• 한국경영과학회지
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• 제34권4호
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• pp.185-204
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• 2009

The USIM(universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of '1 subscriber-1 handset' and '1 subscriber-multiple handset' assumptions. Under '1 subscriber-1 handset' assumption, the closed strategy controlled by mobile service provider is all players' optimal solution because the maximum size of the mobile phone market is limited by subscribers. But, as total expected profit by the handset and distribution subsides is a deficit, mobile service provider have to choose the open strategy and consider the conversion to MNO(mobile network operator). Under '1 subscriber-multiple handset' assumption, mobile service provider is trying to find the way how to lock-in its service and mobile phone and how to maximize ARPU(average revenue per unit), while handset manufacturer and distributor have to look for the way how to maximize the mobile phone market using their own marketing efforts, because it is expected that total mobile handset demand for the open market is bigger than demand for the closed market under '1 subscriber-multiple handset' assumption.

• 한국프랜차이즈경영연구
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• 제9권1호
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• pp.41-51
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• 2018

Purpose - In franchise system, how to build the relationship between the franchisor and franchisee through influence strategy is very important, because it affects on the long-term orientation like recontract intentions. Thus, this study examines the effect of mandatory influence strategy on relationship satisfaction, relationship trust, and recontract intentions in the context of food-service franchise industry. This study suggests the guidelines on how franchisor uses their influence strategy on franchisee to maintain and increase the recontract intentions. Research design, data, and methodology - This study examines the structural relationship between mandatory influence strategy, relationship satisfaction, relationship trust, and recontract intentions from the franchisee's perspective. Mandatory influence strategy divide into three sub-dimensions such as request, legalistic plea, threat. In order to test the purposes of this study, research model and hypotheses were developed. Every constructs were measured by multiple items tested and developed in the previous research. Also, the constructs utilized in this research are measured using 7-point scales anchored by "1=strongly disagree" and 7=strongly agree". The data were collected from 496 owner and owner manager franchisees and were analyzed using SPSS 21.0 and Smart PLS 3.0. program. Analysis of frequency was conducted to identify the demographics and general characteristics of the survey subjects. In order to measure the reliability and validity of the measurement tools, confirmatory factor analysis and correlation analysis were conducted and structural model analysis was conducted to verify the proposed research model. Result - The results of this study are as follows. First, this research found that mandatory influence strategy is positively related to relationship satisfaction and relationship trust, but not to recontract intention directly. Second, this research also found that the full mediating role of relationship satisfaction and relationship trust between the mandatory influence strategy and recontract intention. Conclusions - The findings of this research indicate that franchisor should use properly mandatory influence strategy to improve recontract intentions through relationship satisfaction and relationship trust. Due to the nature of food-service franchise industry, which needs high relationship quality, franchisor must manage their franchisee using influence strategy in order to improve satisfaction and trust. If franchisee perceives higher relationship quality, they will show higher intention to recontract. At the end of this paper, limitations and future research directions were suggested.

• Journal of Power Electronics
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• 제17권1호
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• pp.136-148
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• 2017

In recent years, voltage source multilevel converters are very popular in medium/high-voltage industrial applications, among which the NPC/H-Bridge converter is a popular solution to the medium/high-voltage drive systems. The conventional finite control set model predictive control (FCS-MPC) strategy is not practical for multilevel converters due to their substantial calculation requirements, especially under high number of voltage levels. To solve this problem, a hierarchical model predictive voltage control (HMPVC) strategy with referring to the implementation of g-h coordinate space vector modulation (SVM) is proposed. By the hierarchical structure of different cost functions, load currents can be controlled well and common mode voltage can be maintained at low values. The proposed strategy could be easily expanded to the systems with high number of voltage levels while the amount of required calculation is significantly reduced and the advantages of the conventional FCS-MPC strategy are reserved. In addition, a HMPVC-based field oriented control scheme is applied to a drive system with the NPC/H-Bridge converter. Both steady-state and transient performances are evaluated by simulations and experiments with a down-scaled NPC/H-Bridge converter prototype under various conditions, which validate the proposed HMPVC strategy.

• 융합정보논문지
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• 제10권4호
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• pp.46-54
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• 2020

본 연구의 목적은 음의 변동성위험프리미엄 특성에 기반한 전통적인 옵션 양매도전략의 문제점을 개선하기 위해, 변동성 예측을 이용한 양매도 포지션의 선택적 진입전략을 제안하고 그 투자 성과를 분석하고자 하였다. 선택적 진입전략은 비대칭적 변동성 전이효과와 SVM 모형을 결합하여 KOSPI 200 주가지수옵션시장의 장중 변동성이 하락이나 횡보로 예측되는 날만 양매도 포지션을 진입하는 옵션의 스트래들 매도전략이다. 2008년부터 2014년까지의 실험데이터에서 변동성의 최적 분류 모형을 찾아내고, 2015년부터 2018년까지의 검증데이터에 적용해 본 결과 제안모형이 비교모형보다 수익은 증가하고 투자 위험은 감소하는 우수한 결과를 보여주었다. 따라서 투자성과지표인 Sharpe Ratio가 증가하는 좋은 결과를 얻을 수 있었다. 제안 모형은 옵션 거래자들에게 언제 포지션을 진입하고 언제 진입하지 말아야 하는지에 대한 가이드라인을 제시하고 있다.

• 한국ITS학회 논문지
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• 제12권2호
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• pp.1-11
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• 2013

본 연구에서는 램프미터링과 요금소 본선미터링을 이용한 고속도로 통합교통관리 전략을 제시하였다. 램프와 본선의 통합 미터링을 위해 FREQ에서 램프미터링 진입허용 교통량의 최적화에 사용되는 Demand-Capacity 모형을 수정하여 최적 신호시간 산정모형을 제시하였다. 본 모형은 구간별 통과교통량을 최대화하는데 목표가 있으며, 본선 요금소 및 램프의 미터링 신호시간을 결정할 수 있다. 서울외곽순환선의 김포요금소~시흥요금소 구간을 대상으로 PARAMICS와 API를 이용하여 시뮬레이션 효과분석을 시행하였다. 시뮬레이션 분석결과, 본선미터링을 통해 램프미터링 단독 운영 대비 본선을 소통원활 상태의 속도로 유지할 수 있었으며, 정체구간에서 본선의 통과교통량이 14% 개선된 결과를 나타내었다. 또한 요금소에서의 신호운영으로 400m의 대기행렬이 발생되나, 정체의 분산으로 인해 본선과 램프 모두에서 보다 효율적 교통운영이 가능함을 확인하였다.

• Journal of Korea Trade
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• 제24권8호
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• pp.81-100
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• 2020

Purpose - Based on complexity theory, this study develops a configurational model to predict the profitability of Halal cosmetics firms in the Indonesian and Malaysian markets. The proposed research model involves two level configurations-industry context and selling strategies-to predict high and low scores of a firm's profitability. The industry context configuration model comprises industry stability, product homogeneity, price sensitivity, and switching cost. Selling strategies include customer-focused, competitor-focused, and margin-focused approaches. Design/methodology - This is the first empirical study that calculates causal models using a combination of industry context and selling strategy factors to predict profitability. Data obtained from the marketing managers of cosmetics firms are used to test the proposed configurational model using fuzzy-set qualitative comparative analysis (fsQCA). It contributes to the current knowledge of business marketing by identifying the factors necessary to achieve profitability using analysis of condition (ANC). Findings - The results revealed that unique and distinct models explain the conditions for high and low profitability in the Indonesian and Malaysian halal cosmetic markets. While customer-focused selling strategy is necessary to attain a higher profit in both the markets, margin-focused selling strategy appears to be an essential factor only in Malaysia. Complexity of the interactions of selling strategies with industry factors and differences between across two study markets confirmed that complexity theory can support the research configurational model. The theoretical and practical implications are also illustrated. Originality/value - Despite the rapid growth of the global halal industry, there is little knowledge about the halal cosmetic market. This study contributes to the current literature of the halal market by performing a set of asymmetric analytical approaches using a complex theoretical model. It also deepens our understating of how the Korean firms can approach the Muslim consumer's needs to generate more beneficial turnover/revenue.

• Journal of Information Technology Applications and Management
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• 제18권3호
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• pp.1-30
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• 2011

InnovVizwas designed and developed anew as avisualization and simulationtool to present innovation and strategy information. The InnovViz system employs two key types of technology, namely mixed reality (MR) and neural network (NN). An experiment was conducted to examine the usability, acceptance and possible adoption of this new system. Participants comprised 4 experts from 4 top performing entrepreneurial firms and 161 master degree students from 2 leading universities. The study used a modified UTAUT model and a cognition and perception model. The results revealed that when the InnovViz was introduced, the key drivers to adoption are Facilitating Conditions (FC) and Voluntary to Use (VOL). Adequate knowledge and sufficient resources were found to strongly affect FC construct. The expert's rating of a firm's innovation and performance was more congruent with senior students with a technology-background than with a finance and accounting-background. InnovViz was seen as providing complex information with an ease of use and usefulness for showing data and assessment. Among the three types of visuals depicted by InnovViz, experts rated their usefulness in descending order as follows: Cube, Tetrahedron and Saturn. Finally, experts found backward simulation to be slightly more useful for assessment than forward simulation.

• 정보교육학회논문지
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• 제20권2호
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• pp.131-138
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• 2016

본 연구에서는 SW교육에서 Computational Thinking의 향상을 위한 놀이활동 중심의 UMC(Use-Modify-Create) 전략을 개발하였다. UMC 수업 전략은 학생들이 예제 알고리즘을 분석하고 이를 수정, 확장하여 새로운 SW를 개발하는 모형이다. 먼저 예비교사를 대상으로 1학기 동안 UMC 수업을 적용하였다. UMC전략에 대한 학생들의 self-CT 향상에 대한 t-검사 결과, UMC 수업전략이 CT개념과 실습능력에 도움을 주었다. 또한 Modify 단계와 직접교수식 단계보다 Use단계와 Create 단계의 탐색과 자기주도적 개발과정이 CT능력 향상에 도움을 주고 있음을 알 수 있었다.

• Journal of Communications and Networks
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• 제7권4호
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• pp.471-477
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• 2005

This paper proposes an efficient constraint-based optimization model for the design of 3G mobile networks, such as universal mobile telecommunications system (UMTS). The model concerns about finding a set of sites for locating radio network controllers (RNCs) from a set of pre-defined candidate sites, and at the same time optimally assigning node Bs to the selected RNCs. All these choices must satisfy a set of constraints and optimize an objective function. This problem is NP-hard and consequently cannot be practically solved by exact methods for real size networks. Thus, this paper proposes a hybrid search strategy for tackling this complex and combinatorial optimization problem. The proposed hybrid search strategy is composed of three phases: A constraint satisfaction method with an embedded problem-specific goal which guides the search for a good initial solution, an optimization phase using local search algorithms, such as tabu algorithm, and a post­optimization phase to improve solutions from the second phase by using a constraint optimization procedure. Computational results show that the proposed search strategy and the model are highly efficient. Optimal solutions are always obtained for small or medium sized problems. For large sized problems, the final results are on average within $5.77\%$ to $7.48\%$ of the lower bounds.

• 한국항만학회지
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• 제15권1호
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• pp.1-18
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• 2001

The purpose of this study is to explore the nature of the relationship between several factors representing perceived port service quality and the adaptability to the marketing strategy of container terminal. An empirical study was carried out to examine not only the determinants of port service quality using PZB's SERVQUAL model but also its implications to the service marketing strategy. The data investigating the determinants of port service quality were collected from 136 managers from shipping companies by the use of questionnaire method. Factor analysis and t-test were carried out to analyze the data. The results of this study were as follows ; First, Shipping companies perceive the port service quality on two the dimensions of personnel and material aspects. Second, Shipping companies put more emphasis on the reliance of port service quality even though the port authority offers good facilities and materials as parts of port shipping quality. Third, There is a significant relationship between the purchase intention and the customer satisfaction. These findings help not only to formulate service marketing strategy based on service quality but also to be a concept tool to enhance port service quality.