Shine Muscat. This study finds that the post-evaluation factor is more important to obtain final evaluation and to purchase Korean grape in the future. Thus farmers and research institutes should investigate how to improve the quality for the sweetness and the texture of the grape, reflecting the Chinese consumers' preference.

• Journal of Digital Convergence
• /
• v.21 no.3
• /
• pp.1-14
• /
• 2023

This raises the question of how competitive advantage can be created, prompting firms to enhance their capacity for change. In this context, the role of knowledge creation becomes increasingly vital. This research aims to explore the role of intellectual capital and how to improve knowledge cration ability through absorptive capacity framework. It examines the links among knowledge acquisition, learning of new knowledge, knowledge creation, intellectual capital, and competitive advantage, drawing from both internal and external sources. The study focuses on small and medium-sized supplier firms in Korea, with data collected from 15 industries, totaling 106 responses. The research model employs structural equation modeling (SEM) and utilizes AMOS 22 for analysis. As anticipated, all hypotheses were supported. The study provides robust evidence that absorptive capacity is a pivotal factor in cultivating suppliers' competitive advantage. Furthermore, it posits that intellectual capital should be viewed as a criucial component of suppliers' knowledge stock, significantly enhancing the impact of absorptive capacity on their competitive edge. Future studies should aim to validate the research model in different international settings or across multinational corporations to enhance its generalizabulity.