• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.455-463
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• 2021

The purpose of this study is to identify the relationship between firm's green marketing approach and firm's reputation improvement among customers. To investigate the object of the current study and provides adequate material to fill a gap in the literature, the current author collected abundant textual data from numerous extant literature. Because the author needed to augment about reliability and validity, textual data from trusted peer-reviewed sources was obtained from numerous databases. Based on a large body of literature, this study suggests that companies have to declare their stand based on their positioning to safeguard their reputation as an entity and that of its products and services. The five components of a company adopting a recognized environmental marketing strategy include product strategy, demand strategy, pricing strategy, distribution strategy, and labeling strategy Thus, firms' environmental marketing strategies have to be designed with the complete intent of transformation as a solution to enhance their reputation. The current study concludes that the comparison of environmental marketing strategies does not correctly help in ranking the concern in an effective way, and describe the exact details needed in each of the five categories for a company to carry its operations in a sustainable fashion.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 가을학술발표대회 디자인학 연구
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• pp.6-7
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• 2002

• 유통과학연구
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• 제19권8호
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• pp.91-100
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• 2021

Purpose: Supply chain management is a significant component of marketing strategy to achieve the overall goal of maintaining a competitive edge in the industry. To better understand and compare marketing strategies between two major distribution channels (Wholesalers and Retailers), the present study examines the various critical aspects in developing marketing strategies based on numerous prior studies. Research design, data and methodology: Qualitative research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in the data. In content analysis, determining the presence of different themes, concepts, or other valuable texts and their relationships is carried out. Usually, the researchers employ three distinct methods to carry out complete content analysis. Results: Developing the appropriate marketing strategy to manage the supply chain of a business is essential. Marketing strategies should be formulated in a manner that ensures the supply chain is well organized. Applying the marketing strategy in the supply chain management, the current author utilizes the four Ps to integrate strategies for two distribution channels which are essential in ensuring proper management. Conclusions: This study concluded that utilizing the existing marketing strategies and integrating them can help in better management of the supply chain, using communication, decision making, product differentiation, and pricing.

• Educational Technology International
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• 제18권2호
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• pp.215-247
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• 2017

This study aims to conduct a literature review on visual scaffolding. Visual scaffolding, as a support for learning, employs various forms of visual objects which can be either content-independent or content-dependent and the types of which would be abstract-verbal, concrete-verbal, concrete-visual, or abstract visual. The effectiveness of visual scaffolding can be argued in the following three aspects: 1) explicit representation of information and emphasis of critical features in effective and efficient manner, 2) supplement of additional information, 3) structural understanding with decrease in cognitive load. The limitations of the study and the suggestions for future study are discussed.

• ALGAE
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• 제31권3호
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• pp.267-276
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• 2016

Microalgae are currently a very promising source of biomass and triacylglycerol (TAG) for biofuels. In a previous study, we identified Chlorella saccharophila as a suitable source of oil for biodiesel production because it showed high biomass and lipid content with an appropriate fatty acid methyl esters profile. To improve the TAG accumulation in C. saccharophila, in this study we evaluated the effect of abscisic acid (ABA) addition on cell concentration, lipid content and TAG production in this microalga. First, we evaluated the effects of four ABA concentrations (1, 4, 10, and 20 μM) added at the beginning of a single-stage cultivation strategy, and found that all concentrations tested significantly increased cell concentration and TAG content in C. saccharophila. We then evaluated the addition of 1 μM ABA during the second stage of a two-stage cultivation strategy and compared it with a nitrogen deficiency treatment (ND) and a combination of ND and ABA (ND + ABA). Although ABA alone significantly increased lipid and TAG contents compared with the control, ND showed significantly higher TAG content, and ND + ABA showed the highest TAG content. When comparing the results of both strategies, we found a superior response in terms of TAG accumulation with the addition of 1 μM ABA at the beginning of a single-stage cultivation system. This strategy is a simple and effective way to improve the TAG content in C. saccharophila and probably other microalgae as a feedstock for biodiesel production.

• Journal of Information Technology Applications and Management
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• 제27권4호
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• pp.49-62
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• 2020

In this study, the research model of VR·AR contents convergence education for solving social problems was presented after benchmarking the domestic and foreign realistic educational contents industry and policy trends and Fishbone diagram analysis. The goal was to create VR·AR content convergence talent for co-prosperity in the era of the fourth industrial revolution, and the target of education was students, researchers, and business personnel who are interested in VR AR technology education and contents business such as game animation, etc. The education model is based on understanding about storytelling of the socially disadvantaged, such as children and the elderly, and is technology education for content production including the application of virtual and augmented reality SW, and is a convergence education for content planning and business model strategy development.

• 전자통신동향분석
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• 제35권7호
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• pp.23-35
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• 2020

In this paper, we introduce ETRI AI Strategy #3, "Leading Future Technologies of Network, Media, and Content." Its first goal is "to innovate AI service technology to overcome the current limitations of AI technologies." Artificial intelligence (AI) services, such as self-driving cars and robots, are combinations of computing, network, AI algorithms, and other technologies. To develop AI services, we need to develop different types of network, media coding, and content creation technologies. Moreover, AI technologies are adopted in ICT technologies. Self-planning and self-managing networks and automatic content creation technologies using AI are being developed. This paper introduces the two directions of ETRI's ICT technology development plan for AI: ICT for AI and ICT by AI. The area of ICT for AI has only recently begun to develop. ETRI, the ICT leader, hopes to have opportunities for leadership in the second wave of AI services.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2002년도 추계학술발표논문집 (하)
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• pp.1915-1918
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• 2002

Managing semistructured data needs fine granularity such as markup elements. XML has major effect in managing web content, it enables content reusability, enriches information with metadata, ensures valid document links, etc. We introduce our content model as an integrated work which handles content objects as controllable units. The paper concerns on modeling news site and how the content is classified due to the site structure, aggregated content and reusability. The model stores instance XML document into relation database using fragmentation strategy.

• 정보처리학회논문지:컴퓨터 및 통신 시스템
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• 제9권6호
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• pp.131-136
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• 2020

차량 환경의 통신에서 콘텐츠의 사전 캐싱은 사용자로부터 콘텐츠 서버까지의 지연시간을 감소시킬 수 있다. 하지만 어디에, 어느 량 만큼의 사전 캐싱을 해야하는 지에 대한 문제점은 아직도 해결되지 않고 있다. 본 논문에서는 차량의 이동 확률을 토대로 차량이 다음으로 이동하게 될 기지국 후보들에게 각각 최적화된 량만큼의 콘텐츠를 분산시켜 사전 캐싱하는 방안을 제시한다. 우선, 각 차량의 이동 확률은 Markov Chain을 이용하여 학습되었다. 그리고 분산하여 사전 캐싱할 콘텐츠의 량은 무선 환경을 기반으로 최적화되었다. NS-3를 기반으로 진행된 실험에서 제안방안은 기존 방안에 비하여 최소의 지연시간을 유지하며 트래픽을 가장 많이 절약한 결과가 도출되었다.

• 스마트미디어저널
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• 제12권1호
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• pp.92-101
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• 2023

현재 실감 콘텐츠에 대한 소비자 욕구가 증대하여 고화질 영상에 대한 중요성이 높아지므로, 본 연구는 지상파 방송사의 UHD 전략을 글로벌 경쟁력 확보를 위한 차원에서 제시하였다. 첫째, 실무적 전략으로, 견고한 내수시장 확보를 위해 각 부서간 협력을 통한 생태계 확보에 주력, 시너지를 창출하고, 글로벌 경쟁력을 갖추기 위한 UHD 분야에 우선순위를 두고 해당 분야의 강국과 긴밀한 협조체제의 필요, 우리나라 사회 문화적 실정을 고려한 가성비에 주목한 UHDTV 개발로 내수시장 확보 후 이를 통한 재정, 기술력 등으로 글로벌 시장 개발을 추진해야 함을 제시했다. 둘째, 정부는 글로벌 콘텐츠 강화를 위한 컨트롤타워 역할, 장기적 로드맵 구성, 관련 자료 지원과 우리나라만의 UHDTV 성과 모델을 만들어 해외에 적극 수출함으로써 글로벌 경쟁력 증대를 지원해야 함을 강조했다.