• 한국의류학회지
• /
• 제30권5호
• /
• pp.818-828
• /
• 2006

The purpose of this study was to clarify differences in the product attribute evaluation in relation to the objective knowledge, subjective knowledge and involvement of apparel. The measurement instruments were developed by researcher on the basis of previous studies in the same field. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Involvement was related to the consumer knowledge and the knowledge influenced evaluation of intrinsic attributes, social attributes, and economic attributes. 2. The dimensions of objective knowledge significantly influenced intrinsic attributes and economic attributes. The dimensions of subjective knowledge significantly influenced intrinsic attributes, social attributes and economic attributes. 3. Apparel involvement significantly influenced intrinsic attributes, social attributes and economic attributes. Consumers who have higher interest in apparel product but not in trends considered intrinsic attributes more importantly, whereas consumers who care trends considered social attribute more.

• 유통과학연구
• /
• 제15권6호
• /
• pp.5-12
• /
• 2017

Purpose - This study is to investigate the effects of consumption values of retailers on the importance of store attributes, and to determine the influence on the consumption values of consumers who shop at complex shopping malls on the empirical and functional attributes in those malls as well as on the influence of on/off-line channels. Research design, data, and methodology - With 344 surveyed questionnaires, this study was conducted by using SPSS 22.0 to verify the reliability and validity of the measured variables. Structural equation model (SEM) was employed as a statistical method for the hypotheses test of this study. Results - The results showed that hedonic value has more influence on the importance of empirical attribute than that of functional attribute in shopping malls. In addition, practical value has more influence on functional attributes than empirical properties of shopping malls. However, these relationships showed the difference in on/off-line channels. As for off-line channels, consumers' consumption values were more influential on empirical attributes, while functional attributes were more important in on-line channels Conclusions - This study analyzed the influence on the importance of the consumption values in store attributes, and the effects of each channel with suggesting practical implications.

• 한국지역지리학회지
• /
• 제14권1호
• /
• pp.54-67
• /
• 2008

본 연구는 제주지역 내 내국인 관광객들에 대한 방문객 만족 관련 연구로서 선택속성 요인들 간의 구조관계를 분석하였다. 우선 내국인 관광객들이 선택속성을 고찰하기 위하여 설문조사를 통해 실증분석을 하였으며 서비스가치를 매개 요인으로 하여 그 영향 요인도 고려하였다. 결과로 '시설 및 편리성', '문화 및 레저탐험' 요인들은 서비스가치 및 전반적인 만족도에 영향을 미치는 공통적인 요소임을 알 수 있었다. 또한 행동의도(재방문 및 타인추천)에 가장 영향을 미치는 요인은 '음식'으로 나타나 이러한 측면을 고려한 관광 서비스 정책이 우선적으로 이루어질 필요가 있음을 알 수 있었다.

• 한국전산구조공학회:학술대회논문집
• /
• 한국전산구조공학회 2008년도 정기 학술대회
• /
• pp.446-449
• /
• 2008

Construction project has been changing a huge size and the complicated, so information of each parties are overflow. For more successful construction, more communications are required. Nowadays, BIM has been used widely to solve the problem. But BIM information is used by attribute parties. Many of parties cannot use BIM information. Therefore, this study's purpose is to develope prototype of BIM usage for tower crane. It will overcome current information dividing.

• 한국조리학회지
• /
• 제15권3호
• /
• pp.42-53
• /
• 2009

전통한과 고객의 웰빙 추구 성향, 선택 속성이 고객 만족과 고객 애호도에 어떤 영향을 주는가를 살펴보는 관계를 규명하는데 관심이 집중되고 있다. 최근 건강과 더 나은 삶을 추구하는 요구가 증대함에 따라 본 연구는 고객 만족과 고객 애호도에 웰빙 추구 성향과 선택 속성이 미치는 영향 관계를 살펴보고자 하였다. 따라서 전통한과의 웰빙 추구 성향, 선택 속성이 고객 만족과 애호도에 미치는 영향에 대한 관계를 검증한 결과를 아래와 같이 나타내었다. 첫째, 웰빙 추구 성향은 고객 만족과 고객 애호도에 유의한 영향을 미치는 것으로 나타나고 있어서 전통한과 고객의 웰빙 추구 성향이 우리나라 전통한과의 고객 만족과 애호도를 높이는 중요한 변수가 된다는 것을 알 수 있다. 둘째, 전통한과의 선택 속성은 고객 만족에는 유의한 영향을 미치고 있으나 고객 애호도에는 유의한 영향을 미치지 못하는 것으로 나타나고 있어, 이러한 문제는 고객이 전통한과를 선택하는 마음속에서 때때로 고객의 욕구와 맞거나 맞지 못하는 혼란을 초래한다는 것을 의미한다. 그러므로 본 연구에서 전통한과의 고객 만족과 애호도는 고객이 더 건강한 삶을 추구하고 선택 속성과 같이 색상과 추구하는 맛에 따라 더 나은 삶을 추구하는 고객의 요구에 따라 이루어진다는 것을 알 수 있다.

• 대한영양사협회학술지
• /
• 제25권4호
• /
• pp.257-268
• /
• 2019

This study provides basic data on how stress impacts the processed convenience foods purchase attitudes and the selection attributes of housewives. The stress consists of 3 factors, which were housework stress, family relation stress and economic stress. The processed convenience food purchase attitude consisted of 2 factors, which were peripheral influence purchase and conviction purchase. The processed convenience food selection attribute consisted of 4 factors, which were quality, convenience, packaging and price. Factor loading confirmation and reliability test were conducted, and the reliability was confirmed with Cronbach's alpha coefficients for all the factors exceeding 0.5. The high stress levels showed significantly high stress factors of housework, family relations and economic stress (P<0.001). The high stress group was shown to make purchases by recognizing peripheral influences (P<0.01). When the selection properties of processed convenience foods depending on different stress levels were examined, it was revealed that among the three groups, the low stress group least considered the price aspect (P<0.01). After deducting the factors, AMOS (Analysis of Moment Structure) was used to conduct the confirmatory factor analysis for verifying validity. The structural equation model was used to determine the path coefficient. From the processed convenience foods purchase attitude, the peripheral influence purchase had significantly positive (+) effects on convenience (P<0.05). Also, conviction purchase was shown to have significantly positive (+) effects on quality (P<0.05). Housework and family relation stress were shown to have negative (-) effects on processed convenience foods selection attribute, and economic stress was shown to have positive (+) effects, although no significant relationships were revealed.

• 국제초고층학회논문집
• /
• 제9권2호
• /
• pp.127-154
• /
• 2020

Disproportionate collapse triggered by local structural failure may cause huge casualties and economic losses, being one of the most critical civil engineering incidents. It is generally recognized that ensuring robustness of a structure, defined as its insensitivity to local failure, is the most acceptable and effective method to arrest disproportionate collapse. To date, the concept of robustness in its definition and quantification is still an issue of controversy. This paper presents a detailed review on about 50 quantitative measures of robustness for building structures, being classified into structural attribute-based and structural performance-based measures (deterministic and probabilistic). The definition of robustness is first described and distinguished from that of collapse resistance, vulnerability and redundancy. The review shows that deterministic measures predominate in quantifying structural robustness by comparing the structural responses of an intact and damaged structure. The attribute-based measures based on structural topology and stiffness are only applicable to elastic state of simple structural forms while the probabilistic measures receive growing interest by accounting for uncertainties in abnormal events, local failure, structural system and failure-induced consequences, which can be used for decision-making tools. There is still a lack of generalized quantifications of robustness, which should be derived based on the definition and design objectives and on the response of a structure to local damage as well as the associated consequences of collapse. Critical issues and recommendations for future design and research on quantification of robustness are provided from the views of column removal scenarios, types of structures, regularity of structural layouts, collapse modes, numerical methods, multiple hazards, degrees of robustness, partial damage of components, acceptable design criteria.

• International Journal of Internet, Broadcasting and Communication
• /
• 제12권2호
• /
• pp.137-143
• /
• 2020

The purpose of this study is to analyze the structural relationship among advertising attribute, advertising attitude, product attitude and purchase intention in YouTube advertising. The survey subjects to achieve the purpose of this study were selected the group of 300 students who have been watching YouTube VOD once more and are attending in three universities that are located in Seoul, Gyeonggi and Chungnam. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 18 was used for confirmatory factor analysis and structural equation model analysis. information, irrtation and individuality affect viewers' advertisement attitude, their product attitude and purchasing intent, among advertisement attributes of e-sports items perceived by viewers of YouTube's e-sports videos with the insertion of advertisements that cannot be skipped in the middle of the video.Therefore, the similarity between the video and the advertised product or brand should be taken into account when producing advertisements inserted in the YouTube video, and a more positive advertising effect can be achieved when advertisement can be carried out reflecting the characteristics of the target viewers.

• 한국콘크리트학회:학술대회논문집
• /
• 한국콘크리트학회 2006년도 추계 학술발표회 논문집
• /
• pp.421-424
• /
• 2006

This study, in order for perceiving the mechanical attribute followed by the explosive spalling of high strength concrete material under high temperature and evaluating capacity of endurance of material, targets understanding capacity of endurance of material such as explosive spalling in high temperature, temperature by thickness of clothing, transformation extent, transformation speed and displacement, stocking the maximum load based on the Allowable Stress Design Method. As a result of experimenting the explosive spalling attribute of high strength concrete material, the one possibly causing serious damage is the 50 MPa concrete. In all aspects of 60 MPa concrete, explosive spalling happens. Especially, it is hazardous enough to reveal all the iron bar. All explosive spalling is intensively concentrated on the surface of concrete for the first $5{\sim}25$ minutes, which urges for the explosive spalling protection action. As a result of evaluating the structural safety by the transformation of high strength concrete, while beam assures the fire safety meeting regulation, 60 MPa shows the dramatic increase of transformation, which only counts 84% of safety. In a column, both the concrete exclusion and excessive explosive spalling are concentrated upper part of column, which brings about the dramatic transformation, so it only meets the 50% of safety regulation. Likewise, in 80, 100 MPa concrete which was never experimented considering the condition of domestic structural endurance stocking devices, the faster collapse is expected.

• 유통과학연구
• /
• 제16권3호
• /
• pp.13-21
• /
• 2018

Purpose - This study examined the effect of the importance of selective attribute of HMR(Home Meal Replacement) on customers' satisfaction and repurchase intention which is rapidly increasing with the changes of demographic, social and cultural trends as well as the influence of on and offline shopping channel moderating role. Research design, data, and methodology - Based on the research of previous studies, it assumed the selection attributes of HMR products were price, convenience, menu, freshness. With 231 surveyed questionnaires, this study was conducted by AMOS 21.0 and the SEM(structural equation model) was used as statistical method for examining the hypotheses in this study. Results - The analysis showed that price, convenience, and freshness had a significant effect on satisfaction, whereas menu did not affect satisfaction and the effect of satisfaction on repurchase intention was statistically significant. However, the results were different depending on the on and offline shopping channel for customers to buy HMR products. Price, menu and freshness are affected by online shopping, meanwhile convenience is more influenced by offline. Conclusions - This study analyzed the effect of selection attribute of HMR products on the satisfaction, repurchase intention, and the influence of each shopping channel, and provided practical implications.