• 한국실내디자인학회논문집
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• 제23권1호
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• pp.143-151
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• 2014

Nowadays, space branding becomes more important since it reflects and synthesizes the diverse experiences of the consumer. The objective of the research is to present the new possibilities that space branding offers by analyzing the brand strategy and the design characteristics of branded hotels, which are being projected as constructed branded environments. By integrating the brand with visible or invisible elements of the hotel, such as unique space planning, service, and consumer experience, a branded hotel can be a good vehicle to reflect fast changing consumer lifestyles and trends; it enables the consumer to experience brands in his or her everyday life, and it conveys the overall image of the brand by considering the consumer's multi-sensual experiences. The study processed with theoretical research which is related to the hotel space and branded environment. Four brands were selected with distinct business area and brand strategy, and studied to analyze the strategy and the characteristics of the branded environment in a branded hotel. In particular, the case study attempted to evaluate the distinctiveness of the branded hotel's spatial design by comparing each brand's representative flagship store with the hotel. As a result, four characteristics of branded environments in branded hotels were identified, namely, strengthen brand image, consistent brand strategy, extend brand perception, spatialize brand experience. Armani emphasizes their consistent brand image by applying similar design methods in both retail stores and hotel spaces. IKEA, in contrast, applies not their design identity but their brand concepts like practicality, efficiency, and low prices. Pantone gives an expanded brand experience by using synesthetic sensual stimulation using their color system. Missoni mixes and composes their patterns and materials in a three-dimensional manner and strengthens design possibilities and spatiality. This study suggests specific design methods to construct a branded environment in a branded hotel and offers new strategic directions for space branding.

• Journal of Electrical Engineering and Technology
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• 제12권2호
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• pp.911-917
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• 2017

There are generally three folds when developing neural network classifiers. They are as follows: 1) discriminant function; 2) lots of parameters in the design of classifier; and 3) high dimensional training data. Along with this viewpoint, we propose space search optimized polynomial neural network classifier (PNNC) with the aid of data preprocessing technique and simultaneous tuning strategy, which is a balance optimization strategy used in the design of PNNC when running space search optimization. Unlike the conventional probabilistic neural network classifier, the proposed neural network classifier adopts two type of polynomials for developing discriminant functions. The overall optimization of PNNC is realized with the aid of so-called structure optimization and parameter optimization with the use of simultaneous tuning strategy. Space search optimization algorithm is considered as a optimize vehicle to help the implement both structure and parameter optimization in the construction of PNNC. Furthermore, principal component analysis and linear discriminate analysis are selected as the data preprocessing techniques for PNNC. Experimental results show that the proposed neural network classifier obtains better performance in comparison with some other well-known classifiers in terms of accuracy classification rate.

• 한국실내디자인학회논문집
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• 제6호
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• pp.15-20
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• 1995

In this paper, a strategy for utilizing the Korean tradi-tional spaces and interior design elements in inner space in order to express Korean-style interior design has been studied. Characteristics of Korean tradition was gathered from literatures in two categories; space and el-ements. Space again has been studied in detail in the area of split, continuity, hierarchy, elasticity, dynamics. And study of elements includes floor, wall, ceiling, dan-chung, lattice, laytiles on a roof, rafter, extended eaves, the line of eaves. 30 Korean restaurants were selected, analysed and compared with literature review. Based on the compari-son, a strategy for proper expression and utilization of Korean tradition is suggested. In the process of compari-son, current status of implementation and problems were found. Traditional elements are used in about 50% of Korean restaurants located in hotels, and 25% of those located in department stores. With the survey and other professional's opinions, an implementation plan is suggest-ed as follows; 1. Succession design method of tradition should use main-ly amelioration method and use copy and partly abstraction method. 2. Expression of tradition has to include all of space, ele-ments, and decoration. In space structure, Korean tra-dition space structure must be applied. 3. In order to design with feeling of Korean tradition, various different Korean elements have to be used. 4. In order to express high quality design, high-quality elements has to be used.

• 한국실내디자인학회논문집
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• 제13권3호
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• pp.145-152
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• 2004

The European architects including MVRDV, Rem Koolhaas, Van Berkel, and Zaha Hadid tend to use the their own design strategy based on the objective data. This Architectural design method leads to make new paradigm of contemporary architecture. For the purpose of the understanding a part of new architecture paradigm I will analyze the case of Villa VPRO designed by MVRDV. At the result, I can draw the following conclusions. First, through collecting and analyzing data, drawing design concept and planning the space program, they decided on the design strategies of Villa VPRO. They designed the space volume having 42.4m$\times$42.4m floors and infiltrated environmental elements to solve the problems about deep space. Second, Villa VPRO was constructed by 'creative space-making system: a series of floors much like a geological formation, the continuous floors interconnected by spatial means, the precision bombardments of snake-like holes, open elevations, the stacking spaces. Third, Villa VPRO produced the spectacle space effect the various formation of continuous floors make a lot of difference space types in this building. Also they lead to move naturally and give event space. A numbers of holes and openness make it possible to provide friendly environment with combining light and air with views of the surrounding and transparency. And using the method of stacking many types of space make the differences in height.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 춘계 학술발표대회 논문집
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• pp.270-271
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• 2004

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2008년도 추계학술대회
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• pp.139-142
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• 2008

본 연구는 소비연령층에 따른 소비 형태와 기업의 공간마케팅 전략사례를 분석하고자 한다. 이를 통하여 실제 공간마케팅에 활용될 수 있는 방향을 제안할 수 있는 기초적 자료로서의 역할을 하는데 그 목적을 둔

• International Journal of Naval Architecture and Ocean Engineering
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• 제8권6호
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• pp.602-614
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• 2016

It is necessary to develop an efficient optimization technique to perform optimum designs which have given design spaces, discrete design values and several design goals. As optimization techniques, direct search method and stochastic search method are widely used in designing of ship structures. The merit of the direct search method is to search the optimum points rapidly by considering the search direction, step size and convergence limit. And the merit of the stochastic search method is to obtain the global optimum points well by spreading points randomly entire the design spaces. In this paper, Pareto Strategy (PS) multi-objective function method is developed by considering the search direction based on Pareto optimal points, the step size, the convergence limit and the random number generation. The success points between just before and current Pareto optimal points are considered. PS method can also apply to the single objective function problems, and can consider the discrete design variables such as plate thickness, longitudinal space, web height and web space. The optimum design results are compared with existing Random Search (RS) multi-objective function method and Evolutionary Strategy (ES) multi-objective function method by performing the optimum designs of double bottom structure and double hull tanker which have discrete design values. Its superiority and effectiveness are shown by comparing the optimum results with those of RS method and ES method.

• 한국실내디자인학회논문집
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• 제18권4호
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• pp.51-60
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• 2009

In consumer space, architecture is experiencing the rise of architectural design that reflects the experience of the customer. As a result, the shape and space in architecture have overcome their basic functional aspirations, thus fulfilling the aesthetic desires driven by human sensibility. This has led to overcome the primary internal condition of sales of industrial establishments and made possible its role as a marketing tool through the improvement of the brand image and in charge of indirect sales. This research will be based on the Prada Tokyo Epee Center's architectural process, designed by Herzog De Moron, focusing on the relationship between the space design process and strategy and experimental marketing aiming towards the architect's intention and goal in relation to perceptive communication. This paper will thus look into how experiential marketing strategies, prominent in marketing, are being shown in comsumer spaceas design elements. It will further investigate into how design elements is being used as a tool for product sales and brand image reconstruction. In conclusion, authors discuss importance of experimental marketing tool in the current consumer society and role of contemporary architects who need to consider design that does not only satisfy their customers but further stimulates their desires.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2002년도 ITC-CSCC -2
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• pp.924-927
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• 2002

In this paper we proposed the design space exploration environment of re-configurable hybrid systems and evaluate the performance by changing design parameters. With this, we analyzed the effect of various scheduling methods which determine how we allocate hardware/software resources to application program. A simple static (fixed) mapping strategy produces almost the same performance compared with a sophisticated dynamic mapping strategy especially when a CPU is already busy with its pre-assigned own tasks.

• 디자인학연구
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• 제3권1호
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• pp.83-93
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• 1990

The constant evolution of society, culture and scientific technology, coupled with changes in life style and behavioral patterns, has led mankind to peroeive diverse needs for space. Particularly, the rapid structural change in the field of marketing has entailed changes in techinques for construction and presentation of space for an improved marketing environment. To satisfy such new, diverse needs for space, interior designers will have to redefine the "mankind and environmen( concept and examine their design methodology anew. The question of how to design available space for a certain purpose will remain a daunting task for designers in the future, as it has been in the past. In the pursuit of convenience and conformity to mankind's surroundings, every nation has, in common with other nations, basic design elements, design skills and other factors. In designing camercial space in a particular region, it is essential, however, to have a proper understanding of the social economic and cultural context indigenous to that region, as well as the impact on environmental and ecological change and marketing strategy. This study discusses design metholdology for the comming camercial space on the basis of the space concept and current status in Korea, with major emphasis on Korea's regional characteristics.