• Korean Journal of Construction Engineering and Management
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• v.8 no.1 s.35
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• pp.96-106
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• 2007

This study aims to evaluate the financial impact of construction firms' business diversification. Specifically, from the construction firms' perspective, this study attempted to present basic investment model by analyzing the effect of investment in residential facilities for retired seniors. Analyses results indicated that the financial impact, in terms of sales volume and gross profit, varies according to the size of firms. The results drawn from this study could be a valuable source when construction firms plan to invest and operate residential facility for retired seniors in order to diversify their business portfolio and stabilize financial structure.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.117-126
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• 2007

The purpose of this paper is to analyze the trends of technological development in the field of portable multimedia player (PMP) through patent information of major countries, and evaluate the technological Position of PMP. In the first place, we will carry out a quantitative analysis in terms of the annual trend of patent applications in the field of PMP, the technological position of PMP through portfolio analysis, the share of patents by applicant, the worldwide innovation leader of major countries, and the patent trend by IPC. Secondly, we will measure the technological level of PMP using indicators including cites per patent (CPP), science linkage (SL), and patent family size (PFS). Finally, we will evaluate the directions of research or technology development and the technological competitiveness of major countries. This evaluation could give us some useful policy implications on the strategy of R&D in PMP.

• Journal of the Korea Society of Computer and Information
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• v.4 no.2
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• pp.147-154
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• 1999

Research and Development (R&D) departments concentrate their efforts on one of two key types of research: fundamental research to discover new technology, and product development research to determine ways to use new technology or to improve upon already existing technology. Of these two types of research, the first, fundamental research, does not guarantee that successful products will develop. This type of research generally requires the investment of large sums of money without the surety of financial gain. It can, however, greatly enhance a company's image and profit potential if it can then develop a successful product from the fundamental research their scientists and engineers have done. Also, through this type of research, companies can register patents which can result in income from the sale or license of the patented technology or process to other companies. Companies place themselves at financial risk when they delve into fundamental research. For that reason, most companies concentrate their research funds and efforts on the second type of research, product development. For a product to be considered successful the company must realize some sort of benefit such as profit, increased marketshare, market recognition, or any other company-defined benefits. Both types of research require a company's consistent financial investment and planning. As the world market becomes more competitive, only those companies that can produce a product with good quality, competitive pricing, and in a timely manner will thrive. This thesis focuses on issues for developing a successful product through examining a product life cycle, a product portfolio matrix, and reactive and proactive marketing strategies.

• Journal of Broadcast Engineering
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• v.19 no.3
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• pp.385-395
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• 2014

This study analyzes empirically main factors of willingness-to-pay for mobile IPTV emphasized as a key service in mobile environment. By structure equation analysis, the results shows that service diversity has influence on usefulness and service quality influences both usefulness and ease-to-use. Secondly, usability has positive impact on attitude and satisfaction. Thirdly, attitude and satisfaction influence willingness-to-pay. These result mean that quality assurance(ex, QoS) and improvement of usability are essential for revenue improvement revenue in mobile IPTV. And also this study can give empirical implications for service portfolio, pricing and bundling strategy as a leading study for mobile IPTV.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.173-178
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• 2008

Asian container market, expecially in the NEA(Northeast Asia) region, has been growing continuously according to international specialization of manufacturers. The circumstances surrounding port industry has also been changing rapidly. Global liner and GTO( Global Terminal Operators} have strengthen there market share with M&A and increased entry to Asia market. The competition in NEA have deepen with change of circumstance and the growth of Chinese ports while Busan port decreasing its growth rate and market share. Therefore, this study analysed the change of the port concentration in NEA and the positioning of Busan port by year. In the result, the competitive position of Busan port weakening continuously and loss much volume to competition port, and it suggests that a globalization strategy is essential for making sure of competitiveness based on the result of this paper.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.1
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• pp.41-55
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• 2016

This study analyzed the influence of other customers' perception (similarity, physical attraction, and suitable behavior) of the fashion retail environment on male customers' store attitude and behavioral response. In addition, comparing the effect of store type, this study comprehensively provides the effect of other customers' perception in fashion retailing. In order to investigate research questions, an online survey was conducted and 220 responses were analyzed using AMOS 18.0. The results of this research were as follow. First, the dimensions of physical attraction and suitable behavior of other customers influenced toward target customer's fashion store attitude. Second, the effect of store attitude towards the perceiver's behavioral response was proven. Third, customers established their store attitude by other customers' physical attraction in luxury stores, while others' behavior was meaningful in SPA store. Fourth, other customer's similarity dimension did not influence the male customers' store attitude. This study contributes to a comprehensive understanding of other customer's effect in fashion stores by examining different store types. In addition, managers may establish a customer portfolio strategy and training based on this research.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.203-216
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• 2010

This study corresponds to an exploratory survey that identifies and organizes important decision factors for establishing R&D strategic portfolio in the application of digitalized Korean human-dataset. In the case of countries that have performed the above, the digitalized human-dataset and its visualization application development research are regarded as strategic R&D projects selected and supervised in national level. To achieve the goal of this study, we organize a professional group that reviews articles, suggests research topics, considers alternatives and answers questionnaires. With this study, we draw and refine the detailed factors; these are reflected during a strategic planning phase that includes R&D vision setting, SWOT analysis and strategy development, research area and project selection. In addition to this contribution for supporting the strategic planning, the study also shows the detailed research area's definition/scope and their priorities in terms of importance and urgency. This addition will act as a guideline for investigating further research and as a framework for assessing the current status of research investment.

• Korea Real Estate Review
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• v.28 no.2
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• pp.21-34
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• 2018

The purpose of this study is to investigate the effect of macro-finance variables on the correlation between the housing and stock markets because understanding the nature of time-varying correlations between different assets has important implications on portfolio allocation and risk management. Thus, we adopted the AG-DCC GARCH model to obtain time-varying, conditional correlations. Our sample ranged from January 2004 to November 2017. Our empirical result showed that the coefficients on asymmetric correlation were significantly positive, implying that correlations between the housing and stock markets were significantly higher when changes in the housing price and stock returns were negative. This finding suggested that the housing market has less hedging potential during a stock market downturn, when such a hedging strategy might be necessary. Based on the regression analysis, we found that the term spread had a significantly negative effect on correlations, while the credit spread had a significantly positive effect. This result could be interpreted by the risk premium effect.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.296-304
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• 2019

The Amazon Go was the catalyst of O4O era. O4O is an advanced business model from O2O, which is the integration of offline service to online, especially through smart phone network. We also find the O2O strategy of digital contents companies such as Kakao and Line. This study examined the relation between online character experience and offline purchasing intention on related character products. The SEM was designed on the former study that based on the theory of user experience and brand attitude. The result of this study shows that the users' online experience have influence on the purchasing intention of offline related products and there exist the mediating routes of satisfaction of user experience, brand preference and brand reliability. There are no statistical support to the relation between satisfaction of user experience and purchasing intention. These points illustrate what marketers better to focus on transmedia strategies.

• Membrane Journal
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• v.29 no.1
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• pp.11-17
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• 2019

In the field of water treatment membranes, polymers are used together with ceramics as the most important materials. In this review, I tried to analyze the technology trends of polymer membrane materials based on commercial products. For this purpose, according to the types of water treatment membranes such as MF (Microfiltration), UF (Ultrafiltration) and NF (Nanofiltration), the trends of polymer membrane products were investigated by countries, materials, and companies. Through this, we were able to classify the types of materials that are mainly used for each type of membrane, and at the same time, identify the companies that are dominant in the market, and analyze which materials constitute the product portfolio. Based on these results, we have presented the characteristics of the material market according to each type of membrane, and proposed a technology development strategy to enter each market based on these characteristics.