• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.5
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• pp.2544-2557
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• 2019

Adaptive bitrate streaming is a crucial element in the implementation of high-quality streaming of media content over the Internet. Dynamic adaptive streaming over HTTP (MPEG-DASH) has lately emerged as the de facto solution for over-the-top (OTT) video streaming services. In this paper, we perform macro-level analysis on a real-world MPEG-DASH-based Internet live broadcasting service to gain insight into its behavior throughout the end-to-end service-provision chain, from broadcasters to viewers. Based on this analysis, we propose methods to improve the quality-of-experience (QoE) of MPEG-DASH-based services, particularly with regard to reducing broadcasting delays between recording and viewing of videos, as well as synchronizing client terminals.

• Journal of Information Technology Applications and Management
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• v.31 no.2
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• pp.35-49
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• 2024

With the development of e-commerce, live streaming e-commerce, as an emerging marketing method, is on the rise. It integrates various ways of information delivery, providing consumers with unprecedented shopping experiences, particularly through its interactive nature, which can increase audience engagement and immersion. This study delves into how interactive elements in live streaming e-commerce influence consumer emotions and purchase intentions. By employing literature review and empirical analysis methods, we analyzed various interactive factors in the live streaming e-commerce environment and revealed the process through which these factors stimulate audience emotions and lead to specific purchasing behaviors. The results confirm that the interactive appeal of live streaming e-commerce significantly influences consumers' positive emotional responses, consequently enhancing purchase intentions. This study aims to explore the relationship between the interactive features of live streaming e-commerce and consumer emotional responses and purchase intentions, thereby filling theoretical gaps in the field of live streaming e-commerce and proposing new marketing theories. Additionally, by analyzing how interactive features stimulate consumers, optimal live content strategies can be proposed for live streaming e-commerce platforms and hosts, thus aiding in the improvement of marketing strategies and sales effectiveness.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.538-547
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• 2021

This study seeks to derive game design elements that turn out game streaming-friendly through the analysis of Internet game streaming. To this end, this study surveyed previous studies on the motivation of watching internet game broadcasting and simplified the motivations to 'Expertise' and 'Amusement', the goal that game streaming should aim for, and divided streamer's streaming types into 'Reviewer', 'Master', 'Entertainer' and 'Acrobat' by those two options. Based on the categories, this study analyzed game streaming videos of various genres and confirmed that both the number of videos and the number of views by the streaming type were the highest in the 'Acrobat' group. In addition, the analysis shows that and revealed different figures by the type although they belong to the similar genre. By comparing and analyzing the systems and content elements of the two games, this study identified 's advantages in three points-Fortune, Setup Time, Control View- and finally suggested some guidelines for streaming-friendly game planning.

• KIISE Transactions on Computing Practices
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• v.21 no.1
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• pp.82-87
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• 2015

There are many current researches that are looking to improve the quality of HTTP adaptive streaming services. However, the existing schemes have a serious problem of QoE (Quality of Experience) degradation because few consider VBR video transmission. To cope with this problem, in this paper, we proposed a novel media quality adaptation scheme called CB-DASH (Content and Buffer-aware DASH). The proposed scheme controlled the video quality considering the VBR characteristics of video and the client's buffer state. Through the simulation, we proved that our scheme accomplished a more accurate estimated bandwidth than the conventional DASH and improved the QoE of streaming service.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.30 no.4
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• pp.559-572
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• 2020

As internet technology advances, users can share content online, and many sharing services exist. According to a recently published digital forensic study, when playing an online streaming service, you can restore the played video by reconstructing the Chrome cache file left on local device such as a PC. This can be seen as evidence that the user watched illegal video content. From a different point of view, copyright infringement occurs when a malicious user restores video stream and share it to another site. In this paper, we selected 23 online streaming services that are widely used both at home and abroad. After streaming videos, we tested whether we can recover original video using cache files stored on the PC or not. As a result, the paper found that in most sites we can restore the original video by reconstructing cache files. Furthermore, this study also discussed methodologies for preventing copyright infringement in online streaming service.

• Journal of KIISE
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• v.44 no.11
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• pp.1219-1230
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• 2017

Real-time streaming services over the Internet have increased with the explosive growth of the various mobile platforms, with a focus on smart phones, and the demand for them is growing. In addition, the bandwidth occupied by the streaming services over the Internet had already surpassed 50% in 2010. Because of the shortage of network bandwidth for multimedia services traffic, restrictions on quality and capacity will become more and more serious. CCN is a future Internet architecture that improves how existing host-based Internet architecture handles content-oriented structure, but it is designed for the transmission of general contents and is not suitable for transmitting real-time streaming contents. In this paper, we focus on the inefficient aspects of CCN and propose a hierarchical grade-based scheme for real-time service for a more efficient environment in real-time streaming services. Experiments have shown better performance in terms of bandwidth, network load, and reliability.

• Journal of Broadcast Engineering
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• v.25 no.4
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• pp.560-568
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• 2020

In recent years, as network technology develops, the usage of streaming services by users is increasing. However, the complexity of streaming services is also increasing due to various terminal environments. Even when streaming the same content, it is necessary to re-encode the content according to the type of service. In order to solve the complexity and latency of the streaming service, Moving Picture Experts Group (MPEG) has standardized the Common Media Application Format (CMAF). In addition, as content transmission using a communication network becomes possible, the Republic of Korea's Ultra High Definition (UHD) broadcasting standard has been enacted as a hybrid standard using a broadcasting network and a communication network. The hybrid service enables various services such as transmitting additional information of contents or providing user-customized contents through a communication network. The Republic of Korea's UHD transmission standard utilizes MPEG Media Transport (MMT), and Mobile MMT is an extension of MMT to provide mobile network-specific functions. This paper proposes a method of inserting CMAF contents suitable for various streaming services using signaling messages of MMT and Mobile MMT. In addition, this paper proposes a model for content insertion system in heterogeneous network environment using broadcasting and communication networks, and verifies the validity of the proposed technology by checking the result of content insertion.

• Journal of the Korea Society of Computer and Information
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• v.14 no.7
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• pp.113-121
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• 2009

As a DRM is recently being removed from many sites, the content protection on a video server becomes important. However, many protection methods have their own limitations, or aren't used due to the deterioration of the streaming performance. This paper proposes a content protection method that uses both the eCryptFS and the SELinux at the same time, and measures the performance of the proposed method by using various benchmarks. Then, this paper verifies that the method doesn't significantly decrease the streaming performance although the proposed method decreases the other performances, so it can be used for the content protection in a multimedia system.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.10
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• pp.1814-1829
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• 2011

In this paper, we present a model-based video bit rate estimation scheme for reducing the bit rate while maintaining a given target quality in many video streaming services limited by network bandwidth, such as IPTV services. Each item of video content can be stored on a video streaming server and delivered with the estimated bit rate using the proposed scheme, which consists of the following two steps: 1) In the first step, the complexity of each intra-frame in a given item of video content is computed as a frame feature to extract a group of candidate frames with a lot of bits. 2) In the second step, the bit rate of the video content is determined by applying statistical analysis and hypothesis testing to that group. The experimental results show that our scheme can reduce the bit rate by up to 78% with negligible degradation of subjective quality, especially with the low-complexity videos commonly used in IPTV services.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.3
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• pp.1035-1056
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• 2015

The efficiency of live Peer-to-Peer (P2P) streaming protocols depends on the appropriateness and the management abilities of their underlying overlay multicast. While a tree overlay structure confines transmission delays efficiently by maintaining deterministic delivery paths, an overlay mesh structure provides adequate resiliency to peers dynamics and easy maintenance. On the other hand, content freshness, playback fluidity and streaming continuity are still challenging issues that require viable solutions. In this paper, we propose a Hybrid Live P2P Streaming Protocol (HLPSP) based on a hybrid overlay multicast that integrates the efficiency of both the tree and mesh structures. Extensive simulations using OMNET++ are conducted to investigate the efficiency of HLPSP in terms of relevant performance metrics, and position HLPSP with respect to DenaCast the enhanced version of the well-known CoolStreaming protocol. Simulation results show that HLPSP outperforms DenaCast in terms of startup delay, end-to-end delay, play-back delay and data loss.