• 경영과정보연구
• /
• 제3권
• /
• pp.257-285
• /
• 1999

Korea Postal Service(KPS) nowadays lies in competitive environment with alternative business such as door-to-door delivery service. Customers began to complain about postal service quality and ask the government to reform a public firm through management innovation. But, Korea Postal Service has not met the break-even point between it's revenue and expenditure because the service is under the government system and cannot independently make major decisions on products, pricing, services, personnel management, financial policies and etc. The objective of this study is to provide marketing planners and practitioners with some guidelines when they establish marketing strategies and to help marketers on theories and practical instructions about postal service marketing when they interact with customers. I. A field survey on both customer satisfaction and internal staff satisfaction was conducted to get some ideas for the marketing strategy planning. II. Practical guidelines and instructions were made for marketers to communicate with customers in various areas such as pricing, product, service demand, marketing channel, promotion, and etc. III. Some suggestions on marketing policies for planners and mangers in the marketing strategy were described including personnel resource as well as physical resource. IV. Special issues on small packet market and direct mail market were discussed and some alternative solutions were proposed. V. Database marketing strategy was emphasized to get new business opportunities such as direct mail, and to provide differential services to customers as much as their contribution into the profitability for KPS. VI. Cyber Post Office should be constructed on Internet to provide new services which are combined with physical material flow and information technologies.

• 한국학교보건학회지
• /
• 제14권1호
• /
• pp.39-46
• /
• 2001

The aim of this study is to develop a strategy for building healthy schools. For this, the concept of a healthy school was defined and the need for healthy schools was identified and reviewed. This included comparative studies of foreign countries as well. This study found that the elements of a healthy school were physical, psychological, environmental, nutritional, educational, serviceable, and practical. The strategy of building this model was to connect students and teachers, school and administration, and parents and community within one circle on the basis of these elements.

• 한국정밀공학회:학술대회논문집
• /
• 한국정밀공학회 2010년도 추계학술대회 논문집
• /
• pp.1045-1046
• /
• 2010

• 한국데이타베이스학회:학술대회논문집
• /
• 한국데이타베이스학회 1997년도 International Conference MULTIMEDIA DATABASES on INTERNET
• /
• pp.24-48
• /
• 1997

. Supported byㆍDARPA′s image Understanding (IU) program under "Video Retrieval Based on Language and image Analysis" project.DARPA′s Computer Assisted Education and Training Initiative program (CAETI)ㆍObjective: Develop practical systems for automatic understanding and indexing of video sequences using both audio and video tracks(omitted)

• 전력전자학회:학술대회논문집
• /
• 전력전자학회 2005년도 전력전자학술대회 논문집
• /
• pp.1-3
• /
• 2005

This paper is to evaluate practical advantage in using maximizing efficiency control strategy in induction motor drives for electric vehicles. A maximizing efficiency control strategy consist of a flux estimation with direct field oriented controller is proposed and compared with the general constant flux control strategy. The comparison is carried out by simulation.

• 건설관리
• /
• 제12권5호
• /
• pp.73-77
• /
• 2011

• 섬유기술과 산업
• /
• 제1권4호
• /
• pp.437-444
• /
• 1997

• 통상정보연구
• /
• 제15권2호
• /
• pp.317-344
• /
• 2013

본 연구는 실제 우리나라 대미 식품수출업체를 대상으로 FTA 컨설팅을 수행하고, 이를 토대로 식품산업에 알맞은 FTA 활용전략과 모델을 구축하고자 하였다. 결론적으로 식품산업의 한미 FTA 비즈니스 모델은 다음과 같이 제안할 수 있다. 첫째, 완전생산기준 적용품목은 국내산 주원료를 가공하여 FTA 체결국으로 수출하는 완전생산기준 FTA 활용전략을 구축해야 할 것이다. 03류 어류, 04류 유제품, 06류 화훼, 07류 채소, 08류 과일, 11류 쌀가루, 12류 인삼, 13류 인삼엑스, 19류 조제식료품, 20류 김치, 조미김, 주스류, 21류 가공유제품 등이 해당된다. 둘째, 세번변경기준 적용품목은 주원료를 제3국(FTA체결국)으로부터 수입하여 관세인하(원가절감) 혜택을 받고, 세번변경기준을 충족시키는 가공한 한 후 FTA 체결국으로 수출하는 세번변경기준 FTA 활용전략을 구축해야 할 것이다. 09류 건고추가루, 11류 밀가루, 15류 참기름, 21류 인스턴트커피, 16류 가공어류 및 가공젓갈, 02류 소갈비, 16류 육류조제품, 16류 삼계탕, 35류 젤라틴, 19류 면류, 21류 소스류, 22류 주류, 17류 및 18류 과자류 등이 해당된다.

• 유통과학연구
• /
• 제15권8호
• /
• pp.55-64
• /
• 2017

Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating 'CU', the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions - In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2012년 춘계학술대회
• /
• pp.75-80
• /
• 2012

The research presents a guideline for quality practitioners to provide a full comprehension of differences in theoretical and practical interpretations of assumed sampling errors of and significance probability of calculated p-value. Besides, the study recommends the use of statistical inferences methods with known parameters to identify the improvement effects. In practice, the quality practitioners obtain the known parameters through systematic quality Database (DB) activities.