• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.67-75
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• 2021

This study was conducted to verify the factors affecting self-esteem of the 50-69 aged with low income in single person households. The subjects were 233 single households in the 50-69 aged low income from the 2019 welfare panel data provided by the Ministry of Health and Welfare. The dependent variable was defined as self-esteem, and independent variables were relationship satisfaction and life satisfaction. Data analysis was carried out by using SEM analysis, As a result, relationship satisfaction did not have a direct effect on self-esteem, with a low value (path coefficient =0.24). However, relationship satisfaction positively influenced life satisfaction (path coefficient =0.71), and life satisfaction positively influenced the self-esteem (path coefficient =0.46). Thus life satisfaction between relationship satisfaction and self-esteem had a mediator effect on self-esteem with 0.32 value. Therefore, establishing the strategy which supports poor single person households, policy makers should consider methods improving relationship satisfaction and life satisfaction.

• Journal of Korea Trade
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• v.24 no.8
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• pp.189-206
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• 2020

Purpose - This paper attempted to verify the process by which a multinational corporation (MNC)'s subsidiary practices entrepreneurship to create effective knowledge (KC) in the local market. We have looked at whether subsidiary entrepreneurship (SENT) has a moderation effect in creating knowledge for the local market when a subsidiary has been given autonomy (AUT) from the headquarters (HQ). We also argue that when a subsidiary creates meaningful knowledge, the effect of the increased status by the HQ within the MNC network position (NP) has an indirect effect on whether knowledge is transferred to other overseas subsidiaries (KTO). Design/methodology - This paper used a structural equation model (SEM) of 282 effective foreign companies invested in Korea. To test the hypothesis about the process of SENT on KTO, descriptive statistics, confirmatory factor analysis, reliability, convergent and discriminant validities, and common method bias were analyzed using STATA. In addition, the moderation effect was verified along with SEM. The moderation effect of AUT on SENT and KC was presented graphically by confirming \mathrm{\pm1} standard deviation of AUT for the main effect. Findings - Our findings are as follows. First, while the hypothesis about the direct effect of SENT and KC on KTO was not supported, all other hypotheses were supported. Second, both the AUT and moderating effect and the indirect effect of NP were significant. In the conclusion, these findings are discussed in relation to its various theoretical and practical implications. Originality/value - This study attempted to contribute to the knowledge creation theory of MNC by contemplating how subsidiaries can move away from HQ and grow in the local market. Although there is still a shortage of foreign investment in the Korean market, our practical implications offer guidance for how current subsidiaries can develop more than other overseas subsidiaries.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.477-488
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• 2022

The purpose of this study is to examine how factors that select Airbnb service affect service satisfaction and the moderating effect according to marital status. The subjects of this study are customers who who have used Airbnb services in the metropolitan area. The questionnaire survey was conducted with 150 people, and the results were analyzed and hypothesis testing was performed using Structural Equation Model(SEM). As a result of the study, it has been found that price, online review, and Unique Experience Expectation(UEE) among the factors that selected Airbnb have positive effects on service use satisfaction. In addition, marital status has been found to play a mediating role among price, UEE and customer satisfaction. For single customers, price is an important factor influencing service satisfaction, but for married customers, it is not. In this sense, it is important not only to conduct marketing and promotions considering only gender, but also to provide services according to whether they are single or married.

• The Korean Journal of Woman Psychology
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• v.15 no.4
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• pp.759-777
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• 2010

This study aims to investigate the mediating role of patriarchal attitudes on the relationship between family violence witness and dating sexual violence among Korean college students. The participants were 383 college student (193 males and 190 females) who had the experience of dating relationship. The psychological tests used in this research included the following: Witness of Family Violence, Patriarchal Attitudes, Dating Sexual Violence Experiences. In order to verify the models, goodness of fit and significant paths were verified through structural equation model(SEM). According to the results, family violence witness, itself, had influence on male students' dating sexual assault, and patriarchal attitudes caused by family violence witness had influence on dating sexual assault. Also, family violence witness had influence on female students' dating sexual violence, and patriarchal attitudes caused by family violence witness had influence on dating sexual violence.

• Journal of Environmental Impact Assessment
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• v.23 no.5
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• pp.337-352
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• 2014

The main purposes of this study are to find the causality among residents' loyalty to an environmental festival and its influential factors and, based upon the findings, to explore environmental festivals' developmental vision with special reference to Hampyung Butterfly Festival. Under these aims, this study applies structural equation modeling(SEM). The structural model for SEM analysis is composed of four independent variables which consist of residents' attachment(RA) to their region where its own environmental festival is provided, residents' participational intention(RP) to the festival, the economic effects(EE) of the festival, and the communication(CM) between the residents and the festival providers, one intermediate variable, residents' satisfaction(RS) from the festival, and one final dependent variable, residents' loyalty(RL) to the festival. The causality among these variables is hypothesized as follows; Among the independent variables, RP, EE, and CM have effects only on RS and RA has an effect on both RS and RL. And RS has an effect on RL. The facts found from the SEM are summed up as follows; First, (1) RP and CM turn out to have statistically significant effects on RS, (2) RA is confirmed to have a statistically very significant effect on both RS and RL, and (3) RS is also proved to show a statistically very significant effect on RL. Second, the total effects on RL of independent variables are stronger in the order of RA, CM, and RP. Third, EE seems to have no effect on RS, consequently no effect on RL, either. The reason why EE has no effect looks like to be due to environmental festivals' peculiar features. These findings offer the following suggestions for the future of environmental festivals in the part of festival providers. Firstly, to be successful in the festival, they have to provoke RL above all. Second, to do so, they need to encourage RA, CM, and RP in the mentioned order in the long run. Third, but for a short period, they had better concentrate upon promoting RS.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.187-202
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• 2016

The purpose of this study was to better understand the influence of psychological contract breach in deluxe hotel culinary staff memeberss on job satisfaction and turnover intention. Based on a total of 280 samples obtained for empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 4 hypotheses using the AMOS program. The hypothesized relationships in the model were simultaneously tested by using a structural equation model(SEM). The proposed model provided an adequate fit to the data, ${\chi}^2=334.152$ (p<.001), df=162, CMIN/DF=2.063, GFI=.893, AGFI=.861, NFI=.919, CFI=.956, RMSEA=.062. The model's fit, as indicated by these indexes, was deemed satisfactory, thus providing a good basis for testing the hypothesized paths. The SEM showed that relational contract breach (${\beta}=-.236$) had a negative significant influence on job satisfaction. In addition, job satisfaction (${\beta}=-.236$) had a negative significant influence on turnover intention. The moderating effects on career the formulated model was verified. Limitations and future research directions are also discussed.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.433-439
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• 2022

The purpose of the study was to determine the suitability of the research model on the intentions of university students to watch mega sports events for people with disabilities to which the theory of planned behavior was applied, and to examine the influence relationship between variables. Based on the items of sub-variables derived from the previous research, the questionnaire was optimally constructed through expert meetings, validity, and reliability verification. For data analysis, Cronbach's 𝛼 and exploratory factor analysis were performed using SPSS 21.0, and structural equation model analysis (SEM) and confirmatory factor analysis (CFA) were performed using AMOS 18.0. The results were as follows; first, as a result of verification of the research model of intentions of university students to watch mega sports events with people with disabilities to which the theory of planned behavior was applied, the evaluation indices of CFI, NFI, and IFI met the acceptance criteria, indicating that this research model was well suited. Second, as a result of examining the influence relationship of the research model on the intentions of university students to watch mega sports event for people with disabilities, it was found that the behavioral beliefs and normative beliefs of university students had a significantly positive (+) influence to intentions. However, it was found that there was a significantly negative (-) influence on the control beliefs to intentions.

• Journal of Distribution Science
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• v.14 no.6
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• pp.99-106
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• 2016

Purpose - The antecedent to the relationship between the effect of the characteristics of strategic alliances and the performance of container liner shipping companies has been investigated in this study as container liner shipping companies' strategic alliances. It affects positively and negatively home, partner, and the third parties' performance in container liner shipping companies. Extensive literature reviews on shipper's strategic alliances reveal that strategic alliances in financial and non-financial performance of container liner shipping companies show the performance such as economic effects, business performance, global supply chain management performance, customer satisfaction, and forward integration and backward integration performance. The purpose of this study is to test empirically that the relationship between the characteristics of strategic alliances and financial and non-financial performance in container liner shipping companies. Structured equation modeling and confirmatory factor analysis were used to test the hypothesis using AMOS statistics program. Most previous researches focused on the relationship between the characteristics of strategic alliances and alliance types. There are few empirical studies that focus on business performance data because it is difficult to collect data in container liner shipping companies. However, this research measures financial and non-financial performance differently compared with the previous researches focusing on the characteristics of strategic alliances and alliance types measurements. Research design, data, and methodology - The conceptual model for the study is based on the studies of Lim (2010), Chen & Zhen (2009), and Wang & Meng (2014). The model is built around the factors of characteristics of strategic alliances and business performance. Cost, marketing, and service factors are regarded as proxy for the characteristics of strategic alliances. The financial and non-financial performance are regarded as proxy for the performance of strategic alliances. Based on the analysis of one hundred cases such as forwarder, shipper, and liner shipping companies, this study uses structural equation modeling to verify the effects of the characteristics of strategic alliances on business performance. Conclusions - This study provides container liner shipping companies to get some policy and practical implications in terms of the characteristics of strategic alliances and business performance. First, the cost factor for alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The cost factor relationship between high and low performance group does not have a significant difference on the performance of strategic alliances. Second, the marketing factor of alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The high performance group's marketing factor has a great non-financial performance than low performance group, but the low performance group's marketing factor has a grater financial performance than high performance group factor does. Third, the service factor of alliances characteristics has a negative influence on the non-financial performance of strategic alliances. The high performance group's service factor has a great non-financial performance than low performance group. Based on the findings from this study, related implications and future avenues deserve to be discussed.

• Structural Engineering and Mechanics
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• v.78 no.5
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• pp.585-597
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• 2021

This paper presents a comparative study of analytical method, finite element method (FEM) and Multilayer Perceptron (MLP) for analysis of a contact problem. The problem consists of a functionally graded (FG) layer resting on a half plane and pressed with distributed load from the top. Firstly, analytical solution of the problem is obtained by using theory of elasticity and integral transform techniques. The problem is reduced a system of integral equation in which the contact pressure are unknown functions. The numerical solution of the integral equation was carried out with Gauss-Jacobi integration formulation. Secondly, finite element model of the problem is constituted using ANSYS software and the two-dimensional analysis of the problem is carried out. The results show that contact areas and the contact stresses obtained from FEM provide boundary conditions of the problem as well as analytical results. Thirdly, the contact problem has been extended based on the MLP. The MLP with three-layer was used to calculate the contact distances. Material properties and loading states were created by giving examples of different values were used at the training and test stages of MLP. Program code was rewritten in C++. As a result, average deviation values such as 0.375 and 1.465 was obtained for FEM and MLP respectively. The contact areas and contact stresses obtained from FEM and MLP are very close to results obtained from analytical method. Finally, this study provides evidence that there is a good agreement between three methods and the stiffness parameters has an important effect on the contact stresses and contact areas.

• Journal of Global Scholars of Marketing Science
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• v.17 no.4
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• pp.1-22
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• 2007

Customer satisfaction is important in an increasingly competitive and global marketplace. This implies that customer service is a critical factor for many organizations. In service encounter context, customer satisfaction is affected by employees' attitudes and behaviors. Accordingly, service firms have been focusing on selecting high quality of service employees, which resulted the ability to identify and select quality service- or customer- oriented employees to become critical for an organization's success. It was suggested that customer service orientation links to performance and subsequent organizational revenue. Moreover, it was found that service encounter failures were among the major reasons for customers' service switch. Therefore, the selection of customer service oriented employees is a key factor in establishing customer service - a potential source of sustained competitive advantage. However, the measurement of employee service orientation is more confusing than that of definitive answers. The difficulty of measuring service orientation is attributed to the use of broad versus narrow measures of personality. Advocates for the broad perspective prefer using basic personality constructs, such as the Big Five personality traits. On the contrary, the latter prefer a construct-oriented approach of personality research that provides a better measure of job performance because it requires the specification of the relationship of the personality traits with multiple dimensions of job performance. The customer service orientation was defined as "a set of basic individual predispositions and an inclination to provide service, to be courteous and to be helpful in dealing with customers and associates." Similarly, it is a fact that the Big five personality traits are predictors of customer orientation, and employee's self- and supervisor performance. They propose that basic personality traits may be too far removed from focal service behaviors to be able to predict specific service behaviors (customer orientation) and service worker performance. Also, customer orientation is defined as "an employee's tendency or predisposition to meet customer needs in an on-the-job context." This means that people who have job-relevant personality traits such as concern, empathy, and conscientiousness will be more adept at customer service than people who do not possess these traits. However, little attention has been given to the exploration of the service orientation of customer-contact employees who play a key role in creating satisfactory service encounters in the hospitality industry except for Kim, McCahon, & Miller (2003)'s study, especially in family restaurants context. Thus, the purposes of this study are to examine and validate the customer service orientation of customer-contact employees using the instrument developed by Donavan (1999) in Korean family restaurants, because the scale was developed to measure the personality traits related job behaviors. And this study explores the relationships between customer service orientation, job satisfaction, organizational commitment, and self service performance using structural equation modeling (SEM). And this study explores the relationships between customer service orientation, job satisfaction, organizational commitment, and self service performance using structural equation modeling (SEM). For these purposes the author developed several hypotheses as follows: H1: Employee's service orientation is associated with service performance. H2: Employee's service orientation is positively associated with job satisfaction. H3: Employee's service orientation is positively associated with organizational commitment. H4: Service performance is positively associated with job satisfaction. H5: Service performance is positively associated with organizational commitment. H6: Job satisfaction is negatively associated with organizational commitment. The data were collected from 278 employees in 5 deluxe hotels located in Pusan, Korea. The researcher contacted the manager of the restaurants, and managers consented to administer surveys to their employees. The survey was executed during one month period in the October of 2007. The data were analyzed with structural equation modeling with LISREL 8.7 W. The result of the overall model analysis appeared as follows: $X^2$=122.638 (p = 0.00), df=59, GFI=.936, AGFI=.901, NFI=.948, CFI=.971, RMSEA=.0625. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The findings can be summarized as follows: First, the greater the employee service orientation, the greater the service performance. Second, the greater the employee service orientation, the greater the job satisfaction. Third, the greater the employee service orientation, the greater the organizational commitment. Fourth, the greater the service performance, the greater the job satisfaction. Fifth, the greater the service performance, the greater the organizational commitment. Finally, the greater the job satisfaction, the greater the organizational commitment. Seventh, the greater the customer satisfaction, the greater the customer loyalty.